Visual Studies Commons^™

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis

Graphic Communication

The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …

Design And Production Aspects Of An Electroluminescent Segment Display, Veronica Kopp, Chris Nixon

Graphic Communication

The purpose of this study was to get a better understanding of the different ways printed circuits could be constructed and then implemented into creative, visual designs for printed electroluminescent displays. A variety of circuit design variables, such as area and length, were tested that will help create solutions for printed electronics.

This study tested different variables of circuit design, such as length of silver traces and the size of the image area, to help optimize ways to build a printed circuit. Then, findings were implemented into a segmented graphic display in order to analyze innovative ways to utilize multiple …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …