Rhetoric Commons^™

A Rhetoric Of Zaniness: The Case Of Pepe The Frog, Sean Milligan

Wayne State University Dissertations

A Rhetoric of Zaniness: The Case of Pepe the Frog argues that Sianne Ngai’s aesthetic category of zaniness is an essential concept for understanding and studying digital rhetoric in the post-truth era. To illustrate how zaniness has come to define online discourse, the dissertation traces the character of Pepe the Frog through various moments of, what Laurie Gries calls, “rhetorical transformation.” Specifically, the dissertation focuses on his initial appearance in Matt Furie’s Boy’s Club comics and transformation into a meme, his appropriation by the alt-right, and his adoption as propaganda for the Trump presidential campaign.

Digital Rhetoric Of Cosmopolitanism: A Case Study Of Thai Students At Michigan Technological University, Aranya Srijongjai

Dissertations, Master's Theses and Master's Reports

This dissertation lies at the intersection of social sciences and humanities. It aims to examine digital rhetoric of cosmopolitanism of people from a marginalized culture as situated in the context of a transnational experience. I view that this rhetoric encompasses digital practices of cosmopolitanism or cosmopolitan repertoire, a set of skills or strategies used in communication via social media in everyday life. I also argue that this rhetoric is connected to other elements in its broader social and cultural networks.

To illustrate these ideas, a case study of Thai students at Michigan Technological University in the United States is conducted …

Rhetorics Of Functionally Applicative Game Design: Designing And Testing The Project Management Game Scrummage, Matthew Carson Beale

English Theses & Dissertations

In this project, I designed and tested Scrummage, a tabletop game to teach the scrum project management system to undergraduate students. The project grew from the gaps in both academic literature and pedagogical tools for project management and collaboration in the technical communication classroom. Although the field of technical communication places significance on project management, research shows that many employers find the project management skills and knowledge of recent graduates to be under-developed. Situated in the fields of game design, game studies, project management, and technical communication, this project asks how we as educators can improve the project management learning …

Youtube’S Terms Of Service: Posthumanism, Algorithms, And Professional Writing, Sarah Bresnahan

Graduate Research Theses & Dissertations

This thesis aims to examine YouTube’s Terms of Service as it applies to content creators (known as YouTubers) who use the platform as a means of financial gain and how YouTube’s demonetization policy via an algorithm is negatively affecting them. I conducted a case study featuring one creator, Michelle Guido, and attempted to determine why some of her content is demonetized when it fulfills YouTube’s content standards for monetization. This study is meant as an examination through the lens of Dr. N. Katherine Hayles’s theory of posthumanism as stated in her book, How We Became Posthuman, and will offer insight …

From Tony Soprano To Donald Trump: Situating The Rhetoric Of The 2016 Trump Presidential Campaign In The Antihero Genre, Harry Bodell

Graduate Research Theses & Dissertations

In the wake of Donald Trump’s stunning victory over Hillary Clinton in the 2016 U.S. presidential election, scholars and political pundits alike were left scrambling to understand what had occurred. While there is no single explanation for this unexpected turn of events, the present study argues that an overlooked and central aspect of Trump’s appeal was foreshadowed by the increased prominence of antihero protagonists in American media, particularly exemplified by the recent “Golden Age” of television wherein television series like The Sopranos, Breaking Bad, Mad Men and Dexter found critical and popular success by building compelling narratives around morally flawed …

Visual Rhetoric In Comics: The Rhetoric Of Sexual Assault In The Wake Of Mattress Girl, Brianna Marie Burke

Graduate Research Theses & Dissertations

This thesis analyzes the visual rhetoric of sexual assault through the unique medium of web-based comics composed by noncommercial artists. The focus was on features compiled from Scott McCloud’s Understanding Comics and Gunther Kress and Theo van Leeuwen’s Reading Images: The Grammar of Visual Design, as well as one related to representation of those involved in sexual assault: abusers and survivors, art style, act and gaze, size of frame and social distance, horizontal angle, and vertical angle.

This examination reveals four things about the rhetoric of sexual assault and consent in these comics. First, the comics are used as documentary-like, …

The Hero Never Leaves The Tavern: Complicating Narrative In Dungeons & Dragons, Christopher Nelson

Graduate Research Theses & Dissertations

This thesis aims to explore how Dungeons & Dragons complicates storytelling elements such as the role of narrator and audience and the structure of the hero’s journey. Using the Game Trailers Archive’s Tabletop Adventures series as a case study, I analyze over 50 hours of gameplay along with studying Dungeons & Dragons’s history and what influenced its creation and narrative style. This study is meant as an examination of the role of audience and narrator in Dungeons & Dragons and the game’s narrative elements using the lenses of Wayne Booth’s theories on the narrator as stated in his book The …

Examining Political Discourse On A Crafting Website, Laura Steibel O'Brien

Graduate Research Theses & Dissertations

Websites dedicated to leisure pursuits are often used to connect with others over a shared interest. Some allow and encourage participants to engage in discussion. This project examined the ways that one crafting website, Ravelry, attempts to maintain civil discourse among its users, as opposed to the sometimes hostile and aggressive interactions found on other sites. The study looked at its discussion moderation practices as its users discussed politics and then analyzed how this related to community norms and practices of civil public discourse. Discourse analysis of words, phrases, and interactions within representative discussion threads suggest that while Ravelry’s guidelines …

