Art and Design Commons^™

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

Mozgus, Damian Cerda, Madison Lopez

Computer Science and Software Engineering

The indie game market is flooded with genre experiments, yet few successfully combine fast-paced action with meaningful strategic decision-making. Our project aims to fill this gap by creating a game that fuses top-down action combat with resource-management tycoon mechanics. We found that in many games, the management phases lack mechanical stakes. Our goal was to intertwine these systems so that choices made in one phase meaningfully impact the other.

Itadakimasu: Recipes From Japanese American Internment Camps, Alexander K. Nishida

Graphic Communication

This project presents a historical narrative told through the format of a cookbook, exploring the relationship between food, memory, and resilience during the Japanese American Internment of World War II. Using primary resources such as news publications from within the camps (Topaz Times,1943), historical interviews (Herzig, 1994), and secondary resources from an archival podcast (Campu, 2021) to highlight how food served as both a means of survival and an expression of identity under confinement.

The cookbook will combine recipes inspired by documented internment-era meals with stories and reflections gathered from interviews, archival materials, and community voices. Each section will contextualize …

Communicating Change: A Visual Analysis Of American Political And Activist Posters, Hana Sage Morshedi

Graphic Communication

Across U.S. history, posters have helped movements inform, persuade, and mobilize the public, going beyond information to signal identity and values. In this project, I analyze 40 historically significant American political and activist posters, from wartime propaganda to civil rights and queer liberation, to explore how visual choices shape public opinion and drive social change. I focus on elements such as community/heritage colors, typography, composition, and cultural or movement-specific motifs to see how they signal identity, guide action, and contribute to a “successful” poster.

Reviving Motion: Rebranding More Than Motion Dance Intensive, Ava Zamoff

Graphic Communication

For my senior project, I will lead a full rebranding initiative for More Than Motion Dance Intensive, an international dance convention that occurs annually across the US and other countries, connecting dancers and professional choreographers through a transformative weekend of dance. The main goal of this project is to turn the company’s outdated Wix website into an innovative site with a brand new visual identity. Additionally, the original site’s accessibility is lacking in terms of layout orientation and marketing strategy as it doesn’t convey the modern, dynamic feel the intensive is meant to embody. My goal is to complement the …

Aurela App Mockup – Discreet Drug Detection Wearable, Piper Ferch

Graphic Communication

Aurela is a discreet drug detection technology jewelry brand, and the wearable will connect to the app to tell users if their drink is safe when they test it with the jewelry. Drug-facilitated sexual assault is a deep rooted societal issue, and Aurela works to empower customer’s control of their safety. The brand was created by my beach volleyball teammate Addie Bounds, and my project aims to show how the app would provide fast, accessible information to users, in an easy-to-read and streamlined format. It will include a map feature, that displays ratings of local businesses, likely bars, given by …

Keepsake: A Social Media And Management App For Collectors, Violet Faust

Graphic Communication

For my senior project, I aim to target a nearly nonexistent digital market in social media applications for collectors by designing an app meant for collectors to buy, sell, trade, and connect over similar interests. The plan for this project is to prototype and design an app for a community of people who do not currently have a dedicated space to connect. This project provides an opportunity to innovate through design and fill in the current gap existing in social media applications.

Seattle's New Edition, Kyle Gray

Graphic Communication

My project is to create and develop the branding of the NBA's newest franchise: The Seattle Grunge. Grunge is a genre of alternative rock that emerged in the mid-1980s particularly in the city of Seattle. With my team, I am looking for seamless cohesion with other logos in the Association while establishing an emotional connection between the fanbase and its city. The project will consist of a complete creation of the team’s logo/branding, court, 3 jersey designs (home/away/city connect), merchandise, season ticket packaging, and a full marketing report (team logo exposure/connection to the city).

A Digital Dive: Redesigning The Cabrillo High School Aquarium Website, Jacob V. Cacho

Graphic Communication

Tucked away on the Central Coast in Lompoc, you’ll find the Cabrillo High School (CHS) Aquarium. Started in 1986, the CHS Aquarium is the only high school aquarium of its kind in the nation run entirely by high school students. This 10,000+ square foot aquarium serves an underserved community at a Title I school, where students manage all aspects of animal care, nutrition, breeding, educational curriculum development, and visitor tours.

