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Full-Text Articles in American Studies

Cracking The Tax Codes: How State Tax Laws Influence The Number Of Manufacturing Jobs Within Their Borders, Nick Lorenson May 2013

Cracking The Tax Codes: How State Tax Laws Influence The Number Of Manufacturing Jobs Within Their Borders, Nick Lorenson

Political Science Theses and Capstones

With the recent economic downturn, jobs have been at the forefront of people’s concerns. Policy makers in every state have promised their constituents new jobs. Of particular importance are high paying jobs. Manufacturing jobs tend to be a well-paying and highly sought after form of employment. However, in recent decades, the percentage of manufacturing jobs has been declining in the United States. Also, manufacturing facilities have shown an increased likelihood of relocating to different states. I theorize that manufacturing facilities relocating and expanding in different states is primarily due to state tax policies. This phenomenon has increased within recent years …


African American Teachers And State Licensing Examinations In Metropolitan Atlanta: A Case Study, Michael Leroy Taylor May 2013

African American Teachers And State Licensing Examinations In Metropolitan Atlanta: A Case Study, Michael Leroy Taylor

UNLV Theses, Dissertations, Professional Papers, and Capstones

The 2001 No Child Left Behind (NCLB) Act legislation has had a profound effect on teacher rolls, especially African-American teachers. More than any other racial or ethnic group, African-American teachers disproportionately fail state teacher licensure examinations. This results in removing them from the classroom, while simultaneously preventing new teachers from entering it. The problem shows no signs of relenting under the current mandates, so as the diversity of the nation's study body continues to increase, the diversity of the teaching staff continues to shrink. This combined, multi-case study addressed the unexplained reduction in the numbers of African-American teachers due to …


Black Teachers, White Schools: A Qualitative Multiple Case Study On Their Experiences Of Racial Tokenism And Development Of Professional Black Identities, Abigail Kathleen Hasberry May 2013

Black Teachers, White Schools: A Qualitative Multiple Case Study On Their Experiences Of Racial Tokenism And Development Of Professional Black Identities, Abigail Kathleen Hasberry

UNLV Theses, Dissertations, Professional Papers, and Capstones

An emerging body of research shows that retention of minority independent school teachers creates a positive multicultural climate and increases the likelihood that minority families will enroll their children in the schools as well as preparing all students for a pluralistic society (Brosnan 2001b, AIMS 2010, Katz & Wishine 2001). However, retaining minority teachers in predominantly White and affluent independent schools has proved challenging (Brosnan 2001, 2001b, 2009). This qualitative multiple case study extends the current literature on Black private school teachers by not only examining the experiences, but also the coping strategies and professional identity development processes of nine …


Building A Taxonomy Of Player Types And The Effects On The Self And Interaction Between Players, Kyle Yim Apr 2013

Building A Taxonomy Of Player Types And The Effects On The Self And Interaction Between Players, Kyle Yim

Graduate Research Symposium (2010 - 2017)

This paper conducted a literature review of current research examining fantasy football participants. Fantasy football has become popular in recent years due the attention from the media, most notably sports shows providing more coverage of fantasy football. Theories that have examined fantasy football include gambling theory, and uses and gratifications. Motivational types also provide categories to describe players. Additionally this theory also provides a method to measure these players called the Motivational Scale for Fantasy Football Participation (MSFFP). Thus the purpose of this paper is twofold: to explore the literature in fantasy sports; propose to build taxonomical categories for serious …


Prisoners Of War Camps In Rochester - Were They Humane?, Ryan Mckelvie Apr 2013

Prisoners Of War Camps In Rochester - Were They Humane?, Ryan Mckelvie

The Review: A Journal of Undergraduate Student Research

In lieu of an abstract, below is the first paragraph of the paper.

