Film and Media Studies Commons^™

Social Media Marketing In The Film Industry, Kerynne Tejada

Graphic Communication

The purpose of this study was to evaluate social media marketing and its impact on the relationship between the users (audience) and movie profiles (production studios). The research from this study was to help understand if social media would help promote movies. A survey was conducted to determine what social media people were invested in, how they learned about movies, and if a movie’s social media profile had any impact on people. The results of this study can be used to develop a production studio’s marketing plan with the usage of social media.

Designations Of Poetry In Translations Of Liu Xie's (劉勰) Work On Literary Genres, Ying Liu

CLCWeb: Comparative Literature and Culture

In her article "Designations of Poetry in Translations of Liu Xie's (劉勰) Work on Literary Genres" Ying Liu discusses how Liu Xie (劉勰 465-521 AD) in his文心雕龍 (Wenxin diaolong) followed the tradition of The Book of Songs (詩經) and synthesized the original concept of sung (genre of classical poetry) in the Book of Songs with some later variations and thus constructed and shaped the notion of the genre sung. Liu analyses translations by selected scholars and explores the subtle nuances between sung and its English counterparts historically including "ode," "panegyric," "eulogy," and "hymn" in …

Postcolonial Disability In Mohesen Makhmalbaf’S Kandahar, Sukshma Vedere

Ray Browne Conference on Cultural and Critical Studies (2015-2021)

Kandahar (2001), an Iranian film directed by Mohsen Makhmalbaf, details the journey of the protagonist, Nafas, to Kandahar to save her sister from committing suicide on the day of the solar eclipse. The film has gained recent attention by disability studies scholars for the representation of disability in Afghanistan; scholars have discussed the significance of prosthetics and international aid for the disabled in post-war zones of the Third World, but little has been said about disability as a postcolonial embodiment. I argue that Kandahar represents the postcolonial state as a disabled space both literally and metaphorically. It projects the veil …

The Perpetual Other: Native American Representation In Documentaries, Julia E. Largent

Ray Browne Conference on Cultural and Critical Studies (2015-2021)

When an individual uses an Internet search engine to find images of Native Americans, the person will most likely find that most of the images are paintings of the Native American warrior or are older black and white portraits. After searching for other races, such as Asian American or African American, the search is more likely to come up with contemporary images of people playing sports, in school, or with their families. Why is there such a stark difference? Why are Native Americans so often thought about as only in the past? From the early days of books and portraits …

The Western Way: Democracy And The Media Assistance Model, Daire Higgins

Articles

International media assistance took off during a time where the ideological extremes of USA vs. USSR were set to disappear. Following the Cold War, international relations focused on democracy building, and nurturing independent media was embraced as a key part of this strategy. Fukayama called it the ‘End of History’, the fact that all other ideologies had fallen and Western style democracy was set to become the one common ideology. The US and UK led the way in media assistance, with their liberal ideas of a free press, bolstered by free market capitalism. America was the superpower, and forged the …

Series 14_Lelend Center Archives, Mickey Leland Center For Environment Justice & Sustainability

Series 14 : The Mickey Leland Audio Video Collection – Documents

Mickey Leland Papers & Collection Archives at Texas Southern University (www.lelandcenter.org) Series 14: The Mickey Leland Audio Visual CollectionThe Mickey Leland audio-visual collection includes audio recordings, films and video recordings, and a photographic collection.The Film/Video Collection. Films and videos in this collection range in viewing length from 10 seconds to more than an hour. The videos have been indexed by speakers, those spoken about, bills discussed, government agencies named and specific historic events. Keywords have also been applied in “Notes” to give the user the broadest possible access to the Collection.The Video Collection has been processed into four categories: 1. …

The World According To Frank Underwood: Politics And Power In "House Of Cards", Lindsey E. Davidson

CMC Senior Theses

This thesis, argues that House of Cards portrays an embellished reality of our government through a Machiavellian lens, particularly looking at the politics of scandal through the 25^th Amendment and impeachment, as well as the role of political spouses. It also address the underlying question of appointing someone as controversial as Frank Underwood to the vice presidential position knowing his manipulative nature, and will analyze his schemes from a realistic perspective.

