Arts and Humanities Commons^™

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …

The War Of The Roses: Ritual Shaming, Morality, And Gender On The Radio, Jill M. Potkalesky

USF Tampa Graduate Theses and Dissertations

In this thesis, I show how a current radio program, War of the Roses, acts as a ritual of shaming that affirms the social order as moral order, involving moral condemnation, degradation of social identity, and public embarrassment (Goffman, 1956, 1967; Turner 1987). I use discourse analysis (DA) (e.g., Bergmann, 1998; Tracy, 2001; Tracy & Mirivel, 2008) and membership categorization analysis (Baker, 2000; Roulston, 2001) to examine eight transcripts from multiple versions of the War of the Roses radio program across the country. The basic premise of the radio program War of Roses involves a "caller" who suspects her or …

An Evolving Dyke-Otomy: Lesbianism And Learning, Megan Pugh

USF Tampa Graduate Theses and Dissertations

Homophobia and prejudice against the lesbian community have been argued to be consequences of lack of education within academic and non-academic spaces. This study introduces a pedagogical model of gendered lesbian identity that can act as a tool for educators to understand lesbian experiences, and thus contribute to addressing issues related to homophobia and prejudices in the classrooms and beyond. Based on thematic analysis of data generated by a qualitative online survey of 29 participants, this study argues that notions of social norms, individual agency, and importance of advocacy are critical points of emphases in the proposed educational model. Although …

Community As Metaphor: Dialectical Tensions Of A Racially Diverse Organization, Joseph Jacob Jenkins

USF Tampa Graduate Theses and Dissertations

In recent years, a sense of community has declined throughout the United States. Common Point Community Church has responded to this trend by prioritizing "community" as an organizational metaphor. The present study explores how this metaphor is co-constructed through the communication practices of current organizational leaders and members. I begin this process, first, by positioning the study within existing literature on institutional theory, institutional legitimacy, community, community of practice, social construction of race, sensemaking, organizational metaphor, tension-centered approach, and dialectic theory. Building upon more than three years of ethnographic field work, I then outline the study's context and methodology. Next, …

Masculinity, Sexuality, And Soccer: An Exploration Of Three Grassroots Sport-For-Social-Change Organizations In South Africa, Sarah Theresa Mcghee

USF Tampa Graduate Theses and Dissertations

Programs that utilize soccer as a tool for social change are steadily emerging throughout townships and rural areas in South Africa, the most economically disadvantaged areas of the country. In South Africa, grassroots sport-for-social-change organizations are compensating for failed government policies and programs that seek to help at-risk youth. As a result, program staff are often members of the community who are not versed in academic critiques of the use of sport in development initiatives. Additionally, much of the existing literature on sport-for-social-change champions the advancement of specific projects without asking critical research questions, which should include the appropriateness of …

Improvisational Music Performance: On-Stage Communication Of Power Relationships, David A. Steinweg

USF Tampa Graduate Theses and Dissertations

This project explores how musical improvisational processes come into being through interacting discursive power relationships that are embodied and enacted through performance. By utilizing the concepts of framing and performativity I am able to show how discursive power constitutes the performance of improvisational music. To exemplify this theory, the project presents a case study examining a Grateful Dead cover band named Uncle John's Band that performs at Skipper's Smokehouse in Tampa, FL. Using an ethnographic methodology, the project articulates the dominant discursive power relationships that constitute Uncle John's Band's improvisational performances. The dominant discursive power relationships revolve around the lived …

Nature Is Ordinary Too: Raymond Williams As The Founder Of Ecocultural Studies, Rodney Giblett

Research outputs 2012

In a recent article in Cultural Studies, Jennifer Daryl Slack called for the jettisoning of ecocultural studies as an add-on to Cultural Studies and the revitalizing of Cultural Studies with the eco as integral to it. One way I propose of doing so in this article is to revalue and re-establish the beginnings of Cultural Studies, and of ecocultural studies, in the work of Raymond Williams in which both were integral to the other. I call Williams both a founder of Cultural Studies and the founder of ecocriticism and ecocultural studies, though of course he did not use these terms, …

A Search For Home: Navigating Change In Battlestar Galactica, Kimberly S. Yost

Antioch University Dissertations & Theses

This dissertation explores the various ways in which the multiple leaders portrayed in the science fiction television series Battlestar Galactica (2003-2009) navigate extreme conditions of continual change. In addition, the dissertation contains a discussion of the larger narrative themes of love, forgiveness, redemption, and embracing the Other as principles effective leaders must cultivate. Through an interpretation of this specific popular media text, a deeper emotional sensitivity to and understanding of leadership, positive and negative, during extreme crises is gained. Furthermore, the series serves as a vehicle through which viewers can reflect on and engage in their own self-awareness about issues …

