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Full-Text Articles in South and Southeast Asian Languages and Societies

Exploring Two Approaches Towards Gender Inclusive Language In The Philippines, Eduardo Victor J. Valdez Feb 2026

Exploring Two Approaches Towards Gender Inclusive Language In The Philippines, Eduardo Victor J. Valdez

Marketing and Law Faculty Publications

In this paper, we shall take a look at the role of the Philippine government in encouraging the use of gender-neutral Philippine-English. We shall also glimpse at Philippine gayspeak as a player in the development of the Filipino language game. We endeavor to learn if a top to bottom program for language inclusivity from the government down to the citizenry is effective in promoting inclusivity in Philippine-English. On the other hand, a minority to majority development was the route that Philippine gayspeak took in adding their form of life into the gender-neutral Filipino language.

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Working Around Public Policy Towards A Grounded, Filipinized Philosophy Education, Ysabella Margarette M. Zureta Dec 2025

Working Around Public Policy Towards A Grounded, Filipinized Philosophy Education, Ysabella Margarette M. Zureta

Philosophy Department Faculty Publications

Amidst a backdrop of highly Westernized philosophy education in the Philippines and the continuous disregard of Filipino philosophy as philosophy, FPA Demeterio III relegates the question and debate of the existence of Filipino philosophy as “retrogressive.” He instead creates a grand taxonomy of Filipino philosophy that enumerates twelve forms of the discipline, which he whittles down to five forms with highly developmental potentials for both scholars and teachers alike to dedicate their study to. My study then attempts to answer the following research question: Is the present state-recommended undergraduate philosophy curriculum in the Philippines capable of developing Demeterio’s articulation of …

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Findings On Dwelling In A Touristic Transit Space In Maligcong, Bontoc, Karl Eli Reyno Alconis Nov 2025

Findings On Dwelling In A Touristic Transit Space In Maligcong, Bontoc, Karl Eli Reyno Alconis

Institute of Philippine Culture (IPC)

Structure, Agency, and Culture: Examining the Influence of Organizational Culture in Succession Planning in Higher Education Institutions Conference: The Asian Conference on Education (ACE2025) Title: Structure, Agency, and Culture: Examining the Influence of Organizational Culture in Succession Planning in Higher Education Institutions Submission Number: 96492 Date Submitted: May 22, 2025 Stream: Educational Policy, Leadership, Management & Administration Presentation Type: Oral Presentation Current Status: Accepted Authors: Ferdinand Rellorosa, Ateneo De Manila University, Philippines Abstract: Succession planning (SP) is vital for leadership continuity and institutional sustainability (Ahmad et al., 2020; Rothwell, 2005). While largely studied in corporate settings, its application in higher …

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Ang Dalumat Ng Gunaw: Mito, Metonimiya, At Pagkabagay, John Carlo S. Gloria Sep 2025

Ang Dalumat Ng Gunaw: Mito, Metonimiya, At Pagkabagay, John Carlo S. Gloria

Filipino Faculty Publications

“Asolarse la tierra anegrandose” o “magunaw ang lupa dahil sa pagbaha.” Ganito binibigyang-kahulugan ng Vocabulario de la lengua tagala ang salitang “gunaw.” Nagiging indikatibo ito, sa isang banda, ng kaugnayan ng penomenon sa iba pang mga sakunang likha ng kalikasan at maging ng tao. Pagsasalikop ng mga pangyayari sa lupa ang tinuturan ng salita kaya’t posibleng mapaglimian ang konsepto ng winawaring katapusan sa pamamagitan ng pilolohikal na pagsipat sa iba’t ibang diksiyonaryo at pagkakawing nito sa ipinasisilay na ekolohiya ng mga salita gaya ng unos, bagyo, sigwa, delubyo, deliryo, atbp. Bukod sa pag-uugnay ng mga salita, tinatangka ng pag-aaral na …

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In Conversation: Patricia Irene Dacudao On Abaca Frontier: The Socioeconomic And Cultural Transformation Of Davao, 1898–1941, Patricia Irene N. Dacudao, Philip Gooding Oct 2024

In Conversation: Patricia Irene Dacudao On Abaca Frontier: The Socioeconomic And Cultural Transformation Of Davao, 1898–1941, Patricia Irene N. Dacudao, Philip Gooding

History Department Faculty Publications

In this interview, Patricia Irene Dacudao discusses her book Abaca Frontier: The Socioeconomic and Cultural Transformation of Davao, 1898-1941, which was published by Ateneo de Manila Press in 2023.

