Fine Arts Commons^™

Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang

MA Projects

Live-Art is a start-up venture in New York City that combines online and offline art
experiences, which blurs the boundaries between art education and art collection and organically integrates the two fields. Our philosophy is to inspire people to live with art and create their own art kingdom. By strengthening each individual’s engagement in the art world, we aim to improve our users’ art appreciation perception through art education and to encourage them to create an aesthetic atmosphere for their living environment through art collection. Traditionally, education is more focused on non-profit, while art collection is more on commercialized consumption. …

Nomad Gallery, Maria Paula Suárez, Renata Ribeiro

MA Projects

NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …

Artificial Minds, Lara Bayer

MA Projects

This paper explores the artistic possibilities of artificial intelligence, as well as its ability to act as a creative being through its learned knowledge from the collective consciousness of human beings, whether this learned knowledge can be used by the AI to represent reality, and whether this can be problematic regarding learned biases from the preexisting ones of our own. Looking at the history of how far artificial intelligence has come within the creative artistic realm, examining the technical aspects of how exactly an AI is able to generate original art, and examining four artists that all collaborate with artificially …

Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang

MA Projects

Beijing ArtPro Technology Co., Ltd. (Hereinafter referred to as ArtPro) was
established in November 2019 with a registered capital of 10 million yuan. It is a capital starting form in which Wu Jian, the founder and legal representative, contributes 70% and the other three co founders jointly contribute 30%.
The founder and core management of ArtPro are from the core product teams of
China's leading Internet companies, such as Sogou, Tencent, ByteDance and Artron. With strong Internet genes and domestic leading brand marketing, product design and technology research and development capabilities, ArtPro is a team with superb technology, tacit cooperation, …

Untamed: The Terrifying Beauty Behind The Works Of Woman Surrealists, Shely Calderon Benpalti

MA Projects

An exhibition of work spanning the works of five late North American and Latin American born or naturalized female Surrealist artists, Frida Kahlo (1907-1954), Leonora Carrington (1917-2011), Remedios Varo (1908-1963), Leonor Fini (1907-1996) and Dorothea Tanning (1910-2012). Untamed explores themes of female existence, alchemy, astrology, dreams and symbolism through painting works on paper and photography. Between the dark years during the first world war, the second world war and postwar, Surrealism as a means of possibility to live a dream-like life were the theory behind this artist's body of work. The deception of dreams, parallel realities and profound studies into …

Childhood: The Hidden Side, Arcelia Gómez

MA Projects

Childhood has been typically perceived as the sweet, candid, innocent, harmless, naïve phase of the human existence. However, is it possible that behind this kind façade there are hidden the cruelest, most frightening and most devastating monsters of humankind? The current state of humanity, as a species, is constructed on constant movement, continually changing, perpetually evolving. This is a natural behavior, dating back to the very origins of civilization, in its earliest days. This characteristic detail is stored in the ability of the human brain to collect information and learn from situations experienced by the individual. In other words, the …

Revolution And Revelation: An Early Russian Avant-Garde Private Collection, Olivia A. Aurtenechea Eguiron

MA Projects

Revolution and Revelation: An Early Russian Avant-Garde Private Collection is an
exhibition proposal with accompanying essays that explore the value and influence of the Russian Avant-Garde art movement, highlighting its significance as a revolutionary force in early twentieth-century art. While the first essay provides a comprehensive overview of the Russian Avant-Garde art movement, the second one explores the considerations and advantages of exhibiting a private collection of early Russian Avant-Garde art, specifically Suprematism, in either a museum or a gallery. The first essay, A Look Into Russian Avant-Garde, delves into the value and influence of the movement acknowledging the challenge …

Reclamation, Laura Day Webb

MA Projects

This exhibition will take the form of a group show of African artists who weave
/="/">cultural heritage with the contemporary, to challenge Western perceptions of African art and culture. Artists Wole Langunju (Nigeria), Prudence Chimutuwah (Zimbabwe), Lincoln Mwangi (Kenya), Moira Bushkimani (Kenya), and Angèle Etoundi Essamba (Cameroon) are confirmed to participate. In addition to the contemporary works by these artists on display, two Nigerian Gèlèdé masks have been generously loaned from the private collection of Olusanya Ojikutu, one from the early 20th century and, the other, whose dating is undetermined. In showcasing these works in tandem, the exhibition creates …

Anti-Art In Postwar Korea And Japan, Emma Patterson

MA Projects

Emerging from the traumatic devastation of World War II and the economic upheaval that followed, artists in Japan and South Korea adopted similar creative strategies and addressed parallel themes in their artistic responses to the postwar period. Anti-Art in Postwar Korea and Japan brings together artists from the two nations—which share a complex socio-political history—to introduce a new lens through which to understand contemporary East Asian art. Seung-taek Lee, Ha Chong-Hyun, Kim Tschang-Yeul, Lee Ufan, and Nobuo Sekine were few of a number of Korean and Japanese artists who developed comparable practices across the media of painting, sculpture, installation, and …

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …

Home Grown: Joys And Sorrows Of Domestic Life, Helena Black

MA Projects

Home Grown: Joys and Sorrows of Domestic Life highlights the work of contemporary female photographers who focus their practice on the depiction of domestic scenes. There is a long history of women drawing inspiration from the domestic sphere. For much of history, the exclusion of women from public life outside of the home influenced much of their work. Perhaps the most obvious example of this thematic focus can be seen in the work of female Impressionists. The Impressionist period is defined by the freedom of mobility allowed by new premixed paint tubes. Male artists, for whom it was socially acceptable …

