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Articles 1 - 3 of 3
Full-Text Articles in Other Film and Media Studies
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco
WCBT Faculty Publications
The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …
Visions And Numbers: Aronofsky's Π And The Primordial Signifier, Paul Eisenstein
Visions And Numbers: Aronofsky's Π And The Primordial Signifier, Paul Eisenstein
English Faculty Scholarship
No abstract provided.
Teaching 9/11 And Why I'M Not Doing It Anymore, Louise Spence
Teaching 9/11 And Why I'M Not Doing It Anymore, Louise Spence
Communication, Media & The Arts Faculty Publications
Offers information on Reading Seminar in Media and Cultural Theory, a course which tackles advanced work in the theoretical and critical context of the mass media as a social phenomenon. Issues about the September 11, 2001 terrorist attacks on the U.S. covered in the course; Psychological implications of the terrorist attacks; Social relevance of the course and the instructor's reasons for ending the course.