Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (10)
- Communication (7)
- Business (3)
- Feminist, Gender, and Sexuality Studies (3)
- Social Media (3)
-
- Technical and Professional Writing (3)
- Art and Design (2)
- Digital Humanities (2)
- Law (2)
- Other Rhetoric and Composition (2)
- Adult and Continuing Education (1)
- Advertising and Promotion Management (1)
- African American Studies (1)
- American Politics (1)
- Communication Technology and New Media (1)
- Creative Writing (1)
- Diseases (1)
- Ecology and Evolutionary Biology (1)
- Education (1)
- Environmental Studies (1)
- Film and Media Studies (1)
- Game Design (1)
- Graphic Communications (1)
- History (1)
- Human Resources Management (1)
- Illustration (1)
- Immune System Diseases (1)
- Keyword
-
- Rhetoric (10)
- Communication of technical information (2)
- Gender (2)
- Rhetorical analysis (2)
- Technical writing (2)
-
- Academia (1)
- Adult students (1)
- Affective design (1)
- Agricultural community (1)
- Airline (1)
- Albert Gore (1)
- Anti union rhetoric (1)
- Birds (1)
- Buffy the Vampire Slayer (1)
- Capitalism (1)
- Christian men and women (1)
- City planning (1)
- Communication (1)
- Consumer satisfaction (1)
- Database theory (1)
- DeSantis (1)
- Digital archives (1)
- Digital media (1)
- Donald Trump (1)
- Doublespeak (1)
- Dynamic evolutionary map (1)
- Dystopian (1)
- Embodied rhetoric (1)
- Environmental rhetoric (1)
- Environmentalism (1)
- Publication Year
- Publication
- Publication Type
Articles 1 - 30 of 32
Full-Text Articles in Rhetoric
The Implications Of Generative-Ai User Prompt Engineering Shaping The Absent Presence Of Latino Women Textual Rhetoric In Llms, Angely C. Suarez Dejesus
The Implications Of Generative-Ai User Prompt Engineering Shaping The Absent Presence Of Latino Women Textual Rhetoric In Llms, Angely C. Suarez Dejesus
ELO (un)supervised 2026
This article examines how large language models (LLMs) generate text that affects underrepresented groups, particularly Latino women, due to limited cultural, contextual, and abstraction training rooted in biases. The research draws on Brock’s (2018) CTDA theory, White et al.’s (2023) prompt engineering framework, Klein’s (2015) computational spatiality, and Anzaldua’s (1987) concepts of cultural, emotional, and gendered borderlands to analyze the outputs. Using narrative prompt experiments, Chat GPT 3.5, 5, Claude AI, Gemini, and Microsoft Co-Pilot produced changes in their textual outputs as evidence of further algorithmic designs. Nevertheless, continual biases embedded in the algorithms’ linguistic representation and misrepresentation through the …
Connected/Disconnected, Emery Beckman
Connected/Disconnected, Emery Beckman
ELO (un)supervised 2026
With the rise of AI, scholars are grappling with how it fits into their field and determining how authorship plays a role in the assistance of these tools. I argue that AI can be deemed a digital companion to creative and interactive design. Anthropic has recently launched Claude Code, a coding assistant for various projects. This talk explores how agentic AI can offer digital assistance while advocating for human thought to remain at the forefront. This talk will analyze and demo an interactive site and explore a collection of AI-assisted poems built alongside Claude Code titled "Connected/Disconnected." It will explore …
Slay Her: The Rhetoric Of Violation In Buffy The Vampire Slayer, Lea N. Wright
Slay Her: The Rhetoric Of Violation In Buffy The Vampire Slayer, Lea N. Wright
Honors Undergraduate Theses
This research draws on feminist theory and monster theory to perform a close rhetorical analysis of incidents in the television show Buffy the Vampire Slayer (Buffy) where female characters are violated physically, psychologically, and/or sexually. Buffy is one of the most-analyzed television shows of all time, with a particular emphasis on the show’s engagement with feminism; however, the issue of violation has received little scholarly investigation despite multiple instances of it within the show. Through examining the rhetorical elements (such as dialogue, camerawork, body language, and character response) that surround incidents of violation, this research reveals that Buffy …
Anti-Muslim Rhetoric In The Trial Of The Templars (1307-1312), Samantha J. Froemming
Anti-Muslim Rhetoric In The Trial Of The Templars (1307-1312), Samantha J. Froemming
Honors Undergraduate Theses
This thesis investigates the existence of anti-Muslim rhetoric within documents produced by the French monarchy and papacy during the Trial of the Templars (1307-1312). When French King Philip IV accused the Templars of heresy in 1307, he issued orders for their arrest in an unofficial document which employed anti-Muslim rhetoric against them, even though they were an order of Latin Christian warrior-monks who fought against Muslims in the Middle East. Pope Clement V later reflected this rhetoric in his papal bull Pastoralis praeeminentiae, an official order to arrest the Templars— evidence of Philip IV’s influence over the papacy during …