After the American involvement in the Second World War, labor issues became more prevalent because so many workers from Rochester either enlisted or were drafted into the ranks of the US Army. Also, many farmers realized they could make more money off of high wage paying industrial jobs in the cities. In order to provide a sufficient amount of produce and other harvested good, prisoners of war were used for the first time as laborers to help the war effort. It was a bitter irony, being a …


Sam Gen Ms 01 Jean Byers Sampson Papers Finding Aid, John D. Knowlton, Susannah Clark Apr 2013

Sam Gen Ms 01 Jean Byers Sampson Papers Finding Aid, John D. Knowlton, Susannah Clark

Search the Manuscript Collection (Finding Aids)

Description:

Jean Byers Sampson was a 1944 graduate of Smith College. Early in her post-Smith career, she conducted and wrote the 1947, “A Study of the Negro in Military Service,” which contributed to President Harry Truman’s decision to desegregate the armed forces. Sampson moved to Maine in the early 1950s with her husband, Richard Sampson, a Bates College mathematics professor, and she played a unique and critical role in the state until her death in 1996. Over the course of her life in Maine, she served as the founder of the first chapter of the NAACP in Maine, local and …


Review Of The Negative Influences Of Non-Native Salmonids On Native Fish Species, Kelly C. Turek, Mark A. Pegg, Kevin L. Pope Apr 2013

Review Of The Negative Influences Of Non-Native Salmonids On Native Fish Species, Kelly C. Turek, Mark A. Pegg, Kevin L. Pope

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Non-native salmonids are often introduced into areas containing species of concern, yet a comprehensive overview of the short- and long-term consequences of these introductions is lacking in the Great Plains. Several authors have suggested that non-native salmonids negatively influence species of concern. The objective of this paper is to review known interactions between non-native salmonids and native fishes, with a focus on native species of concern. After an extensive search of the literature, it appears that in many cases non-native salmonids do negatively influence species of concern (e.g., reduce abundance and alter behavior) via different mechanisms (e.g., predation and competition). …


Taking The Measure Of A Mark: Exploratory Size And Shape Analysis Of Cut Marks, Eileen Johnson, Patrick J. Lewis, Leland C. Bement Apr 2013

Taking The Measure Of A Mark: Exploratory Size And Shape Analysis Of Cut Marks, Eileen Johnson, Patrick J. Lewis, Leland C. Bement

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

A database of 128 measured incised butchery marks (i.e., the classic cut mark) was the basis for exploratory statistical tests of length and width measurements from late Pleistocene mammoth localities and an early Holocene bison locality. The tests reveal several trends. The initial approach uses univariate descriptive statistics, regression, and ANOVA to examine differences in size and shape of marks. Significant differences are noted in length and width of marks based on location, element, and type. Length and width variables demonstrate low variability within incised marks. Results demonstrate a consistency in incised marks across the two taxa. Other consistencies are …


Review Of Inequity In The Technopolis: Race, Class, Gender, And The Digital Divide In Austin Edited By Joseph Straubhaar, Jeremiah Spence, Zeynep Thfekci, And Roberta G. Lentz, Anthony M. Orum Apr 2013

Review Of Inequity In The Technopolis: Race, Class, Gender, And The Digital Divide In Austin Edited By Joseph Straubhaar, Jeremiah Spence, Zeynep Thfekci, And Roberta G. Lentz, Anthony M. Orum

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Austin, Texas, by most accounts, is one of the most attractive cities in America. It is said by many people and magazines to be one of the best cities in which to live. Outside of Silicon Valley, it possesses some of the best high-tech companies and the most generous investors in high technology. Young people from across the country attend the University of Texas at Austin- and few of them ever seem to leave. It has become the Urbantopia of our age, the model for the new "creative economy."

But is it? How much of what we know about Austin …


Review Of Community And Frontier: A Ukrainian Settlement In Thecanadian Parkland By John C. Lehr, Jim Mochoruk Apr 2013

Review Of Community And Frontier: A Ukrainian Settlement In Thecanadian Parkland By John C. Lehr, Jim Mochoruk

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

At first glance this slender volume appears to be nothing more than a study of one small and seemingly insignificant Ukrainian Canadian settlement located in the harsh bush country of southeastern Manitoba. Appearances can be deceiving. While Community and Frontier is most assuredly a case study, it is a brilliant little work-a true gem-that sparkles with intellectual vitality as it broadens our understanding of the entire Ukrainian Canadian experience, particularly in the pioneer phase.


