Film and Media Studies Commons^™

Package Design Vs. Customer Reviews: A Comparative Study On Influences In Fragrance Buying Decisions, Sarah Willis

Graphic Communication

The purpose of this study was to determine the effect of customer reviews, compared to package design, on the fragrance buying decisions of women aged eighteen to twenty-five. The researcher conducted two surveys: the first asked thirty-five random women to choose between two equally priced, but differently designed, perfumes (Perfume X and Perfume Z). This first group’s preference was Perfume X, with 57.14% of participants choosing this product. The second survey asked a different group of thirty-five random women to choose between the same two perfumes, but with the addition of unequally favorable customer reviews. Group 2 participants preferred the …

Design And Production Aspects Of An Electroluminescent Segment Display, Veronica Kopp, Chris Nixon

Graphic Communication

The purpose of this study was to get a better understanding of the different ways printed circuits could be constructed and then implemented into creative, visual designs for printed electroluminescent displays. A variety of circuit design variables, such as area and length, were tested that will help create solutions for printed electronics.

This study tested different variables of circuit design, such as length of silver traces and the size of the image area, to help optimize ways to build a printed circuit. Then, findings were implemented into a segmented graphic display in order to analyze innovative ways to utilize multiple …

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

From Where I Am Standing: Indigenous Narrative And Photo Documentary, Nestor R. Veloz Passalacqua

Ethnic Studies

Latin American Indigenous Peoples (LAIP) are a marginalized segment in Latin America. They inhabit a sub-America and are forced to migrate due to socio-political struggle and cultural coercion. LAIP experience a transnational and transborder migration that reflects the quality of cultural hybridity and of regional, ethnic, and cultural crossings. The purpose of this study is to research LAIP ways of reclaiming and reproducing cultural practices that elicit Indigenous awareness, knowledge, and ethnic identification in a transnational setting. The study examines through interviews and photographs transborder experiences and the lives of the participants. As a result, the project reveals that LAIP …

Revolution In The Digital Age: Egypt's Facebook Revolution And Internet Freedom, Kimberly Anderson

Communication Studies

This senior project looks at Egypt's revolution and the role the Internet and social media played in it. Internet freedom is also discussed.

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.

(Re)Imagining Taiwan: Taiwanese Cultural Nationalism In Film And Literature, 1970-1990s, Keith Goodwin

History

The study of Taiwan's history is permeated by questions of identity. Since 1600, the island has been, among other things, a Dutch colonial outpost, a refuge for Ming loyalists, a provincial frontier of the Qing Dynasty, a Japanese colony, and, since the end of World War II, the home of the Republic of China (ROC). However, sixty years after Taiwan's "retrocession" to the government of Chiang Kai-shek, questions of Taiwan's cultural and national identity persist.

This paper takes the 1970s to be an important turning point in Taiwan's identity discourse. Beginning with a discussion of the various political and diplomatic …

The Question Of Robin Hood, Jessica Kinkhorst

Communication Studies

No abstract provided.

Rhetorical Construction Of Gender: How Women Are Portrayed In Popular Music Today, Stephanie Colleen Yocum

Communication Studies

No abstract provided.

In Living Color, Chappelle's Show, And Bamboozled: Decoding Representations Of Blackness, Genevieve Odette Owsowitz

Communication Studies

This paper investigates depictions of African-Americans in popular American television and film. It examines the social context and historical background of three mediated texts in an effort to decode the political commentary present within comedic images.

Print And Video Games, Rochelle Reyes

Graphic Communication

The purpose of this study is to learn about and show the impact of downloadable games on the printing industry. With new technology comes time-saving convenience; however, the increase in “going digital” decreases a need for what would otherwise have been a point of sale purchase.

This study investigated the current trend of video game use and purchases and how much of a factor print, such as the game’s packaging, played in aiding with the game’s purchase. The study was conducted by creating a survey on SurveyMonkey.com and disseminating it via the Graphic Communication department at California Polytechnic State University, …

Digital Video Communication And Preservation For Educational Purposes, Chelsea Lyon

Graphic Communication

The purpose of this study is to demonstrate the benefits of digital video to communicate and preserve scholarly work. This study asks the question: How can digital video benefit communication and scholarly work? Combining both visuals and audio, digital video has become a unique educational tool between scholars and students alike to communicate, teach, and learn. As technology advances, the creation, preservation, and viewing of digital video continues to increase; however, so do the challenges that arise as a result. Digital video currently faces challenges in defining and effectively managing metadata standards for media files, bridging a gap between traditional …

Juvenescence: Photographs By Jordan Lutes, Jordan Lutes

Art and Design

Shot entirely on expired 35mm film, Juvenescence explores the life of youths on the central coast of California. Research was done on how to alter film and gain color-shifts to better depict moods and lifestyles in the images.

New England Patriots Vs The Carolina Panthers At The Super Boob?: A Deeper Look At The Media Surrounding Janet Jackson And Justin Timberlake's Wardrobe Malfunction At The 2004 Super Bowl, Philip Michael Ortez

Communication Studies

No abstract provided.

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

Extended Portraits, Matthew W. Schmitz

Art and Design

For my senior project, I wanted to do something photographically diverse and creative with the classmates of my major. I decided the focus of my project would be portraits and interviews documenting the experiences of those classmates; who they were as people and why they picked Cal Poly as their school. I researched various forms of portraiture and gathered those ideas and various questions to help flesh out my concept. My photo shoots experimented in various forms of alternative portraiture, accompanied with an answered questionnaire filled out by each of them. I wanted the finished product to be well laid …

Visually Sound: An Exploration Of Design + Music, Justin Rodriguez

Art and Design

Visually Sound: An Exploration of Design + Music, is a book comprised of a series of works exploring the relationship of design and music. There are four compositions which are inspired by four different songs: “Wake Up” by Arcade Fire, “Chicago Zoo” by The Cool Kids, “Reptilia” by The Strokes, and “Sleepyhead” by Passion Pit. Within the book are the lyrics to each song, and my thoughts on my ideas behind each of the four designs.

This report contains my research, process, results and personal discoveries. My documentation includes visual research in the form of digital mood boards, inspirational work …

Identity And Business System For Carly Jean Photography, Christine Marin

Art and Design

This report contains all information regarding the research, creation, and refinement of a business system and website for a photographer. The first part of the report explains the background context and ideation of the design problem. The next part goes through the development of each part of the identity system, and how my goals were achieved. The rest of the report is a summary of my process and my experience in doing this project.

Unifying America: The Use Of American Propaganda During World War I, Maxwell Riley Woodcock

Communication Studies

This project offers a historical look at the Committee on Public Information (CPI), its leader George Creel, and the uses of propaganda in America during the First World War. The paper discusses Creel's role in creating a propaganda machine that influenced the beliefs of millions of Americans. The last section analyzes what critics thought of the American government after they propagandized the American people.

And They Lived Happily For All Eternity, Kyndra Price

Communication Studies

This paper focuses on the four novels of Twilight and what it is about it that has made it become so popular. Also looks into Stephenie Meyer's religion, Mormonism, and the influences and parallels from it in Twilight.

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …