American Film Studies Commons^™

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

Orson Welles: Interviews (Book Review), Sidney Gottlieb

Communication, Media & The Arts Faculty Publications

Book review by Sid Gottlieb.

Estrin, Mark W. "Orson Welles: Interviews." Jackson, MI: University Press of Mississippi, 2002. ISBN 9781578062089

On Aaron Baker's Contesting Identities: Sports In American Film And Stephen C. Wood And J. David Pincus's Reel Baseball: Essays And Interviews On The National Pastime, Hollywood And American Culture, Marc Ouellette

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Aaron Baker's Contesting Identities: Sports in American Film is an indictment of the key American myth that anyone can succeed through self-reliance. Baker finds that sports films, in general, comprise a site in which the myth is represented and reproduced. Baker's focus, though presented from multiple analytical perspectives, is singular in its purpose. That said, Baker does concentrate on what he considers the four core American sports: football, baseball, basketball and boxing. Approximately ninety movies, from the silent era to the present day, provide the content of the analysis, but several are exemplary and are cited repeatedly in …

The Political Economy Of The Indie Blockbuster: Fandom, Intermediality, And The Blair Witch Project, James Castonguay

Communication, Media & The Arts Faculty Publications

The primary focus of this chapter is on what could be broadly described as The Blair Witch Project's political economy. This includes a consideration of the film's relationship to patterns of ownership and the economic structures of film production, distribution, and marketing within the structure of the entertainment industry and in the context of its critical and popular reception. The second half of the essay historicizes BWP in relation to film production and exhibition in the 1890s, and concludes with an examination of its mythic status as an independent film that threatened to undermine Hollywood's blockbuster paradigm. By placing …