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Articles 871 - 900 of 4522
Full-Text Articles in Entire DC Network
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …
Exit Through The Giftshop: Claims-Making And The Construction Of A Countercultural Brand, Cecil Mcglynn
Exit Through The Giftshop: Claims-Making And The Construction Of A Countercultural Brand, Cecil Mcglynn
Theses and Dissertations (Comprehensive)
Independent, online microcelebrity influencers are increasingly many people’s source of news. A popular group of these influencers, called the Alternative Influence Network (AIN) has come under scrutiny in recent years for collaborating with radical, far-right political actors to advance particular viewpoints (Lewis, 2018). While those within the AIN claim these outputs represent their freedom of speech, some researchers have voiced concern around the possibility of these influencers proliferating or even popularizing radical political ideals. Steven Crowder is among the most popular influencers in the AIN. He performs a daily show, ‘Louder with Crowder’, to his 5.8 million YouTube subscribers. In …
“Their Body, Their Choice. Your Body, Your Choice. Your Baby, Your Choice.”: A Reflexive Thematic Analysis Of Vaccine Access And Acceptance Among U.S. Pregnant People On Reddit, Sydney Marie Perlotto
“Their Body, Their Choice. Your Body, Your Choice. Your Baby, Your Choice.”: A Reflexive Thematic Analysis Of Vaccine Access And Acceptance Among U.S. Pregnant People On Reddit, Sydney Marie Perlotto
Public Health Theses
Compared to the general population, pregnant people and newborns are at a higher risk of contracting infectious diseases and experiencing worse adverse outcomes. Vaccines delivered during pregnancy, known as prenatal vaccines, represent a critical yet underused form of preventive care for these populations in the United States. Increasing successful prenatal vaccination uptake requires a focus on both access and acceptance, which pregnant people may experience differently than non-pregnant people due to their unique physiological and social state. Given the evolution of vaccine hesitancy following the COVID-19 pandemic, coupled with the recent expansion of the U.S. prenatal immunization schedule, this study …
How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V
How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V
Theses and Dissertations
While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …
Using Natural Language Processing To Understand The Lived Experiences Of People Identifying With Adhd: What Themes Emerge In Social Media Posts?, Gabby C. Scalzo
Using Natural Language Processing To Understand The Lived Experiences Of People Identifying With Adhd: What Themes Emerge In Social Media Posts?, Gabby C. Scalzo
Theses and Dissertations
Compared to the amount of research conducted on how to identify and understand children with Attention-Deficit Hyperactivity Disorder (ADHD), there has been relatively little work done to understand the lived experiences of adults with ADHD. Increased understanding of how adults with ADHD conceptualize themselves in the context of their diagnosis would help clinical experts tailor research and treatments to better serve these communities. However, there are several barriers towards conducting high-quality qualitative research, including time- and labor-intensity. This study, informed by qualitative research traditions, used innovative data sources (i.e., social media) and analytic techniques (i.e., machine learning) to reduce these …
The Old And The New Governors: Efforts To Regulate And To Influence Platform Content Moderation, Dawn C. Nunziato
The Old And The New Governors: Efforts To Regulate And To Influence Platform Content Moderation, Dawn C. Nunziato
GW Law Faculty Publications & Other Works
The era of “Hands off the Internet” is clearly at an end. Fueled by conservatives’ charges of platform bias, state governments have enacted, and the federal government has proposed, regulations to control platforms’ discretion in moderating content. Justice Thomas recently provided a roadmap for such regulation, suggesting that governments impose common carrier or public accommodation regulations on platforms to limit “viewpoint discrimination.” States like Texas then enacted regulation prohibiting “viewpoint discrimination” in content moderation, and this regulation was upheld by the Fifth Circuit. Florida enacted similar legislation, but such this statute was largely struck down by the Eleventh Circuit. This …
