Rhetoric Commons^™

The Diyinii Of Naachid: Diné Rhetoric As Ritual, Edward L. Karshner

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Rhetoric is far more than a theory of communication or the antiquated ancestor of freshman composition courses. As a system, rhetoric is the process that directs, on the one hand, individual experiences with the world and structures, and on the other, the stories cultures tell about themselves. These foundational narratives (myths) reveal a culture’s metaphysical understanding of the nature of reality, the psychological understanding of human nature, and the epistemological notion of what can be known. Using the Diné Bahané, this paper will explore Diné rhetoric as naachid, an inclusive, outward-directed communication model of problem solving which functions …

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

#Hotgirlsemestersyllabus, Katrina Marie Overby, Gheni Platenburg, Niya Pickett Miller

Feminist Pedagogy

No abstract provided.

Rhetoric On Climate Change And The Effects On Public Perceptions, Hailey Mina Rose Dossey

Undergraduate Scholarship

One of the extraordinary challenges humans are facing today is climate change and over the past two decades, the majority of the world has moved from questioning its legitimacy to accepting it as fact. With most people having accepted climate change as a reality, the goal of climate communication has shifted from spreading awareness to motivating audiences to take action. Through this analytical discussion, we will look into effective and ineffective methods of rhetoric as it can help guide us to a better understanding of why certain rhetoric that has previously been successful in other fields may not be the …

The Intercultural Communicative Meaning Of The Life Of Igbo Diaspora, Judith I. Udechukwu

Electronic Theses and Dissertations

In his novel, Heart of Darkness, Joseph Conrad describes the African continent as “the heart of darkness” and frames African cultural heritage as barbaric, uncivilized, outlandish and backwards.[1] Unfortunately, this view represents the position of many European scholars who consider these cultures as inimical to civilization. However, in the contemporary era, intercultural communication, postcolonial studies, globalization, and decolonization of methodology have proved the negative western portrayal of Africa and its traditions as wrong and can no longer adequately address the complexities of African culture. Thus, the postcolonial African studies from the perspective of Chinua Achebe challenges the colonial narrative …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

The Voice Of Honor: Centering An Indigenous Ethic Of Protocol In U.S. Rhetorical Studies, Dakota Sandras

LSU Master's Theses

This project takes seriously the pressing rhetorical questions facing the field of communication studies which illuminate opportunity for radical disciplinary transformation and demand action beyond heightened racial and cultural awareness. In response, I seek to demonstrate that centering Indigenous epistemologies might inform and advance decolonial strategies for change. More specifically, I examine the theory and practice of First Nations customs of protocol and develop what I deem an ethic of protocol consisting of honor, humility, and action. After observing how these core tenets function synergistically in the protocol of elders, rites of passage, and entering another’s land, I argue that …

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark

Communication Studies

Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were applied …

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

Understanding Lists: Umberto Eco's Rhetoric Of Communication And Signification, Susan Mancino

Electronic Theses and Dissertations

This project, Understanding Lists: Umberto Eco’s Rhetoric of Communication and Signification, begins and ends with an observation and warning suggested throughout Eco’s work: lists are the origin of culture and the Internet as the Mother of All Lists threatens to end culture. To understand this warning, I turn to Eco’s work on lists, contextualized within a 2009 exhibition at the Musée du Louvre and in an illustrated collection, The Infinity of Lists. This project offers an analysis of Eco’s understanding of lists concurrent to his commentary on the social and cultural implications of the algorithmic-obsessed Internet age. To understand …

Understanding Trump's Improvisational Presidency, Richard Holtzman

History and Social Sciences Faculty Journal Articles

Much has been made recently of Donald Trump’s improvisational presidency. Through tweets and public comments about border security and Syria, the president appears to be making policy on-the-fly. This behavior is nothing new for Trump. As USA TODAY (April 5) reported: “From transgender troops in the military to immigration and tax cuts, Trump has a habit of winging it: announcing (or tweeting) a policy pronouncement, and leaving it to aides to fill in the details (or somehow walk it back).”

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Literacies Of The Disaster Zone: New Media Genres And Participatory Rhetorics After The 2010 Gulf Of Mexico Oil Spill, R. J. Lambert

Open Access Theses & Dissertations

On April 20, 2010, explosions at the British Petroleum (BP) Macondo Project in the Gulf of Mexico initiated what would become the world's largest accidental release of oil into the ocean. This ecological disaster, a unique combination of natural and human causes, is one of many significant traumas over approximately the last two decades that various stakeholders have documented, participated in, and responded to largely through the expanding and increasingly ubiquitous media of the internet, computers, cell phones, and other networked communicative technologies, which both enable and constrain the variety of responses to traumatic events.

This Dissertation improves our understanding …

Crime Control, Due Process, & Evidentiary Exclusion: When Exceptions Become The Rule, Elizabeth H. Kaylor

Proceedings of the New York State Communication Association

This paper uses the dichotomy between Herbert Packer’s (1968) two models of criminal justice advocacy – “crime control” and “due process” – as a rhetorical paradigm for understanding policy debate about the exclusion of relevant evidence at trial. Understanding the opposition between crime control and due process advocates as a rhetorical controversy, in which commonly-used ideographs camouflage dramatically different constructions of the concepts at stake, helps to illuminate the way each side mobilizes public support for their narrative of doing . While both the exclusionary rule (which prohibits the use of illegally-obtained evidence in criminal cases) and the “fruit of …

Unhinged: Kairos And The Invention Of The Untimely, Robert Leston

Publications and Research

Traditionally, kairos has been seen as a “timely” concept, and so invention is said to emerge from the timeliness of a cultural and historical situation. But what if invention was thought of as the potential to shift historical courses through the injection of something new or alien into a situation? This essay argues that kairos has not been able to free itself from its historical constraints because it has been bound to a human sense of temporality. By evolving along patterns different from print, the apparatus of the cinema developed in a way where it was not bound to illustrating …

Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker

Electronic Theses and Dissertations

On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …

Are They For Real? Activism And Ironic Identities, Amber Day

English and Cultural Studies Journal Articles

A new breed of political activist has begun to appear on the streets and in the news. They are no longer trying to out-shout their opponents, but are agreeing with them instead, enthusiastically taking their adversary’s position to exaggerated extremes. It is a practice here termed “identity-nabbing,” in which participants pretend to be someone they are not, appearing in public as exaggerated caricatures of their opponents or ambiguously co-opting some of their power. This paper focuses on three groups in particular: The Billionaires for Bush, Reverend Billy, and the Yes Men. Each group stages elaborate, ironically humorous stunts as a …