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Articles 1 - 6 of 6
Full-Text Articles in American Film Studies
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Electronic Theses and Dissertations
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …
The Unsung Hero Character: A Harbinger Device Of Misfortune, Eutimio Talavera
The Unsung Hero Character: A Harbinger Device Of Misfortune, Eutimio Talavera
Electronic Theses and Dissertations
This thesis introduces an obscure storytelling device, The Unsung Hero character, as one way of examining how movies function as stories. This character is often overlooked, as it frequently cloaks its idiosyncrasies, thus it lacks any apparent signs of internal conflict. This analysis foregrounds the character’s overall functionality, found only in rare instances and typically in the story of a movie. With effective implementation in a story, as a functional harbinger device, brief appearances of The Unsung Hero character demonstrate flashpoints or disclosures of a forthcoming misfortune in the story. This movie analysis shows how The Unsung Hero character functions …
Transforming The Mundane: Juxtaposing Maria Friedman’S "High Society" With George Cukor’S "The Philadelphia Story" As An Emphasis On The Importance Of Theatre, Dana T. Speight Ms.
Transforming The Mundane: Juxtaposing Maria Friedman’S "High Society" With George Cukor’S "The Philadelphia Story" As An Emphasis On The Importance Of Theatre, Dana T. Speight Ms.
Undergraduate Honors Theses
The subjects of film and theatre belong to an extensive hierarchical debate that has remained prominent within the realm of performing arts since the introduction of cinema in the late nineteenth century. A plethora of scholars choose to argue in favor of the former, suggesting that film surpasses theatre as superior in both aesthetics and overall execution of naturalism; however, the argument is purely subjective and cannot be applied to all films and their corresponding plays. As a counterclaim, theatre continues to thrive as a prominent source of artistic entertainment globally, not only offering a contemporary twist to preexisting texts, …
Mountain Men On Film, Kenneth Estes Hall
Mountain Men On Film, Kenneth Estes Hall
ETSU Faculty Works
Excerpt: The mountain man of American folklore and history is a man between cultures. Like Janus, the doorkeeper god of the Romans, he is bifrontal, looking back at European, white civilization, and forward toward Indian civilization and culture.
Noir Westerns After World War Ii, Kenneth Estes Hall, Chritian Krug
Noir Westerns After World War Ii, Kenneth Estes Hall, Chritian Krug
ETSU Faculty Works
Excerpt: Towards the end of Ethan and Joel Coen's Academy-Award winning No Country for Old Men (2007), Carla Jean Moss's life depends on the toss of a coin. Heads or tails will decide whether she lives or dies.
Apaches And Comanches On Screen, Kenneth Estes Hall
Apaches And Comanches On Screen, Kenneth Estes Hall
ETSU Faculty Works
Excerpt: A generally accurate appraisal of Western films might claim that Indians as hostiles are grouped into one undifferentiated mass. Popular hostile groups include the Sioux (without much differentiation between tribes or bands, the Apaches, and the Comanches).