Art and Design Commons^™

Cover, Lily Wolfe

.RAW Journal of Art and Design

No abstract provided.

Full Article, Izze Gunn

.RAW Journal of Art and Design

No abstract provided.

Walking Self-Portraits: Scores For Creative Exploration Of Space, Jody Stokes-Casey, Catalina Hernandez-Cabal, Ahu Yolaç

Feminist Pedagogy

In this original teaching activity, participants work from a set of movement and mark-making scores to explore three dimensions of experience—memory, intervention, and collectivity—in dialogue with art, museum space, and one another.

Intertidal No. 1, Adriana Dutra, Anna Madruga, Ashley Lang, Asmahan Karam, Brigitte Kim, Chloe Kelly, Claire Chan, Dana Craighead, Elizabeth Brown, Elsie Wordal, Gavin Hart, Gazelle Chen, Alexandra Hardcastle, Ian Pines, Isaac Rudnick, Jack Fowler, Jade Stankowski, Janae Pabon, Jenna Dierkes, Joshua B. Venz, Josie Doan, Maddie Stein, Madison Gonzalez, Malia Weingarten, Noah Ackerman, Noelle Amey, Maxwell H. Johnson, Rebekah Lee, Rebekah Shane, Sam Mosteller, Sarah Chayet, Sarina Vachhani, Shelby Anderson, Sophie Stoll, Sydney Lehr, Taylor Lozano

Intertidal

For the first year ever, Intertidal has surfaced to showcase the art of Cal Poly's students and faculty. An 'intertidal zone' is an area where the ocean meets the land--hidden during the high tide and exposed during the low. Our journal embodies the moment where the tide recedes, revealing stories previously hidden.

Branding And Designing A Website Mockup For A New Curly Hair Brand, Sophie Isabelle Shif

Graphic Communication

For this project I created a fictitious curly hair brand named Twirl. Twirl’s mission is to make curly hair care fun and easy. I started by making a logo and creating branding guidelines. Next I designed some labels and put them on packaging mockups. I wanted this project to have a UX/UI element so I made a landing page wireframe and then converted it into a mockup that incorporated the branding guidelines and packaging mockup. Throughout the design process I kept the brand’s mission in mind, and prioritized the user’s experience with the products and website.

The Center For Centering Dome, Olek Piechaczek, Ryan M. Scharf

Architectural Engineering

The Center for Centering seeks to create a large-scale healing center, conducive to individual centering of the mind and body. This mobile installation provides a relaxing, enclosed space while still maintaining a connection to the outdoors. The clients liked the idea of having a pop-up installation that could be easily set up as a touring display. With a deadline for installation looming in June 2022, a team of students had five months to design and manufacture the structure.

In winter 2022, the students developed custom geometry to minimize the number of individual parts and built a ¼ scale model of …

Dhf Conference Marketing And Branding, Anna Christine Haller

Graphic Communication

The focus for my GRC 462 Senior project is to dive into my role as Director of Marketing for the annual Women In Business conference. As the Director of Marketing for the event my goal is to develop visual branding and an event identity, develop a digital marketing strategy, create marketing collateral, and present promotional marketing to increase event sign ups. My role also includes managing a marketing creative team as well as marketing strategy team. I will also discuss how the branding and marketing initiatives reflect the Women In Business community values and add to the conference experience.

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Barbershop Brand Redesign, Fady Tawfik

Graphic Communication

My friend Julz has been a barber for 6 years and I recognized the opportunity to assist him in rebranding his barber business. I faced challenges such as finding a brand identity that aligned with the business owner’s preferences while effectively representing the business to the target audience. Despite encountering some delays in completing initial deliverables, such as logo design and brand guidelines, these challenges were essential to ensure thorough research and crafting of a compelling brand strategy. The project encompassed redesigning the website, creating an enticing logo and brand identity, developing a cohesive color palette, and selecting appropriate typefaces. …

Bite Cookbook And Business Cards, Olivia W. Otten

Graphic Communication

This project aims to create a visually appealing and functional cookbook along with an accompanying business card design. The cookbook will serve as a comprehensive guide for culinary enthusiasts, featuring a diverse range of recipes from various cuisines, while the business card design will effectively represent the chef or the business behind the cookbook.

Poked Zine, Geneva Lindsley

Graphic Communication

It is well-known that a stigma exists toward tattooed individuals. In the corporate world, many employers have asked their employees to cover any skin ink to preserve the image the company may have. Even in the U.S. Army, recruits are restricted in the placement of their tattoos, not being able to have designs on their face or certain sizes on their neck and hands (Lacdan, 2022). Studies show that “people view tattooed individuals as possessing a number of negative character attributes'' (Broussard & Harton, 2018). The question we must ask ourselves is why these stigmas exist. Not only are the …

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Descent Music Festival, Avery S. Ahern

Graphic Communication

I developed the cohesive branding, marketing posts, and merchandise for a proposed music festival that features my favorite EDM artists and integrates culture and community values. For this project, I combined personal experience and research to develop the most effective design strategy for a new festival.

The final deliverables include lineup announcement posters, brand guidelines, social media posts, and merchandise mockups. To maximize the festival’s marketing potential, I utilize content marketing and eye-catching social media posts to reach the target audience. The cohesive branding and marketing strategy incorporates consumer buying behavior, color psychology, and current industry trends into strategic and …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Spotify: The Addiction, Madison Skye Jackson

Graphic Communication

The redesign of the Swedish digital music streaming service called Spotify gives it the potential to play an even larger role in the world by becoming its own social media platform. Even with Spotify's successes, Spotify currently still lacks the best social experience because of the limited ability to share music within the mobile app.

A redesign of the Spotify app offers interaction opportunities between users to make it a solid form of social media and a stronger competitor to the rising TikTok app. Combined with user experience criteria and new visualizations, I was able to build a prototype that …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Agora: App Prototype To Improve The Live Event Experience, Taylor L. Leslie, Lexi Berryhill

Graphic Communication

Agora is a mobile application that aims to connect live event-goers with safety protocol and information about the event’s safety measures and plans. We are targeting live events with many attendees because there is a need for more safety and group planning support. Through initial conversations with friends, family, and peers, we discovered that it is constantly challenging to coordinate schedules, determine meeting points, message group members, and find medical and safety protocols at live events. This app will improve the user experience of live events and benefit attendees and event holders.

Agora’s prototype will feature solutions such as planned …

Goodreads App Redesign, Lily Atazai

Graphic Communication

This project will be working on a redesign of the app, GoodReads. This app is used for readers to rate and comment on the books that they are currently reading or have finished. It allows for a community for readers to interact with one another, which essentially acts as a social media. All the users contribute to the rating of each book, which helps others decide if they would like to read it or not. There is also a filter function that allows readers to find new popular books, as well as search for them based on the genres they …

Closing

.RAW Journal of Art and Design

No abstract provided.

Contributors, Izze Gunn

.RAW Journal of Art and Design

No abstract provided.

'Immersed In Nature' & 'Under The Influence', Izze Gunn, Sarai Devi Dasi

.RAW Journal of Art and Design

No abstract provided.

'Sugar Rush' & 'Campfire', Sofia Rowley, Gracie Kamo

.RAW Journal of Art and Design

No abstract provided.

'Manakin Induced Elemental Metempsychosis' & 'The Rise After The Fall', Sarai Devi Dasi, Emma Lonardo

.RAW Journal of Art and Design

No abstract provided.

'Madonna Moments', Lily Wolfe

.RAW Journal of Art and Design

No abstract provided.

'Timm' & 'Lost In Construction', Jake Crock, René Bassó-Medel

.RAW Journal of Art and Design

No abstract provided.

'People In Passing', Zach Kanter

.RAW Journal of Art and Design

No abstract provided.

'Summer Delights' & 'On The Beach', Mia Glumac, Emily Trujillo-Macfarlane

.RAW Journal of Art and Design

No abstract provided.

'Evening Light' & 'Hard Drive Hotel', Miranda Kowalski, Mairi O'Toole

.RAW Journal of Art and Design

No abstract provided.