The Influence Of Highly Visual Social Media Engagement On The Body Image Of Cisgender Heterosexual Emerging Adult Men. A Grounded Theory Approach, Isaac Cheng
Antioch University Dissertations & Theses
The effects of highly visual social media (HVSM) on the body image of users is a widespread concern amongst consumers and popular topic of research. While numerous studies have explored the effects of HVSM on women's body image, the literature on men's body image, particularly among cisgender heterosexual men, is comparatively sparse. The present study utilized constructivist grounded theory methodology to develop an explanatory model illustrating how HVSM engagement by cisgender heterosexual emerging adult men influences their body image. Data analysis revealed how specific HVSM platform attributes, a user’s behavior on an HVSM platform, a user’s perception of an ideal …
Service Of A Subpoena Through Alternative Means: Social Media, Tayler Eynon
Service Of A Subpoena Through Alternative Means: Social Media, Tayler Eynon
Bankruptcy Research Library
(Excerpt)
Service of a subpoena via a means besides personal service, i.e., "alternative service," has been "routinely authorized" under Rule 45 of the Federal Rules. The functional purpose of requiring delivery is to "ensure receipt," which then allows the enforcement of a subpoena to be consistent with due process. With the development of new means of communication, however, an emerging issue has become whether service of a subpoena via social media may provide similar "evidence of actual receipt." Many courts have read Rule 45 broadly to allow for service of a subpoena through social media if certain fundamental requirements are …
Actionpoint: An App To Combat Cyberbullying Via The Strengthening Of Parent-Teen Relationships, Maddie Juarez, Natali Barragan, Deborah Hall, George K. Thiruvathukal, Yasin N. Silva
Actionpoint: An App To Combat Cyberbullying Via The Strengthening Of Parent-Teen Relationships, Maddie Juarez, Natali Barragan, Deborah Hall, George K. Thiruvathukal, Yasin N. Silva
Computer Science: Faculty Publications and Other Works
Due to the increased prevalence of cyberbullying and the detrimental impact it can have on adolescents, there is a critical need for tools to help combat cyberbullying. This paper introduces the ActionPoint app, a mobile application based on empirical work highlighting the importance of strong parent-teen relationships for reducing cyberbullying risk. The app is designed to help families improve their communication skills, set healthy boundaries for social media use, identify instances of cyberbullying and cyberbullying risk, and, ultimately, decrease the negative outcomes associated with cyberbullying. The app guides parents and teens through a series of interactive modules that engage them …
Countering Dominant Narratives In Community: The Many Voices In Spoken Word Poetry, Natalie Raquel Acuña
Countering Dominant Narratives In Community: The Many Voices In Spoken Word Poetry, Natalie Raquel Acuña
Cal Poly Humboldt theses and projects
In this project I research the counternarratives within spoken word poetry by authors of color (i.e., Rafeef Ziadah, José Olivarez, and Denise Frohman) and how they resist the dominant narratives that are broadcast towards a larger audience. I analyze categories of counterstory through the following paired themes: immigration/citizenship, and joy/trauma. I delve into the heavy importance of community within my project in the realm of spoken word poetry. A lot of poetry is going against dominant narratives, community within this discourse gives a sense of belonging and relatability to the experience of the spoken word performers.
Assessing Laryngectomy Patient Education On Youtube: Investigating Quality And Reliability, Matthew E Lin, Oluwatobiloba Ayo-Ajibola, Carlos X Castellanos, Jonathan West, Neil Luu, Ian Kim, Niels C Kokot
Assessing Laryngectomy Patient Education On Youtube: Investigating Quality And Reliability, Matthew E Lin, Oluwatobiloba Ayo-Ajibola, Carlos X Castellanos, Jonathan West, Neil Luu, Ian Kim, Niels C Kokot
Faculty, Staff and Student Publications
OBJECTIVE: This study aimed to characterize the quality of laryngectomy-related patient education on YouTube and understand factors impacting video content quality.
STUDY DESIGN: Cross-sectional cohort analysis.
SETTING: Laryngectomy-related videos on YouTube.
