Art and Design Commons^™

Benefits And Obstacles To Smart Packaging In Food Labeling, Emmalyn H. Goulden

Graphic Communication

This project explores the reasons why food spoilage indicators are not yet sold in grocery stores for consumer use. Food spoilage indicators, or time-temperature indicators as they are more widely known, are used to determine whether or not products are safe for consumption. There are several potential barriers to the wide market usage of packaging containing indicators including lack of consumer interest, additional cost, and manufacturing difficulties. However, the benefits that the product offers in the way of consumer safety cannot be overlooked.

Extensive research was augmented by a survey of 119 shoppers at local grocery stores in the central …

Design Practices In Mobile User Interface Design, William Hunt Robbins

Graphic Communication

The purpose of this study was to determine optimal user interface design practices for differing age demographics and mobile operating systems. Specifically, users at three different age groups were administered a test to gauge their preference of mobile app icons. The style of the first set of icons, commonly known as flat design, was minimal and simple, with few colors, bevels or gradients. The second style of icons was a more realistic and detailed style known as skeuomorphic design. Users selected the preferred icons, and then took a brief survey to gauge their opinion. After the data was collected, it …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

Square Wine: Thinking Outside The Bottle, Kathryn A. Zeltner

Graphic Communication

The purpose of this study was to determine whether or not a rectangular wine bottle with a square base would be environmentally beneficial due to its ability to fit more bottles into a single shipping container. An interview was conducted from the CEO of company that currently produces bottles in this fashion and she helped answer this hypothesis as well as provide insight into the bottle production process. In addition to the environmental aspect, the study looked to determine if a square-based bottle would be accepted by consumers in the marketplace. Being that consumer purchasing decision plays a huge role …

Brand Identity For New Artists In The Music Industry, Drea Achacoso

Graphic Communication

The purpose of this study was to evaluate the aspects of brand identity and apply it to new artists in the music industry. The research from this study was applied to Hills & Strongholds, an aspiring alternative rock band. Designs were created for the band’s brand identity on multiple platforms that attempted to portray the band’s musical vision. A survey was conducted to determine which logo and album artwork designs were able to effectively transport the bands genre and vision based on the audience’s perception. The results of this study can be used to develop Hills & Strongholds into a …

The Laes Pocketbook For Filmmaker Enthusiasts, Steven (Sven) Thien Le

Liberal Arts and Engineering Studies

The LAES Pocketbook for Filmmaker Enthusiasts was written to be an essential tool for Cal Poly students to use when approaching the broad spectrum of film making. This introductory pocketbook tackles many of the confusions and questions that arise when first starting with film making and utilizes the equipment available at Cal Poly to make the film making process simpler for students. Printed out on standard 8.5" x 11" paper, this portable pocketbook is meant to be folded, stapled down the spine, and carried with the student on their filming endeavors.

This pocketbook will go over types of filming equipment, …

From Banging To Baking: A Documentary On Malachi Chavez And Restorative Partners, Brandon Kuhr

Liberal Arts and Engineering Studies

No abstract provided.

The Sustainability Movement And Its Effects On Package Design, Gillian Mcglynn

Graphic Communication

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Public Relations In The Fashion Industry: The Use Of Blogging To Build Customer Relations Through Accessibility/Approachability, Jordana Shiau

Journalism

This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become …

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Apollo Dismembered: Love, Initiation, And Idolatry In An Engraving By Marcantonio Raimondi, Giancarlo Fiorenza

Art and Design

No abstract provided.

Vogue As An Example Of Effective Fashion Magazine Covers, Kiefer Hackney

Graphic Communication

Abstract

In this study, my objective was to determine what cover design elements contribute to the success of Vogue, the world’s leading women’s fashion magazine. I found that color, fonts, layout, and photography all work together to make a cover that both catches the reader’s eye and gives the reader information about the magazine’s contents. I was able to narrow this down through extensive research on the background of women’s fashion magazines and, specifically, the history and future of Vogue.

In order to find out what is different about Vogue’s printed magazine covers compared to other fashion …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea

Graphic Communication

The purpose of this study was ultimately to create a website featuring useful resources for designers and creative individuals. This paper examines past studies dealing with user interface and design fundamentals of web design, and then applies their results when planning the basic layout of the final website. The website was then coded and uploaded online with the name, Pixel Luxury. After finishing and uploading the first version of the website, some of the primary challenges that arose during the creation process were documented, as well as many of the useful tools that aided the overall design and coding process. …

Real Time Visibility Culling With Hardware Occlusion Queries And Uniform Grids, Ilya Iseletsk Seletsky

