Industrial and Product Design Commons^™

Enhancing The Downtown Slo Farmers’ Market Experience, Nicole D. Cung

Graphic Communication

The Downtown San Luis Obispo Farmers' Market is a popular weekly event that attracts residents, students, families, and visitors. However, attendees often face challenges such as locating vendors, accessing product information, and navigating crowded areas.

This senior project builds upon a previous team project completed alongside Sameeha Siraj and Michelle Kim. The original project focused on identifying user needs and developing a mobile application concept to improve the market experience. For this senior project, the concept was expanded and refined through additional design development, user experience improvements, and usability evaluation.

Using research gathered through surveys, interviews, and observations, the project …

Seattle's New Edition, Kyle Gray

Graphic Communication

My project is to create and develop the branding of the NBA's newest franchise: The Seattle Grunge. Grunge is a genre of alternative rock that emerged in the mid-1980s particularly in the city of Seattle. With my team, I am looking for seamless cohesion with other logos in the Association while establishing an emotional connection between the fanbase and its city. The project will consist of a complete creation of the team’s logo/branding, court, 3 jersey designs (home/away/city connect), merchandise, season ticket packaging, and a full marketing report (team logo exposure/connection to the city).

A Digital Dive: Redesigning The Cabrillo High School Aquarium Website, Jacob V. Cacho

Graphic Communication

Tucked away on the Central Coast in Lompoc, you’ll find the Cabrillo High School (CHS) Aquarium. Started in 1986, the CHS Aquarium is the only high school aquarium of its kind in the nation run entirely by high school students. This 10,000+ square foot aquarium serves an underserved community at a Title I school, where students manage all aspects of animal care, nutrition, breeding, educational curriculum development, and visitor tours.

This program is truly one-of-a-kind and deserves the spotlight for just how unique it is. As a CHS graduate, I felt the current website lacked in many areas and could …

Digitalizing Organization: Creating A Digital And Customizable Bullet Journal, Ashley Ho

Graphic Communication

This project presents a digital, customizable bullet journal designed to improve organization, creativity, and accessibility. Using a user-centered design approach and principles of design thinking, the planner addresses common barriers to traditional journaling, such as time-consuming setup and lack of flexibility. Based on survey feedback, the final product includes a 2026 calendar, habit trackers, budgeting tools, and customizable weekly spreads in a print-friendly PDF format. The project highlights how digital tools can enhance personal productivity and well-being, with broader applications in UX/UI design and digital wellness solutions.

Releaf By Design: Eco Conscious Cannabis Packaging, Abigail Jane Fleishman

Graphic Communication

ReLeaf is an innovative project that explores the dynamic intersection of sustainability and functionality in cannabis packaging. This project explores the urgent need for environmentally responsible solutions in an industry often reliant on single-use plastic. This project uses an innovative lens to research current eco-friendly packaging using kraft paperboard tubes, ultraviolet glass jars, and post-consumer recycled (PCR) plastics. This project aims to create a packaging solution that meets industry safety standards while appealing to eco-conscious consumers by prioritizing recyclability, biodegradability, aesthetic design, and compliance with safety regulations. The branding strategy, embodied in the name “ReLeaf,” emphasizes the therapeutic benefits of …

Defining Inclusive Ux Design: Key Criteria And Industry Insights For Creating Equitable User Experiences, Layla M. Bakhshandeh

Graphic Communication

This study establishes key criteria for inclusivity in UX design to aid designers in creating more inclusive practices. Analyzing inclusivity guidelines from Adobe, Slack, Microsoft, and Google, the scope expanded to include the top ten UX-related companies, such as Apple and Amazon, to reduce bias. The identified criteria are community, diversity and representation, non-discrimination and equity, and adaptability. Interviews with professionals revealed limitations in terms of diversity and highlighted the need to address power and accessibility. The study also linked inclusive design to universal design principles, emphasizing error prevention and adaptability. The final criteria consist of Inclusion, Community, Communication, and …

