Open Access. Powered by Scholars. Published by Universities.®

Industrial and Product Design Commons™

Open Access. Powered by Scholars. Published by Universities.®

Marketing

Discipline
Institution
Publication Year
Publication
Publication Type

Articles 1 - 9 of 9

Full-Text Articles in Industrial and Product Design

Seattle's New Edition, Kyle Gray Jun 2025

Seattle's New Edition, Kyle Gray

Graphic Communication

My project is to create and develop the branding of the NBA's newest franchise: The Seattle Grunge. Grunge is a genre of alternative rock that emerged in the mid-1980s particularly in the city of Seattle. With my team, I am looking for seamless cohesion with other logos in the Association while establishing an emotional connection between the fanbase and its city. The project will consist of a complete creation of the team’s logo/branding, court, 3 jersey designs (home/away/city connect), merchandise, season ticket packaging, and a full marketing report (team logo exposure/connection to the city).


Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama Jan 2022

Invited Perspective - Engaging Aspirations To Nurture Communities, Kentaro Toyama

Subsistence Marketplaces

For subsistence communities, the question is whether aspirations can be applied to motivate behavior that is, on the one hand consistent with people’s aspirations, but which might otherwise be difficult to elicit. Could poorer households be encouraged to save, to spend more on their children’s education, or to act against unhealthy social norms? A couple of examples suggest this is not only possible, but highly successful in contexts where other appeals fail.


Packaging Rebrand For Cal Poly Creamery, Lauren Mindolovich Dec 2021

Packaging Rebrand For Cal Poly Creamery, Lauren Mindolovich

Graphic Communication

My senior project is a packaging rebrand for Cal Poly Creamery. The project consists of redesigning the ice cream packaging and logo, and creating marketing collateral, such as stickers and posters, to increase brand awareness.

This project was a lot of fun because I got to apply all of my GrC skills into this project. In addition, this is the first time I’ve created, planned, and executed a project from start to finish. Throughout the quarter, I tracked my progress and made the appropriate changes to ensure that I complete the project within the 10-week deadline.


Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone May 2018

Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone

Apparel Merchandising and Product Development Undergraduate Honors Theses

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, …


Design, Programming, And User-Experience, Kaila G. Manca May 2015

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …


Social Media In Context: Writers Explore The Marketplace: A Practicum In Editing And Design, Denae Eagen Apr 2012

Social Media In Context: Writers Explore The Marketplace: A Practicum In Editing And Design, Denae Eagen

Dissertations, Theses and Capstone Projects (Full IR Collection)

"A Practicum in Editing and Design" details the editing process of the scholarly collection Social Media in Context: Writers Explore the Marketplace, a series of essays written by MAPW scholars on social media strategies. The practicum follows the book through the stages of editing, design, marketing, and publication.


Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France Apr 2010

Gen Ms 24 T.A. Huston & Co. Chocolate Box Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is the original packaging of "Clover Leaf Chocolate Peppermints," produced by T. A. Huston & Co.

Size of Collection:

0.25 ft.


Learning The Process Of The Exhibit Design Industry, Deborah Dooley Apr 2002

Learning The Process Of The Exhibit Design Industry, Deborah Dooley

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.


Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad Apr 2002

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.