Designing Rhetorical Education For Online Audiences, Nicholas Dixon
Designing Rhetorical Education For Online Audiences, Nicholas Dixon
Honors Undergraduate Theses
This project demonstrates a multimodal education for online audiences through the creation of a YouTube video, What is Rhetoric? The literature from composition, education, and media asserts that online multimodal media is useful for idea production, civic discussion, and learning. This project follows the idea that online multimodal digital media are valuable forms for meeting audiences with access to rhetorical knowledge, both within academic institutions and in the education of public audiences. In Confronting the Challenges of Participatory Culture, Henry Jenkins highlights the challenge online participants face in recognizing the ways media shapes perceptions of the world (xii). Rhetoric is …
Crisis, Controversy, And Credibility: Rhetorical Appeals In Governor Desantis’ State Of The State Addresses, Victoria E. Laird
Crisis, Controversy, And Credibility: Rhetorical Appeals In Governor Desantis’ State Of The State Addresses, Victoria E. Laird
Honors Undergraduate Theses
This paper examines how Governor DeSantis has used rhetoric to advance his political identity and policy during the Florida legislative sessions from 2019 to 2025. Using rhetorical analysis, the study identifies linguistic techniques and persuasive devices that help shape DeSantis’s policy agenda and drive legislation. This study is important as it explores the ability of political figures to ground themselves in language and push political ideologies. The findings reveal a consistent emphasis on ethos while simultaneously appealing to unity, strengthen, and moral clarity. Over time, DeSantis’s rhetoric evolves from defensive to assertive leadership framed by appeals to national policy and …
Sports And Rhetorical Marginalization: A Case Study Of Angel Reese & Caitlin Clark, Diamond R. Williams
Sports And Rhetorical Marginalization: A Case Study Of Angel Reese & Caitlin Clark, Diamond R. Williams
Honors Undergraduate Theses
This thesis explores the manifestation of racism, sexism, and capitalism in the language and rhetoric of sports media through a case study of WNBA players Angel Reese and Caitlin Clark. This study theorizes that sports media has referred to Reese and Clark with damaging language tied to the intersections of their respective identities. This thesis also identifies and analyzes the presence of repeated themes throughout select sports media that mirror relevant theories surrounding stereotypes, biases, and marginalization in sports. Examining and analyzing the subtle nuances at play allows one to understand how language implicitly reinforces harmful narratives and, thus, how …
Dress To Impress: New Composition Instructors' Interpretations And Embodiment Of Professionalism As Displayed Through Dress, Jacqueline C. Cano Diaz
Dress To Impress: New Composition Instructors' Interpretations And Embodiment Of Professionalism As Displayed Through Dress, Jacqueline C. Cano Diaz
Graduate Thesis and Dissertation 2023-2024
While previous research in rhetoric and composition investigates how novice composition instructors negotiate the boundaries of professionalism and identity (Dall'Alba; Grouling; Restaino), the role of dress, or "performative strategic attire" (Mckoy), in crafting these teaching personas has not yet been explored. Viewing everyday dress choices through the lens of embodied rhetoric allows for a deeper understanding of the complex decision-making process of choosing what to wear (Woodward). Further, analyzing dress choice through embodied rhetoric showcases how clothing becomes a tool to craft a persona and inhabit an identity or role. Through positioning instructor's self-identity and naming their experiences and influences …
The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright
The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright
Honors Undergraduate Theses
This study investigates TikTok audios and hashtags through the lens of digital literacy studies, using Ron Scollon's nexus of practice as a theoretical framework. The researcher sought to investigate literacy practices on TikTok, such as how lurkers and posters interact with the app in ways that both define and are defined by their individual identities. Relative to other social media platforms, there is a dearth of research on TikTok. This study contributes to the gap while also building off the findings of Kaye et al., who investigated authorship and (mis)attribution on the app, and Sachs et al.'s claim that Goffman's …
The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens
The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens
Honors Undergraduate Theses