METHODS: YouTube was anonymously queried for various laryngectomy procedure search terms. Video quality was evaluated using the validated DISCERN instrument which assesses treatment-related information quality. Descriptive statistics were used to characterize our cohort. Univariate and multivariable linear regression were used to assess factors associated with increased DISCERN score. Significance was set at
RESULTS: Our 78-video cohort exhibited moderate levels of engagement, averaging 13,028.40 views (SD = 24,246.93), 69.79 likes …
All The Better To Hear You With: Using Social Media For Employee Listening, C. S. Ju, E. A. Liguori, N. M. Savage
All The Better To Hear You With: Using Social Media For Employee Listening, C. S. Ju, E. A. Liguori, N. M. Savage
Psychology Faculty Publications
The article explores the use of social media for employee listening in organizations, highlighting the importance of employee voice and its positive impact on the workplace. It suggests that social media platforms can provide a space for employees to express themselves, share ideas, and connect with others. However, caution is advised when integrating social media into formal workplace decisions and the hiring process due to concerns about fairness, privacy, and discrimination. The article also addresses the challenges faced by minority employees in voicing dissent and the potential for social media to amplify their voices. It recommends consulting the book "Social …
Like, Comment, Subscribe, And Share: An Investigation Of Emerging Adults’ Lived Experiences Of Relationship Information On Social Media, Marquitta Fields
Like, Comment, Subscribe, And Share: An Investigation Of Emerging Adults’ Lived Experiences Of Relationship Information On Social Media, Marquitta Fields
Antioch University Dissertations & Theses
This qualitative study explores how emerging adults engage with relationship education content on social media platforms and the implications for promoting accessible myself in the personal lived experiences of participants while removing listener preconceptions, identifying psychological structures that explain their interactions with relationship content. The findings reveal that emerging adults use a variety of social media platforms, including Instagram, TikTok, Reddit, Facebook, Pinterest, and YouTube, to consume relationship information. Participants prioritize content that is authentic, relatable, and derived from personal experiences over generic or impersonal advice. They value content that encourages healthy communication, self-reflection, and personal growth. The study also …
Innovation Misunderstood, Maurice E. Stucke, Ariel Ezrachi
Innovation Misunderstood, Maurice E. Stucke, Ariel Ezrachi
American University Law Review
Innovation is transformative and key to future prosperity. It is therefore of no surprise that antitrust laws seek to promote it. What is surprising, however, is that despite the central role that innovation occupies in competition cases, its actual treatment by the courts is far from nuanced. In this paper, we reflect on the D.C. Circuit’s 2023 ruling in New York v. Meta to illustrate the prevailing monocular vision adopted by the court in its treatment of innovation. That vision, we argue, reflects simplistic assumptions as to innovation dynamics and mistaken beliefs about the digital economy. It is further compounded …
Extending Athlete Reputational Crises: Theorizing Underperformance Crises And The Flip Appeal, Lillian B. Feder, Diana Zulli
Extending Athlete Reputational Crises: Theorizing Underperformance Crises And The Flip Appeal, Lillian B. Feder, Diana Zulli
College of Communication Faculty Research and Publications
Crisis management scholarship recommends matching crisis response with crisis type to repair reputational damage. However, focusing on the corporate context has limited our understanding of crisis types and available responses. One crisis context yet to be extensively explored is sport/fan interactions online, an increasing site for athlete crises. This article addresses this gap, developing a theoretical framework for underperformance crises, where online publics perceive athletic underperformance as a norm violation that merits excessive hate toward athletes. Using the crisis case of basketball player E. J. Liddell, whose underperformance during a 2021 March Madness game resulted in widespread online harassment, we …
Sharenting In Tourism, Hospitality, And Leisure: When Pride In Your Children Might Put Them At Risk, Jun Wen
Sharenting In Tourism, Hospitality, And Leisure: When Pride In Your Children Might Put Them At Risk, Jun Wen
Research outputs 2022 to 2026
No abstract provided.
