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Creation And Representation: Rhetorical Effectiveness Of Audience Construction Within The Deaf Vlogging Community, Imani Rodriguez Jan 2026

Creation And Representation: Rhetorical Effectiveness Of Audience Construction Within The Deaf Vlogging Community, Imani Rodriguez

Honors Undergraduate Theses

Diverse minority groups use YouTube as a platform to share stories, grow brands, and develop communities online. While previous research has investigated Deaf-focused videos on YouTube, past focus has been on video genres, creator purpose, and how content engages with existing representation and stigma (Hibbard & Fels, 2011; Li et al., 2022; Souza et al., 2023; Martzos et al., 2021; Oliveira et al., 2021; Parton, 2016). There has also been research on how online communities can initiate open conversation for many minority groups that may not be possible due to location, disability, or censorship (Case, 2012).

This research focuses on …