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Full-Text Articles in Hawaiian Studies
The Economic Sustainability Of Culture In Hawai’I: Tourists’ Willingness To Pay For Hawaiian Cultural Experiences, Gabriella Andrade, Holly Itoga, Catherine Linnes, Jerome Agrusa, Joseph Lema
The Economic Sustainability Of Culture In Hawai’I: Tourists’ Willingness To Pay For Hawaiian Cultural Experiences, Gabriella Andrade, Holly Itoga, Catherine Linnes, Jerome Agrusa, Joseph Lema
Hospitality Faculty Research
Given the current travel restrictions with the COVID-19 pandemic, there is an unprecedented opportunity for Hawai’i to reexamine its current tourism offerings and establish a new approach to support a more authentic, cultural, and sustainable tourism for the U.S. domestic tourist market. As tourists from the continental U.S. are the largest source market for visitors to Hawai’i, the purpose of this study is to examine the trend towards an “authentic cultural” tourism experience and evaluate whether U.S. visitors will be willing to pay for a deeper integration and representation of Hawaiian culture in tourism offerings. The contingent valuation method (CVM) …