Psychotherapist Awareness And Competence Managing Social Media Concerns, Jing Wen Ong
Psychotherapist Awareness And Competence Managing Social Media Concerns, Jing Wen Ong
College of Graduate Studies: Theses & Dissertations
Social media use increased substantially in recent years, spurring the growth of research focused on its association with mental health. Previous research examined the relationship between positive and negative aspects of mental health and social media use. Other studies explored the relevance of social media to professional practice of psychologists including the use of social media to reach populations with limited access to mental health services and ethical dilemmas arising from social media use; however, there is limited understanding of the pertinence of social media to concerns that clients discuss in therapy and therapist competence in handling these discussions. The …
The Impact Of Journalistic Cultures On Social Media Discourse: Us Primary Debates In Cross-Lingual Online Spaces, Lea Hellmueller, Lindita Camaj, Sebastián Vallejo Vera, Peggy Lindner
The Impact Of Journalistic Cultures On Social Media Discourse: Us Primary Debates In Cross-Lingual Online Spaces, Lea Hellmueller, Lindita Camaj, Sebastián Vallejo Vera, Peggy Lindner
Engineering Management and Systems Engineering Faculty Research & Creative Works
This cross-lingual project examines how social media posts of Spanish- and English-language media impact incivility in user comments during the 2020 primary political debates in the United States. We analyzed Facebook posts of news organizations that hosted the debates and used a state-of-the-art machine-learning model to analyze the corresponding comments. Our findings reveal distinct journalistic cultures on the post-level: English-language media are significantly more likely to use interpretation while Spanish-language media employ more audience-engagement and factual reporting strategies. We argue that in order to understand incivility in social media discourse during political debates, we need to consider journalistic cultures: While …
Tiktok As Social Communication Tool To Encourage Participation In Volunteering Projects, Belén Moreno-Albarracín, Tania Blanco-Sánchez
Tiktok As Social Communication Tool To Encourage Participation In Volunteering Projects, Belén Moreno-Albarracín, Tania Blanco-Sánchez
Faculty Research, Scholarly, and Creative Activity
Social media are regarded as tools of communication and social influence. Notwithstanding this, TikTok’s majority audience in 2023 is made up of members of generations Z and Alpha, associated in previous studies with a participatory crisis. Given this contradiction, a research question is proposed: do young people use TikTok to consolidate social values such as solidarity? To answer it, the main objective is to analyse the use of TikTok as an instrument for youth participation in volunteer projects. A mixed methodology is used, based on a content analysis of the 150 videos uploaded to TikTok with the hashtag #voluntariado and …
An Exploration Into How Print And Online News Journalists Manage Political Fake News In Ireland, John William Hogan
An Exploration Into How Print And Online News Journalists Manage Political Fake News In Ireland, John William Hogan
Conference papers
This paper examines how a number of Irish political journalists, working for both traditional newspapers and an online news website, deal with the problem of fake news. The aim is to gain an understanding of what the journalists’ perception of political fake news is and the methods they employ to manage it - a sorely under researched topic. Our findings show that the journalists we spoke with feel there are a range of forms that fake news assumes, many of them insidious and challenging to overcome with facts. The paper highlights the important role journalists play in confronting political fake …
The Implications Of Section 230 For Black Communities, Spencer A. Overton, Catherine Powell
The Implications Of Section 230 For Black Communities, Spencer A. Overton, Catherine Powell
GW Law Faculty Publications & Other Works
Section 230 of the Communications Decency Act generally immunizes online platforms such as Facebook, YouTube, Amazon, and Uber from liability for third-party user content (e.g., posts, comments, videos) and for moderation of that content. This article addresses an important issue overlooked by both defenders and critics of Section 230: the implications of the law and proposed reforms for Black communities. By relieving tech platforms of most legal liability for third-party content, Section 230 helps facilitate Black social activism, entrepreneurship, and artistic creativity. Further, Section 230 also relieves platforms of most legal liability for content moderation, which boosts platforms’ freedom to …
Trust In E-Commerce And Its Impact On Digital Marketing Strategies, Akshay Tailor
Trust In E-Commerce And Its Impact On Digital Marketing Strategies, Akshay Tailor
Theses and Dissertations
Background: The rise of e-commerce has transformed consumer behavior, with trust playing a critical role in determining the success of online platforms. Prior research suggests that privacy and security concerns, as well as transparency and social proof, significantly affect consumer trust in e-commerce. This study aimed to investigate how strong security measures, privacy safeguards, and social media marketing initiatives influence consumer trust and purchasing decisions in e-commerce environments.
