Arts and Humanities Commons^™

Santa Clara Magazine, Volume 46 Number 2, Fall 2004, Santa Clara University

Santa Clara Magazine

8 - PRIZE-WINNING POETRY By Alexander Matthew Weyand '04. A poem by an SCU junior wins two student poetry competitions at SCU.

10 - I HAVE A QUESTION By Miriam Schulman. The director of communications for the Markkula Center for Applied Ethics at SCU explores the ethics of Internet research.

14 - JUSTICE IS SERVED By Susan Vogel. The Santa Clara University Community Law Center celebrates 10 years of service with a new endowment and a new name.

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

The Expos To Dc, Richard C. Crepeau

On Sport and Society

It is one of the great cities of North America. It is a city that loves its sports. It is a city that loves baseball and has a rich baseball history. On Wednesday the last Major League game was played at Olympic Stadium before an angry crowd of just over 30,000 fans.

Ada News - 09/20/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Espn's 25th, Richard C. Crepeau

On Sport and Society

When the history of Sport in America is written several decades from now ESPN may well be regarded as the most important development of the 20th century.

The State Of The Region: Hampton Roads 2004, James V. Koch, Shweta Agarwal, Vinod Agarwal, Monisha Basnet, Joshua Behr, John R. Broderick, Ben Card, Michael Clemons, Chris Colburn, Vicky Curtis, Steve Daniel, Jeffrey Harlow, Susan Hughes, Enrique Inclan, Kristine Karlsen, Jayme Lackore, Sharon Lomax, Janet Molinaro, Kenneth Plum, Lee Teply, Shara Weber, Gilbert Yochum

Economics Faculty Books

This is Old Dominion University's fifth annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion, or it's president, Dr. Roseann Runte.

The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a …

Amateurism, Eligibility, And Doublespeak, Richard C. Crepeau

On Sport and Society

It's difficult for me to acknowledge that in the case of Mike Williams of the University of Southern California the NCAA may finally have done something right. Williams applied for reinstatement of his eligibility to play football at USC following the federal court decisions that virtually overturned the lower court decisions allowing underclassmen to make themselves eligible for the National Football League Draft.

Athens: The Beauty Of Playfulness, Richard C. Crepeau

On Sport and Society

Amidst the controversies, the crass commercialism, and the artificiality of the staged teledrama of the Olympics, the main point can too easily get lost. This is a sporting event involving athletes seeking to perform at the highest level, individually or as a team, as they compete against one another, themselves, and the challenges of the sport. What this offers is a drama of its own, showcasing the sporting spirit and offering each of us a window on the possibilities of human achievement.

Paul Hamm, Trevor Graham, And Others, Richard C. Crepeau

On Sport and Society

It seems as if at every Olympic games there comes a point when there is a meltdown of one sort or another. In these games which are designed to produce international cooperation and understanding, nationalism more often than not raises its head in anger. Designed to promote friendship and good sportsmanship there is often a moment, or several moments, in which sportsmanship seems to leave the venue entirely.

The Athens Olympics Open, Richard C. Crepeau

On Sport and Society

There is no doubt what I will remember most about the 2004 Olympic Games. It will not be the opening ceremonies, nor the historic setting of Athens, nor the amazing performance by Paul Hamm in the Men's Gymnastics all-around when he snatched victory from the jaws of defeat and left the arena with a gold medal. Unfortunately, it will be Hurricane Charley that left myself and many of my fellow Orlandoans without power and therefore unable to see the opening ceremonies. For some it is still not possible to see the games, as they remain without power in the sweltering …

Ada News - 08/16/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Ada News - 08/02/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Agribusiness Sheep Updates - 2004 - Part 1, Mark Dolling, Len Stephens, David Thomanson, Norm Adams, Shimim Liu, Peter Buchman, Mike Paton, Dianne Evans, John Edwards, Scott Champion, Alan Langford, A. C. Schlink, J. C. Greeff, M. E. Ladyman, Kimbal M. S. Curtis, John Stanton, Stuart Adams, Neal Fogarty, Matthew Kelly, James Skerritt, Ian Mcfarland

Sheep Updates

Proceedings of the Agribusiness Sheep Updates - 2004 Forward Dr Mark Dolling Manager, Sheep Industries and Pasture, Department of Agriculture Western Australia Keynotes Australian Wool Innovation Limited DR LEN STEPHENS AUSTRALIAN WOOL INNOVATION LIMITED (AWI) Commercialisation of Sheepmeat Eating Quality Outcomes, David Thomason, General Manger Marketing Meat & livestock Australia Limited PLENARY The Fitness of the Future Merino, Norm Adams and Shimin Liu, CSIRO Livestock Industries Ovine Johne’s Disease – Managing the Disease, Managing the Issues, PETER BUCKMAN, CHIEF VETERINARY OFFICER, DEPARTMENT OF AGRICULTURE WESTERN AUSTRALIA Animal Welfare – Changes in Latitudes Changes in Attitudes, Michael Paton and Dianne Evans, …

Ada News - 07/12/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …

Santa Clara Magazine, Volume 46 Number 1, Summer 2004, Santa Clara University

Santa Clara Magazine

8 - A PUZZLING PROFESSOR By Adam Breen. Byron Walden, an assistant professor of mathematics at SCU, draws on his knowledge of numerical analysis to create crossword puzzles for The New York Times.