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Ang Posibilidad At Hanggahan Ng Ekosalin: Isang Pagbabalangkas At Paglalapat Ng Nababagong Teorya Sa Larangan Ng Pagsasalin, Claudette M. Ulit Jul 2024

Ang Posibilidad At Hanggahan Ng Ekosalin: Isang Pagbabalangkas At Paglalapat Ng Nababagong Teorya Sa Larangan Ng Pagsasalin, Claudette M. Ulit

Filipino Faculty Publications

Nakatuon ang pag-aaral na ito sa pagbubuo at paglalapat ng dulog pampagsasaling nakasentro sa kalikasan na tatawaging “ekosalin” na salig sa larangan ng eco-translation at ekolingguwistika. Ilalapat ang nabuong dulog o ang ekosalin sa mga pilíng artikulo sa Ingles na arawang lumabas sa pahayagang The Manila Times noong 1986-1989 — ang Halupi, partikular ang mga pumapaksa sa flora at fauna na ituturing sa pag-aaral na ito bílang mga stories-we-live-by o mga-kuwentong nakasanayan-na. Pangunahing hakbang ang paglalantad sa mga padron ng paggamit ng wika sa loob o kabuoan ng teksto, gayundin ang pagtatabi ng mga teksto sa inilatag na ekosopiya ng …

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Forgetting Stories From The Islands, Jeju And Calauit, Raymon D. Ritumban Jan 2024

Forgetting Stories From The Islands, Jeju And Calauit, Raymon D. Ritumban

English Faculty Publications

The traumatic experiences of people from peripheral islands are susceptible to mnemocide. Such erasure of memory is facilitated by “defensive and complicit forgetting,” which, according to Aleida Assmann, leads to “protection of perpetrators.” My paper reflects on the vulnerability of traumas from the islands to mnemocide by looking into [1] the massacre of communists and civilians on Jeju Island, South Korea in 1948 as described in Hyun-Kil Un’s short story “Dead Silence” (2017; English trans.) and [2] the eviction of residents and indigenous people from Calauit Island, Philippines for the creation of a safari in 1976 as imagined in Annette …

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Research Bibliography For Philippine English (2008–2023), Kingsley Bolton, Priscilla T. Cruz, Isabel P. Martin Jan 2024

Research Bibliography For Philippine English (2008–2023), Kingsley Bolton, Priscilla T. Cruz, Isabel P. Martin

English Faculty Publications

The research bibliography presented here is intended to complement the earlier research bibliographies from Bautista on Philippine English (Bautista, 2004; Bautista & Bolton, 2008a). It includes 11 sections dealing with book-length studies of Philippine English, as well as book chapters and journal articles on such topics as code-switching, code-mixing and linguistic hybridization; critical linguistics; discourse analysis; language attitudes and intelligibility; sociolinguistic description; language policies; multilingualism and multilingual education; Philippine literature in English; Philippine English features; and summative perspectives. While the bibliography is essentially contemporary in orientation, this article also emphasizes the foundational contributions of earlier scholars in the field.

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Queer Tropical Gothic: Parody, Failure, Space In Nick Joaquin’S “Gotita De Dragon”, Raymon D. Ritumban Jan 2024

Queer Tropical Gothic: Parody, Failure, Space In Nick Joaquin’S “Gotita De Dragon”, Raymon D. Ritumban

English Faculty Publications

The stories for children by Filipino literary master Nick Joaquin (1917-2004), when compared to his famous works, have received scant attention even though they are as masterfully written and thematically sophisticated. Out of Joaquin’s fifteen children’s stories produced between 1972 and 1983, “Gotita de Dragon” stands out for its queer tropical gothic turn. The piece is a parody of a pious legend about Saint Martha, where the titular character is on a quest to become “as big as a gothic dragon,” which subsequently renders him “in search of a virgin.” The narrative is built upon the failures of its masculine …

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Emi (English-Medium Instruction) In Cambodian Higher Education, Benedict Lin, Kingsley Bolton, John Bacon-Shone, Bophan Khan Sep 2023

Emi (English-Medium Instruction) In Cambodian Higher Education, Benedict Lin, Kingsley Bolton, John Bacon-Shone, Bophan Khan

English Faculty Publications

This article is based on empirical research carried out at the Royal University of Phnom Penh (RUPP), Cambodia, between 2018 and 2019. The research involved both quantitative and qualitative approaches. In the case of the former, the researchers conducted a large-scale survey of students involving 956 respondents, of whom 79 were postgraduate students, while the overwhelming majority were studying at the undergraduate level. The qualitative data collected in this project comprised detailed interviews with undergraduates studying at RUPP. The results of both types of data collection indicated that, although many students faced difficulties in studying through the medium of English, …