Methods: A survey was conducted with 232 students from Illinois State University, focusing on key factors such as privacy protection, security, transparency, and social proof. The survey used a Likert scale to …
You Shall Know A Forum By The Words They Keep: Analyzing Language Use In Accessibility Forums For Blind Users, Nithiya Venkatraman, Anand Aiyer, Yash Prakash, Vikas Ashok
You Shall Know A Forum By The Words They Keep: Analyzing Language Use In Accessibility Forums For Blind Users, Nithiya Venkatraman, Anand Aiyer, Yash Prakash, Vikas Ashok
Computer Science Faculty Publications
Discussion forums are one of the favored platforms for knowledge sharing. Given their popularity, copious research exists on understanding linguistic and behavioral characteristics of forum conversations. However, prior investigations have mainly focused on general forums designed primarily for sighted users, and as such the applicability of their findings to the dedicated accessibility discussion forums frequented by blind individuals remains unanswered. To bridge this knowledge gap, and facilitate the development of better-informed assistive technologies for blind people, we investigated language use and identified the key semantic and cognitive characteristics of online accessibility forums. To aid our investigation, we collected a dataset …
Disney Adult Or Disney Cult?: Observing The Effects And Perceptions Of Transmedia Storytelling Onto Fandom, Sara Spradley
Disney Adult Or Disney Cult?: Observing The Effects And Perceptions Of Transmedia Storytelling Onto Fandom, Sara Spradley
Cal Poly Humboldt theses and projects
Transmedia storytelling is the vehicle for narratives to become immersive to their audience through different modalities. The Walt Disney Company employs this form of storytelling by placing any one of its films in the context of attractions and live-action performances, or vice-versa, creating a convergent culture that will follow these products through every medium. This project views transmedia storytelling used by the Walt Disney Company as the reasoning for the Disney Adults' fandom interest in interacting with Disney products. Through the use of discourse analysis, and digital ethnography I will observe this relationship between the use of transmedia storytelling, fandom …
Insights From Social Media Into Public Perspectives On Investigative Genetic Genealogy, Sara Huston, Diana Madden, Andrea Villanes, Nathan Reed, Whitney Bash Brooks, Christopher Healey, Christi Guerrini
Insights From Social Media Into Public Perspectives On Investigative Genetic Genealogy, Sara Huston, Diana Madden, Andrea Villanes, Nathan Reed, Whitney Bash Brooks, Christopher Healey, Christi Guerrini
Center for Medical Ethics and Health Policy Staff Publications
Social media sites like X (formerly Twitter) increasingly serve as spaces for the public to discuss controversial topics. Social media can spark extreme viewpoints and spread biased or inaccurate information while simultaneously allowing for debate around policy-relevant topics. The arrest of Joseph J. DeAngelo in April 2018 ignited a barrage of social media conversations on how DNA and genetic genealogy led to the suspect. These conversations continued over the following years as policies changed and as the use of the approach expanded. We examined social media coverage of investigative genetic genealogy (IGG) to characterize the volume and temporal patterns in …
Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn
Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn
Electrical & Computer Engineering Faculty Publications
In the digital age, the rise of Islamophobia-marked by an irrational fear or discrimination against Islam and Muslims-has emerged as a pressing issue, especially on social media platforms. In this paper we employs a multi-class classification system, moving beyond traditional binary models. We categorize Islamophobic content into three main classes and various subclasses, covering a range from subtle biases to explicit incitement. Comparative analysis of data from Reddit and Twitter illuminates the distinct prevalence and types of Islamophobic content specific to each platform. This paper deepens our understanding of digital Islamophobia and provides insights for crafting targeted online counter strategies. …
Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen
Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen
Electrical & Computer Engineering Faculty Publications
In this paper, we implement a comprehensive three-class system to categorize social media discussions about Islam and Muslims, enhancing the typical binary approach. These classes are: I) General Discourse About Islam and Muslims, II) Criticism of Islamic Teachings and Figures, and III) Comments Against Muslims. These categories are designed to balance the nuances of free speech while protecting diverse groups like Muslims, ex-Muslims, LGBTQ+ communities, and atheists. By utilizing machine learning and employing transformer-based models, we analyze the distribution and characteristics of these classes in social media content. Our findings reveal distinct patterns of user engagement with topics related to …
Friendship, Connection And Loss: Everyday Digital Kinning And Digital Homing Among Chinese Transnational Grandparents In Perth, Australia, Catriona Stevens, Loretta Baldasar, Raelene Wilding
Friendship, Connection And Loss: Everyday Digital Kinning And Digital Homing Among Chinese Transnational Grandparents In Perth, Australia, Catriona Stevens, Loretta Baldasar, Raelene Wilding
Research outputs 2022 to 2026
This chapter explores how practices of digital kinning and digital homing enacted through smartphones shape the experiences of Chinese older adults in Perth, Australia. Transnational grandparent carers must balance the risks of diminished social networks with the benefits of providing intergenerational care. Some form strong friendships in Perth, but many yearn for a leisured life with their friends in China. Findings illustrate the central role of digital migration practices in transnational families and friendships, not only sustaining distant support networks, but also building new communities in host settings. However, for some, the co-presence afforded through WeChat may intensify feelings of …
Characterizing The Extent And Nature Of Digital Food And Beverage Marketing In Singapore – A Descriptive Study, Xin Hui Chua, Clare Whitton, Stefanie Vandevijvere, Bridget Kelly, Rob M. Van Dam, Salome A. Rebello
Characterizing The Extent And Nature Of Digital Food And Beverage Marketing In Singapore – A Descriptive Study, Xin Hui Chua, Clare Whitton, Stefanie Vandevijvere, Bridget Kelly, Rob M. Van Dam, Salome A. Rebello
Research outputs 2022 to 2026
Objective: To characterize the nature of digital food and beverage advertising in Singapore Setting: Food and beverage advertisements within 20 clicks on top 12 non-food websites and all posts on Facebook and Instagram pages of 15 major food companies in Singapore were sampled from January 1 to June 30, 2018. Design: Advertised foods were classified as being core (healthier), non-core or mixed-dishes (example burger) using the WHO nutrient profile model and national guidelines. Marketing techniques were assessed using published coding frameworks. Participants: NA Results: Advertisements (n=117) on the 12 non-food websites were largely presented as editorial content. Food companies posted …
Traumatok - Tiktok Videos Relating To Trauma: Content Analysis, Alix Woolard, Rigel Paciente, Emily Munro, Nicole Wickens, Gabriella Wells, Daniel Ta, Joelie Mandzufas, Karen Lombardi
Traumatok - Tiktok Videos Relating To Trauma: Content Analysis, Alix Woolard, Rigel Paciente, Emily Munro, Nicole Wickens, Gabriella Wells, Daniel Ta, Joelie Mandzufas, Karen Lombardi
Research outputs 2022 to 2026
Background: Experiencing a traumatic event can significantly impact mental and emotional well-being. Social media platforms offer spaces for sharing stories, seeking support, and accessing psychoeducation. TikTok (ByteDance), a rapidly growing social media platform, is increasingly used for advice, validation, and information, although the content of this requires further study. Research is particularly needed to better understand TikTok content relating to trauma and the potential implications for young viewers, considering the distressing nature of the subject and the possibility of users experiencing vicarious trauma through exposure to these videos. Objective: This study aims to explore the content of trauma-related videos on …