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Full-Text Articles in Other Film and Media Studies
"Still Dreaming Of Paradise": Rodgers And Hammerstein ' S Oklahoma!, South Pacific , And Postwar America, Randall Bond
"Still Dreaming Of Paradise": Rodgers And Hammerstein ' S Oklahoma!, South Pacific , And Postwar America, Randall Bond
Dissertations - Open Access
Oklahoma! and South Pacific were Rodgers and Hammerstein's most successful and popular musicals of the 1940's. This study demonstrates their function as modern morality plays for their audiences. Specifically, the two musicals provided Americans with a prescription for a postwar Paradise. This was a Paradise based upon the American Dream of rebirth and renewal acted out in a landscape of second chances. The components of this Paradise are examined in topical essays that consider such issues as Americanism, consumerism, tourism, racism, and optimism. Each of these elements links what would otherwise appear to be disparate narratives: the American West at …
An Experimental Study Of The Effects Of Army Recruitment Television Advertising On High School Seniors, Jeffrey A. Dean
An Experimental Study Of The Effects Of Army Recruitment Television Advertising On High School Seniors, Jeffrey A. Dean
Theses, Dissertations and Capstones
In order for Army recruiters in the Appalachian region to effectively reach their target audience through television advertising, they must know which segment within the overall stated target audience of high school seniors between the ages of 17 to 21 are most likely to be influenced by Army recruitment advertising. Recruiters must also determine the type of programming preferred by the primary target segment to enable recruiting messages to be placed in programming where it is likely to have the most impact and achieve maximum frequency of exposure among the most receptive audience.