The New Mexican Migration: Remembering Violence, Connecting, And Living In The Third Space, Uriel G. Posada

Open Access Theses & Dissertations

The concept of identity has become a topic of discussion in the last few decades, especially with the growing immigration across several countries. Countries such as the United States and Canada are receiving people who arrive from different parts of the world and who are changing the composition of these countries. In this thesis I explore how a group of Mexican journalists are adjusting their identity as they live in countries outside of Mexico. Five of the journalists are now living in the United States, and one of them is in Canada. They were forced to leave Mexico after they …

Adios, Cuba, Zita Arocha

Open Access Theses & Dissertations

Memoir about a family's immigration from Cuba to the United States in the late 1950's, and how exile from native country is like the Buddhist state of bardo, an in-between condition and transition between life and death.

Acculturation Effects On Preference For English And Spanish-Language Tv Commercials Among Hispanic Audiences Of Mexican Descent, John Burton

Open Access Theses & Dissertations

The growth of the U.S. Hispanic population and its purchasing power over the past twenty years continues to be monitored closely by corporate interests anxious to gain market share and brand loyalty of the segment that now represents the largest minority group in the country. Marketers continue to look for competitive advantages in effectively communicating targeted messages to Hispanics in order to increase revenues and profits.

This study focused on the historically dominant mass-reach medium of television and explored concepts of acculturation theory to examine the effects of acculturation sub-dimensions on TV commercial language preference and attitudes among Hispanic audiences …

This Is The Art Form: Examining Concept Albums' Methods Of Constructing Meaning In The Digital Age, Mario Alonzo Dozal

Open Access Theses & Dissertations

This study examined how the communicative characteristics of concept albums (music albums that center on a specific theme) have been adapted from a traditional physical form to exist in the digital age. Using three rock concept albums, this study examined how three different formats (vinyl, audio compact disc, and digital download) of the same concept album communicated the overall theme of the album to listeners, and also examined the advantages and disadvantages of each format. Additionally, using discursive analysis, this study sought to expand the academic literature on concept albums by examining the role that supplementary material plays in helping …

Androgyny And Musical Identity: Glitz, Glamour, And Everything In Between, Tanya Yvette Flores

Open Access Theses & Dissertations

Discourse of androgyny and how it functions and how it is constructed will be central to analyzing how it is utilized in popular music and how artists, particularly androgynous artists, use it to complicate their expression of identities. Androgyny is described as a mixing of both male and female genders, where there can be distinct lack of coherent gender identification. Androgyny has been revealed as an identity that neither men nor women are born with, but embody through time. It is important to illustrate a growing recognition of androgynous artists to offer us an opportunity to glimpse the spectacular evolvement …

The Spatial Turn In Literary Historiography, Fernando Cabo Aseguinolaza

CLCWeb: Comparative Literature and Culture

In his article "The Spatial Turn in Literary Historiography," Fernando Cabo Aseguinolaza examines the spatialization of literary history in recent years. He evaluates the resurgence of interest in literary geography and argues that the geographic dimension is not the only aspect of the predominant spatiality in new literary histories. Further, Cabo Aseguinolaza postulates that although the emphasis on spatiality marks many current literary histories, all literary histories imply spatial elements of different character and scope and that these options constitute an essential part of the performative capacity of history writing. In particular, Cabo Aseguinolaza discusses categories proposed by Henri Lefebvre …

National Theaters On The Iberian Peninsula, Anxo Abuín González

CLCWeb: Comparative Literature and Culture

In his article "National Theaters on the Iberian Peninsula," Anxo Abuín González discusses the rise of national theaters understood as processes of national planning, starting with certain common systemic parameters developed and implemented in the nineteenth and twentieth centuries. While the context Abuín González's analysis is located in is Spain's centralized literary system, his focus is on the interliterary and systemic relationship between Galician and Portuguese theater, with some references to Catalan theater.