This program is truly one-of-a-kind and deserves the spotlight for just how unique it is. As a CHS graduate, I felt the current website lacked in many areas and could …

Ray Collection: Forging A New Fashion Genre, Olivia R. Cooper

Graphic Communication

This senior project addresses a gap in the fashion industry by creating a new genre through a unique collection and comprehensive branding. The "RAY" collection draws inspiration from the designer's artistic roots and is a deeply personal homage to influential female artists like Frida Kahlo, Louise Bourgeois, and Leonora Carrington, whose works have inspired the designer's creative journey. Each piece in the collection draws direct inspiration from these artists, reflecting the creator's vision and self-expression, a key element of the streetwear genre incorporated into the designs.

The project also heavily emphasizes fashion branding, encompassing a logo, brand identity, social and …

Digitalizing Organization: Creating A Digital And Customizable Bullet Journal, Ashley Ho

Graphic Communication

This project presents a digital, customizable bullet journal designed to improve organization, creativity, and accessibility. Using a user-centered design approach and principles of design thinking, the planner addresses common barriers to traditional journaling, such as time-consuming setup and lack of flexibility. Based on survey feedback, the final product includes a 2026 calendar, habit trackers, budgeting tools, and customizable weekly spreads in a print-friendly PDF format. The project highlights how digital tools can enhance personal productivity and well-being, with broader applications in UX/UI design and digital wellness solutions.

Project Cheetah: Narrative Website Design For The Cheetah, A Record-Breaking Human-Powered Vehicle, Natalie Olivia Garbarino

Graphic Communication

The Cheetah is a 1992 world speed record-breaking bike designed and built by three mechanical engineering graduates from UC Berkeley: Jon Garbarino, James Osborn, and Kevin Frantz. After years on display at the Tech Interactive in San Jose, the bike is returning home to Berkeley’s engineering school for public display. In accompaniment of the exhibit, the Cheetah engineering team requested printed signage with a QR access to a comprehensive website detailing the Cheetah narrative. There is an abundance of media from the engineering process — extensive photographic documentation, substantial archival documents, reputable external media coverage, and an in-progress docuseries — …

Contributors, Michaela Velleno

.RAW Journal of Art and Design

No abstract provided.

'The Heart Is A Lonely Hunter' & 'She Burns Quietly', Noir Campbell, Kiana Lee

.RAW Journal of Art and Design

No abstract provided.

'The Cauldron Of Resilience And Doubt' & 'Hopes And Dreams', María Belén Luzuriaga Abad, Samarra Sanders

.RAW Journal of Art and Design

No abstract provided.

'Merry Christmas' & 'Leper's Coil', Grace Franklin, Theo Milner-Hansen

.RAW Journal of Art and Design

No abstract provided.

'Chromatic Dissonance' & 'Tendrils Whisper Me Home', Josh Hakman, Lillie Turinsky

.RAW Journal of Art and Design

No abstract provided.

'The Five Boroughs: A New Yorker's Guide' & 'Here Be Dragons', Teia Kornienko, Jolina Chen

.RAW Journal of Art and Design

No abstract provided.

'Strike Gold' & 'Orpheus Pro', Jenni Martinez, Michaela Velleno

.RAW Journal of Art and Design

No abstract provided.

'Marich Pancrafted Chocolates', Kelli Ayon

.RAW Journal of Art and Design

No abstract provided.

'Labor. (Construcción)' & 'Signs Of Life', Itzel Camarillo-Gonzalez, Owen Isachsen

.RAW Journal of Art and Design

No abstract provided.

'Uchu' & 'Canon Grained', Isabela Cordovez, Savannah Nyulassie

.RAW Journal of Art and Design

No abstract provided.

'Intertwine' & 'The One You Call', Ilona Alves-Denes, Joshua Mahlow

.RAW Journal of Art and Design

No abstract provided.

'Tyler, The Creator' & 'Dots Thrift Store', Nikki Nittianandan, Taz Fruhauf

.RAW Journal of Art and Design

No abstract provided.

'Poly Rodeo '25', Claire Hughes

.RAW Journal of Art and Design

No abstract provided.

'Reclaiming Wetback' & 'A Love Letter To Bts', Chanti Medina, Erin Robinson

.RAW Journal of Art and Design

No abstract provided.

'Orange - Live' & 'Keep Public Lands Public', Cezar Gomez, Colin Pope

.RAW Journal of Art and Design

No abstract provided.

'Tzadi Tequila' & 'Hidden Character In Sidewalk', Brandon Schwartz, Zoé Shaikh

.RAW Journal of Art and Design

No abstract provided.

'Hollywood Hills' & 'A Cutaneous Kiss', Vega Isbell, Maya Benham

.RAW Journal of Art and Design

No abstract provided.

'Warm Up', Chloe Krome

.RAW Journal of Art and Design

No abstract provided.