10 - THE LAUNCHING PAD By Larry Sokoloff J.D. '92. Top government agencies, other universities, and companies are relying on the University's Robotics Systems Lab-and its students-to build and monitor satellites.

16 - A NOVEL TEAM By Kristin Lenore '04. The University's publishing partnership with Heyday Books aims to help preserve California's cultural legacy.

Built Along The Shores Of Macatawa: The History Of Boat Building In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Built Along the Shores of Macatawa:  The History of Boat Building in Holland, Michigan is an article concerning the history of ship and boat building in the Holland, Michigan area from 1836-2004.

Ada News - 06/21/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Father's Day, Richard C. Crepeau

On Sport and Society

(This piece was first written for Father's Day of 1992 a few weeks after the death of my Father. As has been my custom I am sending it out again on this Father's Day)

Paid Vacations, Richard C. Crepeau

On Sport and Society

What is the difference between getting a paid vacation and being suspended from your job with pay?

The Lightning's Stanley Cup, Richard C. Crepeau

On Sport and Society

The Tampa Bay Lightning won the Stanley Cup. The Canadian Holy Grail of Sport now resides in Florida where on the day of the final game it was over 90 degrees, with high humidity, a veritable tropical paradise. The Lightning are coached by an American, have three American players, three Czechs, two Russians, and one player each from Sweden, Slovakia, and the Ukraine on the roster along with fifteen Canadians. They defeated the first Canadian based team to appear in the Cup Final in a decade. Eat your heart out Don Cherry!

Ada News - 06/07/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

The Belmont Stakes, Richard C. Crepeau

On Sport and Society

A few decades ago when a powerful team played a very weak team in any sport and the result was lopsided there was a phrase to describe the event: "They beat the Little Sisters of the Poor." On Saturday the Little Sisters of the Poor got beat again but it was the powerful team, or in this case horse, that lost. "Smarty Jones" was supported by an entire nation, including the Philadelphia convent of The Little Sisters of the Poor where the sister of Smarty's jockey had parlayed the power of prayer and the two-dollar bets of the God Squad.

Ronald Reagan, 1911-2004, Richard C. Crepeau

On Sport and Society

Over the last twenty-four hours much has been made of the connections between former President Ronald Reagan and Sport. As is typical of many American politicians Reagan associated himself with the symbols of victory and those who achieved it. Unlike some, President Reagan's associations with sport were real and in many key ways a determinant of his personal political style.

Stripping To The Undercoat: A Review And Reflections On A Piece Of Organization Theatre, Timothy Adrian Robert Clark, Iain Mangham

Research Collection Lee Kong Chian School Of Business

In this article, we review one 'tailor-made play', one piece of organization theatre called Varnishing the Truth. We then reflect on the questions we asked of ourselves while watching this performance and reviewing the video of it: how does this activity relate to its claimed theoretical foundations (Boal's forum theatre)? Is forum theatre an appropriate model for organization theatre? Can 'things be made to move' by an activity such as the one to which we were an audience? In the process of answering these questions, we emphasize the reductive adoption of radical techniques (that is, Boal's forum theatre); the depoliticization …

2004 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 27, 2004.

The Ncaa And Its "Control" Of Bowl Games., Richard C. Crepeau

On Sport and Society

It was more than a bit amusing to read that the Knight Commission has called on the NCAA to retake control of the bowl games from the television networks and the conferences. This is akin to telling the U.S. Senate to retake control of American Foreign Policy from the Executive Branch. It is not going to happen and even if it did it wouldn't make any real difference. The die is cast, the damage is done, and a reversal of history is not possible.

Crunch N’ Munch; Non-Analytical Positives; Stanley Cup Finals, Richard C. Crepeau

On Sport and Society

It's time to head to rewrite. The Yankees have sent Cracker Jack packing from the House that Ruth Built. "Crunch 'n Munch" will replace the traditional baseball snack because, says Yankee spokesperson Jason Zillo, it tastes better. Yankee Stadium's Director of Hospitality offered another more compelling reason for the move. Cracker Jack is eliminating the box in favor of a bag. Well, that certainly explains it. No one has mentioned what "Crunch 'n Munch" is paying the Yankees for their new status in the national pastime.

Fish Shooting, Richard C. Crepeau

On Sport and Society

Fishing is a sport that has never caught my fancy, except for ice fishing which is largely about drinking rather than fishing. Growing up in the state of Minnesota where fishing is akin to a religious experience it may seem strange that I have not joined the faithful. In addition, over the past three decades I have been living in Florida, the Bass Fishing capital of the universe, where high stakes fishing is considerably more popular than the Tampa Bay Lightning. Here too I have resisted the allure, or is it the lure.

Ada News - 05/17/2004, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.