Galician Portuguese Medieval Poetry And The Iberian Interliterary System, Santiago Gutiérrez García

CLCWeb: Comparative Literature and Culture

In his article "Galician Portuguese Medieval Poetry and the Iberian Interliterary System" Santiago Gutiérrez García explores the notion that the possibility of carrying out a comparative study of Iberian literatures is determined by its interliterary system. Gutiérrez García postulates that the said interliterary system comprises a series of peripheral literatures which seek their self-affirmation through opposition to the hegemonic center, namely Castilian literature. He uses the example of Galician Portuguese medieval poetry and illustrates the problematic nature of his approach elaborating that despite the fact that this medieval poetic tradition is shared by both Galician and Portuguese literatures, as literary …

Comics And The Graphic Novel In Spain And Iberian Galicia, Antonio J. Gil González

CLCWeb: Comparative Literature and Culture

In his article, "Comics and the Graphic Novel in Spain and Iberian Galicia," Antonio J. Gil González develops a comparative and interart analysis of graphic novels by examining the evolution of the genre on the Spanish peninsula in general and in Galicia in particular. Gil González builds his analysis on Roman Ingarden's concept of literature as not only traditional fiction, but also theater and cinema. Gil González presents his argumentation by identifying the peculiarities of the comic as a medium, starting with its historical beginnings, and discussing its principal formats and generic and thematic variants. Further, he discusses the principal …

The Don Juan Myth In Iberian Galician Literature, Carmen Becerra Suárez

CLCWeb: Comparative Literature and Culture

In her article "The Don Juan Myth in Iberian Galician Literature" Carmen Becerra Suárez discusses the presence of the Don Juan myth as it has developed in Galicia. She presents a panorama of the ways in which Galician authors — studies independently of their belonging to the Galician or Spanish literary systems — have dealt with this myth. The aim is to study the presence of the myth in this culture and the causes giving rise to several versions: from the three possibilities of "Don Juanness" found in the work of Ramón María del Valle-Inclán up through a short story …

Narration And Identity In Iberian Galician Literature, Dolores Vilavedra

CLCWeb: Comparative Literature and Culture

In her article, "Narration and Identity in Iberian Galician Literature" Dolores Vilavedra discusses the contribution made by Galician narratives to the process of codifying models of a supposedly Galician identity. She shows how the development of literary narration has not always been gradual and that it has undergone stages of stagnation. Further, Vilavedra discusses how the narrative genre itself has gradually altered the prime objectives of its own development according to the apparent need to impose certain paradigms. She proposes that this process is closely linked, on the one hand to the process of language standardization and, on the other, …

The Ophelia Motif In The Work Of Iberian Galician Writers, María Do Cebreiro Rábade Villar

CLCWeb: Comparative Literature and Culture

In her article "About the Ophelia Motif in the Work of Iberian Galician Writers" María do Cebreiro Rábade Villar attempts to arrive at an idea of character through a comparative analysis of various artistic versions of William Shakespeare's Ophelia. Rábade Villar employs Gilles Deleuze and Félix Guattari's notions of transversality and devices of analytical enunciation in order to understand the feminine literary character. Rábade Villar's corpus of the Ophelia motif include Iberian Galician authors's work such as by Álvaro Cunqueiro, Xohana Torres, Chus Pato, and Marta Dacosta.

About Metapoetry And Performativity, Arturo Casas

CLCWeb: Comparative Literature and Culture

In his article "About Metapoetry and Performativity" Arturo Casas argues that with regard to metapoetic practices a change of perspective would be necessary. Casas postulates that the new perspective would centre more on the enunciative and performative aspects of metapoetry and that it would focus on the theoretical and poetological contribution of the metapoem, its criticism of language and text, and its convergence with those theoretical-critical practices based on the refutation of the traditional critical pact. Following Jenaro Talens's work, Casas argues that in poetry disorder orients itself in practice to unmask power and its inscriptions in language and that …

Landscape In Irish And Iberian Galician Poetry By Women Authors, Manuela Palacios González

CLCWeb: Comparative Literature and Culture

In her article "Landscape in Irish and Iberian Galician Poetry by Women Authors" Manuela Palacios González reflects on the similarities between Irish and Galician women poets with regard to their treatment of landscape. Although Ireland and Galicia have been construed as green, fertile Arcadias, contemporary Irish and Galician women poets have engaged in a radical revision of this anachronistic stereotype. Women poets of these two communities suggest in their works that there is more than a chronological coincidence between a growing ecological awareness and the increased presence of women writers in the last thirty years. Both ecocriticism and ecofeminist literary …

The Image Of Ireland In Iberian Galicia In The Early Twentieth Century, Anne Maccarthy

CLCWeb: Comparative Literature and Culture

In her article "The Image of Ireland in Iberian Galicia in the Early Twentieth Century," Anne MacCarthy explores Galician intellectuals' relationship with Ireland in their attempt to create a Celtic imaginary for Galicia which would act as a cultural fortification in the face of centralizing forces of Castilian Spain. In periodicals prominent in the 1920s, Nós and A Nosa Terra, the wish to construct a separate identity for Galicia, apart from Spain, is often expressed and embodied in reference to Ireland. Whereas the interest in Ireland was increased by the struggle for independence in that country at the time, …

Introduction To New Trends In Iberian Galician Comparative Literature, María Teresa Vilariño Picos, Anxo Abuín González

CLCWeb: Comparative Literature and Culture

No abstract provided.

