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Musicology Commons

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History of Art, Architecture, and Archaeology

Fordham University

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Full-Text Articles in Musicology

On The Hallelujah Efect: Priming Consumers, Recording Music, And The Spirit Of Tragedy, Babette Babich Jan 2015

On The Hallelujah Efect: Priming Consumers, Recording Music, And The Spirit Of Tragedy, Babette Babich

Articles and Chapters in Academic Book Collections

An overview of The Hallelujah Effect concentrating on priming or sonic branding, media, online porn as well as marketing and media programming, with a special excursus on the space of music --and radio in Adorno's Current of Music, and a detailed discussion on Nietzsche and music in antiquity as he explores this with reference ot Beethoven in The Birth of Tragedy.