Technical and Professional Writing Commons^™

Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick

Mahurin Honors College Capstone Experience/Thesis Projects

This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …

Landscape Analysis And Content Strategy For Covid-19 State Response Websites, Kaitlin Price

Mahurin Honors College Capstone Experience/Thesis Projects

There is a massive flow of information about the COVID-19 pandemic from news coverage, daily announcements from local and national political leaders and health authorities, as well as social media. Because of this, a focus on providing clear, honest, and valid information is needed. One way to achieve this goal is through impactful state websites that can act as the main resource for COVID-19 related news.

This project will be analyzing three COVID-19 state response websites, kycovid19.ky.gov (Kentucky’s website), oregon.gov (Oregon’s website), and ldh.la.gov (Louisiana’s website) in terms of their use of website design and crisis communication strategies. I will …

Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

Eng 100: The Effects Of Social Media On College Students: The Good, The Bad, And The Ugly, Emily Porter

English 100-200-300 Conference

No abstract provided.

A Development & Testing Project On A New Proposed Method To Produce Technical Documentation For Use In Training & Work Performance By The United States Army, Charles Burleson

Masters Theses & Specialist Projects

The purpose of this study was to examine the development, evaluation, and testing of a technical manual produced by the new United States Army Improved Technical Documentation and Training concept. The concept involved a complete systems analysis of the hardware being considered prior to the actual writing of the manual. The manuals were validated and verified by actual soldiers performing maintenance tasks using only the manuals.

A comparison of the new manual with the old manual was Performed using untrained and trained soldiers.

Conclusions formulated were that the new manual seemed to be a great improvement over the old manual …