Arts and Humanities Commons^™

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

USF Tampa Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which …

Internships In Public Relations And Advertising: The Nature Of The Experience From The Student's Perspective, Catherine Ann Gugerty

USF Tampa Graduate Theses and Dissertations

This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and …

Framing And The End Of Operation Iraqi Freedom, James Robert Hickman

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative framing study is to analyze the dominant frames that were reflected in the news coverage of two separate Presidential speeches marking the proposed cessation of combat operations in Operation Iraqi Freedom. In order to determine which frames emerged in the coverage of each speech, a content analysis of 105 articles from 4 national newspapers was conducted. Analysis included the week preceding and the week following each speech in an effort to capture the immediate coverage surrounding each address. The findings suggest that the dominate frames utilized were the economic consequences frame, the responsibility frame and …

Constructing Alternative Christian Identity: An Ethnography Of Jesus People Usa's Cornerstone Festival, Brian Johnston

USF Tampa Graduate Theses and Dissertations

This dissertation examines processes through which alternative Christian identities are constructed, maintained, and performed at the annual Cornerstone Festival in Bushnell, Illinois. Organized and managed by Jesus People USA (JPUSA), an urban commune in Chicago, Illinois, the festival includes non-traditional methods of religious expression including rock music, making camp, play, and community-building. Cornerstone Festival attracts and includes members of the Christian faith who would not otherwise be included in traditionally organized Christian groups and fosters interaction between these less enfranchised members and more traditionally minded and socialized Christian practitioners. JPUSA appropriates the festival format as a method of religious expression …

Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger

USF Tampa Graduate Theses and Dissertations

The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …

Talking With Als Patients: An Exploratory Study Of Patient Attitudes Toward Mass Messages About Als, Kamden Kuhn

USF Tampa Graduate Theses and Dissertations

This study examines the attitudes and opinions of ALS patients toward mass messages about their condition. Six focus groups of ALS patient support groups viewed and responded to public relations messages, charity advertisements, and a news story. Results suggest that mass messages remind participants of the need for public ALS awareness. Participants also said they shared in the narratives and identify closely with the characters in the messages they viewed, and participants expressed concern with disease depictions. These concerns included a tension between positive and realistic portrayals, identification of message inaccuracies, and a desire for more specific disease information. The …

Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau

USF Tampa Graduate Theses and Dissertations

This study examines the coverage of women’s athletics at USF provided through photographic representations on the university’s Athletics Internet home web page during the 2009–2010 academic year. Findings from this census of five areas that comprise the USF Athletics Internet home web page revealed that, consistent with recent research on coverage of female athletes and women’s athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. The difference in the number of overall total photographs of women and men was not that large—48% and 52%, respectively, not …

Saved By The (Alexander Graham) Bell: An Analysis Of Synchronous Communication And Student Satisfaction / Retention Rates In The First Year Online Composition Classroom, Jennifer Jane Lynch

USF Tampa Graduate Theses and Dissertations

Online first-year writing courses, with all of their promise, still maintain alarmingly low retention and student satisfaction rates, driving online curriculum designers to take another look at ways to increase both retention and satisfaction. To replicate the high rates of face-to-face classes, we must revisit and revise our approach to communication in the first-year writing online classroom. Think about it: The online classroom has abandoned a mainstay in education for thousands of years - synchronous communication. Why have we been so quick to dispose of it? Are we now paying the price?

This research will provide additional value to the …

Framing 10/12 And 3/11 In American And European News, Andrea Lypka

USF Tampa Graduate Theses and Dissertations

This media analysis of the incidents in Bali in 2002 (10/12) and Madrid in 2004 (3/11) reveals the black and white portrayal of these attacks in western news through the localization of international terrorism occurrences, pro-government perspective, and internalization of U.S. policies. The Old Europe and New Europe debate further fractures the European press. Such rhetoric perpetuates the "us versus them" schism by contrasting the goals of the alleged perpetrators with the western values of democracy and freedom. Governmental sources remain central news sources during these crises. In addition, 9/11, war on terrorism, and fear from further attacks dominate news …

The Construction Of Adversarial Growth In The Wake Of A Hurricane, Beverly Lynn Mcclay Borawski

USF Tampa Graduate Theses and Dissertations

This study employed a qualitative approach to explore the factors that contribute to positive change and growth following a natural disaster. The qualitative methodology included narrative interviews and family group interviews that were conducted with six families in Florida that had experienced two or three hurricanes within six weeks in 2004. Narrative analysis and thematic analysis were used to discover what factors contributed to participants experiencing positive growth.

Participants described the experience of surviving and coping with the hurricane. Participants reported that preparation before a hurricane was a three-part process that involved physical, mental, and emotional preparation. Four actions were …

Giving Meaning To Grief: The Role Of Rituals And Stories In Coping With Sudden Family Loss, Julia Janelle Barnhill

USF Tampa Graduate Theses and Dissertations

In this dissertation, I seek to better understand the sensemaking process among surviving family members after a tragic loss of a teenage or young adult child. Using social constructionism (Gergen, 1991) as a theoretical framework, I focused on how meanings of loss are constructed through the use of language and other symbols. I specifically looked at the role of family stories and rituals in making sense of the sudden loss as well as how a survivor's role as a sibling or parent may impact the grieving process. The participants in my research were all members of families in which a …

Corporate Speech: A Frame Anaylsis Of Cnn, Msnbc, And Fox News Coverage Of Citizens United V. Fec, Emma Rachel Brown

USF Tampa Graduate Theses and Dissertations

This study examined how Fox News, CNN, MSNBC, ABC, NBC, and CBS portrayed the Citizens United v. Federal Election Commission decision from the time of the decision, January 21, 2010 until the mid-term elections November 2, 2010. The broadcast transcripts were read for emergent frames to see how the stations framed coverage. The cable channels had the most coverage. MSNBC, ABC, NBC, and CBS framed the decision negatively, Fox News portrayed it positively, and CNN was neutral to negative in coverage.

A Focus Group Study Of Baby Boomers' Processing And Interpretations Of Fear Appeals In Health Care Reform Political Advertising, Allyson Dawn Calandro

USF Tampa Graduate Theses and Dissertations

This qualitative research study describes the processing and interpretations of "Baby Boomers" in response to fear appeals from two health care reform political advertisements. Research suggests that scholars continue to disagree on the audience's interpretations of fear appeals, based on studies comparing different levels of fear, emotions, and interpretations by specific members of the population. However, little is known about how "Baby Boomers" interpret fear used in health care reform advertising. The method included six focus groups. Thematic analysis revealed five key themes: "Baby Boomers'" processing produced a range of emotions, they demand more facts, the fear expressed was fear …

The Hero Soldier: Portrayals Of Soldiers In War Films, Gavin Davie

USF Tampa Graduate Theses and Dissertations

The mythos of the hero has existed within the stories of humanity for as long as we can remember. Within the last hundred years film has become one of the dominant storytelling media of our culture and numerous films, especially war films, about heroes and their inspirational actions have been made. This study focuses on war films and the hero soldiers and their actions portrayed in those films. It uses a narrative analysis of five war films to accomplish this. The findings suggest that the hero soldier has become more human and fallible over time and that heroes are a …

New Media Photographic Representations Of Women`S Collegiate Volleyball: Game Faces, Action Shots, And Equipment, Alicia Pack

USF Tampa Graduate Theses and Dissertations

Researchers consistently find that mainstream media often represent women athletes in stereotypical ways including trivialization, sexualization, infantilization, passivity, and utilization of camera down-angles. However, research on new media's visual representation of women athletes is still in its infancy. This study adds to the growing literature on new media's representation of women athletes and concurs with previous findings suggesting that new media might be an outlet that can counter old media gender stereotypes. This thesis used mixed methods of qualitative content analysis and photovoice in order to better understand how Big East volleyball players are represented in photographs on websites: Instances …

My Bad Romance: Exploring The Queer Sublimity Of Diva Reception, Blake Paxton

USF Tampa Graduate Theses and Dissertations

This study explores the historic relationship between pop music divas and gay male fandom. It charts fan experiences from the early 60s with Judy Garland to contemporary times with pop diva Lady Gaga. This project also gives a description of the embodied experience of Brett Farmer’s “queer sublimity of diva reception.” Farmer (2005) argues that diva worship among gay men has become a queer sublimity, “the transcendence of a limiting heteronormative materiality and the sublime reconstruction, at least in fantasy, of a more capacious, kinder, queerer world” (p. 170). Using the methods of participant observation in drag performance and karaoke …

Realizing Virtuality: Tracing The Contours Of Digital Culture, Nicholas Andrew Riggs

USF Tampa Graduate Theses and Dissertations

People connect digitally through social media, fusing their relationships with meaning in a non-space of relational potential--a translucent and fluctuating enclave where the self becomes elastic. This thesis explores how I have formed bonds in virtual space through ritual interaction. Looking at the ways I learned to use technology through the progression of a close personal relationship, I suggest that social media use is a performance of identity--a virtuality that exposes how people negotiate the digital enclosure of contemporary society. My story is one of digital nativity and reclaiming love through virtual performance. I show how these performances have had …

Gaming Literacy: Construct Validation And Scale Construction, Kenneth Allen Rosenberg