Pasado, Presente, Futuro: A Story Of Immigration, Constanza Galindo Acosta

MA Projects

Oftentimes when speaking about immigration the conversation centers
around specific political agendas, economic impact, or labor. However important
these topics may be, they fail to understand the humanity of immigration, leaving
behind the most essential part of the conversation: the voice of the actual
immigrants. How can a more individualistic approach towards the experience of
the immigrant give us a better understanding of the nuances of immigration as a
whole? Pasado, Presente, Futuro takes as inspiration the personal experiences of
nine Latinx artists that currently live in the United States as a way to tell the past,
present, and future …

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …

Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu

MA Projects

In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …

Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza

MA Projects

Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …

Ag House Gallery - Business Plan, Madelene Arner

MA Projects

AG House is an art gallery structured as a membership community club, showcasing one aspiring artist per month while bringing together curators, collectors and art interested people in a social setting with the purpose of networking and educating. Today’s art world is intimidating for many, bringing forth insecurities and lack of knowledge when discovering and collecting art. AG House seeks to solve this problem by bringing together people from all areas of the art world, inspiring and educating each other through events, gatherings and programming in a beautiful setting in the heart of downtown Manhattan. By carefully selecting members to …

Counterpoint: Music And Art Education, Eileen Kosasih

MA Projects

Music education programming is generally not as accessible or available as museum education programming. General music illiteracy and the elitism of music education perpetuate a cycle of inaccessibility and lack of understanding of the value of music education. Meanwhile, the auditory art form is a fundamental component of culture, society, and history. Music’s language and history should be understood and appreciated widely. Art museum education programmers can work with music educators, music historians, and classical music programmers to incorporate music education into museum education programming. This project consists of three parts. The first section advocates the inclusion of music education …

Distorted Icons In Contemporary Art: An Examination Into How We Know What We Know And Why, Alessandra Ruggiero

MA Projects

The purpose of this exhibition, Distorted Icons in Contemporary Art: An Examination into How We Know What We Know and Why, is to explore the nature of icons, specifically contemporary renditions of modern or traditional icons. Colloquially, icons are a symbol of something well-known or an image that is easily recognizable. Traditionally, icons refer to religious figures, most commonly devotional paintings in Roman Catholic and Orthodox Greek churches and are used as a means of prayer to represent peace, piety and faith. However, what constitutes an icon in Western contemporary culture has changed significantly. Devotional images have been replaced by …

Megan Stout Design: Design Firm Business Plan, Megan Stout

MA Projects

Megan Stout Design is a full-service interiors firm rooted in delivering artful spaces
/="/">with a sense of easygoing elegance — from its architectural heritage to its modern spirit. We focus on high end residential and commercial hospitality projects coupled with art advisory services. We can assist in all aspects of a project from start to finish, including but not limited to consulting with architects and artists, as well as providing a tailor-made approach to finishes, furnishings, and custom drawings. Working within a clear and transparent time frame, we track everything from costs to schedules. We’re conversant in the languages …

方• 圓 Between Square And Circle, Xin Tong

MA Projects

Since ancient times, rarely have there been any motifs that can transcend the fetters of time, space, race, religion, territory as well as tradition, becoming cultural symbols, cultural prototypes, and cultural conception in broad terms, while the Mandala being one of them, a prototypical motif with superb transcendence. As the famous Swiss psychologist Jung has mentioned in his book, The Secret of the Golden Flower, Mandala is a magic ring, which, being a symbol, is not only widely spread in the whole East, but also common in the Middle Ages of his place, and the East undoubtedly has the most …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Index Of Mind, Ziqing Gao

MA Projects

Li Xiangming: Index of Mind, is an exhibition focuses on the artist’s recent productions and his contemplation of “object” and “its relations.” The collection demonstrates the artist’s freewill of creation and his hope of conveying his care and bring attention to the group of people who has been neglected in the trace of history. Li has not only been dedicated to express the living condition and mental state of a certain region, though to express the life and the will to live shared by all through his use of ordinary materials and subject matters with collective memories. This exhibition could …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

Phoenix Fine Art Business Plan, Ruomu Freda Li

MA Projects

In China, contemporary art market has been growing in both value and size for the past few decades. Today, China remains to be a global industry that is worth more than $50 billion annually. (1) Chinese art market according to a report by ArtNet accounted for 20% of the global total sales in 2017. As a result, the work of the Chinese artists fetching multimillion dollars indicates the significance of the market.(2) This growth in the art market is however attracting the attention of investors and raising the confidence of art collectors. In China, traditional Chinese art has become the …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …

Walter Gropius, Mies Van Der Rohe And Marcel Breuer: Designing For America, Shiri Chapman-Daniel

MA Projects

Walter Gropius, Mies van der Rohe and Marcel Breuer: Designing for America examines interior and furniture projects by the three European modern designer after emigrating to the U.S. in 1938. Many of these projects are not very well known, or are commonly discussed solely in terms of architecture, yet the interiors in fact reveal interesting and significant developments in Gropius, Mies and Breuer's work. The exhibition highlights the evolution of their designs, as well as the extent to which they were affected by American tendencies and innovations and their lasting impact.

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for the …

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to …