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Emi (English-Medium Instruction) In Indonesian Higher Education, Kingsley Bolton, Christopher Hill, John Bacon-Shone, Karen Peyronnin Sep 2023

Emi (English-Medium Instruction) In Indonesian Higher Education, Kingsley Bolton, Christopher Hill, John Bacon-Shone, Karen Peyronnin

English Faculty Publications

This article reports on the investigation of English-medium instruction (EMI) in Indonesian higher education. Two separate but related studies were carried out. In Phase One, a mixed method approach using a questionnaire and interviews was used at a private university in Jakarta in order to gauge the responses of undergraduates studying a range of subjects through English. The results of Phase One suggested that the students at this university generally had high levels of proficiency in English and coped rather well with EMI. Phase Two of the study involved interviewing 17 educators across multiple institutions, and the results of this …

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From Aura To Awra: Toward A Tropical Queer Decolonial Performativity In The Philippines, John Paolo Sarce Jun 2023

From Aura To Awra: Toward A Tropical Queer Decolonial Performativity In The Philippines, John Paolo Sarce

English Faculty Publications

If datíng is to literary texts, awra is to queer decolonial performances. From the works of Bienvenido Lumbera and Walter Benjamin, this paper discusses the queering of the term aura and how it operates in tropical performances and discourses, through beki (gay language), as awra. The sign “awra” is resuscitated from the imperial lexis and queered by the topical imagination in the Philippine media. Three media texts expound these claims: Awra Briguela’s song “Clap, Clap, Clap, Awra”; Maymay Entrata’s dance “Amakabogera”; and the noontime TV game show “Beklaban,” a portmanteau of Beki (gay) …

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The Invisible Plant Technology Of Prehistoric Southeast Asia: Indirect Evidence For Basket And Rope Making At Tabon Cave, Philippines, 39-33,000 Years Ago., Hermine Xhauflaira, Sheldon Jago-On, Timothy James Vitales, Dante Manipon, Noel Amano, John Rey Callado, Danilo Tandang, Celine Kerfant, Omar Choa, Alfred Pawlik Jun 2023

The Invisible Plant Technology Of Prehistoric Southeast Asia: Indirect Evidence For Basket And Rope Making At Tabon Cave, Philippines, 39-33,000 Years Ago., Hermine Xhauflaira, Sheldon Jago-On, Timothy James Vitales, Dante Manipon, Noel Amano, John Rey Callado, Danilo Tandang, Celine Kerfant, Omar Choa, Alfred Pawlik

Sociology & Anthropology Department Faculty Publications

A large part of our material culture is made of organic materials, and this was likely the case also during prehistory. Amongst this prehistoric organic material culture are textiles and cordages, taking advantage of the flexibility and resistance of plant fibres. While in very exceptional cases and under very favourable circumstances, fragments of baskets and cords have survived and were discovered in late Pleistocene and Holocene archaeological sites, these objects are generally not preserved, especially in tropical regions. We report here indirect evidence of basket/tying material making found on stone tools dating to 39–33,000 BP from Tabon Cave, Palawan Philippines. …

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Prehistoric Hunter-Gatherers In The Philippines—Subsistence Strategies, Adaptation, And Behaviour In Maritime Environments, Alfred Pawlik, Riczar Fuentes May 2023

Prehistoric Hunter-Gatherers In The Philippines—Subsistence Strategies, Adaptation, And Behaviour In Maritime Environments, Alfred Pawlik, Riczar Fuentes

Sociology & Anthropology Department Faculty Publications

Archaeological research in the Philippines has produced a timeline of currently over 700,000 years of human occupation. However; while an initial presence of early hominins has been securely established through several radiometric dates between 700 ka to 1ma from Luzon Island; there is currently little evidence for the presence of hominins after those episodes until c. 67 to 50 ka for Luzon or any of the other Philippine islands. At approximately 40 ka; anatomically modern humans had arrived in the Philippines. Early sites with fossil and/or artifactual evidence are Tabon Cave in Palawan and Bubog 1 in Occidental Mindoro; the …

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Digital Capital And Belonging In Universities: Quantifying Social Inequalities In The Philippines, Wilfred Luis Clamor, Czarina Saloma-Akpedonu Apr 2023

