Film Production Commons^™

Developing Strategies For Pce Outreach, Mariah Blankenbaker, Gordon Carlson, Daniel Adesoji, Levi Eck

SACAD: Scholarly Activities

In collaboration with Professional and Continuing Education (PCE), we produced projects to automate their internal tasks, as well as to promote their services. By taking advantage of software techniques, we bridged live-action footage with 2D and 3D computer visuals for promotional material. In addition, we researched the capabilities of creating a custom Generative Pre-trained Transformer (GPT) and trained it to analyze and interact with thousands of industry datapoints.

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Dancing In The Digital Age: How Social Media Shapes The Commercial Dance Industry, Luke Lisowski

Honors College Theses

Social media has fundamentally transformed the commercial dance industry, reshaping how dancers establish careers, connect with industry professionals, and promote their artistry. This thesis examines the impact of social media platforms – such as Instagram, TikTok, and YouTube – on career growth by facilitating networking opportunities, increasing visibility, and redefining industry standards. The research explores how digital platforms have shifted the traditional pathways to success, enabling dancers to showcase their work independently while also creating challenges related to self-promotion, competition, and mental health.

Through a series of in-depth interviews with professional dancers and choreographers actively working in the industry, this …

What Makes A Great Movie Trailer?​, Bridget Hill

Honors Projects

This research analyzes four case study films across two genres to identify the best tactics used in trailer marketing and editing in order to create box office successful films that attract their identified target audiences. Existing research and a pre-existing interview were used to identify and define these tactics before then applying the strategies onto existing film trailers. The two genres chosen in this analysis include Romantic Comedies and Animated Action/Adventure Family Films. In each genre, a successful and unsuccessful film were chosen then compared against one another to determine if the successful film trailers utilized the previously identified tactics. …

What Teams Need: Leading Digital Creatives, Matthew Dyet

Staff Scholarship - Australia & Dubai

What Teams Need: Leading Digital Creatives was a talk at the Revelations Conference. Based on my book Great Games Need Great Leaders, this talk was focused more broadly on leadership in the creative industries due to the audience being primarily from film.

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

The Artist's Artist, Katherine Cacopardo

Honors Scholars Collaborative Projects

My senior project is the creation of a brand identity that explores how sounds, words, and imagery work together to create a complete experience by illustrating the recorded music and lyrics of fellow honors student McCall Chapin. My project includes album/single artwork, one music video, one lyric video and lyric video concepts for each of the other songs, streaming strategy, social strategy, and supplementary photos and graphics for promoting the work on social media. The idea is to create a complete brand that not only fits who McCall Chapin is as an artist but also visually tells the story of …

A Strategic Audit Of A24, Jackson Bartak

Honors Program: Senior Projects (Public)

A24 is an independent film production and distribution company founded in 2012. The company performs both duties for independent films as well as television programs, and a small portion of company revenue comes from merchandise it sells in an online kiosk. As of 2021, A24 had around 300 employees while maintaining a large catalog of movies and shows. Using a focus strategy, the company targets a more cultured audience for its unique (and sometimes outright bizarre) subject matter. To achieve this, A24 attempts to cast top B-list personnel both in acting and technical roles in order to corner its market. …

Age Of Exploitation: Teen Sex Comedy Films Of The 1980s, Thyra Chaney

The Downtown Review: An Interdisciplinary Journal Written and Peer-Reviewed by Mandel Honors College Students at Cleveland State University

The teen sex comedy film genre is representative of dominant cultural factors which influenced the film industry in the 1980s. Films in this genre have been traditionally described as mindless, dumb, and exploitative. This article seeks to understand the distinction between teen sex comedy and traditional teen films, as well as the social and cultural influences which lead to the development and popularity of the teen sex comedy genre. Teen sex comedies are a document of mainstream society and popular culture in the 1980s.

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …

Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White

Graduate Theses and Dissertations

Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …

Exploring A Qualitative Approach To Arts Advocacy And Evaluation, Lycette C. Belisle

Undergraduate Theses

The quantitative impact of the arts has become an increasingly important factor in determining the overall value of a project, and is often used to determine acceptance of submissions, public recognition and funding disbursement. This project evaluates current understandings of how the arts function within society, popular methods for determining the value of the arts and explores how qualitative reasoning can be utilized to communicate the value of supporting artistic endeavors. While placing a numerical value on the arts based on data collection can be important, this project will aim to evaluate the implications of relying so heavily on facts …

How Actresses Jessica Chastain, Octavia Spencer And Reese Witherspoon Are Fighting Pay Disparity One Project At A Time, Abbey M. White

Capstones

While working on Steven Spielberg's 2005 miniseries "Into the West," Indigenous-Latina actress Tonantzin Carmelo achieved pay parity with her white male co-stars thanks to a contract clause called "favored nations. Now 15 years later, and in the height of Hollywood's gender parity movement, Hollywood actresses are strategically using the very same clause to chip away at the pay gap. This 7000-word narrative feature explains the historical use of this clause, identifies how actresses are leveraging its power to achieve pay parity on their projects and answers why it's not a one-size-fits-all fix for Hollywood pay inequity.

http://abbeymwhite.com/capstone/how-actresses-like-jennifer-aniston-jessica-chastain-and-lupita-nyongo-are-fighting-pay-disparity-one-project-at-a-time/

A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne

Backstage Pass

Throughout the history of the music industry, women of color have not received the same recognition as their male counterparts because males have dominated the industry resulting in lack of female representation. Women have been oversexualized reducing their clout in their fields and the lack of acknowledgement of success, which discourages future generations of colored women from attempting to reach their highest potential.

Funding A Feature: Creating A Film Business Plan, Jordan C. Hunt

Senior Honors Theses

Every film, from the smallest indie to the biggest studio blockbuster, must be funded, and all investors who finance a movie expect that the movie will give them a return on their investment. In order to seek funding, many filmmakers create a business plan to present to potential investors. Beginning with the film industry as a whole, this paper will define a specific target audience and distribution plan for one film in order to create a business plan. The film, titled Intertwined, is an independent low budget family drama that will primarily raise funds through equity investors. This is …

Free Views To Pay Per Views, Andrew York

Honors Thesis

The purpose of this research was to analyze three different narrative web series that were adapted into traditional television formats within the past ten years. Delving into how the creators marketed themselves, created the content, and distributed the content allows the reader to notice strategies that worked in the past to sell stories to production companies.

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …

Basic Knowledge Training For Vfx Production Assistants And Coordinators, Sharon Anne Roberts

Instructional Design Capstones Collection

Visual Effects (VFX) is a part of the film-making process that takes place during the broader phase of film-making known as post-production. There are two broad groups of individuals who are responsible for the outcome of the VFX project - artists and production. The groups work in conjunction to achieve the team goals. At present, there is no formalized training available for production individuals and much of the required learning is done on the job. This projects explores a basic training course for individuals looking to increase their basic knowledge of VFX production. Grounded in industry research conducted by the …

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …

Infringicus Maximus! An Exploration Of Motion Picture Title Protection In An International Film Industry Through The Legal Battles Of Harry Potter, Emily Kathryn Tyler

Journal of Intellectual Property Law

No abstract provided.

Change Of Direction: Haolu "Lulu" Wang Traded Finance For The Lens Of Filmmaking, Claire Sykes

Colby Magazine

After only two years with an investment bank in Hong Kong, her first job straight out of Colby with a degree in government and economics, the Chinese-born-and-raised Wang left and took off for Florence, Italy, to become a filmmaker. Before the eight-week, hands-on introductory course there had ended, she realized “this was something I could do for the rest of my life,” she said in an interview via Skype.

Binoculars: Management Strategies In Film, Kamryn Fall

Liberal Arts and Engineering Studies

No abstract provided.

Big Questions Travels The World For Answers To Human Need

DePaul Magazine

"Big Questions" is a 13-episode series of stories from around the world that highlights impoverished and stressed communities and those who have come to their aid. The series if based on the question, "What can on person do to change the world?" It was produced cooperatively by four colleges at DePaul--Business, Communication, Liberal Arts and Social Sciences, and Computing and Digital Media, by faculty and students and aired on local PBS stations.

Design Collaboration As A Tool For Developing Diversity In The Work Place, Rees E. E. Shad

Publications and Research

Without a doubt the modern workplace is one made up of numerous working professionals graced with an array of varied abilities who work in tandem to meet a common goal. In this article the author recounts his personal journey to embracing the collaborative process and how he has honed and developed the skill set into an important element of design curriculum in order to prepare students for this fundamental market paradigm.

A Study Of The Effect Of Economic Policies On The Domestic Film Market, Gyeoreh Lee

MPA/MPP/MPFM Capstone Projects

These days, the U.S. films’ market share in the world is almost 70 percent and many countries have devised various means, including import quota, screen quota, subsidy, and tax concessions to protect the domestic film industry by preserving local film’s market share against U.S. film domination. Retaining these policies has important symbolic reasons because market share of the domestic film is related to preserving each country’s cultural sovereignty. However, the effectiveness of the economic policies is murky. If the policies do not bring any advantageous effect to the domestic film industry, there is no rational justification for sticking with them. …

Chw Productions: A Study To Determine Market Potential For Missionary Videos, Shalayne Packer, Francisco Pascual, Jed Lloyd

Student Works

At the request of the CHW Productions, Shalayne Packer, Jed Lloyd, and Francisco Pascual, students of the Marriott School of Management located at Brigham Young University, were commissioned to determine the market potential for LDS missionary videos. PPL Consulting is comprised of Shalayne Packer, Francisco Pascual and Jed Lloyd.

Documentaries: Both Informing And Entertaining New Zealanders, William De Friez, Veronica Mccarthy, Laurence Weinstein

New England Journal of Entrepreneurship

Interview by Laurence Weinstein of William De Friez and Veronica McCarthy, owners of Raconteur Productions in New Zealand.

William (“Bill”) De Friez and Veronica (“Ronni”) McCarthy own and operate Raconteur Film and Television Productions located in downtown Christchurch. Bill serves as part-time director; his full-time position is faculty lecturer in the Film Department of the University of Canterbury. Ronni is the full-time producer for their small business operation that completes an average of three documentaries per year as well as a network children’s series and other special projects. She won the prestigious Winston Churchill Fellowship in 1995 to study children’s …