Arts and Humanities Commons^™

‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney

Honors Theses

The art of design has refocused the attention of consumers as they have entered into a visually demanding world. While this concept is complex and perplexing, stemming from endless influencing factors, the elements of design can be broken down into areas of focus to dissect the visual world of marketing. A simple way to communicate the influence of design on the consumers is to unveil the answers through the study of art.

In this thesis, the study will turn to the world of art to learn more about consumerism. The goal is to understand how visual images and the ongoing …

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner

English Department Theses

Corporate social responsibility (CSR) scholarship increasingly uses rhetorical theory as a method for analyzing contested meaning between communicants. However, the classical and social constructivist rhetorical theories typically used for analysis do not address the primary cause of contested meaning – relativism. Conversely, such theories often contribute to a dualistic worldview by utilizing internally imagined conceptual schemes for analyzing texts. This thesis proposes Thomas Kent’s paralogic rhetorical theory as an alternative method of analyzing CSR texts, and focuses on three common areas typically utilized in rhetorical analyses of CSR texts: text reception, the rhetorical situation, and genre. Where paradigmatic rhetorical theories …

2020-05-05 Campus Update From The Office Of The President, Morehead State University. Office Of The President.

Staff Congress Records

Campus update issued by the Office of the President to the faculty and staff on May 5, 2020.

Ada News - 05/04/2020, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Exploring A Qualitative Approach To Arts Advocacy And Evaluation, Lycette C. Belisle

Undergraduate Theses

The quantitative impact of the arts has become an increasingly important factor in determining the overall value of a project, and is often used to determine acceptance of submissions, public recognition and funding disbursement. This project evaluates current understandings of how the arts function within society, popular methods for determining the value of the arts and explores how qualitative reasoning can be utilized to communicate the value of supporting artistic endeavors. While placing a numerical value on the arts based on data collection can be important, this project will aim to evaluate the implications of relying so heavily on facts …

I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha

Honors Thesis

Deaf Culture and American Sign Language are an important part of the Deaf and Hard-of-Hearing community. Most people outside of this community are unaware of these aspects, and remain uneducated about them. This document is an event plan for an educational event about American Sign Language and Deaf Culture, as well as an artist statement explaining the conception and implementation of this plan, and how it was impacted by the Covid 19 pandemic.

2020-04-06 Newsletter, Morehead State University. Faculty Senate.

Staff Congress Records

Staff Congress newsletter for May 4, 2020.

2020-05-04 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter for May 4, 2020.

2020-05-04 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from May 4, 2020.

Is Tuition Free College The Golden Ticket? A Time Series Analysis Of Germany’S Higher Education Policy, 1990-2017, Hannah Wolfram

Business and Economics Honors Papers

Countries which have been able to offer free tertiary education are being applauded while the United States tries to find a way to rectify its high tertiary education costs. Germany has accomplished a system of subsidized higher education since the 1950s, making it seem highly successful. In order to investigate the potential benefits of subsidized higher education, this study uses a time series regression analysis to investigate the relationship between tertiary unemployment rate and public spending as a share of the Gross Domestic Product (GDP) in Germany over the period 1990-2017. The regression analysis corrected for multi-collinearity and serial correlation, …

A Cord Of Three: A Phenomenological Study Of Linkages In Interdenominational Interactions In Northwest Wyoming As Informed Through Network And Social Exchange Theories, Timothy N. Gray

Doctor of Business Administration (DBA)

This study explores pastors’ interactions in a rural regional network through Network and Social Exchange Theories. With the increasing need to understand the life experiences of network actors, a qualitative based approach is utilized. The results provide in-depth and contextually sensitive results that traditional quantitative-based techniques cannot. Open-ended interviewing allowed the participants to share their lived experiences, identifying the rhythms of boundary spanning behaviors. This offers hope for those seeking to understand the intricacies that orchestrate groups of people coming together in synergistic relationships. From a biblical understanding, a Cord of Three is not easily broken, and this study reveals …

A Quasi-Experimental Study Of Socio-Economic Effects Of Social Enterprise Vocational And Education Training Programs In Myanmar, Trisha Bailey

Business as Mission Theses and Dissertations

Sustainable economic development is a challenge in bottom of pyramid (BOP) communities, such as those in Myanmar, where people live in subsistence conditions. Contributing factors are the lack of vocational training and education available for BOP community members. The UN and the OECD are rallying the organizations around the world, including social enterprises, to address the challenge of increasing sustainable economic development. Social enterprises are businesses that address social and environmental challenges while creating economic profit. Some social enterprises offer vocational and education training (VET) in the BOP communities in which they operate. The problem addressed by this study is …

An Examination Of Non-Traditional Bridal Wear And Its Primary Consumer, Erica Thalmann, Kristina Dimaria

Senior Honors Projects

Bridal wear has traditionally been viewed as big white dresses. But as times change, so do brides’ preferences for bridal wear. Jumpsuits, rompers, short dresses, and other “non-traditional” choices are experiencing an increased demand in the market. Unfortunately, brides who seek these options are often not met with a promising assortment. This study examined primary consumers of non-traditional bridal wear. Specifically, we sought to find out whether women who belong to the LGBTQ community choose to consume more non-traditional bridal wear compared to heterosexual brides. The study also examined through which channels (e.g., online, in store, etc.) consumers predominantly purchase …

The Bidirectional Relationship Between Art And Business, Hannah Brletich

Information Systems Undergraduate Honors Theses

There has long been an established relationship between art and business, finding its roots in the Industrial Revolution when the effects of arts on the economy were first explored. Since then, creative economies have been influenced by adaptation of businesses through urban development and revitalization and by continuous growth in artistic and cultural spaces. Capturing the relationship between arts and urban design, cultural districts establish strong economic communities within vastly creative, business- and culture-centered spaces. Current research provides insight to the economic, social, and cultural outcomes of creative economies.

As a contribution to that narrative, I will use this analysis …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Moratoria Antibirus: Un Grande Passo Verso La Sopravvivenza Dei Musei Americani, Maria Sancho-Arroyo

Faculty Articles

This article investigates the economic impact of COVID-19 and related policy decisions of the museum industry in the United States.

Examination Of Online Voter Registration Within Non-Profit Organizations Post 1993, Jonathan Mcnicholes

Political Science Theses and Capstones

Voting is a key eliminate to the validity of our democracy. Nonprofit organizations are one of the fastest growing organization structures within our society, with growing opportunities to engage voters in pursuit of their goals along with enhanced pressure following the movements surrounding the 1993 voter registration act. In this Thesis I analysis what categories of nonprofit organizations promote voter registration using their websites, to order to establish which organizations are utilizing their resources to promote their goals. The data I use is taken from the Washington Representatives studies which consists of 43,012 nonprofit organizations within Washington DC. My research …

An Actor's Process In Bridging The Gap Between First-Generation And Multi-Generational African-American Identities., Mutiyat Ade-Salu

Electronic Theses and Dissertations

This thesis reflects my process assimilating into the role of Chelle in the production of Detroit '67 at the University of Louisville. Although there have been instances of actors crossing lines of gender, nationality, race, and even sexuality, to perform roles in contemporary theatre, discussion about generational differences is almost non-existent. Through historical research, first-hand interviews, and conventional acting methods, I explore the world of my role, searching for spirituality, authenticity, and identity. Additionally, I explain my use of The WAY Method ®, a process I began creating in 2014 to help actors be clear with who they are before …

Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako

Electronic Theses and Dissertations

Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …

Hello Girls On Strike: Telephone Operators, The Fort Smith General Strike And The Struggle For Democracy In Great War Arkansas, Kyra Schmidt

Graduate Theses and Dissertations

In September 1917, Fort Smith telephone operators formed a local of the International Brotherhood of Electrical Workers. Soon after, company leaders dismissed two of the women who were instrumental in the formation of the union. After many attempts to meet and negotiate with the company leaders, the remaining operators walked out and began striking on September 19. This strike lasted almost four months and brought chaos into the city including the indictments, trials, and convictions of the mayor, J. H. Wright, and chief of police, Jim Fernandez. The election after Wright’s conviction saw the first female votes in Arkansas history. …

Painting The World Crimson: The Global Spread Of Graduate Management Education As Facilitated By Harvard Business School, Keshav Krishnamurty

Graduate Doctoral Dissertations

The growth and spread of business education worldwide is a phenomenon of contemporary interest, because it has enabled the expansion of a global managerial class that operates as social and economic elites worldwide in a time of growing inequality. I take a historic approach to this contemporary phenomenon by examining the role that Harvard Business School (HBS) played in the 1950s and 1960s in the conceptualization and launch of the now very prominent Indian Institute of Management (IIM) in Ahmedabad. Using the archival materials at the Special Collections of the Baker Library at Harvard Business School, my research uncovers which …

Examining Cultural Equity: Boston’S Arts & Culture Sector, Marian Taylor Brown

Graduate Doctoral Dissertations

There is a cultural equity gap within the United States’ arts and culture landscape, constituting unequal representation of various identities in the arts, including, race, disability, gender, sexual orientation, and socioeconomic status. These inequities reproduce within arts management, academia, artist sales, and donor and foundation demographics and priorities. With the objective of working toward creative justice in Boston’s arts and culture sector, this multiphase study employs transdisciplinary research using inductive, mixed-methods to learn: 1) current influencers’ understanding of the cultural equity gap; 2) current influencers’ motivations to eradicate the cultural equity gap; 3) how arts leaders with various marginalized identities …

Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas

UNLV Theses, Dissertations, Professional Papers, and Capstones

The continued underrepresentation of women in senior leadership positions has impaired the hospitality industry’s capacity to achieve the fifth UN Sustainable Development Goal of Gender Equality. Although the industry has initiated programs to establish gender parity, the innate gendering through traditional leadership prototypes and gender-role stratification requires investigation. Scholars have noted the limited focus on gender-aware issues in hospitality research. Further, as gender is a socialized construct, historical shifts in gender ideologies have enabled changes in gendering at the individual, interactional, and institutional dimensions of society. Grounded in gender as a social structure theory and role congruity theory, this dissertation …

2020-04-30 Campus Update From The Office Of The President, Morehead State University. Office Of The President.

Staff Congress Records

Campus update issued by the Office of the President to the faculty and staff on April 30, 2020.

User Research And Real User Problems: Improving The User Experience Of Online Shopping, Lauren Ciulla

Honors Scholar Theses

“User Research and Real User Problems: Improving the User Experience of Online Shopping” is a creative thesis project that incorporates user research, user experience design, and coding skills. The first phase of the project consisted of market research and generative user research to develop a plan for a shopping companion app. The findings of this research shaped the scope of the project according to user needs and established the basis of a plan to create a progressive web application and Google Chrome browser extension that will respond to specific user problems. These tools would solve three key user problems: users …

The Dark Truth About Steve Jobs, Mike Dent

KUCC -- Kutztown University Composition Conference

Presentation of a paper on Steve Jobs and his role in the success of Apple Computer.

Wai Puna: An Indigenous Model Of Māori Water Safety And Health In Aotearoa, New Zealand, Chanel Phillips Ph.D.

International Journal of Aquatic Research and Education

Māori (the indigenous peoples of Aotearoa, New Zealand) are intimately connected to wai (i.e., water) yet are overrepresented in New Zealand’s drowning statistics each year. On average Māori account for 20-24% of all preventable and non-preventable drowning fatalities, despite comprising only 15 percent of New Zealand’s population. Drowning remains a significant issue posing a threat to whānau (i.e., families) through premature death being imminent and whakapapa (i.e., genealogy) being interrupted. There is limited research that has examined Māori and indigenous understandings of water safety within the literature and limited studies that have investigated the issue of Māori drowning from a …

Shifts In Federal Educational Policies And The Effect On Middle Tennessee Band Programs, Vivienne Emde

Honors Scholars Collaborative Projects

The objectives of this thesis are to examine how federal legislation for education has impacted music education and to identify trends that may shape the future funding and operation of band programs in Middle Tennessee.