The Rhetoric Of Low Carbon Energy Technology Scientists And Engineers, Nicolas Cesar Hernandez

Open Access Theses & Dissertations

Scholars in the burgeoning field of Energy Communication have successfully contributed to communication studies and environmental communication practice. However, energy communication scholars have largely focused on energy of media coverage, corporate communication and decision making in the context crisis. While rich and informative, this tendency has left quotidian aspects of energy communication rather understudied. As such, this Thesis contributes to the understanding of the internal, non-untechnical rhetoric of low carbon energy technology (LCET) scientists and engineers (herein LCET professionals). Textual analysis was used to examine LCET professionals' internal rhetoric at professional trade conferences and through long form, semi-structured interviews. Wind …

Unveiling Veiled Voices: Understanding The Experiences Of Muslim Women Who Wear The Hijab In Public Spaces, Mohammed Sakip Iddrisu

Open Access Theses & Dissertations

In view of the invisibility of Arab(ic)-Islamic rhetorics and the dominance of scholarship on Christian rhetorical traditions in rhetorical studies alongside an increased visibility of public rhetorics about Islamic women in American politics, this research explores the experiences and performances of veiled Muslim women in public spaces. While much of rhetorical scholarship on public spheres focuses on public talk or the circulation of public texts, in this study, I, together with six veiled Muslim women in El Paso, Texas, explore how veiled Muslim women navigate the hijab's visibility as a marker of difference with strangers-simultaneously performing and provoking performative public …

The Negative Impact Of Copy-Pasting Within Memoranda: A Rhetorical Analysis Of The Army's Sharp Program Memoranda, Lionell Manlutac

Open Access Theses & Dissertations

This research used the framework of the coding system of grounded theory to analyze the United States Army's Sexual Harassment and Assault Response and Prevention (SHARP) Program memoranda. A rhetorical analysis framework was used to point out the need to incorporate social justice into technical communication. The analysis of the copy-pasted information shows that the author lacks an authorial voice and writing to a general audience, which creates a lack of exigency in creating a safe and healthy work environment.

The Representation And Shaping Of The Hispanic Identity And The Assignment Of Power In Three Types Of Hsi-Related Discourse: Hea Amendments, Utep President Diana Natalicio Convocation Speeches, Academic Articles, Julie Ann Rivera

Open Access Theses & Dissertations

This Dissertation examines the impact of Hispanic-Serving Institution (HSI) related written discourse on the representation and shaping of the Hispanic identity and the assignment of power. Performing a critical discourse analysis of three types of written HSI-related discourse: amendments to the Higher Education Act (HEA), academic articles, and UTEP President Diana Natalicio convocation speeches, I look below the surface of the discourse to draw out implications for Hispanic students and HSIs. My analysis merges Norman Fairclough's method of Critical Discourse Analysis, known for its focus on the relationship between language and society, with Lloyd Bitzer's The Rhetorical Situation, which will …

Ethos In Climate Change Communication: Analyzing Digital And Broadcast News Coverage Of The Fourth National Climate Assessment, Dakota Rohlin Mr.

Cal Poly Humboldt theses and projects

This project analyses digital and broadcast news media coverage of the Fourth National Climate Assessment in order to get a sense of ethos constructions in climate communication. The project provides a comparative rhetorical analysis of a range of online print news stories, and two broadcast segments, while coding and categorizing the different authority figures cited or appealed to. By categorizing figures of authority and analyzing the results through a lens of epistemic injustice, and with a more ecological approach to ethos, the findings suggest a need for more expansive and inclusive representations of climate change in mainstream media. The results …

Student Perceptions And Attitudes Towards A Technical Writing Service Course At Missouri S&T, Hannah Claire Coffman

Masters Theses

"In order to learn how STEM students perceive Missouri S&T's English 3560 Technical Writing class, I designed a research study to investigate how a sample population of 90 students viewed the class. Due to the nature of qualitative research, the results of this study cannot be generalized to a larger population. However, the results can and do provide insight into the situation of these Missouri S&T students in English 3560 classes and contribute to our collective understanding of the technical writing service course at Missouri S&T and other US universities. The study investigated whether the sample population of students who …

Identity, Spectacle, And Embodiment In Social Protest, Craig Alan Crowder

Theses and Dissertations--English

This dissertation examines the way rhetorical performances of identity function within a social movement. Examining the University of Kentucky chapter of a campus activist organization, United Students Against Sweatshops, I argue that embodied performances of identity often leverage spectacle in disruptive ways and work not only to solidify activists’ identities as part of a social movement but ultimately help to create solidarity within the movement, thereby working toward movement objectives. Historically under-examined in social movement literature in the rhetoric and composition tradition, identity performance examples are taken from an oral history project and archival materials to show how identity is …

Delivery, Facilitas, And Copia : Job Market Preparation And The Revival Of The Fifth Canon., Joseph Turner

Faculty and Staff Scholarship

This essay argues that English Studies departments should implement training programs in oral delivery strategies for graduate students seeking tenure track employment. A sample a 13-week training program, modeled on elements of classical rhetorical pedagogy, can help students develop and refine stills in oral delivery necessary for academic job interviews.