English Language and Literature Commons^™

Seeking Sales In New Channels: The Effectiveness Of Influencer Marketing, Alanna Morgan

Pop Culture Intersections

This article investigates the effectiveness of influencer marketing industry. It closely examines the various types of social media influencers and the impact they can have on target audiences. Through their authentic connection with their followers, influencers create a strong sense of community with their fanbase. As a result, marketers then target specific influencers to promote products to their preferred audiences. If executed strategically, marketers have a higher chance of selling their products through influencers than they would through conventional internet advertisements. This article includes examples of both strong influencer-brand partnerships and weak ones in order to discuss how influencer marketing …

Star Wars: From Fantasy Film To Statement Showcase, Erica Pang

Pop Culture Intersections

This paper will examine the success of the Star Wars franchise by comparing two of its films: Episode IV - A New Hope (1977) and Episode VII - The Force Awakens (2015). During the nearly 40 year period in between each film’s release, there was significant socio-political change that had occurred. Therefore, in order to continue to appeal to its existing audience, as well as adopt new audiences, Star Wars had to deviate from the traditional characters and storylines of A New Hope and instead, focus on diversity and representation in The Force Awakens. Using socio-political and feminist approaches, I …

The Societal Influence Of The Nba, Kyle Kawashiri

Pop Culture Intersections

Based on recent events, there has been a lot of discussion about the racial issues in America. Many professional athletes have been vocal about these issues, but NBA players seem to be at the forefront of many of the conversations regarding social injustice in this country. This article will examine different factors that have influenced the popularity of the National Basketball Association, such as product distribution, online engagement, global outreach, and the choice to allow players to use their platforms. The article will then argue how these factors have allowed the NBA and its players to be leaders in the …

Why Playing Video Games Is In Your Best Interest, Adan Salazar

Pop Culture Intersections

This article explores the world of video games and their potential to benefit one's well being. For decades video games have persevered in pop culture and have provided entertainment for countless people. The overwhelming popularity of video games has also sparked debate on how they can affect an individual. From extended screen time hurting vision to violent content affecting actions many claims have been made against video games. The truth is there is far more evidence supporting video games as a benefit towards users. Enriching social practices, providing therapy and implementation into classrooms are just a few of the ways …

Defending K-Pop Idols Online: The Fanbase’S Underlying Issue Of Ignorance, Grace Gita Tantra

Pop Culture Intersections

This article covers how parasocial relationships and echo chambers promote ignorance within K-pop fandoms on social media platforms, specifically when it comes to cultural appropriation, racial stereotyping, and anti-Blackness. Despite the recent surge in education and accountability in other areas of pop culture, K-pop has created a unique space online when it comes to these dialogues. We will be exploring this through looking at the Korean wave, implications of parasocial relationships, and the divide in the common conversation online; these concepts will be applied to specific recent examples of K-pop controversies and the fans' responses.

A World Of Luxury, Tanvi Yeccaluri

Pop Culture Intersections

This article explores the history of luxury and the impacts of the growing consumerism in the United States. The change in consumption habits is touched on, with analysis of the COVID-19 pandemic stimulus check usage and trends. The debate of the importance of social status in the US and how our current society displays materialistic values in relation to the growing demand for luxury is a covered, and supported by numerous studies and research conducted over the past twenty years. There is an explanation of how society has become driven by the desire for luxury in order to increase social …

Death As A Gift In J.R.R Tolkien's Work And Buffy The Vampire Slayer, Gaelle Abalea

Journal of Tolkien Research

In the episode “Intervention” (S5 ep.18), when going on a spiritual quest about her nature as a slayer, Buffy is told, by the guide under the form of the first Slayer, that ‘Death is her Gift’. Buffy, a 20^th century young woman is confused by the declaration, as are the viewers unless they have read the Silmarilliion, in which the Elves refer to human mortality as the Gift of Illuvatar, a gift they greatly envy.

Writing decades apart, Tolkien and Whedon may not have the same use of the word “gift” as their background and inspirations are quite different …

Introduction To Special Issue: J.R.R. Tolkien And The Works Of Joss Whedon, Janet Brennan Croft, Kristine Larsen

Journal of Tolkien Research

Describes the impetus for and contents of the special issue on Tolkien and Whedon.