Great Plains Research, Volume 23, Number 1. Spring 2013 (Complete Issue) Apr 2013

Great Plains Research, Volume 23, Number 1. Spring 2013 (Complete Issue)

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

CONTENTS

Aquatic Invertebrate Community Structure in the Niobrara River, Agate Fossil Beds National Monument, Nebraska, 1996-2009 — David E. Bowles, David G. Peitz, and J. Tyler Cribbs

Late Holocene Activation History of the Stanton Dunes, Northeastern Nebraska —Rebecca A. Puta, Paul R. Hanson, and Aaron R. Young

Relative Abundance of Northern Flying Squirrels and Red Squirrels in Different Forest Types, Black Hills, South Dakota — Melissa Hough and Charles Dieter

Accuracy of Antler Metrics in Predicting Age of White-Tailed Deer and Mule Deer — Casey W. Schoenebeck, Brian C. Peterson, and Jason A. Obermiller

Review of the Negative Influences of …


Review Of Green Illusions: The Dirty Secrets Of Clean Energy And The Future Of Environmentalism By Ozzie Zehner, Jonathan Hladik Apr 2013

Review Of Green Illusions: The Dirty Secrets Of Clean Energy And The Future Of Environmentalism By Ozzie Zehner, Jonathan Hladik

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

As we grapple with climate change and pollution, resource scarcity and rising prices, it's clear we need to make difficult choices about our energy consumption. In the opinion of many, the solution begins and ends with increased investment in renewable energy systems, an investment that will help us cut back on emissions and lower prices-while creating economic opportunity here at home. Ozzie Zehner doesn't share that opinion. His critique of modem American environmentalism in Green Illusions maintains that many of us could be wrong.

Zehner begins by addressing the seductive nature of renewable energy systems, dissecting popularly circulated solutions, and …


Review Of Fishes Of The Central United States By Joseph R. Tomelleri And Mark E. Eberle., Timothy H. Bonner Apr 2013

Review Of Fishes Of The Central United States By Joseph R. Tomelleri And Mark E. Eberle., Timothy H. Bonner

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

The second, enlarged edition is a timely and necessary revision of the comfortable first edition classic. Tomelleri and Eberle remain true to their initial intent of providing accurate yet readable species accounts and detailed illustrations of Great Plains fishes. Format and style are especially suited for nontechnical audiences (anglers, naturalists, fish enthusiasts), whereas detailed life history accounts, summaries of conservation threats, and an extensive bibliography serve as handy references for natural resource managers and researchers.

Upon first review, the "Revised and Expanded" label may seem suspect: this second edition has 34 fewer total pages. However, revision of taxonomy and addition …


Review Of The Future Of Indian And Federal Reserved Water Rights: The Winters Centennial Edited By Barbara Cosens And Judith V. Royster., Lloyd Burton Apr 2013

Review Of The Future Of Indian And Federal Reserved Water Rights: The Winters Centennial Edited By Barbara Cosens And Judith V. Royster., Lloyd Burton

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

As one who took an early interest in the water rights of American Indian tribes (American Indian Water Rights and the Limits of Law, 1991), I found this book a welcome opportunity to get current on an enduring yet ever-changing area of western water law. In reading it, I was impressed both by what it is and what it is not.

