Rhetoric Commons^™

Rhettech Journal Volume 8

RhetTech

No abstract provided.

When An Untraditional Linguist Speaks - A Cultural Self-Analysis Of Untraditional Language, Justin Lambert

RhetTech

This essay presents a cultural and linguistic self-analysis that challenges dominant ideologies surrounding “proper” English in academic spaces. Through a blend of personal narrative and scholarly engagement, the author examines the legitimacy and rhetorical power of Black Language as a dynamic, historically rooted, and intellectually rigorous mode of communication. Drawing on the work of Geneva Smitherman, April Baker-Bell, and Vershawn Ashanti Young, the essay situates Black Language within traditions of contrastive rhetoric while actively applying code-meshing as both method and practice. Tracing the author’s linguistic development across familial, cultural, and academic contexts, the piece reveals how code switching and linguistic …

The Body As Architecture: Reframing Spacesuit Mobility Through Mechanical Counterpressure And Human-Centered Design, Kenza Iddir

RhetTech

For more than 60 years, the spacesuit has served as the single most critical, yet structurally constrained, element of human spaceflight. Its dual identity as both a protective exoskeleton and a life-sustaining pressure shell has shaped the design and performance of every extravehicular activity (EVA) system ever flown. As exploration shifts toward long-duration lunar and Martian missions, the limitations of these traditional “mobile pressure chambers” have become increasingly apparent, particularly in relation to mobility, metabolic cost, and environmental durability. This paper presents the historical evolution of gas-pressurized suits and the constraining biomechanical and material factors since the earliest EVA missions. …

Geographic Bias In Ai: How Llm Outputs Vary By Location, Alekya Bongu

RhetTech

This paper explores the inherent biases present in Large Language Model (LLM) outputs. As AI use becomes more widespread, it is extremely important to examine the implicit biases in these models, as AI will only perpetuate inaccuracies. By understanding the implications of using AI, we can use it in a way that causes the least harm. Using Hofstede’s cultural onion to structure research questions, I tested four LLMs—ChatGPT, Pi.ai, Qwen, and DeepSeek—across three different geographic locations: the United States, India, and Ireland. The findings demonstrate that while LLMs can adjust some content based on a user’s location, they frequently default …

How Astroworld’S “Blame Game” Prevented The Formation Of Institutional Public Memory, Vedant Patil

RhetTech

This paper looks at why the 2021 Astroworld tragedy in Houston did not become institutional public memory despite its scale and impact. Institutional public memory refers to the formal recognition of collective trauma through memorials. Drawing on media analysis and Vilanova’s (2025) study, this paper argues that the absence of an official memorial stems largely from racialized media narratives that placed disproportionate blame on the predominantly Black audience and hip-hop culture. This framing took attention away from structural failures such as poor crowd control and event planning, which reduced institutional pressure to memorialize the victims. While spontaneous community memorials demonstrated …

Eugenics Rhetoric In C.S. Lewis’S That Hideous Strength And Essays, Michelle Griffin

RhetTech

In the book That Hideous Strength, C.S. Lewis depicts the National Institute of Co-ordinated Experiments (N.I.C.E.) as an exclusive organization dominated by scientists, academics, and state authorities, mirroring the professional middle class that shaped British eugenics in the 20th century. Throughout the book there is evidence of eugenics discourse relating to human experimentation, feeblemindedness, sterilization of the “unfit,” as well as the role of power dynamics, all of which points to That Hideous Strength being an intentional representation of the eugenics discourse happening in Britian around the same time in which Lewis wrote the book. There is substantial evidence …

Rosemary’S Baby Is Immaculate, Alana L. Lee

RhetTech

This essay examines the legacy of Roman Polanski’s Rosemary’s Baby (1968) and its influence on modern horror media, specifically Michael Mohan’s Immaculate (2024). Cinematography, plot devices, and thematic parallels in both films depict the ritualization of women’s bodily autonomy within religious and patriarchal power structures. While Immaculate effectively draws on its predecessor's inspiration, its reliance on poor-quality horror tropes negates its critical perception and originality. This essay examines the films’ various portrayals of reproductive abuse, such as marital rape in Rosemary’s Baby, and forced in vitro fertilization (IVF) in Immaculate. These abuses are explored as different methods …

An Exploration Of Embodiment, Narrative Identity, And Healing In Dungeons And Dragons, Joshua D. Crigger