The goal of this thesis is to explore the various forms of rhetoric utilized in digital communities pertaining to COVID-19. The body of this thesis synthesizes social media data with original human subjects research, supplemented by a review of the literature surrounding digital communication. The analysis of these freestanding communities highlights the differences in communication throughout these spaces, as well as discusses their differences in reaction to disordered information. Through rhetorical analysis of the language employed by COVID-19 denialist communities on Twitter and a review of the experiences of COVID-19 “long-haulers” in COVID-19 related online communities (such as Facebook and …
A Critical Race Analysis Of Transition Level Writing Curriculum To Support The Racially Diverse Two-Year College, Jamila M. Kareem
A Critical Race Analysis Of Transition Level Writing Curriculum To Support The Racially Diverse Two-Year College, Jamila M. Kareem
Faculty Scholarship and Creative Works
This article applies critical race theory to an institutional analysis of writing curricular outcomes to assist two-year college writing program administrators, curriculum coordinators, and instructors with examining the racist implications of writing curriculum outcomes and to develop antiracist curricula that support the academic, professional, and civic success of the majority of their students.
Donald Trump And Doublespeak: An Unsettling Precursor To The Dystopian Society Of George Orwell's 1984, Ivy Mckay
The Pegasus Review: UCF Undergraduate Research Journal
This paper analyses Donald Trump's 2016 Presidential campaign alongside George Orwell's 1984 I analyze specific social elements, including the rhetoric of Trump's supporters, the idea of post-truth, and power, and I exemplify how Trump's campaign and the government in Orwell's novel (the Party) share several commonalities. Trump's self-contradictory speaking and the use of Doublespeak in 1984 is one of the similarities between the fiction of Orwell's text and the reality of our lived experience. Furthermore, the paper discusses the possible effects of this Orwellian Party-like administration. In the final analysis, I conclude that George Orwell's vision of a dystopian future …
Standing Up Comedy: Analyzing Rhetorical Approaches To Identity In Stand-Up Comedy, Christopher Grabert
Standing Up Comedy: Analyzing Rhetorical Approaches To Identity In Stand-Up Comedy, Christopher Grabert
Electronic Theses and Dissertations
My thesis addresses contemporary conversations about stand-up comedy and the art-form's capacity for facilitating complex rhetorical decision-making. I examine how stand-up comedians have positioned themselves on-stage through choices pertaining revealing personal behaviors, personas, and beliefs in public settings. Ultimately, I argue that the art of stand-up does not require truth-telling on-stage, and that there exists an implicit contract between performers and audiences which details comedians' license to share falsehoods, exaggerations, and embellishments on-stage without the repercussions that accompany these actions in other discourse settings. Finally, I evaluate how comics have handled this rhetorical "license," with some performers delivering easily identifiable …
The Feminine Margin: The Re-Imagining Of One Professor's Rhetorical Pedagogy--A Curriculum Project, Camila Alvarez
The Feminine Margin: The Re-Imagining Of One Professor's Rhetorical Pedagogy--A Curriculum Project, Camila Alvarez
Electronic Theses and Dissertations
Writing pedagogy uses techniques that institutionalize dichotomous thinking rather than work against it. Cartesian duality has helped to create the marginalization of people, environments, and animals inherent in Western thought. Writing pedagogy based in current-traditional rhetoric uses a writing process that reinforces the hierarchical structure of Self/Other, Author/Reader, and Teacher/Student. This structure, in conjunction with capitalism, prioritizes the self and financial gain while diminishing and objectifying the other. The thought process behind the objectification and monetization of the other created the unsustainable business and life practices behind global warming, racism, sexism, and environmental destruction. A reframing of pedagogical writing practices …
The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper
The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper
Electronic Theses and Dissertations
The first African American newspaper, Freedom's Journal, has a historical, rhetorical, and spatial purpose. It not only showed the impact made by African Americans in the fight for their civil rights in the early 19th century, but as an artifact it illustrated and preserved that history allowing it to be studied centuries after the newspaper ceased printing. The purpose of The Resonance and Residue of the First African American Newspaper: How Freedom's Journal Created Space in the Early 19th Century is to provide an interdisciplinary approach to historical newspapers that illustrates an alternative history in this country — a history …
Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane
Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane
Electronic Theses and Dissertations
Emergent narrative, a phenomenon of unexpected contextual stories arising through play, has been researched in the field of game studies since 1999. However, that discussion largely lies in the realm of theoretical stories which are generated by either the system or the player. The purpose of this dissertation is to deepen our understanding of emergent narrative by examining real-world examples of the phenomenon. Four hundred player posts were gathered from forums relating to the video game Skyrim (a large, open world fantasy roleplaying game) and analyzed using a mixed-method framework which is informed by digital ethnography, fan studies, and game …
Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker
Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker
Electronic Theses and Dissertations
This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. This was accomplished using a mixed methods approach drawing data from interviews with creative professionals, archival research, fieldwork, and an analysis of more than eight hundred narrative attractions. The survey of narrative attractions revealed the most common narrative expressions to be dark rides and stage shows. Source material tends to be cultural tales (legends, fairy tales) or intellectual properties (generally …
Touching The Unreal: The Definition, Narrative Strategies, And Aesthetics Of 3d Cartoon Narratives., Nathan Snow
Touching The Unreal: The Definition, Narrative Strategies, And Aesthetics Of 3d Cartoon Narratives., Nathan Snow
Electronic Theses and Dissertations
"Touching the Unreal" follows the structure set out by Scott McCloud in Understanding Comics to argue that understanding cartoons is serious business and requires that we define the art form, outline its basic tenets, and theorize how the mind understands it. The dissertation argues for a new definition of 3D computer generated cartoons, beginning with the most basic definition applicable to all forms of animation and taking into account new technological developments before arriving at the 3D cartoon narratives of today. The dissertation outlines the basic facets of 3D cartoon narratives in terms of narrative and aesthetics, arguing that, in …
Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle
Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle
Electronic Theses and Dissertations
This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 …
Tractors And Genres: Knowledge-Making And Identity Formation In An Agricultural Community, Marcy Galbreath
Tractors And Genres: Knowledge-Making And Identity Formation In An Agricultural Community, Marcy Galbreath
Electronic Theses and Dissertations
This research examines the history of a small Florida agricultural community over the course of the twentieth century from a rhetorical perspective in order to understand the technological and communicative transitions that governed the development of American agricultural production. By examining archival and oral histories, this research will add to our understandings of how written and oral communications temper the relationships and social situations of an agricultural community, including the knowledge-making and technological adaptation resulting from communications within the community and with outside institutions and entities. Agricultural villages are not isolated entities, but rather sites of multiple rhetorical situations, and …
The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries
The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries
Electronic Theses and Dissertations
This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Electronic Theses and Dissertations
This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …
Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker
Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker
Electronic Theses and Dissertations
On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …
Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff
Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff
Electronic Theses and Dissertations
Modern Americans are exposed to scientific and technical information on a daily basis that urges them to react as well as learn about new ideas. The popular science writing that circulates this information must be portrayed in a way that makes it easy for lay people to understand complicated ideas while at the same time remaining complex enough to convince readers that the information is reliable, accurate, and worth learning. In making decisions about how to accomplish this balancing act, science writers make decisions that influence the audience's opinion about new scientific ideas, how easily the audience will accept or …
