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Articles 151 - 180 of 447
Full-Text Articles in Entire DC Network
The Air Jordan Rules: Image Advertising Adds New Dimension To Right Of Publicity–First Amendment Tension, Stephen Mckelvey, Jonathan Goins, Frederick Krauss
The Air Jordan Rules: Image Advertising Adds New Dimension To Right Of Publicity–First Amendment Tension, Stephen Mckelvey, Jonathan Goins, Frederick Krauss
Fordham Intellectual Property, Media and Entertainment Law Journal
Every year, corporations spend on average nearly thirty-five billion dollars on sports-related marketing, ranging from stadium naming rights and promotional sponsorships, to commercials and endorsement deals. In mining through some of the potential legal traps, corporate advertisers understand that utilizing the name, image, or likeness of athletes or celebrities in marketing and promotional campaigns requires some form of consent and compensation. Corporations hire lawyers for “advertising clearance”: to ensure that slogans, logos, and images are available for use, and that video and music in audio-visual recordings are otherwise licensed. The concept of getting permission or authorization is relatively straight-forward. However, …
Professional Basketball Internship A Lifetime Dream Come True For Gwu Sport Management Major, Office Of University Communications, Becca Leap
Professional Basketball Internship A Lifetime Dream Come True For Gwu Sport Management Major, Office Of University Communications, Becca Leap
Gardner-Webb NewsCenter Archive
The Charlotte Hornets basketball team has always held a special place in the heart of Ryan Price (‘16). Born in Charlotte, Price has fond memories of attending games at the Charlotte Coliseum, the former home of the National Basketball Association (NBA) team. But he had no idea he would some day work with the organization as an intern while a student at Gardner-Webb University.
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney
Theses and Dissertations
This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
Going For The Gold: The Economics Of The Olympics, Victor Matheson, Robert Baade
Going For The Gold: The Economics Of The Olympics, Victor Matheson, Robert Baade
Economics Department Working Papers
In this paper, we explore the costs and benefits of hosting the Olympic Games. On the cost side, there are three major categories: general infrastructure such as transportation and housing to accommodate athletes and fans; specific sports infrastructure required for competition venues; and operational costs, including general administration as well as the opening and closing ceremony and security. Three major categories of benefits also exist: the short-run benefits of tourist spending during the Games; the long-run benefits or the "Olympic legacy" which might include improvements in infrastructure and increased trade, foreign investment, or tourism after the Games; and intangible benefits …
Impact Of Economic Crisis On Profitability Management Business Leisure Sports Facilities By Size. An Empirical Study, Moises Grimaldi-Puyana, Jeronimo Garcia-Fernandez, Ramon Gomez-Chacon, Gonzalo Bravo
Impact Of Economic Crisis On Profitability Management Business Leisure Sports Facilities By Size. An Empirical Study, Moises Grimaldi-Puyana, Jeronimo Garcia-Fernandez, Ramon Gomez-Chacon, Gonzalo Bravo
Faculty & Staff Scholarship
Increasing the sport in the Spanish society has fueled the growth of turnover and number management companies sports facilities. Said growth is clearly judged from the economic analysis of financial ratios such as average profitability, and these are to a greater or lesser extent affected by a changing environment of economic crisis, according to the size of the organization. The objective of this research was to analyze the effect on evolution of average economic profitability of Management Organizations Sports Spanish before and after the crisis by size (micro, small, medium and large). For the analysis of this study, the accounting …
2016 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2016 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2016 Nsu Sharks Women's Volleyball Game Program, Nova Southeastern University
2016 Nsu Sharks Women's Volleyball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Sports And Entertainment - Notable Alumni List, New York Law School
Sports And Entertainment - Notable Alumni List, New York Law School
At 125 Years
A list of notable alumni within the sports and entertainment industries.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Collegiate Football Attendance In El Paso, Texas, Wesley Austin Miller
Collegiate Football Attendance In El Paso, Texas, Wesley Austin Miller
Open Access Theses & Dissertations
This study examines potential determinants of attendance at the University of Texas at El Paso (UTEP) Miners football games. Time series methodology is utilized to analyze UTEP attendance from 1967 to 2014. 22 explanatory variables are included in the final specification; 16 of which are statistically significant at the 10-percent level. Estimation results indicate that over 70 percent of the variation in UTEP football attendance is explained within the model. Elasticities of demand are estimated and indicate that demand for UTEP football games is inelastic with respect to all of the continuous regressors. Dynamic ex ante forecasts are generated for …
The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern
The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern
Honors Theses and Capstones
Since the passing of the Unlawful Internet Gambling Act (UIGEA) in 2006, the fantasy sports world has had a tumultuous decade. Shortly after the passing of UIGEA, daily fantasy sports became marketable, and saw several years of tremendous growth. However, recent legal issues have clouded the industry, and lawmakers have questioned whether daily fantasy sports indeed fall under the exception granted by UIGEA as a “game of skill”, or whether the games are illegal gambling. This study is meant to look at what motivates fantasy sports participants, especially through this time of turmoil in the industry. It specifically looks at …
Campus Knowledge Of Esports, Kenny Sugishita
Campus Knowledge Of Esports, Kenny Sugishita
Theses and Dissertations
This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …
Many Happy Returns? The Pro-Bowl, Mega-Events, And Tourism In Hawaii, Robert Baumann, Victor Matheson
Many Happy Returns? The Pro-Bowl, Mega-Events, And Tourism In Hawaii, Robert Baumann, Victor Matheson
Economics Department Working Papers
We use daily airplane arrival data from 2004 to 2015 from Hawaii’s Department of Business, Economic Development, and Tourism to determine the net change in arrivals around a variety of sporting events. We find only one event generates a positive and significant net impact on arrivals: the Honolulu Marathon, which generates roughly 3,900 additional arrivals. No other sporting events result in a measurable increase in tourist arrivals including, notably, the NFL’s Pro Bowl, which receives a large subsidy from the state’s tourism authority.