The Power Of Creativity: How Web-Based Parody Encourages Chinese Civil Participation, Amber Boczar

International ResearchScape Journal

This article investigates that relationship between e’gao (parody using web-based media) and Chinese civil participation. E’gao (恶搞 EUH-gow) uses videos, images, and text based campaigns that use humor to remove fear of political commentary and action. By detailing the development of China’s internet use, and the creation of the e’gao movement, I argue that e’gao removes the fear of participating in campaigns and movements, which criticize government policy and actions on both local and state levels, by using humor and anonymity of large online numbers. E’gao can provide a way for the common citizens to mold policy, and hold authority …

Explicit Content: A Discussion Of The Mpaa Film Rating System And The Nc-17 Rating, Caroline H. Miller

Scripps Senior Theses

The United States film industry is controlled by the Motion Picture Association of America (MPAA) and its six signatories--the major productions studios (Sony, Warner Brothers, Universal, Walt Disney, 20th Century Fox, Time Warner), and through this joint-partnership they have monopolized prime production, distribution, exhibition and classification of the U.S film market.

The objective of this project is to shed light on biases present in the MPAA rating system's treatment of sex and violence under the X/NC-17 rating in order to demonstrate the lack of viability of the system in today's world.

Moving Foward?: Problematic Ideologies In Twenty-First Century Fairy Tale Films, Alyson Kilmer

All Master's Theses

Fairy tales, as a reflection of our values and belief systems, are crucial in shaping and maintaining cultural ideologies. In the twenty-first century, cinematic fairy tales have the unique position of representing such values in an expansive and expeditious manner. Audiences must therefore be critically conscious of the messages promoted by these tales. An analysis of the five most popular contemporary fairy tale films, Disney’s Princess and the Frog (2009), Tangled (2010), Universal’s Snow White and the Huntsman (2012), and Disney’s Frozen (2013) and Maleficent (2014), revealed minimal attempts to propitiate critical audiences in regard to changing cultural values, but …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

This Is Not A Trend, Michael T. Workman

Undergraduate Theses, Professional Papers, and Capstone Artifacts

ABSTRACT

Workman, Michael, B.F.A., May 2015 Art

THIS IS NOT A TREND

Faculty Mentor: Elizabeth Dove

This is not a trend is a multi-media art installation that examines the valuation system of contemporary art by creating an absurd situation that mimics a real commercial experience. The manner in which value is placed on art is artificial. Both the monetary and intellectual value of art is decided mostly on the reputation of the artist, their fame, and how well their work is marketed to the public. These characteristics are marketed to art consumers in order to sell them an authentic “art” …

Long Live The Evil Queen: Once Upon A Time's Evolved Villain, Frank S. Lombari

Pell Scholars and Senior Theses

Mirror on the wall, who's the fairest Queen of all? In today's pop culture, many traditional villains are beginning to be turned into antiheroes. ABC's television show Once Upon a Time has taken a number of fairy tale villains and provided them both a background and character growth. Specifically, the adaptation of the Evil Queen has shifted from primary antagonist to redeemed hero over the first three seasons. The show also displays her in the real-world rather than just a fairy tale universe. The author claims that this radical development occurs due three essential aspects: the Evil Queen and Snow …

Queer-Baiting On The Bbc’S Sherlock: Addressing The Invalidation Of Queer Experience Through Online Fan Fiction Communities, Cassidy Sheehan

UROP Posters

Fans of a particular media source often write fan fiction to build on, deviate from, and transform original source material. The BBC’s Sherlock is not exempt from this common practice; in fact, the homoerotic subtext which persistently endures within the show lends itself to the production of slash fan fiction. Many perceive this subtext as a method of queer-baiting, or an ultimately harmful tactic used by writers and producers to lure in queer viewers. In this paper, dialogue and scenes from the show itself are compared to excerpts from works of fan fiction in order to explore reactions to queer-baiting …

Cute As A Button, Marta R. Finkelstein

Theses and Dissertations

Cute As A Button explores powerlessness, vulnerability, illness and addiction all wrapped up in tender buttons and a cute, cuddly creature. Using animation, sculpture, sound and an intimate space, I surround the viewer in a saccharine nightmare, one that references the dark underbelly of the cute and the sweet. The visual and aural elements are representative of the psychological and emotional states of powerlessness, which are overcome by the act of making and exploring a medium over which I can have complete control.

