Other Film and Media Studies Commons^™

0875: Mike Jones President Barack Obama Media Collection, 2008-2013, Marshall University Special Collections

Guides to Manuscript Collections

This collection is predominantly newspapers from 2008-2011 and magazines from the same time period. Other items include campaign paraphernalia such as a t-shirt, campaign signs (one covered in anti-Obama graffiti), campaign buttons, bumper stickers, and an advertisement for the coverage of the 2008 election by Arizona Daily Star, and VHS recordings of the election, inauguration of President Obama, and President Obama’s first 100 days in office

0566: Robert S. Tamplin Jr. Papers, 1948-1992, Marshall University Special Collections

Guides to Manuscript Collections

The Robert Tamplin Collection is composed of two broad series of materials: personal papers and professional papers related to Tamplin’s life as a CBS executive. Personal papers, comprising a portion of only one box, include greeting cards (mostly Christmas), personal correspondence, clippings, financial materials, and yearbooks. Professional papers and materials, comprising approximately 43 boxes, include correspondence and memos, planning materials for shows and events, show schedules and contact information, employee newsletters, script drafts for television and radio shows, professional magazines and publications, materials from Tamplin’s office, resumes, programs for plays and events, and audiovisual materials of programs that Tamplin directed …

Black Or White: A Content Analysis Of Newspaper Coverage Dealing With Nba Players & Race, Daniel Eric Newman

Theses, Dissertations and Capstones

A content analysis of The New York Times and The Washington Post was conducted to determine if there were differences in the coverage devoted to African-American and Caucasian players in the National Basketball Association from July 1, 1999, through June 30, 2000.

The study examined 96 randomly chosen articles, 48 from each publication, to determine trends with regard to coverage of each race.

While the hypotheses predicted African-American players would receive more negative coverage than their Caucasian counterparts, the results showed that Caucasian players actually receive slightly more negative coverage.

The results also showed The New York Times is more …

A Survey Of Army Reserve Officer Training Corps Instructors To Determine The Importance Of Integrating News Media Training Into The Cadet Curriculum, Kent P. Cassella

Theses, Dissertations and Capstones

The cover of the November-December 1995 issue of Military Review is emblazoned with the quotation, “We don’t win unless CNN says we win.” This testament to the power of the news media in military operations was given by General John Shalikashvili, then chairman of the Joint Chiefs of Staff, and was carried on the cover of this professional journal of the United States Army. The implied message in his statement is that professional military officers need to comprehend the power the news media have in a democratic society and their importance for the success of modem military operations.

War reporting …

Standardization, Compromise, Or Specialization: A Content Analysis Of Magazine Advertisements In America And Taiwan, Yi-Fan Chen

Theses, Dissertations and Capstones

When researchers studied standardization and specialization of advertising, most of them only focused on comparisons of the cultural influences of the advertisements across the different nations. McCarty (1994) studied the general role in cross-cultural research and international marketing and advertising of several different cultural values, such as individualism versus collectivism: masculinity versus femininity; time orientation, activity orientation and humans’ relationship with nature. Kahle, Beatty and Mager (1994) studied implications of social values for European community communications. Astroff (1994) (1994) studied the language culture use of women in advertising.

Huang (1995) studied the different cultural factors, such as norms and ethics, …

An Experimental Study Of The Effects Of Army Recruitment Television Advertising On High School Seniors, Jeffrey A. Dean

Theses, Dissertations and Capstones

In order for Army recruiters in the Appalachian region to effectively reach their target audience through television advertising, they must know which segment within the overall stated target audience of high school seniors between the ages of 17 to 21 are most likely to be influenced by Army recruitment advertising. Recruiters must also determine the type of programming preferred by the primary target segment to enable recruiting messages to be placed in programming where it is likely to have the most impact and achieve maximum frequency of exposure among the most receptive audience.