Moonlight Matcha Process Book, Adrienne Liang

Graphic Communication

As matcha continues to rise in popularity across the United States, there are significant gaps in consumer awareness regarding its health benefits and cultural significance. Moonlight Matcha, a fictitious brand developed for my senior project, seeks to bridge those gaps by educating consumers about the wellness benefits of matcha while featuring a modern, appealing design that resonates with a broad audience. This project has been especially meaningful because it allowed me to explore the full process of building a brand from the ground up – from brand strategy and storytelling to packaging development and user experience (UX) design. It brings …

Manor & Meadow, Sydney Schultz

Graphic Communication

With the prevalence of DIY content on platforms like TikTok, many projects lack detailed guidance, making them challenging for individuals to replicate. By offering pre-packaged kits tailored to various interests and skill levels, this project seeks to democratize the DIY experience and empower users to unleash their creativity in a hassle-free manner.

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …

The Integration Of Interactive Packaging Within Firestone Brewery Ipa Beverage Cans, Lauren Nicole Gibson

Graphic Communication

The use of interactive packaging to pair music with india pale ale would enhance and the customer experience.

Barbershop Brand Redesign, Fady Tawfik

Graphic Communication

My friend Julz has been a barber for 6 years and I recognized the opportunity to assist him in rebranding his barber business. I faced challenges such as finding a brand identity that aligned with the business owner’s preferences while effectively representing the business to the target audience. Despite encountering some delays in completing initial deliverables, such as logo design and brand guidelines, these challenges were essential to ensure thorough research and crafting of a compelling brand strategy. The project encompassed redesigning the website, creating an enticing logo and brand identity, developing a cohesive color palette, and selecting appropriate typefaces. …

Spotify: The Addiction, Madison Skye Jackson

Graphic Communication

The redesign of the Swedish digital music streaming service called Spotify gives it the potential to play an even larger role in the world by becoming its own social media platform. Even with Spotify's successes, Spotify currently still lacks the best social experience because of the limited ability to share music within the mobile app.

A redesign of the Spotify app offers interaction opportunities between users to make it a solid form of social media and a stronger competitor to the rising TikTok app. Combined with user experience criteria and new visualizations, I was able to build a prototype that …

A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim

Graphic Communication

Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Toast Pastry Studio: Bakery Brand And Pastry Packaging Concept, Christina Ann Tan Ventura

Graphic Communication

TOAST PASTRY STUDIO is a fictitious bakery branding concept made to host an innovative pastry packaging system. The aim of the conceptualized package is to offer additional functionality to bakery consumers by implementing a perforated knife unit directly into the box. The overall idea of the project stems from a long-term appreciation toward bakery culture/aesthetic as well as clever packaging design.

Goodreads Redesign, Brooke Mylander

Graphic Communication

The following project is a redesign of Goodreads.com. The current user interface of Goodreads’ website is outdated and not user-friendly. This project addressed many problems current users complained about the site and made new designs for each major frame of the site with new, fixed features.

Sneak Peek: Sneaker App Design, Adam Birder

Graphic Communication

Sneak Peek is a fictional mobile application I created for this senior project. It is an informational and social app that allows users to browse sneakers and read sneaker news, as well as interact with other users and the content within the app. The goal of this project is to create a fully designed high-fidelity prototype showing the complete user journey throughout the platform.

Fiore Jewelry: Branding And Packaging Design, Trevor A. Mcgall

Graphic Communication

My senior project incorporates my interests in the packaging field with structural and graphic design challenges, as well as materials consideration. I have designed the primary packaging for a hypothetical online jewelry brand. I have also created the logo, color scheme, and corresponding packaging graphics for this made up brand.

Luminature: 3d Printed Light And Packaging Concept, Mallory Browne

Graphic Communication

This project will be an exploration into product design and the opportunities presented with 3D printing. I will be explaining how learning how to design in 3D compliments 2D illustrations. I will touch on the many new forms of more sustainable 3D printing that are emerging and how this is a great opportunity for those who love design as well as environmentally conscious consumers.