USF Tampa Graduate Theses and Dissertations

This thesis is the first attempt to construct a standardized measure of literacy for the medium of video games, filling a gap in the literature by synthesizing various items of skills, behaviors, and affective components from existent studies and determining their correlations through analyzation of survey data. The five categories that were derived from conceptual review and factor analysis have high measures of internal consistency: Information and Systems Management; Exploration and Enjoyment; Teamwork; Design; and Socialization. To test for external consistency and reliability, the proposed gaming literacy model was compared to the Novak and Hoffman (1997) construction of flow, using …

The Culture Of Mean: Gender, Race, And Class In Mediated Images Of Girls' Bullying, Emily Davis Ryalls

USF Tampa Graduate Theses and Dissertations

This dissertation examines narratives about female bullying and aggression through mediated images of "mean girls." Through textual analysis of popular media featuring mean girls (television shows such as Gossip Girl and films like Mean Girls), as well as national news coverage of the case of Phoebe Prince, who reportedly committed suicide after being bullied by girls from her school, this feminist examination questions how the image of the mean girl is raced and classed. This dissertation values an interdisciplinary approach to research that works to make sense of the forces that produce bodies as gendered, raced, and classed.

One of …

Labor Pains In The Academy, Lisa M. Tillmann Ph.D.

Faculty Publications

This piece offers autoethnographic reflections on crossroads to which many academics come: whether to seek (or postpone or avoid) parenthood and when. The author deeply explores the personal (her own trajectories from daughter and sister to potential mother and from graduate student to full professor) in order to reflect on structural constraints associated with graduate education, the academic job market, and institutional policies and politics.

Swimming In Static, Sahalie Saecker Hashim

Open Access Theses & Dissertations

In this novel, two young adults exist simultaneously in separate worlds. Torn apart by perception, culture, and socioeconomic differences, these individuals come to learn what it means to see the world, and understand one another through extraordinary experiences.

Fan Commitment And Its Transformation Into Communitas Through The Process Of Proxemic Exchange, Arthur Alexander Aguirre

Open Access Theses & Dissertations

Live performances are comprised of various elements that scholars have utilized to understand the artist-fan relationship as well as the relationship among the fans themselves. In this study, I look at fandom in independent, or “indie” music and utilize my findings to creation a foundation for the understanding of fan commitment. I then argue that when a fan of a particular artist attends a live performance by that artist, they inherently engage in a proxemic exchange with the artist as well as the fans around them. This proxemic exchange is driven by fan commitment and facilitates the creation of communitas …

Phronesis Through Praxis: Cultivating The Habit Of A Rhetorical Disposition In Positive Deviance Action Research, Lucia Dura

Open Access Theses & Dissertations

Positive deviance is an asset-based, community-driven, problem-solving approach to social change premised on the idea that in every community there are certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing similar or worse challenges (www.positivedeviance.org). Positive deviance has been used in over 40 countries to address issues as diverse as productivity in the workplace, infection and disease prevention, education, and child trafficking. This dissertation situates positive deviance within the areas of social change and change studies in the discipline of …

Media Effects In Context, Brian O'Neill

Books/Book chapters

The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences.  Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.

Obtaining Speech Assets For Judgement Analysis On Low-Pass Filtered Emotional Speech, John Snel, Charlie Cullen

Conference papers

Investigating the emotional content in speech from acoustic characteristics requires separating the semantic con- tent from the acoustic channel. For natural emotional speech, a widely used method to separate the two channels is the use of cue masking. Our objective is to investigate the use of cue masking in non-acted emotional speech by analyzing the extent to which filtering impacts the perception of emotional content of the modified speech material. However, obtaining a corpus of emotional speech can be quite difficult whereby verifying the emotional content is an issue thoroughly discussed. Currently, speech research is showing a tendency toward constructing …

A Tumultuous Tenure: The Presidency Of Lyndon Baines Johnson., Michael Paul Jones

Electronic Theses and Dissertations

This thesis is a work that focuses on how significant the press was to the success and failure of President Lyndon Baines Johnson. In the thesis, three aspects of the Johnson years are analyzed. The first chapter discusses the media's portrayal of Lyndon Johnson during the presidential campaign of 1964. The second chapter is an analysis of how the press reported on President Johnson concerning the issue of civil rights. The third chapter dissects the media's perception of Lyndon Johnson during the Vietnam conflict. The primary research used in the thesis is a culmination of polls, editorials, personal letters, and …

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Ua68/8/1 Potter College Of Arts & Letters History Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the History Department.

Ua68/9/2/3 Potter College Of Arts & Letters Music Bands, Ensembles & Orchestras Bowling Green Western Choral Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Bowling Green Western Choral Society, aka Southern Kentucky Choral Society.

Ua94/2 Student / Alumni Personal Papers Ogden College, Wku Archives

WKU Archives Collection Inventories

Small collections of items donated by or about Ogden alumni.