What It Is. This is primarily a report on the proceedings of a conference that the American Indian Law Center and the University of New Mexico's Utton Transboundary Resources Center convened on the centennial anniversary of the U.S. …


Review Of The Guide To Oklahoma Wildflowers By Patricia Folley, Barney Lipscomb Apr 2013

Review Of The Guide To Oklahoma Wildflowers By Patricia Folley, Barney Lipscomb

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Oklahoma is home to some 2,500 species of flowering plants. Patricia Folley has captured, in full color, some 200 striking and beautiful wildflowers. From the state wildflower (Gaillardia pulchella) to the state grass (Sorghastrum nutans), this wildflower guide covers plants growing in the Rocky Mountain foothills in the northwest to the cypress swamps of the southeast and a lot in between.

Each species is illustrated with at least two photos showing the entire plant in its habitat and a closeup of its flower. The text offers a short description, followed by the geographic area of the …


Review Of Reservation "Capitalism": Economic Development In Indian Country By Robert J. Miller, Gavin Clarkson Apr 2013

Review Of Reservation "Capitalism": Economic Development In Indian Country By Robert J. Miller, Gavin Clarkson

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

I don't know how many times I've heard someone say, "Capitalism doesn't work in Indian Country ... it's just not compatible with their way of life." While I've often attempted to counter such misconceptions with my own anecdotal knowledge and experience, Robert J. Miller's excellent Reservation "Capitalism" thoroughly eviscerates that persistent myth.

The opening chapters offer a comprehensive critique of the antiquated notion of Indians as "forest-dwelling socialists," detailing how private property rights, wealth accumulation, and entrepreneurial acumen were commonplace throughout Indian Country prior to European contact. Miller proceeds to recount how reservation economies were devastated by European interactions and …


Accuracy Of Antler Metrics In Predicting Age Of White-Tailed Deer And Mule Deer, Casey W. Schoenebeck, Brian C. Peterson, Jason A. Obermiller Apr 2013

Accuracy Of Antler Metrics In Predicting Age Of White-Tailed Deer And Mule Deer, Casey W. Schoenebeck, Brian C. Peterson, Jason A. Obermiller

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Electronic deer check systems offer state natural resource agencies alternatives to mandatory in-person check stations, resulting in potential savings in money and personnel. However, a reliable means for hunters to classify the age of harvested antlered deer must be established so that important management indices such as antlered yearling harvest can continue to be used to set future management goals. Therefore, we evaluated the use of six different antler metrics to predict age class of white-tailed and mule deer (1.5 and >/= 2.5 years). We used discriminant analysis to determine the number of deer correctly classified into each age class …


Review Of What The River Carries: Encounters With The Mississippi, Missouri, And Platte By Lisa Knopp, Eugene Zuerlein Apr 2013

Review Of What The River Carries: Encounters With The Mississippi, Missouri, And Platte By Lisa Knopp, Eugene Zuerlein

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

The best way to fall in love with rivers is to have a relationship with them. Lisa Knopp does this by looking, experiencing, and contemplating what each river looked like in its wild state; how historical and contemporary travelers viewed them; how they were named; how First Americans lived near and depended upon them; how industry and agriculture have used them; what each river is like after two centuries of human tinkering and engineering; and how the culture, politics, and philosophy of people living along these rivers continue to be shaped by them.

Born and raised along the Mississippi near …


Aquatic Invertebrate Community Structure In The Niobrara River, Agate Fossil Beds National Monument, Nebraska, 1996-2009, David E. Bowles, David G. Peitz, J. Tyler Cribbs Apr 2013

Aquatic Invertebrate Community Structure In The Niobrara River, Agate Fossil Beds National Monument, Nebraska, 1996-2009, David E. Bowles, David G. Peitz, J. Tyler Cribbs

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Aquatic invertebrates were sampled annually in the Niobrara River, Nebraska, during the period 1996-2009 using Hester-Dendy multiplate samplers. Collections indicated the invertebrate community in the river has shifted from one dominated by Ephemeroptera, Plecoptera, and Trichoptera (EPT) taxa to one dominated by Chironomidae and Amphipoda. Generally, EPT richness and percentage abundance of EPT of the total community, as well as percentage abundance of Heptageniidae and Leptophlebiidae, has declined across the years. During that same period, percentage abundance of Amphipoda and Chironomidae, taxa evenness, Shannon's Index, and the Hilsenhoff Biotic Index have increased. Stream discharge decreased significantly during the 15-year period …


