Other Film and Media Studies Commons^™

The Implementation And Emulation Of Cult Movie Marketing, Rebekah W. Mckendry

Theses and Dissertations

Cult media is often an area of media studies that is difficult to define. Cult media branches through numerous time periods, genres, and fandom patterns. Cult trends are also constantly evolving over time, changing from word-of-mouth and point-of-sale advertising to social networks and Internet culture. But have the rudimentary basics of how media cults develop and spread their message changed along with the progressing marketing presentation? This dissertation explores the definition of media cults, their history, and marketing styles over time, ultimately exploring the tools utilized to market cult media and examine how these tools are now synthetically applied to …

Magic At The Crossroads: The Rise Of The Video Essay, Morganne Tinsley August

Theses and Dissertations

This thesis examines the birth, rise in popularity, and evolution of the video essay, a subgenre of the essay found recently in online literary journals. Chapter one provides a brief history of the alphabetic essay as it expands to include photo essays, audio essays, and essay-films. The second chapter outlines the history of the online literary journal and John Bresland’s role in the introduction of the video essay as it appears in online journals. Chapter three contains an examination of the way image, text, and sound function in video essays and the tools and strategies essayists are using to create …

Gender In The Slasher Film Genre, Brandon Bosch

Department of Sociology: Faculty Publications

It slices, it dices, it has entertained and scared audiences for decades—it’s the slasher film. Despite being dismissed by critics, the slasher film refuses to go away. Even if you don’t go to these movies, they are hard to escape, as every Halloween at least a few trick or treaters will dress up as a character from these movies. Given the longevity and popularity of this genre, I want to spend today talking about how these films often represent gender.

Scholars have also studied slasher films, and have provided a more formal definition than the one that I just provided. …

Unreliable Narrators, Rebekah Manikowski

Scripps Senior Theses

Unreliable Narrators is a record of the process to create a mixed media installation about how and why we tell stories, and how we as an audience discern the truth of those stories. The installation tells three different perspectives of the same story. Part documentary and part detective search, this project has viewers following the subject as she pieces together her story and ultimately has them deciding for themselves what to believe.

Judgment And Choice: Moral Judgment, Enjoyment And Meaningfulness In Interactive And Non-Interactive Narratives, Daniel M. Shafer, Sophie Janicke, Jonmichael Seibert

Communication Faculty Articles and Research

This study extends Affective Disposition Theory (ADT) and the Integrated Theory of Enjoyment (ITE) to interactive television/film narratives. In the study, 168 participants were randomly assigned to experience one of two originally-produced films; one with interactive components, the other without. Participants in the interactive condition made choices for the protagonist throughout the films. Path analysis was used to examine hypotheses based on the ITE (using the recent perspective of enjoyment and meaningfulness as outcomes). Results indicate that the principles of ADT and ITE can be applied to interactive narrative forms. Suggestions for future research are offered.

No More Mind Games: Content Analysis Of In-Game Commentary Of The National Football League’S Concussion Problem, Jeffrey Parker

Theses and Dissertations (Comprehensive)

American (gridiron) football played at the professional level in the National Football League (NFL) is an inherently physical spectator sport, in which players frequently engage in significant contact to the head and upper body. Until recently, the long-term health consequences associated with on the field head trauma were not fully disclosed to players or the public, potentially misrepresenting the dangers involved in gameplay. Crucial to the dissemination of this information to the public are in-game televised commentators of NFL games, regarded as the primary conduits for mediating in-game narratives to the viewing audience. Using a social constructionist theoretical lens, this …