Masters Theses, 2020-current

An Exploration of Embodiment, Narrative Identity, and Healing in Dungeons and Dragons is composed of two sister articles: the first is titled Me, Myself, and My D&D Character: The Recursive Process of Embodiment and Narrative Identity in Dungeons and Dragons, and the second is titled Dungeons and Dragons as a Site of Healing: Towards Embodied Writing as Healing. Dungeons and Dragons, or D&D, is a fantasy role-playing game where a Dungeon Master, leader and rules referee, leads a group of players acting as fantasy characters, or avatars, through a story together where outcomes are determined by rolling dice. …

Ecofascist “Snakeoil” And The Imperative Of Racializing Environmental Justice For The 21st Century: A Burkean Rhetorical Criticism Of Contemporary Ecofascist Manifestos, Lantz Shifflett

Masters Theses, 2020-current

Ecofascism of the 21^st century is a revival of centuries-old white nationalist fascism integrated with a concern for environmental issues from the last few decades. Designated by their writers as “manifestos,” three ecofascists have widely disseminated their documents online just before committing acts of racially motivated terrorism in three different countries. Furthermore, these manifestos provide a lens into contemporary ecofascist conspiracies as well as their own concocted “snakeoils” that present their ecofascist agendas in the form of rhetorical “curatives” to environmental issues of pollution. These “cures” are grounded in a new “green nationalism” that attempts to disguise the white …

Reconciling With Slavery In The United States: An Evolving Narrative, Jamie Phlegar

Masters Theses, 2020-current

This project addresses two strands of inquiry that spring from this issue of evolving race relations in the U.S. First, I examine how Americans talk about the history of slavery in the U.S. What rhetorical strategies are employed when slavery is discussed and/or debated in public history contexts and beyond? Second, I examine talk about the future of race relations in the context of the legacy of slavery. Specifically, I am interested in exploring what rhetorical strategies are employed when discussing the potential for reparations in mainstream arenas.

The Role Of Refugee Women Narratives In The U.S. Resettlement Process, Alys Sink

VA Engage Journal

Within resettlement scholarship, there exists a distinct absence of direct narratives by refugee women about their resettlement experiences within the United States. This study delves into this absence of voice, investigating the ways in which refugee women’s narratives are received and utilized within a refugee resettlement agency. This ethnographic study includes independent interviews with refugee women and resettlement staff. Utilizing Ernest Stringer’s method of action research and Cheryl Glenn’s Rhetoric of Silence, I argue that refugee women’s narratives are not wholly absent or silent, but rather that they are rarely acknowledged, often devalued, or inadvertently made a non-priority within larger …

Donald Trump Did A “Very Good” Job: A Rhetorical Analysis Of Candidate Trump’S Campaign Speeches, Caroline Mohan

Senior Honors Projects, 2010-2019

Since mid-2015, Donald Trump has shaken the political arena with an unprecedented yet effective public rhetorical repertoire. Regardless of alleged scandals, frequent social media usage, and extemporaneous and fiery rally speeches, the president’s approval ratings remain steady and he continues to move forward in his international and local political endeavors. Though these factors often posed large obstacles for past presidents, Trump has overcome them by use of audience identification, transparency, honorific pandering, and shrewd control of a vulnerable political sphere. In this study, rhetorician Kenneth Burke’s fantasy-theme and cluster criticisms are used to analyze Trump’s overall rhetorical themes, in social …

A Rhetoric Of Coupons: Analyzing Fsis And Fsi Coupons Through Rhetorical Lenses, Blake Lubinski

Masters Theses, 2010-2019

This thesis consists of two journal articles that examine newspaper coupon booklets called free-standing inserts (FSIs) through feminist and visual rhetoric lenses. The first article attempts to identify the “ideal couponer,” or the audience suggested by the product categories, visuals, and language appearing in FSIs. Through content and textual analyses using a feminist rhetoric lens, the article argues that FSIs evoke the idea of an audience of mothers who conform to gendered cultural assumptions about womanhood and parenthood. The article concludes with theoretical and business implications of these findings, contending that more rhetorical research is necessary to understand how FSIs …

Rhetoric In Film: Three Explorations Of Influence In Documentaries And Digital Stories, Emily Knapp

Masters Theses, 2010-2019

This thesis is made up of three distinct articles, two written with the intention of publication while the third consists of a digital story and subsequent reflection on the process of creation. The first article serves to answer the question “Do documentary films inspire activism?” by analyzing data gained after surveying 266 members of the James Madison University community. The results suggest that viewers are moved to emotion when witnessing struggle but that they are moved to action when said action directly impacts their own life. The second article is a rhetorical analysis of the 2013 documentary film Blackfish. …

