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Full-Text Articles in Musicology
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
“Leisure With Decorum”: Gentlemen Making Music In The Georgian Era, Lidia A. Chang
“Leisure With Decorum”: Gentlemen Making Music In The Georgian Era, Lidia A. Chang
Dissertations, Theses, and Capstone Projects
This project examines the musical activities of Georgian gentlemen with the goal of illustrating the ways that recreational music-making tested the boundaries of gender, class, and nationality. While the English nobility could respectably engage in music-making, socialize with professional musicians (subverting, or temporarily suspending otherwise rigid class boundaries), and openly extol the virtues of Continental culture without compromising their gentlemanliness, English gentlemen walked a much thinner line. In pursuit of these claims I will expand the scope of primary sources beyond conduct books and novels to include selections of unpublished, peripheral accounts of recreational music-making as found in letters, diaries, …
Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi
Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi
Theses and Dissertations
An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.