Digital Capital And Belonging In Universities: Quantifying Social Inequalities In The Philippines, Wilfred Luis Clamor, Czarina Saloma-Akpedonu

Sociology & Anthropology Department Faculty Publications

This study examines social inequalities in Philippine universities that were exacerbated during the COVID-19 pandemic. A quantitative approach using a national sample of 677 university students was utilized to measure the mediating role of digital capital on social inequalities associated with belonging to academic spaces. For the purpose of determining direct and indirect impacts, structural equation modeling (SEM) was employed. Sociodemographic (i.e., gender, age, type of residence, and family income) and educational (i.e., type of university, year in the university, and excellence criterion) characteristics were the direct predictors that were examined as exogenous variables for both digital capital and belonging. …

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Philippine Philippine, Or The Tropics In Cixous’S Dreaming True, Christian Jil Benitez, Phrae Chittiphalangsri Jan 2023

Philippine Philippine, Or The Tropics In Cixous’S Dreaming True, Christian Jil Benitez, Phrae Chittiphalangsri

Filipino Faculty Publications

Hélène Cixous’s oneiric ideation of the philippine (twin almond)—and by extension, her text Philippines (2009/2011)—primarily evokes love, or that force of attraction between two beings in which one can never say where each begins or ends. It is by the virtue of this entanglement that another philippine can be offered to this discourse: the Philippines that is that archipelago which encloses and opens up a particular location and reality within the tropics. This essay attempts to reconsider Cixous’s philippine via the Philippine, through dwelling on the stroke of homophony between these two signifiers and encountering them as materials in and …

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Rethinking The Panata To The Nazareno Of Quiapo, Wilson Angelo G. Espiritu Jan 2023

Rethinking The Panata To The Nazareno Of Quiapo, Wilson Angelo G. Espiritu

Theology Department Faculty Publications

Filipino Catholicism’s hallmark is its festive and colorful celebrations of popular piety; which exhibit the Catholic faith’s embeddedness in people’s lives and culture. One of the most renowned Filipino devotions is rendered to Nuestro Padre Jesus Nazareno of Quiapo; Manila. The devotion of making a pledge to the Nazareno; known as panata; is commonly understood as a sacred promise that must be kept in return for a request that is granted. In this paper; I propose a theological reading of panata performance that unites devotion to the Nazareno and commitment to the wellbeing of others. This interpretation aims to orient …

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Culinary Globalization In Delhi: Filipino Sushi Chefs As Cultural Intermediaries, Jozon A. Lorenzana Jan 2023

Culinary Globalization In Delhi: Filipino Sushi Chefs As Cultural Intermediaries, Jozon A. Lorenzana

Department of Communication Faculty Publications

Culinary globalization in Indian cities has resulted in new patterns of food consumption and production. Aside from the increasing presence of global franchises such as Costa Coffee, McDonald’s and Kentucky Fried Chicken, local and foreign entrepreneurs have established restaurants that offer various national cuisines. In Delhi, for example, Japanese-themed restaurants cater to the city’s growing appetite for new culinary experiences. So far our knowledge of culinary globalization in Indian cities has focused on consumption: How emerging gastronomic patterns relate to identity formations. The production of cuisines as part of the city’s culinary globalization is rarely explored. In this paper; I …

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Land Use Change In A Pericolonial Society: Intensification And Diversification In Ifugao, Philippines Between 1570 And 1800 Ce, David Max Findley, Stephen Acabado, Noel Amano, Andrea U. Kay, Rebecca Hamilton, Grace Barretto-Tesoro, Greg Bankoff, Jed O. Kaplan, Patrick Roberts Mar 2022

Land Use Change In A Pericolonial Society: Intensification And Diversification In Ifugao, Philippines Between 1570 And 1800 Ce, David Max Findley, Stephen Acabado, Noel Amano, Andrea U. Kay, Rebecca Hamilton, Grace Barretto-Tesoro, Greg Bankoff, Jed O. Kaplan, Patrick Roberts

History Department Faculty Publications

Land use modelling is increasingly used by archaeologists and palaeoecologists seeking to quantify and compare the changing influence of humans on the environment. In Southeast Asia, the intensification of rice agriculture and the arrival of European colonizers have both been seen as major catalysts for deforestation, soil erosion, and biodiversity change. Here we consider the Tuwali-Ifugao people of the Cordillera Central (Luzon, Philippines), who resisted Spanish colonial subjugation from the 16th to the mid-nineteenth century, in part through the development of a world-renowned system of intensive wet-rice terrace agriculture. To quantify changes in how the Tuwali-Ifugao used their environment, we …

