Other Film and Media Studies Commons^™

Gay Doesn’T Begin To Cover It: Non-Binary Sexuality In Community’S Dean Pelton”, Jessica Mae Harmon

SEWSA 2016 Intersectionality in the New Millennium: An Assessment of Culture, Power, and Society

In modern media, characters whose sexuality lies outside of binary gender and sexuality representations are few and far between. Most queer characters in mainstream American television are labeled as either gay or lesbian, and in a few rare cases bisexual. Bisexuality, while least visible among sexual minorities that fit within the prescribed LGBT acronym, is most visible outside of the gay/straight dichotomy. Meanwhile the spectrum of non-binary sexualities is largely ignored. In this essay I will examine one character that breaks this mold and forces the modern viewer to consider non-binary sexuality, Dean Craig Pelton of NBC/Yahoo’s Community. The …

Developments In Television Viewership, Lucile E. Hecht

Dissertations, Theses, and Capstone Projects

In recent years the ways in which we watch television has changed, and so has the television we watch. “Binge watching,” almost the Oxford English Dictionary’s Word of the Year in 2013, has taken a firm hold on the American television audience who now watches television not according to the broadcast schedule but on its own terms. So, too, has the practice of engaging with other audience members, be they friends, family, or strangers, while watching a show by using a secondary device – a “second screen.” These practices have been developing for some time, and as technology adapts to …

The Reanimation Of The Zombie Genre, William Engel

Capstones

The following piece is an examination of the evolution of the zombie in popular media. It begins with a brief recap of the zombie’s history, beginning with its roots in 19th century Haitian folklore, followed by its usage in the format of film. The most notable and enduring entries in the zombie film genre served as scathing critiques of contemporary human issues, encapsulating all of the fears and insecurities of its audience. In recent years, however, due to the way the international film market has changed, the zombie film has lost its emotional power and edge. Contemporary zombie filmmakers are …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

"Punk-Ass Book Jockeys": Library Anxiety In The Television Programs Community And Parks And Recreation, Eamon Tewell

Library Philosophy and Practice (e-journal)

Library anxiety, defined as the fear of using libraries, is a psychological barrier that impedes academic achievement and the development of information literacy. Using key episodes and protagonists from Community and Parks and Recreation, this paper will demonstrate how library anxiety is represented in these series. From the infamously manipulative public librarian Tammy Swanson in Parks and Recreation to the library as pillow fight battlefield in Community, these indications of anxiety towards libraries will be evaluated with the intent of illuminating current discourse in popular television regarding library use.

Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney

Journalism

The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …

Beyond This Point Are Monsters, Roxanne M. Carter

Electronic Theses and Dissertations

Beyond This Point Are Monsters is a creative work which establishes a fluid, unstable space between the mediated image and the written word. It addresses issues of repetition and difference in the TV melodrama and the inscribed surface of the house in the Gothic novel, performing the romantic and sensational tropes of the Gothic formula in order to subvert them. The project investigates and inhabits the soap opera Dark Shadows which aired daily on ABC from 1966 to 1971, and examines the manner in which the show defies its own genre conventions. I chose Dark Shadows as the foundational source …

Digital Songlines: The Use Of Modern Communication Technology By An Aboriginal Community In Remote Australia, Lydia Buchtmann

Aboriginal Policy Research Consortium International (APRCi)

In the mid-1980s the AUSSAT satellite brought television and radio to remote Australia for the first time. There was concern amongst Aboriginal communities that the imposition of mass media without consultation could result in permanent damage to culture and language. However, over the years, the Warlpiri people have adopted modern communication technology including radio, video making, locally produced television, and more recently on-line services. This paper examines why the Warlpiri have adopted modern communication technology and whether there have been social changes as a result. It also looks at the pioneering media work by the Pitjantjatjara people at Ernabella in …