Review Of Historical Atlas Of The North American Railroad By Derek Hayes, William G. Thomas Apr 2013

Review Of Historical Atlas Of The North American Railroad By Derek Hayes, William G. Thomas

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Lavishly illustrated, beautifully bound, and richly textured, this volume stunningly reproduces the visual culture of the railroad: its maps, brochures, advertisements, broadsides, and pamphlets. Derek Hayes has brought together over 400 maps, ranging from the first railroad survey map drawn in the U.S., filed in 1809, to President Barack Obama's "Vision for High Speed Rail in America," published in 2009. This is an impressive compilation, but it is not an atlas in the conventional sense. Hayes considers a "map" to be any printed item with geographical information on it, whatever its genre. Whether a route map, advertisement, or ticket, whether …


Roles Of Perceived Control And Planning In Ranch Drought Preparedness, Tonya Haigh, Cody Knutson Apr 2013

Roles Of Perceived Control And Planning In Ranch Drought Preparedness, Tonya Haigh, Cody Knutson

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Ranchers in the Great Plains and across the United States face the threat of periodic drought. Though ranchers might minimize losses through drought-preparedness activities, many do not adequately prepare for drought, in part because of perceptions that the outcomes of drought management are not controllable. We explore how drought planning activities affect ranchers' perceptions of control and drought preparedness using the theories of planned behavior and goal attainment as guiding frameworks. Ten Great Plains ranchers who had engaged in drought management activities were interviewed about their plans. From the interviews, three activities emerged that appeared to increase ranchers' perceived control …


Late Holocene Activation History Of The Stanton Dunes, Northeastern Nebraska, Rebecca A. Puta, Paul R. Hanson, Aaron R. Young Apr 2013

Late Holocene Activation History Of The Stanton Dunes, Northeastern Nebraska, Rebecca A. Puta, Paul R. Hanson, Aaron R. Young

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

The Nebraska Sandhills have been an important resource for better understanding dune activation and the nature of prehistoric Great Plains drought events. However, until recently, few studies have focused on documenting the activation histories of smaller dune fields found along the Great Plains' eastern margin. This study focuses on the Stanton dune field, which lies about 145 km east of the Nebraska Sandhills on an alluvial terrace of the Elkhorn River in northeastern Nebraska. Sediments in the Stanton Dunes were dated with optically stimulated luminescence (OSL) to determine when these dunes were active. The ages indicate three activation periods that …


Review Of Red State Religion: Faith And Politics In America's Heartland By Robert Wuthnow, James E. Sherow Apr 2013

Review Of Red State Religion: Faith And Politics In America's Heartland By Robert Wuthnow, James E. Sherow

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Robert Wuthnow, who directs the Center for the Study of Religion at Princeton University, has a distinguished publishing record in the field of American religion and culture. A Kansas native, he has an unmistakable soft spot for the state. He opposes Thomas Frank's view that Kansans have consistently espoused Republican-centered moral issues at odds with their economic well-being. His central argument, as he clearly states, is that the "Republican Party and the centrist conservatism of the state's two dominant religions-Methodism and Catholicism- actually deterred radical religious and political movements from gaining much ground during most of the state's history." He …


Relative Abundance Of Northern Flying Squireels And Red Squireels In Different Forest Types, Black Hills, South Dakota, Melissa Hough, Charles D. Dieter Apr 2013

Relative Abundance Of Northern Flying Squireels And Red Squireels In Different Forest Types, Black Hills, South Dakota, Melissa Hough, Charles D. Dieter

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Northern flying squirrels (Glaucomys sabrinus) and red squirrels (Tamiasciurus hudsonicus) in the Black Hills National Forest (BHNF) of South Dakota represent isolated populations. Because data on both species in the region are limited, and because the northern flying squirrel in South Dakota and the Black Hills National Forest has species of concern status, we trapped throughout BHNF to determine relative abundance in different forest types for both populations. For northern flying squirrels, capture rate was higher in the northern and western hills compared to the southern and eastern hills, whereas for red squirrels, capture rate was …


