Industrial and Product Design Commons^™

Benefits And Obstacles To Smart Packaging In Food Labeling, Emmalyn H. Goulden

Graphic Communication

This project explores the reasons why food spoilage indicators are not yet sold in grocery stores for consumer use. Food spoilage indicators, or time-temperature indicators as they are more widely known, are used to determine whether or not products are safe for consumption. There are several potential barriers to the wide market usage of packaging containing indicators including lack of consumer interest, additional cost, and manufacturing difficulties. However, the benefits that the product offers in the way of consumer safety cannot be overlooked.

Extensive research was augmented by a survey of 119 shoppers at local grocery stores in the central …

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

Museum Signage Design And Implementation, Ali Weiss

Graphic Communication

The purpose of this study was to identify the essential elements of design for creating exhibit signage and to understand how museum visitors interact with signs and wayfinding systems. A survey was administered to museum/art directors and signage designers to gather knowledge from experts in the field about the signage design and implementation process. The participants answered questions concerning elements of design, wayfinding, digital versus print, and future signage innovations. The results of this research can be used to assist creators and implementers of museum signage in uniquely displaying information to a large audience and developing the most successful wayfinding …

Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson

Graphic Communication

The purpose of this study was to investigate consumer perceptions of retro packaging vs. modern packaging. A survey was administered to different groups of people around Cal Poly asking participants which packages they preferred in terms of design and perceived quality. The participants indicated their preferences and then expressed their views freely with an open-ended question.

The results of this study indicated that consumers had a strikingly high favor to modern packaging design over retro in terms of design and perceived quality. There was no difference across generations.

Although retro packaging may look appealing, customers are not likely to purchase …