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Buddhist Modernism In The Philippines: Emerging Localization Of Humanistic Buddhism, Aristotle C. Dy Mar 2022

Buddhist Modernism In The Philippines: Emerging Localization Of Humanistic Buddhism, Aristotle C. Dy

Chinese Studies Department Faculty Publications

Mahayana Buddhism is well known for being successfully implanted in various cultures. Chinese Buddhism, considered one of the three great religions of China along with Confucianism and Taoism, is a classic example. From China, Buddhism traveled further and, in the twentieth century, developed a particular way of engaging the world. Humanistic Buddhism, a particular form of engaged Buddhism that grew out of twentieth-century Chinese Buddhism, has been present in the Philippines since the 1990s and signaled a new phase in the growth of Buddhism in the country. In particular, the Philippine initiators of Foguangshan and Ciji did not limit themselves …

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Tropical Materialisms: Toward Decolonial Poetics, Practices And Possibilities, Christian Jil R. Benitez, Anita Lundberg Jan 2022

Tropical Materialisms: Toward Decolonial Poetics, Practices And Possibilities, Christian Jil R. Benitez, Anita Lundberg

Filipino Faculty Publications

Tropical Materialisms concur on at least three things: humans are always entangled with non-human/material agents; such entanglement is necessary for any creative act to take place; and these same entanglements allow us to interrogate and re-evaluate preconceived notions about the world. This Special Issue aligns itself with the fields of new materialism and posthumanism. What is particularly exciting is the opportunity to rearticulate these fields in tropical terms, that is, with scholarly and creative practices from and about the tropical world. This focus is crucial given that current scholarship in new materialism and posthumanism predominantly comes from European temperate contexts …

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Bagay: Articulating A New Materialism From The Philippine Tropics, Christian Jil R. Benitez Jan 2022

Bagay: Articulating A New Materialism From The Philippine Tropics, Christian Jil R. Benitez

Filipino Faculty Publications

Keeping in time with the new materialist turn that aspires to respond to the common disregard to matter in Euro-Western tradition of thought while at the same time insisting the imperative to decolonize such turn, this essay attempts to articulate a Philippine rendition of new materialism, through the notion of bagay, nominated here as a thing whose materiality is intuited to be appropriately determinable concerning a particular moment. This attempt is extended through turning to Bagay poetry, “a concept, a proposition” (Lumbera 2005, 136) from the 1960s toward a Philippine poetics that is most attuned to the concreteness of …

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Tropical Faustian: Nick Joaquin’S Spenglerian Imagining Of Colonial History In The Post-Authoritarian Philippines, Hidde Van Der Wall Jan 2022

Tropical Faustian: Nick Joaquin’S Spenglerian Imagining Of Colonial History In The Post-Authoritarian Philippines, Hidde Van Der Wall

Fine Arts Department Faculty Publications

This article discusses how Philippine writer Nick Joaquin applied the ideas of Oswald Spengler in his historiography; notably the collection Culture and History (1988); his contribution to the post- authoritarian renegotiation of a national history fraught with colonial conflict and loss. This article argues that Joaquin adapted Spengler’s ideas; proposing the presence of a “Faustian” Filipino soul formed during the Spanish-colonial period; to a contradictory effect. It allowed him to assert a national identity that challenged the dichotomous ways in which Philippine history was conventionally conceived; but it also reintroduced Eurocentric and homogenizing schemes; reinforcing existing hegemonies in the postcolony.

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Into The Woods: Toward A Material Poetics Of The Tropical Forest In Philippine Literature, Glenn L. Diaz Jan 2022

Into The Woods: Toward A Material Poetics Of The Tropical Forest In Philippine Literature, Glenn L. Diaz

English Faculty Publications

This study considers how the tropical forest as a material and discursive space mediates the ways in which history is imagined in Philippine literary texts and literary production. Mobilizing ideas from new materialism, material poetics, and tropicality, the paper looks at generative moments from indigenous and revolutionary literature—two broad traditions whose conditions of possibility are inextricably linked with the materiality of the tropical forest and thus inevitably evince the structuring force of such nonhuman agencies and subjectivities. By disclosing how the “more than human” is constitutive of history and historical subject formation, it seeks to foreground the agency of Philippine …

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Autopoetics, Market Competence, And The Transnational Author, Maria Gabriela Martin Jan 2022

Autopoetics, Market Competence, And The Transnational Author, Maria Gabriela Martin

