Digital Commons Network^™

The Role Of Culture In Sports Sponsorship: An Update, Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier

WCBT Faculty Publications

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.

Are The Public Subsidies Of Professional Sports Stadiums Worth The Cost Of Building Them?, Spencer Abraham

CMC Senior Theses

The results generated by this research argue that, in the future, communities should take into account crime and other social costs as they analyze the merits of investing in new sports complexes and that a failure to consider these factors could constitute a serious dereliction on the parts of the public officials who are ultimately responsible for new facility investment decision making. Moreover, both this research and previous studies of the economic effects of new sports facilities, strongly indicate that public entities considering funding new facilities do a more in depth independent study of the likely economic consequences of their …

Push And Pull Factors Influencing The Level Of Participation Of Leisure Skiing In China, Xinghua Wang, James J. Zhang

AMTP Proceedings 2019

Traditionally, winter sports have very limited accessibility and popularity in China. In addition to the growing economy in China and increased affordability by Chinese consumers, obtaining the hosting rights for the 2022 Beijing/Zhangjiakou Winter Olympic Games has brought a heightened opportunity for China to build up facilities and related infrastructures, develop and provide programs, promote interests and participation, and advance business operations of winter sports. Although more people are participating in winter sports today, especially in skiing, many of the newly constructed facilities are often operated in financial deficit and relying on governmental subsidy. Understanding the reasons that cause and …

Recruiting Process: The Decision Is Now, Joshua Michels

Sport Management Undergraduate

The college athletic recruiting process is one cluttered with many different factors. Studies have analyzed institutional and social factors impacting a prospective student-athletes’ recruitment process. However, little research has explored recruiting from an athlete’s perspective on how they make their college decision. This study aimed to investigate the most influential factors in a Division III student-athlete’s college decision based on the college recruiting process. The purpose of conducting this research is to highlight and identify the factors that student athletes consider in regards to their recruiting process, and the school they later choose to attend and continue their athletic careers. …

College Athletics And The Money Behind It, Ryan Henderson

Sport Management Undergraduate

College athletic departments desire the positive attention that is garnered through playoff appearances and championships. Programs believe that if they spend more, they will win more, and gain footing on the national stage. This theory is supported by the tens of millions of dollars currently being spent in college sport. However, this theory is largely untested. Tens of millions of dollars are being spent by college athletic programs to put their teams atop of the national standings. With so much money being spent, programs expect to see results, whether that is playoff appearances or championships, schools want positive attention. This …

Professional Sports, Hurricane Katrina, And The Economic Redevelopment Of New Orleans: Revisited, Victor Matheson, Robert Baade, Callan Henderschott

Economics Department Working Papers

Hurricane Katrina devastated the city of New Orleans in late August 2005, resulting in damage to much of the city’s sports infrastructure and the temporary departure of both of New Orleans’ major league professional sports teams, the National Football League Saints and the National Basketball Association Hornets. The city spent over $500 million restoring the sports infrastructure in New Orleans, and both teams subsequently returned to the city. In addition, New Orleans has since hosted numerous mega-sporting events including the Super Bowl, NCAA Men’s Basketball Final Four, and several college football national championships. This paper examines the economic impact of …

Point/Counterpoint: Is There A Case For Subsidizing Sports Stadiums?, Victor Matheson

Economics Department Working Papers

In recent decades, governments have committed enormous public resources to subsidize construction of new stadiums, and the dollar value of taxpayer contributions for these subsidies continues to climb. Spending of taxpayer dollars includes both direct subsidies from state and local governments, as well as indirect subsidies from the use of tax-exempt bonds to finance construction. In granting stadium subsidies, governments claim that the stadiums are a public good that attracts tourists and businesses, thereby generating increased spending and job creation—benefits that flow to the community rather than to team owners. But do such benefits exist, and are they large enough …

The Impact Of Coaches' Character On Youth Basketball Players, Natasha Hill

Graduate Theses and Dissertations

If utilized effectively, recreation and sports can serve as major tools for developing youth, improving the educational environment, and increasing the number of productive adults that are healthier physically and mentally to positively impact society. Most research targeting recreation and sports developing youth has the perspective primarily of parents and youth. Evaluating the character strengths of coaches and youth athletes who actively participate in team basketball is vital.

An exploration of the value of basketball and character strengths of (n = 64) youth athletes, between the ages of 12 to 16 years, and the impact of their involvement with coaches …

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern ranked in 25 best online Master's in Sport Management Degree Programs

College Of Health Professions News, Georgia Southern University

College of Health Professions: News & Publications (2012-2023)

• Sport Management Program Receives 3 National Rankings

The Daily Gamecock, Thursday, March 1, 2018, University Of South Carolina, Office Of Student Media

March

No abstract provided.

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

Strategic Planning For Collegiate Athletics, R Henry Migliore

Migliore Collection

Aimed at developing a long term strategic plan for the athletic department. Strategic Planning for Collegiate Athletics offers a step-by-step approach, complete with worksheets and examples, to assist athletic administrations in developing their plans for collegiate athletics. You will discover how to manage issues such as high turnover rates, unclear goals among staff, working long hours and still being unable to keep up, and lack of team spirit. As a college, university, high school, or recreational athletic director, you will benefit from the theoretically sound decision-making material that can be applied toward these issues addressing such areas as creating purpose …

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Student-Athlete? An In-Depth Look At The Past, Present, And Future, Kyle Elliott Fluker

Senior Honors Theses and Projects

The NCAA began in the early 1900s as a way to regulate the wild west that was intercollegiate athletics. Over time, the organization has grown from its 62 member beginnings to three divisions with 1,281 members. In 2017, for the first time in its history, the NCAA brought in over one billion dollars in total revenue (Kirshner 2018). The NCAA has been able to achieve this feat by its insistence on the "amateurism" of its participants. This business model has allowed the organization to keep the financial benefits associated with the playing of high-level sports on college campuses. Participants in …

Sports Celebrity Influence On The Behavioral Intentions Of Generation Z, Kayla M. Farren

Honors Theses and Capstones

The research is to determine what the effects, if any, professional athlete endorsers or spokespersons have on the generation Z cohort. There is a relative lack of published research that investigated the influence sport celebrity endorsers had on generation Z. This study primarily focused on the exploration of the role sports celebrities play as vicarious role models for members of generation, as well as touched upon whether sports celebrity endorsers affected generation Z’s behavioral intentions. In addition, the influence sports celebrity endorsers had on females in comparison to males was also studied. It was found that sports celebrity spokespersons or …

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question …

Mega-Events And Tourism: The Case Of Brazil, Robert Baumann, Victor Matheson

Economics Department Working Papers

Mega-sporting events such as the FIFA World Cup are expensive affairs. Host countries often justify the spending required to stage these events by predicting that mega-events will draw large numbers of tourists. This paper analyzes monthly foreign tourist arrivals into Brazil between 2003 and 2015 and finds that the 2014 FIFA World Cup increased foreign tourism by roughly one million visitors. This number far exceeded expectations, but we show that roughly a quarter of this increase in foreign tourism was caused by the fortuitous advancement of Argentina’s national team, and potential hosts should not count on the event to consistently …

Taylor: A Magazine For Taylor University Alumni, Parents And Friends (Summer 2017), Taylor University

The Taylor Magazine (1963-Present)

The Summer 2017 edition of Taylor Magazine, published by Taylor University in Upland, Indiana.

Core Values Of Sports Teams: What Are They And How Are They Conveyed?, Eric Raisbeck

Leadership Education Capstones

No abstract provided.

Review Of Fantasy Sports And The Changing Sports Media Industry: Media, Players, And Society, Andrew J. Ploeg

Reconstruction: Studies in Contemporary Culture

[First paragraph]

Fantasy Sports and the Changing Sports Media Industry: Media, Players, and Society is a volume of essays dedicated to fantasy sports, games that, in 2016, attracted 57.4 million participants in North America alone. Nicholas David Bowman (Associate Professor of Communication Studies at West Virginia University), John S. W. Spinda (Assistant Professor of Communication Studies at Clemson University), and Jimmy Sanderson (Director of Marketing, Communications, and Faculty Relations for Clemson Online at Clemson University) serve as the volume's editors. Together they have gathered the most comprehensive single collection of essays published on fantasy sports to date.

Sports Leaders, Sensemaking, And Self-Preservation: Uncovering The Real Crisis In Sport, Daryl L. Jones

Student Scholarship

The sports industry often experiences critical, high-risk situations related to crisis management decisions. Devastating consequences often occur because of the methods used by sports leaders in processing information associated with crisis. As chaotic as these crisis-based events may be; often times the true antecedents of crisis result from practices and processes that exist within, not outside of, sports organizations. Despite the global economic impact and increasing significance of sports, there is a shortage of empirical research to help us understand key influences on industry leaders, specifically related to times of crisis. The factors that impact the formation of perspectives and …

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

A Holistic Performance Assessment Of English Premier League Football Clubs 1992–2013, Daniel Plumley, Robert Wilson, Simon Shibli

Journal of Applied Sport Management

This paper devises and tests a statistical model (the PAM) to measure the financial and sporting performance of professional football clubs. The PAM has been applied to a longitudinal data set of English football clubs (21 clubs between 1992–2013) to identify trends in performance. The results show that a small number of clubs have created an imbalance within English football and that there has been evidence of a “financial crisis” at individual clubs. For the majority of clubs, overall performance appears to vary over time in cycles. In addition to measuring holistic performance of professional football clubs in England, the …

Tapping The Potential Of Sports: Incentives In China’S Reformation Of The Sports Industry, Yu Fu

CMC Senior Theses

Since the 2010s, China’s sports industry has undergone comprehensive reforms. This paper attempts to understand this change of direction from the central state’s perspective. By examining the dynamics of the basketball and soccer markets, it discovers that while the deregulation of basketball is a result of persistent bottom-up effort from the private sector, the recentralization of soccer is a state-led policy change. Notwithstanding the different nature and routes between these reforms, in both sectors, the state’s aim is to restore and strengthen its legitimacy within the society. Amidst China’s economic stagnation, the regime hopes to identify sectors that can drive …

A Phenomenological Study: Coping Skills Of Gay Men In Amateur Sports, Jesuel Alamo

Walden Dissertations and Doctoral Studies

The world of sports has traditionally been known for promoting masculine behaviors, including a resistance to homosexuality. Research supports that gay men in sports have historically encountered prejudice and discrimination. Although the social climate has experienced change regarding homophobic discrimination and prejudice, research shows that challenges still exist for gay men who participate in sports; furthermore, to date, research could not be located that addresses the coping skills of gay men in amateur sports. This research addressed the lack of qualitative studies on the experiences of gay men who participate in amateur sports and on their use of coping skills. …

A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa

Selected Honors Theses

This paper involved a study of leadership styles in the realm of athletics. Using literature that had been written on the subject and examinations of particularly successful coaches over time, an accurate determination of leadership styles, qualities, and characteristics that contribute to success was able to be achieved. It was concluded that transformational leadership styles are explicitly profitable when dealing with athletes at any level of athletic competition. However, it was also discovered through research that these qualities are even more valuable if paired with an authoritative style of delivering instruction, mutual respect between coaches and players, and discipline by …

Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn

Human Movement Studies & Special Education Theses & Dissertations

Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …

Five Inducted Into Cougar Sports Hall Of Fame, University Relations

Campus News Archive

Outstanding athletes in men’s basketball, women’s soccer, and football have been inducted into the Cougar Sports Hall of Fame. Athletes will be honored at a reception and banquet Friday, October 7, as part of Morris’s Homecoming.

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.