Posting About Blm Made It A Movement Pushing For Real Change, Nolan Michaels

Pop Culture Intersections

Although social media includes opposing views that have unified against BLM, it has been responsible for massive growth of the movement. In this paper, I will show how social media plays a pivotal role in BLM by scaling up the movement and encouraging more nuanced and diverse perspectives on BLM to develop. Although all social media platforms are used to promote BLM, my examination will focus mainly on Twitter because it is the primary platform analyzed by scholars that investigates the growth of BLM. What MLK was able to accomplish by tapping into the new medium of television is now …

A Quantitative Study Of Transformational Leadership And Safety Incidence In A Unionized Public Utility, Ronald D. Schoff

All-Inclusive List of Electronic Theses and Dissertations

Worker Safety is an area of high focus. Costs and impacts associated with incidents of workplace injury or fatality can have powerful effects on the organization. Workplace leadership style studies have shown statistically significant relationships between leadership style and rates of OSHA incidence and severity. One such example is transformational leadership. Studies have been completed in various industries, including high hazard industries that confirm this positive relationship. Organized labor offers many benefits of value to the employment sector. Such benefits as higher wages and better workplace safety practices contribute to society in economic and health related ways, among others. Transformational …

Memorias | Electronic Literature + Live Coding Performance, Jessica A. Rodriguez Miss, Rolando Rodriguez, Alejandro Brianza, Luis M. Guzman

Electronic Literature Organization Conference 2020

Memorias is a web-based artistic project by Jessica Rodríguez developed through the Estuary platform —an online platform to host live coding languages. It is based in six autobiographical writings connected to the way she “hears”, “writes”, “watches”, “reads”, “sees” and “listens” to the word. Through these texts, six code works were designed and programmed, hybridizing natural and computing languages by parsing three existing live coding languages: Tidal Cycles, Punctual, and CineCer0.

Together, Memorias’ languages collide different materialities as well as visual and sonic approaches, going from voices in English, Spanish, Cello and Paetzold samples, audio and visual synthesis, and pre-recorded …

I Love You, Go Away (A Novel), John Matthew Steinhafel

Masters Theses & Specialist Projects

I Love You, Go Away, a novel set in Milwaukee, tells the story of a twenty-two year-old nobody, Gabriel Driscoll, who meets and befriends a middle-aged, drug addicted, recluse actor, Beau Brooks. But less than six months into their friendship Beau commits suicide. At the funeral Gabriel meets a twenty-nine-year-old corporate executive, Michelle, the daughter of Beau’s long-time girlfriend. Gabriel and Michelle bond over their mutual grief and quickly strike up a romance. At the same time, Gabriel’s semi-estranged mother, Sadie, a recovering heroin addict, reaches out to him in an effort to rebuild their relationship. What follows for Gabriel …

Technology Attributes, Organizational Learning Attributes, Service Attributes, And Electronic Health Record Implementation Success, Anuradha Rangarajan

All-Inclusive List of Electronic Theses and Dissertations

Electronic Health Record (EHR) is a technology innovation which has the potential to offer valuable benefits to the healthcare industry such as improved quality of patient care and safety, optimization of healthcare workflow processes and availability of electronic data for clinical research. The implementation success of EHR is therefore significant to the healthcare industry in the United States and around the world. Prior studies in research literature have considered the impact of technology attributes, organizational learning attributes, and service attributes on information technology implementations in various other domains based on theories such as Theory of Reasoned Action (TRA), Theory of …

Original Gangsters: Genre, Crime, And The Violences Of Settler Democracy, Sean M. Kennedy

Dissertations, Theses, and Capstone Projects

Building upon examinations of genericity, subalternity, and carcerality by Black, Indigenous, and women-of-color feminist scholars, my dissertation offers an account of how truth claims are produced and sustained to limit social change in representatively governed societies. Taking the gangster genre as my lens, I first resituate the form, assumed to depict white-ethnic conflict in the U.S. and Europe, as a type of resistance to race-based political economic policies imposed by imperial regimes. After linking the subaltern classes of pre-20th-century southern Europe, southern Africa, South Asia, and the U.S. South—all subjected to criminalization as a mode of colonial and capitalist control—I …

Death Positivity: A New Genre Of Death And The Genre Function Of Memento Mori, Melony Elsie Del Real

Electronic Theses, Projects, and Dissertations

This article explores Caitlin Doughty’s “death positivity” as an evolved form of the medieval memento mori, and how this medieval genre serves as a genre function for current day thanatophobic audiences. This is specifically done by analyzing Doughty’s book titled Smoke Gets in Your Eyes, as well as some of her other death positivity mediums. By modeling her rhetoric of death positivity after memento mori, Doughty can effectively deliver her anti-death fearing message to the very audiences that fear death.