Possibilities And Limits Of Comparative Literature Today, Darío Villanueva

CLCWeb: Comparative Literature and Culture

In his article "Possibilities and Limits of Comparative Literature Today," Darío Villanueva traces the itinerary of comparative literature over the last fifty years comparative literature in its various stages. The first of these confronted two options seen in a way as irreconcilable: the almost exclusive connexion with literary history or its identification with the theory of literature. Villanueva outlines the consolidation of the "new paradigm" which overcomes those contradictions, thanks to the methodological cooperation between comparative literature and the systemic theories of literature, and thanks, as well, to a return to philology as an adequate practice of reading. In addition, …

Literary Geography And Comparative Literature, César Domínguez

CLCWeb: Comparative Literature and Culture

In his article "Literary Geography and Comparative Literature" César Domínguez analyzes the relevance of political and linguistic frameworks for comparative literary historiography in the context of the European Union. Domínguez's discussion is based on the notion of geoculture whose theorization from Immanuel Wallerstein's perspective presents paradigms of interest to comparative literature. The idea of literary geography is conceived as a unit for analyzing diverse stages of the interliterary process. Thus, within the framework of the current renaissance of Goethe's concept of Weltliteratur, the phenomena of the literatures of (im)migration, exile, and literary diglossia represent challenges for the contextualization and …

About Literary Systems And National Literatures, Elias J. Torres Feijó

CLCWeb: Comparative Literature and Culture

In his article "About Literary Systems and National Literatures," Elias Torres J. Feijó offers a polysystemic analysis with examples from the Iberian Peninsula. He argues that a community's literature can be understood as a) the gathering of so-called literary activities, which take place in a social space or b) something that identifies certain characteristics of a part or the whole of the members in a given social space. For his analysis, Torres Feijó employs Itamar Even-Zohar's notion of polysystem because it allows us to interpret each system generated by members of a given community and its delimitation, differentiation, and integration …

Advertising And Autobiographical Discourse, María Ángeles Rodríguez Fontela

CLCWeb: Comparative Literature and Culture

In her article "Advertising and Autobiographical Discourse" María Ángeles Rodríguez Fontela sketches a poetics of advertising in autobiographic discourse working from a selection of narrative and autobiographical spots. Emphasized in her narratological study is the contraction of retrospective temporality, the domination of the proleptic construction of the "I," the ellipsis in the outcome, the iterative and archetypical character of the narrated episodes, the confidential tone of the narrative voice, and the mythical projection of the narrated story. Rodríguez Fontela analyzes in selected television advertisements the ironic, comic, and parodic effects which show the hybridization of genres and the rhetorical function …

Catalan And Galician Literatures In Iberian And European Contexts, Olivia Rodríguez González

CLCWeb: Comparative Literature and Culture

In her article "Catalan and Galician Literatures in Iberian and European Contexts" Olivia Rodríguez González investigates the problematics of canon formation and proposes an approach within which the formation of a multi-system canon is possible. Reflections on the constitution of a European canon that would be the result of a proportional or market-driven combination of national literary canons leads to the conclusion that, with respect to the multicultural Spanish state, what will succeed in getting into the European canon will do so as a consequence of one of two processes. The first depends on what each literary system does to …

The Library And The Librarian As A Theme In Literature, Teresa Vilariño Picos

CLCWeb: Comparative Literature and Culture

In her article "The Library and the Librarian as a Theme in Literature," Teresa Vilariño Picos explores in several languages and genres (literature, cinema, television), the image of the library and the librarian. Vilariño Picos argues that the image of the library and the librarian often refer the reader or viewer to a perception where the space of books represents universal humanity and knowledge despite the often negative view depicted. In Vilariño Picos's discussion particular attention is paid to the works of Elias Canetti, Jorge Luis Borges, Umberto Eco, and David Lodge in literature and Alain Resnais film and Manolo …