Religious Thought, Theology and Philosophy of Religion Commons^™

Heartbeat Year-End Report For 1978, Heartbeat

Landon Saunders Documents

End-of-the-year report for Heartbeat for the year 1978. Issue notes that it is a "special edition".

Introduction contains a general letter from Landon Saunders and a brief explanation of Heartbeat's connection to Herald of Truth and Highland Church of Christ in Abilene, TX. Includes a group photo of The Highland Elders.

Summarizes special outreach efforts in various cities and states in the United States and "model city" campaigns in Pittsfield and Lowell, Massachusetts. Includes samples of responses from individuals.

Gives the 11 point Depression Plan.

Lists financial contributors and memorials to Heartbeat.

Lists location details of fundraising dinners held that …

Heartbeat: A Radio Program Reaching The Marketplace With The Hope Of The Gospel, Unknown

Landon Saunders Documents

How to convince a radio station to air Heartbeat.

Table of contents: 1) How Heartbeat can help a local church; 2) How to approach a radio station; 3) Heartbeat: For a station concerned about its public: a sales approach.... 3) Some answers to station objections; 4) General information

Date of document is a very broad estimate.

Feeling Good About Yourself: Booklet Draft, Landon Brady Saunders

Landon Saunders Documents

Manuscript draft of a 12-page booklet on the Feeling Good About Yourself topic. Consists of an introduction and 11 numbered short pieces.

Max Lucado Requests Letter Of Recommendation From Saunders, Landon Brady Saunders, Max Lucado

Landon Saunders Documents

Four items:

1. Reply letter from Saunders to Lucado

2. Enclosed letter of recommendation for Lucado from Saunders

3. Handwritten letter from Lucado requesting the recommendation letter

4. Lucado's envelope

Lucado mentions his special interest in communication effectiveness research.

Beyond Heartbeat Letters (Track #2), Thomas Olbricht

Landon Saunders Documents

Draft copies of a series of 14 letters that Heartbeat used to follow up with respondents. Series is Beyond Heartbeat Track #2. Series focuses on Jesus as revealed in the book of Hebrews. Contains handwritten notes and edits.

Introductory pages entitled "Proposal for Beyond Heartbeat #2 Jesus, an Outline" give a brief synopsis of the main focus of each letter.

Depression Speech, Landon Brady Saunders

Landon Saunders Documents

Extended talk on depression, circa 1978.

Beyond Heartbeat Letters (Track #3), Thomas Olbricht

Landon Saunders Documents

Draft copies of a series of approximately 13 letters that Heartbeat used to follow up with respondents. Series is Beyond Heartbeat Track #3. Series focuses on the church as a body and as a fellowship of believers.

Date is estimated.

Introductory pages entitled "Proposal for Beyond Heartbeat #3 The Church: An Outline" give a brief synopsis of the main focus of each letter.

Heartbeat: A Vision Of Outreach, Landon Brady Saunders

Landon Saunders Documents

Speech explaining Heartbeat's plan for outreach by making connections and equipping others to carry the message as well.

Note at the bottom of page 1 reads: "A presentation to the Minter Lane Church of Christ on the occasion of Landon Saunders leaving his ministry there, February 6, 1977."

The Gift Of Loneliness, Landon Brady Saunders

Landon Saunders Documents

Heartbeat brochure available to respondents upon request.

Heartbeat Letters 1-12: Masters With Explanations (Track #1), Landon Brady Saunders

Landon Saunders Documents

Master copies of a series of 12 letters that Heartbeat used to followup with respondents. Series is Beyond Heartbeat Track #1. Most of the letters contain an explanatory sheet outlining the purpose of the letter for the benefit of those studying the communication approach.

Heartbeat Letters 1-12, Landon Brady Saunders

Landon Saunders Documents

Series of 12 letters that Heartbeat used to followup with respondents. Each letter is on different colored paper in the originals. Each letter opens with a universal human need and moves toward God.

Part of a series of personal correspondence with a church in Ames, Iowa who requested formal use of the Heartbeat letters in their own outreach.

Beyond Heartbeat Letters Track #1 With Extra Explanations: Excerpt, Landon Brady Saunders

Landon Saunders Documents

Draft copies of a series of 12 letters that Heartbeat used to followup with respondents. Series is Beyond Heartbeat Track #1. Most of the letters contain an explanatory sheet outlining the purpose of the letter for the benefit of those studying the communication approach as well as additional sheets for overall reactions and analyzing the tone of the letter.

Letters contain handwritten editorial comments and corrections.

This digitized set is an excerpt of the full contents of the folder.

"The Crisis", Batsell Barrett Baxter

Landon Saunders Documents

Speech presented at the Herald of Truth Workshop in Abilene, TX on August 17, 1976 by Batsell Barrett Baxter. Baxter express concern about the seeming ineffectiveness of the church in reaching those outside the faith and about the decline in overall church growth.

Lbs Personal Notes On 1976 Herald Of Truth Self Study, Landon Brady Saunders

Landon Saunders Documents

Handwritten notes from Landon Saunders in response to the 1976 Herald of Truth Self Study. Includes Heartbeat's relationship to Herald of Truth and other churches, concerns about the effects of the 1973 criticisms, and Saunders's personal feelings and ultimatums for continuing with the ministry.

Reflections On Follow-Up, Floyd Meredith

Landon Saunders Documents

Memo and report from Floyd Meredith to Landon Saunders on key points from a meeting about response follow-up. Meeting is termed the Wilkes Barre Meeting. Meredith concludes that follow-up with audience is more successful if it is from the initial speaker who made first contact and that respondents should have the choice of what level of follow-up they want: written, be enrolled in a Bible correspondence course, or visit from someone in a local church congregation.

Report On Heartbeat Response 1975, Thomas Olbricht

Landon Saunders Documents

Analysis of Heartbeat responses from inception to May 18, 1975.

Gives data on number of persons responding by state, number of letters, number of people who write back more than once, number of repeat letters, number of repeats per person Also shows stations that play Heartbeat spots, and response rate per station.

Analyzes requests by subject and state and makes recommendations about which subjects should be developed more fully. Recommends targeting content based on audience age and a procedure of responding to people who write in.

Basic Position Paper In Administration Of Herald Of Truth Ministry, Clois Fowler

Landon Saunders Documents

Expanded report on the philosophy and support of the Herald of Truth ministry by the elders at Highland Church of Christ. Draws on the Aims and Purposes document included and digitized separately in this collection.

"Heartbeat Has Heart Trouble", Franklin Camp

Landon Saunders Documents

Reprint of a piece by Franklin Camp originally appearing in Gospel Advocate on November 7, 1974 in which Camp criticizes Saunders's response to a young man and Saunders's view of salvation. Reprint appeared in The Gospel Guardian, volume 27, no. 3 (February 1, 1975).

Heartbeat Special Edition: Program Cost, Unknown

Landon Saunders Documents

News article about the cost of each one-minute Heartbeat spot on NBC. Compares cost with number of persons reached. Year is circa 1975.

Herald Of Truth Budget January 1 To June 30, 1975, Herald Of Truth

Landon Saunders Documents

Budget for Herald of Truth for period January 1 to June 10, 1975. Program areas include Radio Program, Television Program, International, Heartbeat, Response Brotherhood Communication Services, Fund Raising, and General and Administrative.

Heartbeat Special Edition: Nature Of The Audience, Randy Becton

Landon Saunders Documents

Short article about the intended audience Heartbeat is designed to reach, circa 1975.

Herald Of Truth International: Saunders Biography, Wayne Gurley

Landon Saunders Documents

Short biography of Landon Saunders written for Herald of Truth. Year circa 1975.

Herald Of Truth International: Heartbeat Nbc Contract, Wayne Gurley

Landon Saunders Documents

Herald of Truth news spot about Heartbeat's receiving a contract with NBC to broadcast during evening prime-time newscasts. Year is circa 1975.

Herald Of Truth International: Heartbeat History, Wayne Gurley

Landon Saunders Documents

History of Heartbeat at three years.

Heartbeat Special Edition: Saunders Editorial, Landon Saunders

Landon Saunders Documents

News article about what Heartbeat is all about.

Heartbeat Special Edition: Baxter Interview, Unknown

Landon Saunders Documents

Interview with Batsell Barrett Baxter about Heartbeat, circa 1975.

Haddox Letter To Loyd L. Smith, Art Haddox

Landon Saunders Documents

Letter from Art. Haddox, elder at highland Church of Christ, to Loyd L. Smith regarding previous letter Smith sent questioning biblical principles of Highland, Herald of Truth, and Heartbeat. Reference is made to the "charismatic movement" at Highland with reference to speaking in tongues, and to a previous Saunders story about Saunders's response to a troubled young man.

Herald Of Truth Development Report No. 3, David Himes

Landon Saunders Documents

Report on activities of Herald of Truth and Heartbeat . Includes activities but also a main focus on future goals, needs, and audiences.

Loyd Smith Followup Letter To Saunders's July 26, 1974 Letter Regarding Young Man, Loyd L. Smith

Landon Saunders Documents

Letter from Loyd L. Smith following up on Saunders's letter explaining his response to a troubled young man.

Saunders Reply To Loyd Smith Letter Regarding Young Man, Landon Brady Saunders

Landon Saunders Documents

Saunders's reply to letter from Loyd L. Smith originally dated June 11, 1974 in which Smith questioned Saunders's biblical interpretation of salvation based on Saunders's interaction with a troubled young man.