Review By Aboriginal Peoples In Canadian Cities: Transformations And Continuities Edited By Heather A. Howard And Craig Proulx, Bonita Lawrence Apr 2013

Review By Aboriginal Peoples In Canadian Cities: Transformations And Continuities Edited By Heather A. Howard And Craig Proulx, Bonita Lawrence

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

In some respects, this comprehensive anthology represents the cutting edge in a growing field of study related to urban Aboriginal communities in Canada. With a focus ranging from Toronto to Vancouver, the book contains fascinating new studies, including the experiences of Aboriginal employees at Ontario's Casino Rama, the rebuilding of Papaschase First Nation in Edmonton, and how Plains culture has been adopted as a form of healing in Vancouver. While the authors acknowledge the absence of voices addressing the Atlantic provinces and Quebec, this is offset by the strength of offerings from the Prairies, which include a textual analysis of …


Great Plains Research, 23-1, Editorial Matter Apr 2013

Great Plains Research, 23-1, Editorial Matter

Great Plains Research: A Journal of Natural and Social Sciences (through 2013)

Cover

Masthead

News & Notes

Instructions to authors

Table of Contents


"The Jaws Of Proprietary Slavery": The Pennsylvania Assembly's Conflict With The Penns, 1754-1768, Steven Deyerle Apr 2013

"The Jaws Of Proprietary Slavery": The Pennsylvania Assembly's Conflict With The Penns, 1754-1768, Steven Deyerle

Masters Theses

In late 1755, the vituperative Reverend William Smith reported to his proprietor Thomas Penn that there was "a most wicked Scheme on Foot to run things into Destruction and involve you in the ruins." The culprits were the members of the colony's unicameral legislative body, the Pennsylvania Assembly (also called the House of Representatives). The representatives held a different opinion of the conflict, believing that the proprietors were the ones scheming, in order to "erect their desired Superstructure of despotic Power, and reduce to a State of Vassalage and Slavery, some of His majesty's most faithful and loyal Subjects." The …


No One Who Reads The History Of Hayti Can Doubt The Capacity Of Colored Men: Racial Formation And Atlantic Rehabilitation In New York City's Early Black Press, 1827-1841, Charlton W. Yingling Apr 2013

No One Who Reads The History Of Hayti Can Doubt The Capacity Of Colored Men: Racial Formation And Atlantic Rehabilitation In New York City's Early Black Press, 1827-1841, Charlton W. Yingling

Faculty and Staff Scholarship

From 1827 to 1841 the black newspapers Freedom’s Journal and the Colored American of New York City were venues for one of the first significant racial projects in the United States. To counter aspersions against their race, the editors of these publications renegotiated their community’s identity within the matrix of the Black Atlantic away from waning discourses of a collective African past. First, Freedom’s Journal used the Haitian Revolution to exemplify resistance, abolitionism, and autonomy. The Colored American later projected the Republic of Haiti as a model of governance, prosperity, and refinement to serve this community’s own evolving ambitions of …


A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise Apr 2013

A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise

Masters Theses

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.


Damsels And Heroines: The Conundrum Of The Post-Feminist Disney Princess, Cassandra Stover Mar 2013

Damsels And Heroines: The Conundrum Of The Post-Feminist Disney Princess, Cassandra Stover

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

This research explores cultural shifts in the popularity of the Disney princess in American culture, especially its postmodern resurgence, as well as the complex relationship between Disney’s recent representations of women in the 1990’s and post-feminist ideology. My project begins by analyzing the historic appearance of the Disney female in relation to the women’s movements. I also examine lingering anti-feminist backlash in representations of what I call “New Wave” Disney heroines. Finally, I examine the implications of post-feminist discourse and advertising for young female viewers.