Navegando Las Barreras Entre El Patriarcado Y El Poder Femenino: Un Análisis De La Representación De La Mujer En El Cine Español Desde 1948 A 2014, Olivia Sloan Marple

Honors Theses and Capstones

Este ensayo tratará del papel de la mujer en el cine español y como las representaciones de la mujer en el cine se conectan con lo que pasa en la sociedad española. Específicamente, mostrará que el poder del papel de la mujer se correlaciona con la deconstrucción de los roles de género en la sociedad patriarcal y la fluidez de género representadas en las películas.

Además, este ensayo intenta demostrar que no vemos una trayectoria directa de la representación de la liberación femenina en el cine español. Efectivamente, el poder de los papeles femeninos no tienen que ver con la …

“Rip It!”: A Juxtapositional And Critical Discourse Analysis Of Gender Violence In 3 Tyler Perry Films, Avina Ross

Graduate Research Posters

This qualitative study uses juxtapositional, intersectional and critical discourse analyses as one composite framework to assess Black female victimness and matriarchy in three Tyler Perry films. Findings exposed a transitional archetype model consisting of 5 domains (Victim, Bitterfruit, Matriarch, Forgiver and Princess) whereby victimized characters are portrayed using racist and sexist stereotypes. Additionally, rich juxtapositions in the films with regard to Black female victimness and matriarchy were also revealed. These juxtapositions play out in the transitional archetype model and reiterate a harmful racist gendered stereotype: strong, Black women (matriarchs) are not and cannot, by way of their strength, aggressiveness and …

Queer Content In Science Fiction Allegory And Analogue: Is It In Disguise?, Anna C. Marburger

Scripps Senior Theses

This thesis performs a textual analysis of two for-profit science fiction texts in which the authors implanted queer content: Bryan Singer's X-Men films and James Robert's Transformers comic series, "More Than Meets the Eye". The argument incorporates queer (referring to attraction and gender variance) media representation and western identity politics lenses into its critique.

By interrogating reality through the masquerade of an impossible universe, science fiction affects how subversive a text can be. When authors designate the natural and the unnatural in a strange universe, they designate what and who belongs in our society. Whatever they imagine has an effect …

Bibliography For The Study Of Literature, East Asia, And Globalization, Zhaomei Zheng

CLCWeb: Comparative Literature and Culture

No abstract provided.

Canon Formation In The Study Of The Environment In China And Taiwan, Peter I-Min Huang

CLCWeb: Comparative Literature and Culture

In his article "Canon Formation in the Study of the Environment in China and Taiwan" Peter I-min Huang discusses how the canon of ecocriticism taught in English studies in China and Taiwan is becoming increasingly of a local perspective by scholars who publish in Mandarin, address environmental issues specific to Mainland China and Taiwan, and thus engage with ecocriticism based on local perspectives rather than Western ones. The study and teaching of English-language literature in China and Taiwan inevitably encounters charges of neocolonialism or other argumentation that it is being used in ways that betray the legacy of past colonialist …

Introduction To New Work On Electronic Literature And Cyberculture, Maya Zalbidea, Mark C. Marino, Asunción López-Varela

CLCWeb: Comparative Literature and Culture

No abstract provided.

Gender Identity Construction Through Talk About Video Games, Sara M. Cole

CLCWeb: Comparative Literature and Culture

In her article "Gender Identity Construction through Talk about Video Games" Sara Cole discusses the construction of gender identity in terms of experiences of digital media and interactive play. Digital literacy expresses, shares, and reaffirms gendered self-identification through experiences of video game play with narratives that either confirm or deny stereotypical biases. In-depth interviews were used to explore the effects of play practices on conceptions of masculinity and personal identity in males who grew up in the 1980s by focusing on a linguistic analysis of the pragmatics of their shared thoughts on play, fantasy, use of digital media, and violence. …

The Racial Formation Of Chatbots, Mark C. Marino

CLCWeb: Comparative Literature and Culture

In his article "The Racial Formation of Chatbots" Mark C. Marino introduces electronic literature known as chatbot or conversation agent. These programs are all around us from automated help centers to smartphones (e.g., Siri). These conversation agents are often represented as text or disembodied voices. However, when programmers give them a body or the representation of a body (partial or full), other aspects of their identity become more apparent—particularly their racial or ethnic identity. Marino explores the ways racial identity is constructed through the embodied performance of chatbots and what that indicates for human identity construction on the internet.