2015-16 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
2015-16 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2015 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2015 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2015 Nsu Sharks Baseball Game Program, Nova Southeastern University
2015 Nsu Sharks Baseball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Continuing Disclosure Requirements And The Continued Use Of Municipal Bonds In Sports, Mindi Friedman
Continuing Disclosure Requirements And The Continued Use Of Municipal Bonds In Sports, Mindi Friedman
Marquette Sports Law Review
No abstract provided.
The Prospector, September 16, 2014, Utep Student Publications
The Prospector, September 16, 2014, Utep Student Publications
The Prospector
Headline: Perceptions Change Ink Doesn't
Determinants Of Users Intention To Adopt Mobile Fitness Applications: An Extended Technology Acceptance Model Approach, Kwak Jang Yul
Determinants Of Users Intention To Adopt Mobile Fitness Applications: An Extended Technology Acceptance Model Approach, Kwak Jang Yul
Health, Exercise, and Sports Sciences ETDs
The present research was motivated by the recognition that the use of mobile fitness applications (MFA) is increasingly popular among sports and exercise participants in recent years. Using an extended Technology Acceptance Model (TAM) perspective, this study explored potential predictors of behavioral intention toward MFAs such as perceived ease of use, perceived usefulness, personalization, personal innovativeness in information technology (PIIT), perceived enjoyment, mobile application self-efficacy, involvement in sports and exercise participation, and social influences (interpersonal and external influences). A theoretical model was developed and tested against the empirical data collected from 385 collegiate students enrolled in physical activity classes at …
The Daily Gamecock, Friday, August 15, 2014, University Of South Carolina, Office Of Student Media
The Daily Gamecock, Friday, August 15, 2014, University Of South Carolina, Office Of Student Media
August
No abstract provided.
Hike, Paddle, Or Dodge -- Wide Menu Of Recreational Activities, Sarah Gardner, Dave Albee
Hike, Paddle, Or Dodge -- Wide Menu Of Recreational Activities, Sarah Gardner, Dave Albee
Press Releases
Last academic year, 243 Dominican students participated in six intramural sports on campus. This year Dominican Recreational Sports -- which is committed to increasing students’ knowledge about fitness, exercise and personal well-being -- has grown to 16 sports and activities.
I Wish The Sport I Love – Soccer – Could Help Eliminate Injustice Around World, Erin O'Flaherty
I Wish The Sport I Love – Soccer – Could Help Eliminate Injustice Around World, Erin O'Flaherty
UCF Forum
Every four years soccer fans around the globe focus on the FIFA World Cup, this year being held in Brazil. The national teams of countries compete to become World Cup champions in the name of patriotism and pride. I am a fan of almost all sports, but especially soccer – so I cannot contain my excitement for the upcoming matches beginning June 12.
Gender Representation In Sports Communication, Michelle R. Stiller
Gender Representation In Sports Communication, Michelle R. Stiller
Communication Studies
No abstract provided.
University Of Dayton Magazine, Spring 2014, University Of Dayton Magazine
University Of Dayton Magazine, Spring 2014, University Of Dayton Magazine
University of Dayton Alumni Publications
This issue includes articles on a high biology teacher, how technology has changed behavior, and the WVUD-FM radio station.
Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline
Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline
Masters Theses
This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …
The Prospector, February 4, 2014, Utep Student Publications
The Prospector, February 4, 2014, Utep Student Publications
The Prospector
Headline: Y U No Care? Affordable Care Act Lukewarm with Students
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
The Daily Gamecock, Monday, December 1, 2014, University Of South Carolina, Office Of Student Media
The Daily Gamecock, Monday, December 1, 2014, University Of South Carolina, Office Of Student Media
December
No abstract provided.
From The 2014 World Cup To The 2016 Olympics: Brazil's Role In The Global Anti-Corruption Movement, Andrew B. Spalding
From The 2014 World Cup To The 2016 Olympics: Brazil's Role In The Global Anti-Corruption Movement, Andrew B. Spalding
Law Faculty Publications
This Comment is the first in a series of publications on Brazil's efforts and, we hope, its successes in reducing corruption in the 2016 Olympic Games. It is written as part of a course at the University of Richmond School of Law entitled "Brazil, Corruption, and the 2016 Summer Olympics"-the co-authors are eight students and their pro- fessor. While the ultimate product will be a comprehensive analysis of the role of Brazilian law in controlling corruption, this Comment has a more modest purpose. It will discuss the various trends and forces that have converged on Brazil's hosting of the Games, …