Digital Commons Network^™

Relationship Between Online Video Game Influencer’S Credibility And Purchase Intention, Aniwat Sankosik

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study is to exterminate the relationship between video game online influencer’s credibility and purchase intention on video game products. By using video game online influencers to measure how their credibility can have a positive effect on likelihood to purchase video game products. The study used source credibility concept as framework to measure the effectiveness of influencer credibility. Source credibility concept is consisting of three dimension which are attractiveness, trustworthiness, and expertise. The study has selected a Youtuber named Pewdiepie also known as Felix Kjellberg and examine how his viewers perceived his credibility. This study has the …

Design Hub: Activating Community By Design, Ed Williams

Theses and Dissertations

MOTIVATION

At the turn of the century, Robert Putnam (2000, 27) wrote “...a powerful tide bore Americans into ever deeper engagement in the life of their communities, but a few decades ago that tide reversed and we were overtaken by a treacherous rip current.” Putnam is describing a loss of “social capital” throughout American society. Research suggests that many of our contemporary issues are the result of a decline in “social capital,” or “community.”

This pervasive lack of community is thought to be detrimental to “educational performance, safe neighborhoods, equitable tax collection, democratic responsiveness, everyday honesty, and even our health …

University Assessment Services, National Survey Of Student Engagement: College Of Business, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Business Report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

Teaching And Learning Servantleadership In The Outdoors, Jerome Gabriel, Sydney Sklar, Jessica Monu

International Journal of Servant-Leadership

In the field of outdoor education a great deal of emphasis has been placed on evaluating instructional processes as they are used to develop leadership competencies (Berman & Berman, 2009; Buell, 1981; Gabriel, 2015; Green, 1981; Holladay & Sklar, 2012; Martin, Cashel, Wagstaff, & Breunig, 2006; Priest, 1984, 1986; Raiola & Sugerman, 1999). A limited body of outdoor leadership research has evaluated particular leadership frameworks, such as situational leadership theory (Hersey & Blanchard, 1981; Gabriel, 2015), to determine if leadership practices align with a particular leadership model in question. To advance professional knowledge of outdoor leadership theory and practice, the …

Deciphering Brand Loyalty Through Brand Association And Emotional Confidence, Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir

Business Review

This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exiting the restaurant was approached to fill a questionnaire. The data was analyzed using structural equation modelling. The results suggest that both brand association and emotional confidence have a statistically significant influence on brand loyalty. The variance explained in brand loyalty was higher when emotional confidence was included in the model. …

Using The Social Ecological Model To Build A Path Analysis Model Of Physical Activity In A Sample Of Active Us College Students, Jonathan J. Stewart

Graduate Theses, Dissertations, and Problem Reports (ETD)

Objective: To examine how achievement goal orientation, perceived barriers and benefits, self-efficacy, on-campus residence, transportation, and binge drinking impact physical activity. Participants: Five hundred and twenty (70.23% female) college students participated in the study during Fall 2014. Methods: Students completed an online questionnaire that measured environmental and psychosocial factors, and physical activity behaviors. Results: A path analysis revealed that self-efficacy, episodes of binge drinking, use of active transportation, and use of public transportation all had significant direct effects on physical activity. Meanwhile, perceived barriers had a significant negative direct effect on physical activity. Conclusion: Results indicate that both environmental and …

2020 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2020.

2020 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• Georgia Southern University Athletics 2020 Men's Soccer Roster

2020 Georgia Southern University Women's Soccer Roster, Georgia Southern University

Women's Soccer Records

• 2020 Women's Soccer Roster

2019-2020 Georgia Southern University Basketball Media Guide, Georgia Southern University

Men's Basketball Records

• Georgia Southern 2019-20 Men's Basketball Media Guide

Społeczna Odpowiedzialność Przedsiębiorstw Sportowych Na Przykładzie Klubów Ekstraklasy W Piłce Nożnej, Grzegorz Botwina

Monografie/Monographs

Autor przedstawia społeczną odpowiedzialność przedsiębiorstw (CSR) w klubach najwyższej ligi rozgrywkowej polskiej piłki nożnej, tj. Ekstraklasy. Praca zawiera wyczerpujący przegląd literatury przedmiotu dotyczącej CSR w sporcie na podstawie bazy SCOPUS. Została przygotowana na podstawie badań jakościowych prowadzonych we wszystkich 16 klubach Ekstraklasy w sezonie 2017/2018. Metoda badań obejmowała trzy etapy: analizę danych zastanych oraz wywiady częściowo ustrukturyzowane z przedstawicielami klubów i trzech najważniejszych grup interesariuszy. Analizuje przejawy społecznej odpowiedzialności przedsiębiorstw, interesariuszy klubu piłkarskiego, a także motywy podejmowania działań związanych z CSR.

Gradate Catalog, Georgia Southern University

Graduate Catalogs

No abstract provided.

Revisiting The Beneficiaries Of The Scotus Ruling Striking Down Paspa, Sam Fullerton, Ronald Dick, Michael Mccall

AMTP Proceedings 2020

A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now have legalized sports gambling. Initial research into the consequences of this ruling identified 12 potential beneficiaries. Subsequent research entailing an assessment of new literature and a survey of executive opinion involving a number of marketing executives who work within the field of sports marketing expanded the findings from the earlier study. This extension of the preliminary study found 14 beneficiaries rather …

University Assessment Services, National Survey Of Student Engagement: Provost, Seniors; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) Provost Report. Administered by University Assessment Services, Illinois State University, to Seniors. 2020.

University Assessment Services, National Survey Of Student Engagement: Mennonite College Of Nursing, Seniors; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) Mennonite College of Nursing Report. Administered by University Assessment Services, Illinois State University, to Seniors. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Education, Seniors; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Education Report. Administered by University Assessment Services, Illinois State University, to Seniors. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Applied Science And Technology, Seniors; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Applied Science and Technology Report. Administered by University Assessment Services, Illinois State University, to Seniors. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Arts And Sciences, Humanities, Seniors; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Arts and Sciences, Humanities, Report. Administered by University Assessment Services, Illinois State University, to Seniors. 2020.

University Assessment Services, National Survey Of Student Engagement: Wonsook Kim College Of Fine Arts, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) Wonsook Kim College of Fine Arts report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Education, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Business Report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Applied Science And Technology, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Applied Science and Technology Report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Arts And Sciences, Social Sciences, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Arts and Sciences, Social Sciences, Report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

University Assessment Services, National Survey Of Student Engagement: College Of Arts And Sciences, Humanities, First-Year; 2020, Illinois State University

Student Success

National Survey of Student Engagement (NSSE) College of Arts and Sciences, Humanities, Report. Administered by University Assessment Services, Illinois State University, to First-Year students. 2020.

Sport Event Sponsorship Management From The Sponsee’S Perspective, Ashlee Morgan, Tracy Taylor, Daryl Adair

Research outputs 2014 to 2021

Sponsorship plays a critical role in the delivery of major sport events. To date, the majority of sponsorship research has focused on the sponsors’ perspective or consumer responses. Drawing upon brand alliance literature and relationship marketing theory, this paper discusses learnings from the management of sponsor-sponsee relationships at a major sport event. We provide insights from the sponsee (i.e., the event) perspective: this is intended to further our understanding of relationship management in the context of event sponsorship, as well as providing practical information for both event industry and sport industry practitioners. This case study produced three main findings in …

Ador2a C Allele Carriers Exhibit Ergogenic Responses To Caffeine Supplementation, Jozo Grgic, Craig Pickering, David J. Bishop, Juan Del Coso, Brad Schoenfeld, Grant M. Tinsley, Zeljko Pedisic

Research outputs 2014 to 2021

Caffeine’s ergogenic effects on exercise performance are generally explained by its ability to bind to adenosine receptors. ADORA2A is the gene that encodes A2A subtypes of adenosine receptors. It has been suggested that ADORA2A gene polymorphisms may be responsible for the inter-individual variations in the effects of caffeine on exercise performance. In the only study that explored the influence of variation in ADORA2A—in this case, a common polymorphism (rs5751876)—on the ergogenic effects of caffeine on exercise performance, C allele carriers were identified as “non-responders” to caffeine. To explore if C allele carriers are true “non-responders” to the ergogenic effects of …

Leading The Way: Investing In Management Development For Sme Productivity And Growth: Appendices, Expert Group On Future Skills Needs, Deirdre Mcquillan, Thomas Cooney, Ciara Nolan, Osa Godwin Osaghae, Lorraine Sweeney, Wale Rashwan

Reports

No abstract provided.

Sport Coaches As Policy Actors: An Investigation Of The Interpretation And Enactment Of Disability And Inclusion Policy In Swimming In Victoria Australia, Andrew M. Hammond, Dawn Penney, Ruth Jeanes

Research outputs 2014 to 2021

This paper draws upon education policy sociology, and sport coaching literature, in critically examining sport coaches as policy actors. Stephen Ball and colleagues’ conceptualisation of different policy actor positions and roles provided the framework for research that investigated how eight professional swimming coaches in Victoria, Australia, interpreted and enacted disability and inclusion policy. A discourse analysis of semi-structured interviews with the eight coaches reveals the complexities associated with how and why different coaches interpret and enact disability and inclusion policy imperatives in different ways in their specific club contexts. Data are presented that shows coaches adopting multiple and hybrid policy …

Examining The Relationship Between Sport Spectator Motivation, Involvement, And Loyalty: A Structural Model In The Context Of Australian Rules Football, Sangkyun Kim, Ashlee Morgan, Guy Assaker

Research outputs 2014 to 2021

This study examines the relationships between sport spectator motivation, involvement, and loyalty. It sought to validate a comprehensive motivation scale and test the interrelationships among these three concepts using a partial least squares structural equation model (PLS-SEM) analysis. Data were analysed from 585 surveys collected from match day attendees of Australian Rules football in South Australia. The findings suggest that a strong positive relationship was found between sport spectators’ motivation and both socio-psychological involvement and behavioural involvement. Spectators’ motivation displays a mediating (indirect) effect on their loyalty through both involvement constructs. However, non-significant relationships between motivation and loyalty were found. …

Incentivizing And Re-Engaging Lapsed Health Club Members, Teresa Hurley, Corinne Faure, Seamus Kelly

Articles

Purpose – This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined reengagement intentions and re-engagement behavior in isolation, no research could be located which examined both simultaneously and the impact of promotion incentives in the health and fitness industry.

Design/methodology/approach – Study A (mail survey) examined re-engagement intentions of one hundred lapsed members of a medium size suburban health club. Study B (an experimental field study) measured actual true re-engagement behavior using price …

A Systematic Review Of Mindfulness Interventions’ Impact On Athlete Emotional Distress & Wellbeing, Trevor Nathan Tierney

Theses and Dissertations--Kinesiology and Health Promotion

Mindfulness-based interventions’ (MBIs) effectiveness for improving wellbeing and reducing emotional distress is well-documented in both clinical and non-clinical sections of the general population (McAlarnen & Longshore, 2017). Although mindfulness has been shown to be effective with these populations, less is known about the specific effects for athletes. The effects of MBI’s for athletes may be different given that the intention for MBIs in the sport context is typically to improve performance, where in most other contexts it is not (Gardner & Moore, 2012). Furthermore, athletes are a distinct population who possess unique factors on which their wellbeing and mental health …