Furthermore, analyzing Doughty’s rhetoric as operating within the genre function, a concept put forth by Anis Bawarshi, …

"Strong Female Characters"? An Analysis Of Six Female Fantasy Characters From Novel To Film, Valari Westeren

Honors Projects

This project is twofold. The first section analyzes six female fantasy characters in their literary and filmic incarnations—Dorothy Gale (The Wizard of Oz), Susan Pevensie (The Chronicles of Narnia: Prince Caspian), Arwen Evenstar (The Lord of the Rings), Princess Buttercup (The Princess Bride), Hermione Granger (Harry Potter and the Sorcerer’s Stone), and Annabeth Chase (Percy Jackson and the Olympians: The Lightning Thief)—noting adaptational changes made to each and placing the twelve incarnations in conversation with each other. This conversation centers around the concept of the “strong female character,” …

Trauma, Violence, And Deathly Consequences: Female Justice In Contemporary Literature And Television Adaptations, Allie Owens

English MA Theses

Over the past decade, a familiar villainous character has begun to arise in television adaptation: the mentally-fractured heroine who turns to villainy: women who have been attacked, raped, or lost loved ones to villains. These attacks and losses trigger murderous rampages and other violence that often leads to their descent into villainy. Netflix’s Jessica Jones, George R.R. Martin’s A Song of Ice and Fire, and its television adaptation Game of Thrones, feature heroines that turn to violence to get revenge. However, the violent heroines in these texts and television adaptations do not just become villains; some …

Another Likable Serial Killer: Fans' Representation Of "You"'S Joe Goldberg Through Memes, Carlisle Lynch

Pell Scholars and Senior Theses

America is no stranger to likable serial killers in the media and Netflix's "You" with its protagonist Joe Goldberg is an example of this trope. Fans are taking to Twitter and TikTok to share their opinions about their new favorite serial killer, and the opinions are similar. The purpose of this research is to discover what the limited ideas on Twitter and TikTok reveal about how fans view Joe. Scholarly research shows that social media platforms have shifted fans from observers to participants, with the ability to create and share their own content across the Internet. The snowball effect that …

Her Voice On Air: How Irish Radio Made Strides For Women's Rights, Emilie R. Hines

Pell Scholars and Senior Theses

Radio is the voice of the people; this is no less true in Ireland, a nation that prefers talk radio and phone-ins. These formats were popular from 1970-2000, formative years for the feminist movement. Scholarship suggests a correlation between radio and women’s issues in Ireland but does not answer what elements create this. Here, I analyze 10 archival radio clips from Ireland’s national public service broadcaster, RTÉ, looking at how women’s issues are framed. After analyzing these clips, I found that Irish identity embedded in the shows allows for the discussion of controversial ideas. Radio promotes an inclusive environment, by …

Super Heroes V Scorsese: A Marxist Reading Of Alienation And The Political Unconscious In Blockbuster Superhero Film, David Eltz

Kutztown University Masters Theses

As superhero blockbusters continue to dominate the theatrical landscape, critical detractors of the genre have grown in number and authority. The most influential among them, Martin Scorsese, has been quoted as referring to Marvel films as “theme parks” rather than “cinema” (his own term for auteur film). Despite this, these films often possess considerably challenging views in regards to social justice, and continue to interface with the pervading theme of alienation in increasingly abstract and progressive ways.

This thesis considers four films (1978’s Superman, 2000’s X-Men, 2013’s Captain America: Winter Soldier, and 2018’s Black Panther) from a Marxist perspective, viewing …

The Yellow Belly Anthology: Micro-Films About Humans At Their Least Impressive, Tommy Armstrong

English and Creative Writing Honors Papers

In the fall semester of 2019, I worked with my adviser Dr. Jon Volkmer on writing sixty sixty-second shorts on the theme of human insecurity, based off of real-life experiences and stories. I wrote a series of micro-scripts satirizing human self-consciousness and anxiety — moments that are rushed over or lost in longer-form mass media and film. The scripts show humans at their most indecisive, insecure, and vulnerable. Each of these scripts give glimpses into one or two people’s interior lives as they find themselves in a particular nerve-provoking situation. In all of the shorts, a person must overcome, submit …

Masculinity And The Patriarchal Treatment Of Women In Shakespeare, Bailey Gomes

Conspectus Borealis

No abstract provided.

