Basque Studies Commons^™

Size Matters: The Values Behind Basque Food, Font And Semiotics, Kerri Lesh

BOGA: Basque Studies Consortium Journal

Text production indexes a set of values as semiotics are utilized to market gastronomic products. These values are referenced through the language used, various font styles and sizes, and the food being promoted. The Basque Country has become a “Culinary nation,” world-renowned for its unique culture and gastronomy. This paper looks at how semiotics are used to create value in marketing locally-made wine and cider. A ubiquitously seen Basque font is used for both cider and wine to reference traditional components of Basque culture, while font size on Rioja Alavesa wine labels stresses the distinction between neighboring regions. The use …

Everything You Never Wanted To Know About Spanish Wines (And A Few Things You Did), John Phillips Wacker

Senior Theses

The Spanish wine scene is incredibly diverse, and an immense number of different wines are made in the country. Likewise, Spain is incredibly rich in culture, with a wide array of languages, histories, cultures, and cuisines found throughout the nation. The sheer number and variety of Spanish wines and the incredible variety of cultures found in Spain may be daunting to the uninitiated. Thus, a guide to Spanish wine and culture, which not only details the two but links them, as well, may prove very helpful to the Spanish wine newcomer or perhaps even a sommelier.

This thesis-guide was compiled …