Introduction To Western Canons In A Changing East Asia, Simon C. Estok

CLCWeb: Comparative Literature and Culture

No abstract provided.

Environmental Literature And The Change Of Its Canon In Korea, Won-Chung Kim

CLCWeb: Comparative Literature and Culture

In his article "Environmental Literature and the Change of Its Canon in Korea" Won-Chung Kim examines how US-American ecocritical writings were introduced and received in Korea and how the change of educational curricula in Korea is influenced by changes owing to globalization. Kim shows that the limited reception of US-American ecocritics' works led Korean scholars to reformulate the canon of works in Korean ecocriticism and how they reinvestigate their own cultural heritage and ecological ideas. Kim refers in particular to the thought of thirteenth-century Kyubo Lee and today's Chiha Kim and argues that Korean ecological discourse has the potential to …

Pullinger's And Joseph's Inanimate Alice And Intercultural Engagement, Ana Abril

CLCWeb: Comparative Literature and Culture

In her article "Pullinger's and Joseph's Inanimate Alice and Intercultural Engagement" Ana Abril analyzes Kate Pullinger's and Chris Joseph's digital graphic novel and game. Inanimate Alice offers a model for online education environments and has been widely acclaimed. However, Abril's ana-lysis suggests possible ways for improving the empathic and educational potential of the novel/game for interpersonal and intercultural benefit. Abril bases her analysis on the theories of human interpersonal communication and then applies these findings to Inanimate Alice and suggests improvement so that participants would be able to decide if they want to play from the viewpoint of their own …

E-Literature, New Media Art, And E-Literary Criticism, Janez Strehovec

CLCWeb: Comparative Literature and Culture

In his article "E-Literature, New Media Art, and E-Literary Criticism" Janez Strehovec explores the commonalities between electronic literature and new media art. Rather than deploying the traditional conceptual apparatus of e-literary criticism directed first and foremost to the new media elements of e-literature, Strehovec takes into account approaches from current theories in the social sciences and humanities. In doing so, he draws upon examples of new media art as a practice in which the novel's social paradigms change the way of art-making and challenge the very function of art. Close-readings of some new media art projects including Bookchin's Mass Ornament …

The Meaning And Relevance Of Video Game Literacy, Jeroen Bourgonjon

CLCWeb: Comparative Literature and Culture

In his article "The Meaning and Relevance of Video Game Literacy" Jeroen Bourgonjon argues that video gaming deserves scholarly attention as a social practice and a site for meaning-making and learning. Based on an overview of contemporary trends in literacy and cultural studies, he argues that video games cannot be approached like traditional text forms. He contends that video games serve as an important frame of reference for young people and call for informed decision making in the context of culture, education, and policy. Bourgonjon provides an integrated perspective on video game literacy by employing theoretical insights about their distinctive …

Review Article About Chinese Comparative Humanities Journals Published In 2013, Yuan Liu

CLCWeb: Comparative Literature and Culture

No abstract provided.

Teaching Digital Humanities In Romania, Mădălina Nicolaescu, Adriana Mihai

CLCWeb: Comparative Literature and Culture

In their article "Teaching Digital Humanities in Romania" Mădălina Nicolaescu and Adriana Mihai describe a research project that sets out to promote digital humanities with an internet based platform in Shakespeare studies at the University of Bucharest. Texts have been collected and catalogued and the platform's technical construction is in construction. Based on the Shakespeare platform's content and presentation, Nicolaescu and Mihai propose participation strategies for involvement in the creation of a digital database that is both a research tool and a digital storytelling environment. The database is a collection of digitized translations of Shakespeare in Romanian followed by participants' …