Using Narrative To Improve Reflection In Technical Communication, Carrie Brkich
Using Narrative To Improve Reflection In Technical Communication, Carrie Brkich
Electronic Theses and Dissertations
This thesis explores why instructors should use narrative intentionally and effectively with reflection to better understand adult students' perceptions of experiential learning activities in technical communication. The frequent use of narrative in technical discourse reminds us that the tone of technical texts is often appropriately informal, personable, and reflective. A closer analysis of narratives provides instructors with valuable opportunities to learn more about the motivations for and barriers to learning for adult students and to better understand how these students situate themselves in larger social and cultural narratives. Narrative serves many purposes in technical communication. Not only does narrative add …
The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres
The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres
Electronic Theses and Dissertations
The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central Florida‘s ―How Shall We Grow?‖ regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ―How Shall We Grow?‖ scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations …
A Burkean Method For Analyzing Environmental Rhetoric, John Stewart
A Burkean Method For Analyzing Environmental Rhetoric, John Stewart
Electronic Theses and Dissertations
The work of Kenneth Burke provides a method of rhetorical analysis that is useful in terms of bringing features of texts to the surface that are not readily apparent, such as how they produce identification in their audiences, and in revealing rhetorical factors related to but outside the text, for example the authors' motives. Burke's work is wide-ranging and open to many interpretations, so it can be difficult to apply. This study condenses some of his more important concepts into a simplified method which has several practical applications; it focuses on how Burke's theories can be applied to analyzing environmental …
Implementing Plain Language Into Legal Documents: The Technical Communicator's Role, Peggy Bivins
Implementing Plain Language Into Legal Documents: The Technical Communicator's Role, Peggy Bivins
Electronic Theses and Dissertations
This thesis discusses the benefits of using plain language in legal documents and the role technical communicators can play to help implement plain language. Although many definitions for plain language exist, it is best described as reader-focused communication that presents information in a manner that makes it easy for a reader to find, understand, and use the information. Plain language facilitates comprehension by using shorter, less complex sentences; active voice; and common words. All these elements aid in processing and understanding information, especially unfamiliar concepts. Laypeople, unversed in the law, frequently have difficulty understanding traditional legal writing. The complex sentences, …
From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne
From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne
Electronic Theses and Dissertations
In this dissertation, I analyze the organizational and political constraints that technical writers encounter when dealing with complex rhetorical situations, particularly within risk-management discourse. I ground my research in case studies of safety briefings that airlines provide to their passengers because these important documents have long been regarded as ineffective, yet they ve gone largely unchanged in the last 20 years. Airlines are required to produce these safety briefings, which must satisfy multiple audiences, such as corporate executives, federal safety inspectors, flight attendants, and passengers. Because space and time are limited when presenting safety information to passengers, the technical writers …
Engendering Agency: Literacies, Social Action, And Wangari Maathai S Green Belt Movement, Cassandra Marie Allen
Engendering Agency: Literacies, Social Action, And Wangari Maathai S Green Belt Movement, Cassandra Marie Allen
Electronic Theses and Dissertations
This thesis analyzes the life and work of Nobel Peace Laureate Wangari Maathai, one of the foremost African woman rhetors of our time. Wangari Maathai--founder of Kenya's Green Belt Movement (GBM), Member of Parliament, and activist for democracy, sustainable development, and human rights--has cultivated a multidimensional literacy that has allowed her to truly understand and address the problems that post-colonial Kenyans face. Her strong solution-oriented approach has allowed her to develop and refine operation of the GBM, which began simply planting trees, to produce a worldwide organization that works for sustainable development, human rights, and environmental conservation/restoration (among many others) …