Master's Theses

Culling out non-visible portions of 3D scenes is important for rendering large complex worlds at an interactive frame rate. Past 3D engines used static prebaked visibility data which was generated using complex algorithms. Hardware Occlusion Queries are a modern feature that allows engines to determine if objects are invisible on the fly. This allows for fully dynamic destructible and editable environments as opposed to static prebaked environments of the past. This paper presents an algorithm that uses Hardware Occlusion Queries to cull fully dynamic scenes in real-time. This algorithm is relatively simple in comparison to other real-time occlusion culling techniques, …

Museum Signage Design And Implementation, Ali Weiss

Graphic Communication

The purpose of this study was to identify the essential elements of design for creating exhibit signage and to understand how museum visitors interact with signs and wayfinding systems. A survey was administered to museum/art directors and signage designers to gather knowledge from experts in the field about the signage design and implementation process. The participants answered questions concerning elements of design, wayfinding, digital versus print, and future signage innovations. The results of this research can be used to assist creators and implementers of museum signage in uniquely displaying information to a large audience and developing the most successful wayfinding …

Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson

Graphic Communication

The purpose of this study was to investigate consumer perceptions of retro packaging vs. modern packaging. A survey was administered to different groups of people around Cal Poly asking participants which packages they preferred in terms of design and perceived quality. The participants indicated their preferences and then expressed their views freely with an open-ended question.

The results of this study indicated that consumers had a strikingly high favor to modern packaging design over retro in terms of design and perceived quality. There was no difference across generations.

Although retro packaging may look appealing, customers are not likely to purchase …

Projection Based Design: A Collection Of Acquired Knowledge, Max Brown

Liberal Arts and Engineering Studies

The application of new technology in a classic medium, such as theatre, can be a strong force in creating a unique experience for both the audience and the designer. At first, introducing new media techniques may seem like a novelty and easily dismissed as a gimmick. The fact is the modern audience is more familiar with information displayed in video format and will find projected video elements implemented into the scenic design as another way to access the story the performers on stage are trying to convey. It is our duty as designers to utilize every tool at our disposal …

The Magazine Industry Is Becoming Mobile, Alex Maxwell

Graphic Communication

Are magazine publications seeing an increase in profits since the rise of the mobile magazine application? My investigation focused on magazine publications that feel that producing their product for use on a tablet is worth the increase in resources. These applications allow the consumer to read their purchase on an array of electronic tablets, which are arguably beneficial for magazine publications in the future.

This study helped me discover that “developing a digital replica of a magazine is extremely cost effective because postage and material costs are no longer required.” (H. Glassie, Senior Project - Alex Maxwell, January 14, 2013) …

Marcantonio Raimondi's Early Engravings: Myth And Imitation In Renaissance Bologna, Giancarlo Fiorenza

Art and Design

No abstract provided.

Hebrew, Hieroglyphs, And The Secrets Of Divine Wisdom In Ludovico Mazzolino's Devotional Paintings, Giancarlo Fiorenza

Art and Design

No abstract provided.

Video Production Guide: A Manual On Video Production Custom Made For Laes, Andrew Mai

Liberal Arts and Engineering Studies

A guide in video production using the Liberal Arts and Engineering Studies Program’s main work space, also known as the Expressive Technologies Workshop. Includes a detailed instructional on video production from camera rentals to basic shooting to editing and distribution. Also introduces other tools in the workshop related to video production such as audio production tools and projection mapping.

Exploration Of Physical Computing: Digital Interfaces Using Microsoft Kinect And Peggy 2 Led Matrix, Jeffrey Franklin

Liberal Arts and Engineering Studies

Physical computing, or more specifically social immersive media, is an offshoot of New Media that incorporates interactive physical systems (software/hardware systems) to sense and respond to the analog world. This serves as a creative framework for understanding our own relationship to the digital world. In this project, computer vision is incorporated as a medium between both input and output through the use of two cameras, a typical webcam and a Microsoft Kinect. For the first part of the project, a webcam streams visual data into a computer program which interpolates the video data into a 25x25 virtual dot matrix. This …

Chaosocial - A Social Media Platform For Social Movements, Nathanael Hughes

Liberal Arts and Engineering Studies

Recent Social Movements have increasingly used social media as a driving component in recruiting, developing the cause, and mobilizing people to action. Chaosocial is a web application that provides a layer of organization over social media, allowing organizations traditionally limited in ability to leverage social media to use it to strengthen their social movements.

Typographic Trends In American Sports Brands, Alan Jacobson

Graphic Communication

No abstract provided.

Tablet Magazines And The Affects On The Magazine Industry, Kylee Staughton

Graphic Communication

The purpose of this study is to determine the affects tablet magazines have on the magazine industry. It includes research on past and present circulation trends for print and digital magazine consumption. Interviews of industry professionals were conducted, giving their insight into the development and consumer attitudes toward iPad tablet magazines. An online survey questioning subscription, functionality and general views of both tablet and print magazines was distributed as well as an in person case study that allowed users to physically navigate, observe and compare an iPad magazine and its print counterpart. The results of this study can be used …

The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley

Graphic Communication

The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.

This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …