Fashion Design Commons^™

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

Ray Collection: Forging A New Fashion Genre, Olivia R. Cooper

Graphic Communication

This senior project addresses a gap in the fashion industry by creating a new genre through a unique collection and comprehensive branding. The "RAY" collection draws inspiration from the designer's artistic roots and is a deeply personal homage to influential female artists like Frida Kahlo, Louise Bourgeois, and Leonora Carrington, whose works have inspired the designer's creative journey. Each piece in the collection draws direct inspiration from these artists, reflecting the creator's vision and self-expression, a key element of the streetwear genre incorporated into the designs.

The project also heavily emphasizes fashion branding, encompassing a logo, brand identity, social and …

Long Story Short, Hannah M. Varghese

Graphic Communication

Long Story Short and is a vintage up-cycling art brand. Our mission is to breathe new life into vintage pieces, crafting them into modern wearable art. As the name suggests, each creation tells a story while being revitalized for today’s fashion forward community.

Fast fashion and trend cycling has been a growing problem in today’s society. Things are going ‘in’ and ‘out’ quicker than they ever have. Trend cycling usually operates on a 20-year timeline. But, today’s sped up cycle encourages people to constantly over-consume in chase of the next cool thing. It’s unsustainable and an impossible chase. With a …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

Journalism

This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.