English Faculty Publications

Although materialist analyses have critiqued the institutionalization of postcolonial studies and its emergence in global capitalism, only few have addressed the role of creative writing in standardizing migrant novelistic production to what Mark McGurl has designated as ‘program fiction’ whose trademark is the practice of “involuted self-reference”. In filling this gap, this paper looks into Gina Apostol’s writings and their reception by international audiences as exemplary of the cultural capital of program fiction. While Apostol’s autofictions/ficto-criticism points to the influence of creative writing in her novels — she studied under John Barth in the MFA program in Johns Hopkins University, …

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Vernacular Virtual: Toward A Philippine New Materialist Poetics Authors, Christian Jil R. Benitez Jan 2022

Vernacular Virtual: Toward A Philippine New Materialist Poetics Authors, Christian Jil R. Benitez

Filipino Faculty Publications

This essay turns to and through the Philippine vernacular in order to open up the possibility of a new materialist regard of literature, one that specifically stems from the Philippine tropics. It proposes that the opportunity for such a tropical materialism rests on the onomatopoeism observed in the vernacular. Onomatopoeia, as a material linguistic principle, is recognized here to be most instructive in reunderstanding Philippine folk poetry — texts which date back to the precolonial period — in terms beyond mere representation. As a counterpoint to these traditional literary texts, the essay also ruminates on the poetry of Jose Garcia …

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The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez Jan 2022

The Teleserye Story: Three Periods Of The Evolution Of The Filipino Tv Soap Opera, Louie Jon A. Sanchez

English Faculty Publications

The essay chronicles the history of the teleserye or the Filipino TV soap opera, one of today’s transnational televisual products making waves in different parts of the globe. It covers three periods—the period of transition from radio to TV (1962 to 1986), the period of competition (1986-2000), and the period of transformation (2000-present). Traversing through 60 years of the form’s enduring presence in Philippine television, it traces the format’s beginnings as it was introduced to the medium in a highly volatile social environment, and assesses its continued flourishing in democratized, contemporary times and consequent entry into the highly competitive global …

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Telepathic Visions: On Alvin Yapan’S An Kubo Sa Kawayanan (2015), Christian Jil R. Benitez Jun 2021

Telepathic Visions: On Alvin Yapan’S An Kubo Sa Kawayanan (2015), Christian Jil R. Benitez

Filipino Faculty Publications

This article considers the practice of encouraged gazing in Alvin Yapan's An Kubo sa Kawayanan (“The Hut in the Bamboo Grove”) (2015) as a possible exercise on revering things. As such, it is wagered to be instructive towards a reunderstanding of vision as a form of material encounter with things beyond their mere objectification. Sense of sight is argued to be a human telepathic ability, that is, a distance (tele) feeling (pathein) with and for thigns, despite and because of their indeterminate materialities. Through looking closely at the rhetorical engagements of Yapan's Kubo with its various …

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Transition And Obliteration: Jose Garcia Villa In The United States, Jonathan O. Chua May 2021

Transition And Obliteration: Jose Garcia Villa In The United States, Jonathan O. Chua

Interdisciplinary Studies Faculty Publications

Jose Garcia Villa (1908–1997) was a pioneering Filipino writer in the United States and a key figure in the history of Anglophone Filipino literature. His troubled relations with the literary establishment in the Philippines made him seek acceptance in the US literary world, which, as a colonial subject, he had taken as the summit of validation. As this review of his publication history in the United States shows, however, his foreignness hounded him. While Villa took steps to transition into someone other than a Filipino writer, he could only be accepted in the US literary scene on Orientalist terms – …

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The Logic Of Affective Economics In Philippine Fans’ Discursive Articulations In Response To A League Of Legends Skin Sale, Manuel R. Enverga Iii Jan 2021

The Logic Of Affective Economics In Philippine Fans’ Discursive Articulations In Response To A League Of Legends Skin Sale, Manuel R. Enverga Iii

European Studies Department Faculty Publications

This study has employed a single case study approach to examine how Filipino League of Legends (LoL) fans reacted to sale of a skin; or character cosmetic; to raise awareness for the Taal Volcano eruption in 2020. The promotion was posted on Facebook and received over 9,000 reactions. It also received over 1,000 comments; which served as the data source for this study. Following a discourse analysis of relevant comments; the researcher has found that commenters’ articulations were underpinned by the logic of affective economics. Responses to the skin promotion either exemplified brand loyalty towards League of Legends or expressed …

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