American Studies Commons^™

The Effect Of Celebrity Endorsements On Gift-Giving Purchases: An Application Of The Elaboration Likelihood Model, Christine Anghel

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to determine how effective celebrity endorsements are in regards to the type of gift purchase one decides to make (i.e., buying for someone who has a high significant meaning to the buyer, such as a best friend, versus buying for someone who has a low significant meaning to the buyer, such as a casual friend). The study seeks to extend upon the anthropology research exploring gift-giving and marketing research exploring celebrity endorsements by applying the tenants of the Elaboration Likelihood Model (ELM). This study uses an experimental procedure in order to determine the effect …

Leavell, Tim (Fa 416), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 416. Paper: ["Folklore in the 'Daily News'"] written by Tim Leavell for a Western Kentucky University folk studies class.

Scheer, Virginia (Fa 408), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 408. Paper: "Folklore Genres in Six Issues of 'GQ' and "Vanity Fair' Magazines" written by Virginia Scheer for a Western Kentucky University folk studies class.

Oberdier, Andrew (Fa 427), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 427. Paper: "Irish Folklore in the 'Boston Globe'" written by Andrew Oberdier for a Western Kentucky University folk studies class.

Collins, Ellen (Fa 176), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.

Morris, Holly (Fa 508), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 508. Paper: "Cultural Tourism: Folklore in Tourism Brochures" written by Holly Morris for a Western Kentucky University folk studies class. The paper looks at folklore elements found in cultural tourism brochures. Includes paper and supporting material.

Hawes, Susan (Fa 506), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 506. Paper: "Women in Mass Media" written by Susan Hawes for a folk studies class at Western Kentucky University. The paper examines how women and folklore are highlighted in advertisements. Project includes paper and supporting material.

Helbig, Kymberly (Fa 398), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 398. Paper: "Food, Folks, and Fun: The Holidays Through 'Good Housekeeping'" written by Kymberly Helbig for a Western Kentucky University folk studies class.

Harbolt, Tami (Fa 394), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 394. Paper: "'I'm Not a Real Doctor, But I Play One on T.V...'": The Use of Folklore in Representations of Occupational Stereotypes in Television Advertising" written by Tami Harbolt for a Western Kentucky University folk studies class.

Miles, Claude D. (Fa 338), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 338. Paper: "[Folklore in 'Rolling Stone']," written by Claude D. Miles for a Western Kentucky University folk studies class.

Clayton, Chad (Fa 294), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 294. Paper: "The Use of Advertising and the Kentucky State Fair" written by Chad Clayton for a Western Kentucky University folk studies class.

Lee, Andrew (Fa 321), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 321. Paper: "Supernatural Beings in the Daily News" written by Andrew Lee for a Western Kentucky University folk studies class.

Cecil, Jill T. (Fa 296), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 296. Paper: "The Number 'Three' in the Media" written by Jill T. Cecil for a Western Kentucky University folk studies class.

Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 281. Paper: "[Ads in Cosmo Magazines]" written by Tracy L. Durham for a Western Ketnucky University folk studies class.

Baker, Elizabeth (Fa 284), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 284. Paper: "Folklore in American Women's Magazines" written by Elizabeth Baker for a Western Kentucky University folk studies class.

Durham, Tracy L. (Fa 281), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 281. Paper: "[Ads in 'Cosmo' Magazines]" written by Tracy L. Durham for a Western Kentucky University folk studies class.

Fritz, Craig (Fa 287), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 287. Paper: "Proverbial Statements in Mountain Bike Magazines" written by Craig Fritz for a Western Kentucky University folk studies class.

Webb, Andra R. (Fa 263), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 263. Paper: "Folklore in Its Everyday Life" written by Andra R. Webb for a Western Kentucky University folk studies class.

Schroeder, Rachel L. (Fa 257), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 257. Paper: "Ads, Ads, Ads: A Look at the Number Three in Magazine Advertisements" written by Rachel L. Schroeder for a Western Kentucky University folk studies class.

Proctor, Becky (Fa 241), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 241. Paper: "The # [Number] 3 Motif in Advertising" written by Becky Proctor for a Western Kentucky University folk studies class.

Norman, Dee (Fa 243), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 243. Paper: "The Presence of the Number Three on Paperback Book Covers" written by Dee Norman for a Western Kentucky University folk studies class.

Sorrentino, Patricia M. (Fa 240), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 240. Paper: "The Use of the Number Three in Advertising" written by Patricia M. Sorrentino for a Western Kentucky University folk studies class.

Fashion Advertising, Men’S Magazines, And Sex In Advertising: A Critical-Interpretive Study, Jennifer Ford

USF Tampa Graduate Theses and Dissertations

This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines.

The messages interpreted within the visuals of this study reveal a …

The Role Of Ethnic Compatibility In Attitude Formation: Marketing To America’S Diverse Consumers, Cynthia Rodriguez Cano

USF Tampa Graduate Theses and Dissertations

This study investigates the meaning of advertising through the eyes of the Hispanic consumer and how that meaning is apparent in attitudes and purchase intention. Specifically, the study investigates how ethnic minorities judge print advertisement that feature ethnically diverse models as communication cues. For the first time, data of how minorities evaluate the compatibility of models from different ethnic groups featured together in an advertisement was collected. Qualitative data was collected from Hispanics and typologies of cultural pointers for Hispanics and African-Americans developed. Experimental design, 3x2 within-group analysis, was conducted to test the 14 hypothesized relationships. Finding clearly support the …

Selling St. Petersburg: John Lodwick And The Promotion Of A Florida Paradise, Nevin D. Sitler

USF Tampa Graduate Theses and Dissertations

For over a century Florida's Tampa Bay area has been extolled for its abundant seashores and moderate climate. The success of early twentieth-century St. Petersburg as a tourist destination was due to a consistent method of self-promotion highlighting the natural and physical features of peninsular Pinellas County. Warmed by balmy Tampa Bay breezes, St. Petersburg had been dubbed the "Health City." This tiny 1890 coastal town of less than three hundred inhabitants, now blessed with a slogan, new train tracks, and a railway pier, was an ideal setting for tourism. By 1902, boosters declared St. Petersburg a city second to …

Brown, Bethany D. (Fa 174), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 174. "The Folklore in Cosmetic Advertising", a paper written by Bethany D. Brown for a WKU folk studies class. "Redbook" magazine is referenced.

Pennsylvania Folklife Vol. 27, No. 2, James Moss, Holly Cutting Baker, Robert A. Barakat, Karl J. R. Arndt

Pennsylvania Folklife Magazine

• Gentlemen of the Road: Outlaw-Heroes of Early Pennsylvania in Life & Legend
• Patent Medicine in Pennsylvania Before 1906: A History Through Advertising
• Raising a Tobacco Shed
• Bicentennial Exhibitions and Publications in Germany
• Work and Work Attitudes: Folk-Cultural Questionnaire No. 50