An Analysis Of Public And Feminist Rhetoric For Menstrual Equity, Margaret Linscott

Senior Honors Projects, 2010-2019

In August of 2017, James Madison University installed free tampon and pad dispensers in major restrooms across its campus. This development was the result of the campaign Free the Tampon which used the themes of menstrual equity, public writing, and feminist rhetoric to achieve its outcome. Using writing and rhetoric, the campaign successfully engaged with 2000 students in passing a petition and in reaching out to key JMU decision makers. This project designs the origin, implementation, and effects of Free the Tampon on JMU’s campus and the ways in which concepts of menstrual equity informed the campaign.

Opinions In Context: An Exploration Of The Rhetoric Used By Supreme Court Justices Antonin Scalia And Ruth Bader Ginsburg Regarding The Separation Of Church And State, Catherine Evans

Senior Honors Projects, 2010-2019

Supreme Court Justices Antonin Scalia and Ruth Bader Ginsburg represented opposite ends of the political spectrum on the Court, having been appointed by presidents from different parties. Their opinions on cases revolving around the interpretation of separation of church and state do/did not occur within a vacuum, and this paper examines both the context surrounding these opinions and rhetoric of the opinions themselves, closing with a discussion of the former’s effect on the latter. Specifically, four cases (two for each) from the beginning and end of the justices’ careers will be analyzed: Capitol Square Review and Advisory Board v. Pinette …

A Rhetorical Analysis Of Desmond Tutu’S 1976 Letter To Prime Minister John Vorster, Nicholas Anguiano

SCOM Undergraduate Research Conference

In 1976, South African clergyman Desmond Tutu wrote an open letter to Prime Minister B.J. Vorster urging him to end the apartheid system of racial segregation. In the midst of growing frustration amongst the black population and fear of violence, the letter pleads for the Prime Minister to recognize their shared humanity, showing that they share the same interests for preserving peace and prosperity for all South Africans, warning of potential widespread violence in the near future. Tutu's appeals can be viewed through the lens of Kenneth Burke's theory of consubstantiality. As Burke's theory indicates concerning all rhetoric, Tutu's letter …

Girls Are Us: A Collection Of Oral Histories From The Jmu Community, Anne M. Sherman

Senior Honors Projects, 2010-2019

On a campus where women make up a majority of the student population, it is especially important that female voices are heard and given a platform on which they can control their own narrative. I wanted to give those female-identifying voices that platform. I conducted a series of interviews to examine how college-aged female-identifying students feel about their identity and how they construct that identity within the climate of the JMU community. I was particularly interested in the intersections of gender, race, ethnicity, class, sexual preference, and ability. I asked each person to share their stories of times when they …

Media Framing And The Cancellation Of Nasa's Space Shuttle Program, Nicholas J. Lepp

Senior Honors Projects, 2010-2019

This study researches and discusses the discourse surrounding the retirement of the National Aeronautics and Space Administration’s manned space shuttle program in 2011, drawing conclusions about the public’s reaction towards the event. This study first examines framing as a method for understanding how information gets coded in people’s brains, and then gives a brief history of the space shuttle program and its cancellation. It then analyzes the rhetoric presented to the public through the three most popular newspapers by website traffic to understand the public’s reaction towards this event, and draws conclusions about the likely effect of those reactions on …

Tension And Complexity In Decolonial Advocacy: A Rhetorical Analysis Of Situated Approach In Western Shoshone, Bikinian, And Hawaiian Resistance To Militarized Colonialism, Taylor Johnson

Masters Theses, 2010-2019

Decolonial advocacy is a difficult, complex, tension-filled realm. Indigenous advocates working for decolonization must navigate decisions about whether or not to utilize rhetorics derived from the colonial systems they challenge, when to make material demands on colonial states and when to turn inward, and when and how to build coalitions with non-indigenous people. Decolonial movements in the Western Shoshone Nation, the Marshall Islands, and Hawai’i have approached these questions in differing but overlapping ways that address the varied colonial histories each nation faces.

This thesis argues that each of these movements has alternatively utilized and rejected colonial rhetorics to serve …

How Native American Rappers Communicate And Create A Modern Identity, Hannah J. Berge

Masters Theses, 2010-2019

Current research concerning identity and Native Americans is sparse outside the realm of expressly Native American scholarship. While most conversations about identity and Native Americans focuses on historical and political aspects, many sources do not explore alternative avenues of contemporary identity creation. This thesis uses Kenneth Burke’s pentad to analyze the lyrics for “AbOriginal” by Frank Waln. The pentad is used to analyze each line of the rap. A new term, alter-agent, is used to identify agents who the agent either associates with or who the agent views as hindering his progress. There is then a count of the number …

The Newsroom, Anthony W. Smyth

SCOM Undergraduate Research Conference

An ideological criticism of the speech, "Why America isn't the greatest country in the world anymore" from HBO's The Newsroom. With a comparison to the roles of the other main characters from Aaron Sorkin's (the producer) work.

Contesting “Obligation”: Memory, Morality, And The (Re)Construction Of Divestment Narratives, Christina Quint

Masters Theses, 2010-2019

Leaders in the medical field representing organizations abroad such as the British Medical Association (BMA) and MedAct have called for health care organizations to divest from fossil fuels, on the grounds that it is hypocritical for health care leaders to take the Hippocratic Oath and be implicated in the health impacts for which the burning of fossil fuels is responsible. The emerging discourse highlighting the imperative to divest draws parallels to the health care sector’s leadership in divesting from tobacco in the 1990s on the grounds of its health implications. Even before the current fossil fuel divestment movement and the …

Isis Rhetoric: A War Of Online Videos, Kathryn Mcdearis

Masters Theses, 2010-2019

In an attempt to combat ISIS recruitment videos, the United States Department of State (USDS) developed the Think Again, Turn Away social media campaign featuring videos attempting to persuade viewers to resist the message of ISIS. In the article “U.S. government: A war of online video propaganda,” authors William Allendorfer and Susan Herring (2015) analyze the textual rhetoric of the ISIS video series Flames of War in comparison to eight Think Again, Turn Away videos. To add to Allendorfer and Herring’s (2015) textual analysis, this study uses the framework of scholar David Blakesley’s (2004) four elements of film rhetoric ( …

The Professional Writer's Many Personae: Creative Nonfiction, Popular Writing, Speechwriting, And Personal Narrative, Rosemary Girard

Senior Honors Projects, 2010-2019

This book discusses in detail four genres of professional writing that are interwoven but also distinct: creative nonfiction, popular writing, speechwriting, and personal narrative. As such, it is organized in four chapters—one for each genre of professional writing. Each chapter is then broken down further into three sections—research, rhetorical analysis, and creative work. The research sections of each chapter are didactic, providing an understanding of what the genre is, what unique characteristics it has, and how a writer might go about writing a piece in that style. The rhetorical analysis sections look critically at a published piece of writing in …

Vanguardia Mujerista Haciendo Escuela: An Oral History Of Cuban Feminism, Marie Eszenyi

Masters Theses, 2010-2019

The high rate of female political participation in Cuba has led many journalists, political scientists, and activists to claim that the country is quite possibly the most feminist in Latin America (Torregrosa, 2012). As the United Nations Entity for Gender Equality (2012) indicates, Cuba ranks third in the world for female participation in legislative bodies. Indeed, Cuba has a long history of female political and revolutionary involvement that positions Cuban feminism both on the forefront and the margins of the economy, governmental institutions, culture, society, military systems, and the workplace during various historical points. Moreover, Cuba’s location just 90 miles …

Occupy The Future: A Rhetorical Analysis Of Dystopian Film And The Occupy Movement, Justin J. Grandinetti

Masters Theses, 2010-2019

The anarchic Occupy Wall Street protests, which began in 2011, had an immediate impact on politics and the global lexicon. By introducing the terms “the one percent” and “the 99%” into the public sphere, Occupy was able to draw attention to growing global income inequality. This revolutionary spirit was not lost on popular culture, as a number of films that followed the protests were linked to Occupy. The Hunger Games (2012), The Dark Knight Rises (2012), and Elysium (2013) represent films that were not only extremely successful in the box office, but were also connected to the Occupy Movement because …

The Sentence Continues: Breaking Silences And Becoming Authors Through The Semicolon Project, Brooke E. Covington

Masters Theses, 2010-2019

Through its many digital platforms, The Semicolon Project, a suicide and self-harm prevention initiative, offers its users a creative means of using writing to heal. As its name suggests, the semicolon is an essential mark for this group—grammatically a semicolon represents a place in the sentence that an author could have ended and for the members of this prevention initiative, the semicolon acts in a similar way. By tattooing or drawing a semicolon on the body, the semicolon bearer embody a sense of authorial agency, positioning herself as author and using the semicolon as a representation of her dedication to …