Dramatic Example: Spectacle, Theatricality, And Performance In Christopher Nolan's The Dark Knight Trilogy, Patrick Joseph Caoile

Seton Hall University Dissertations and Theses (ETDs)

The political implications of Christopher Nolan’s The Dark Knight Trilogy have been noted by many scholars and commentaries, the majority of whom view the trilogy specifically through the lens of September 11, 2001 and its aftermath. As Jacques Derrida notes about 9/11, the “maximum media coverage . . . spectacularize[d] the event” (qtd. in Stubblefield 3). In Nolan’s trilogy, Batman’s crusade to save Gotham from its criminals and villains takes on similarly spectacular qualities, as Gotham City becomes “ground zero” for acts of terrorism, vigilantism, and theatricality. Rather than engaging in a strictly political analysis of these films, this thesis …

Managing The Wear Of Heavy Construction Equipment Steel Track Undercarriage By Soil Sand Content, Frederick Ashburn Rich

All-Inclusive List of Electronic Theses and Dissertations

Heavy construction equipment owners and managers have few predictive tools that can estimate wear rate of undercarriage track propulsion systems working in various soil types and changing operational conditions. Managing the timely maintenance of these track systems is critical for they represent over half of the non-fuel operating cost of the equipment fleet. Understanding the major influencing factors that impact undercarriage system wear rate can help determine the most economical time to stop a machine for track maintenance thus positively impacting the equipment’s return on investment (ROI). This research analyzed the population of track type dozers in the eastern half …

Blend It Like Beckett: Samuel Beckett And Experimental Contemporary Creative Writing, Sam Nicole Campbell

Electronic Theses and Dissertations

Samuel Beckett penned novels, short stories, poetry, stage plays, radio plays, and scripts—and he did each in a way that blended genre, challenged the norms of creative writing, and surprised audiences around the globe. His experimental approach to creative writing included the use of absurdism, genre-hybridization, and ergodicism, which led to Beckett fundamentally changing the approach to creative writing. His aesthetics have trickled down through the years and can be seen in contemporary works, including Aimee Bender’s short story collection The Girl in the Flammable Skirt and Mark Z. Danielewski’s novel House of Leaves[1]. By examining these works …

Curating Digital Pedagogy In The Humanities, Katherine Harris, Matthew Gold, Rebecca Frost Davis

Faculty Research, Scholarly, and Creative Activity

This is the published introduction to the born-digital, open-access, peer-reviewed *Digital Pedagogy in the Humanities*. More a rationale and scholarly study of both Digital Pedagogy and DPiH in general, this introduces articulates the uses, theory, rationale about digital pedagogy as it has been shaped in U.S. institutions since the explosion of Digital Humanities in 2009. As a separate field now, Digital Pedagogy is built on the generosity of its practitioners, but saving the *stuff* of teaching and pedagogy is difficult. The introduction historicizes this now-published project, its open peer review process, and its development in the early years (starting in …

Reactions To Gulf War I And Gulf War Ii In American And Iraqi Cinema And Theatre: The Quest For A Global Utopia, Tajaddin Salahaddin Noori

Graduate Theses and Dissertations

Many American and Iraqi cultural reactions to Gulf War I and Gulf War II, including the texts selected for this story, expressed the dystopian consequences of these wars. However, this study focuses on exploring the utopian dimensions of the selected texts and investigates how these texts attempt to reconcile both sides of the conflict and produce visions toward a global utopia. Significantly, this study represents the visions toward a global utopia as a series of visions toward oneness. That is, oneness of human beings over otherness, oneness of different nation states under one global community, and oneness of cultural productions’ …

Fascist Aesthetics From 1940 To Contemporary Times, Anna M. Gellerman

Publications and Research

Movies and literature all over the world share some common aesthetics: militarization, romanticization of death, beauty of perfection, and even purity. What most don't think about is how these tropes rose to popularity due to Nazi Germany's propaganda films. This work describes these fascist aesthetics, and uses famous publications from the 1940s until now to paint just how common these themes are.

Entertainment Media Perceptions Of Minorities In Young Adult Adaptations, Kynnadie Bennett

Honors College Theses

This is an exploration of stereotypical and racist portrayals of minorities, specifically African-American, Latinx, and Native American communities, in film and television in the past and how that has affected representation in film adaptations of young adult literature. Young adult literature is one of the highest-selling genres in literature, purchased by both young adults and actual adults. In recent years, young adult literature has been adapted into film and television series and while representation has improved since the early years of entertainment history, there are still problems in the industry: many of the stereotypes remain, some minorities lack representation, and …

The Art Of The Game: Issues In Adapting Video Games, Sydney K. Baty

Department of English: Dissertations, Theses, and Student Research

On the face of things, movies and video games are similar mediums. Both engage extensively in visuals and audio, both can indulge in speculative fiction, and there is a healthy amount of sharing of inspiration and content. However, this does not guarantee successful adaptations from one form to another. Movies adapted from video games are notorious for being simply terrible, but little academic attention has been paid as to why these adaptations in particular seem so unsuccessful in every way, from audience reception, critical response, and monetary returns. This issue is based on fundamental differences in the medium. Games are, …