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Ai And E-Commerce: A Comparative Analysis Of Amazon, Jumia, And Alibaba, Lauren Grace Barden
Ai And E-Commerce: A Comparative Analysis Of Amazon, Jumia, And Alibaba, Lauren Grace Barden
Honors Projects
Globally there is a great divide between consumer acceptance of artificial intelligence (AI) and the reluctance of the services due to lack of knowledge on its systems. Major global shopping platform, Amazon has adopted the use of AI into their experiences for upholding their pillars of optimization, utilization, and personalization. In the global e-commerce framework, adoption of AI has been similarly found also in companies like Alibaba (Chinese-based) and Jumia (Kenyan-based). Though these companies have seen customer satisfaction increase with the availability and quality of the service they provide, it is pertinent to note that there are still underlying issues …
A Different Perspective, Courtney Larrick