The personal objective of my project is to gain experience making branding and packaging while learning about 3D printing and 3D design. I hope to inform and inspire my audience with the use of this relatively …

Mytrials: Clinical Trial Application Concept, Katie Hollister

Graphic Communication

A clinical trial’s success is dependent upon whether a patient attends their highly-structured clinical trial visit schedule, which may include both in-person clinic visits and virtual check-in visits. MyTrials is a clinical trial journey app prototype that enables patients to schedule, reschedule, and attend join their in-person or virtual clinic visits. This product seeks to reduce the burden that scheduling places on the patient, and provides trial-provided resources and a daily and weekly timeline to help patients navigate their clinical trial journey.

Packaging Rebrand For Cal Poly Creamery, Lauren Mindolovich

Graphic Communication

My senior project is a packaging rebrand for Cal Poly Creamery. The project consists of redesigning the ice cream packaging and logo, and creating marketing collateral, such as stickers and posters, to increase brand awareness.

This project was a lot of fun because I got to apply all of my GrC skills into this project. In addition, this is the first time I’ve created, planned, and executed a project from start to finish. Throughout the quarter, I tracked my progress and made the appropriate changes to ensure that I complete the project within the 10-week deadline.

Testing The Viability Of A 3d Workflow Using Only Adobe Creative Cloud, Matthew D. Oakes

Graphic Communication

To determine whether or not a design team or individual designer can create 3D prototypes and the subsequent finished product in a more economically sound and timely manner by purchasing and utilizing Adobe Creative Cloud applications as opposed to the standard workflow that has been established in the past 20-25 years.

A 15-question qualitative survey was submitted to twenty (20) 3D product designers/engineers that currently work in the established industry. Questions were asked to determine what the standard industry professionals are using in their 3D design workflows and if they are open to newer methods that are becoming available through …

Designing An Effective User Interface For A Mobile Application, Cynthia N. Kim

Graphic Communication

The purpose of this study was to determine the best user interface design practices for an iOS mobile application created for Pre-R, a local start-up company that offers physician house calls and telemedicine services throughout San Luis Obispo. The study included initial background research on best user interface design practices, mapping out and implementing the entire process of designing for mobile applications, conducting usability tests on potential users, and making changes according to the test results. Usability tests allowed for a greater understanding of the effectiveness of Pre-R’s mobile interface design prototype. Results from the usability tests have indicated a …

Square Wine: Thinking Outside The Bottle, Kathryn A. Zeltner

Graphic Communication

The purpose of this study was to determine whether or not a rectangular wine bottle with a square base would be environmentally beneficial due to its ability to fit more bottles into a single shipping container. An interview was conducted from the CEO of company that currently produces bottles in this fashion and she helped answer this hypothesis as well as provide insight into the bottle production process. In addition to the environmental aspect, the study looked to determine if a square-based bottle would be accepted by consumers in the marketplace. Being that consumer purchasing decision plays a huge role …

Benefits And Obstacles To Smart Packaging In Food Labeling, Emmalyn H. Goulden

Graphic Communication

This project explores the reasons why food spoilage indicators are not yet sold in grocery stores for consumer use. Food spoilage indicators, or time-temperature indicators as they are more widely known, are used to determine whether or not products are safe for consumption. There are several potential barriers to the wide market usage of packaging containing indicators including lack of consumer interest, additional cost, and manufacturing difficulties. However, the benefits that the product offers in the way of consumer safety cannot be overlooked.

Extensive research was augmented by a survey of 119 shoppers at local grocery stores in the central …

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

Museum Signage Design And Implementation, Ali Weiss

Graphic Communication

The purpose of this study was to identify the essential elements of design for creating exhibit signage and to understand how museum visitors interact with signs and wayfinding systems. A survey was administered to museum/art directors and signage designers to gather knowledge from experts in the field about the signage design and implementation process. The participants answered questions concerning elements of design, wayfinding, digital versus print, and future signage innovations. The results of this research can be used to assist creators and implementers of museum signage in uniquely displaying information to a large audience and developing the most successful wayfinding …