Digital Commons Network^™

Censorship As A Cure For The Youth Mental Health Crisis In The United States: Utah's Social Media Ban For Minors, Lora M. Singh

William & Mary Journal of Race, Gender, and Social Justice

On October 1, 2024, Utah’s Social Media Regulation Act was scheduled to go into effect, regulating minors’ access and relationship to social media platforms. The Act will, in part, require minor account holders to obtain parent or guardian consent to maintain a social media account, limit the hours minors can be on social media, and prohibit social media platforms from using “addictive” features with minors’ social media accounts. Utah’s Legislature enacted the Social Media Regulation Act in response to the current mental health crisis among Utah minors, which is part of a larger mental health crisis among youth across the …

From Skepticism To Loyalty: A Whitepaper For Companies On Building Consumer Trust In Digital Marketing, Grace Darcy Pora

Theses

Trust is the foundation of business and works as a dynamic relationship between customers and businesses. As social media continues to evolve as the main way that companies promote and sell their products, trust must align with these marketing efforts. Through the analysis of past research, case studies, and current surveys, data, and trends, the relationship between consumer trust and online advertisements can be examined. Consumer trust online is experiencing a consistent downward trend, where consumers are losing trust in the companies and products they purchase from online. There is a heavy amount of skepticism online with the content that …

Consumer Intentions And Its Influence On Local Rodeo Attendance, Sierra H. Greene, Melinda Mclelland

AMTP Proceedings 2025

The sport of rodeo has been an American fan favorite for many decades. The opportunity to experience western culture is captivating to many consumers. Although the sport has remained popular, there is limited research exploring consumer attitudes and behavioral intentions related to rodeo. Ultimately, this research will explore consumer attitudes and behavioral intentions toward rodeo via two studies. The objective for study one is to explore how students perceive local rodeos and how this impacts intentions to attend. The purpose of this study is to understand students’ attitudes towards rodeo and their intentions to participate and provide actionable insights to …

Fueling The Ideal: The Role Of Energy Drink Marketing In Shaping Body Image On Instagram, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

AMTP Proceedings 2025

Energy drink sales in the United States have experienced tremendous growth over the past several decades with projections for continued growth, making effective marketing strategies increasingly important for industry players. Central to these strategies is building brand awareness and targeting the right consumer demographic, particularly young adults aged 18-34, who make up the largest group of energy drink consumers. This demographic is heavily influenced by media portrayals of fitness and success. Red Bull and Monster, two of the leading brands, are dominant in brand awareness, with significant influence through social media platforms like Instagram. This research examines Instagram posts from …

Candidates Be Posting, Josephine Lukito, Maggie Macdonald, Bin Chen, Megan A. Brown, Stephen Prochaska, Yunkang Yang, Jason Greenfield, Jiyoun Suk, Wei Zhong, Ross Dahlke, Porismita Borah

Political Science Faculty Publications

In this multi-platform, comparative study, we analyze social media messages from political candidates (N = 1,517) running for Congress during the 2022 U.S. Midterm election. We collect data from seven social media platforms: Facebook, Twitter, Truth Social, Gettr, Instagram, YouTube, and Rumble over the 4 weeks before and after election day. With this unique dataset of posts, we apply computational methods to identify messages that sought to mobilize individuals (online and offline) to donate money, vote, attend events, engage with the campaign online, and visit the campaign’s content on other platforms. We find that Democrats were not on alt-tech platforms …

Navigating Personal Jurisdiction Based On Social Media Activity - Tips For Practitioners, Anna C. Conley

Faculty Law Review Articles

When will a social media post subject a defendant to personal jurisdiction outside their home state? The U.S. Supreme Court has not weighed in on the personal jurisdiction standard in intentional tort cases based on a defendant’s social media activity. Ever-changing technology and social media use have created a fractured legal landscape across circuit courts. This article does two things: (1) Provides an overview of the fractured landscape; and (2) Attempts to distill some guidelines for practitioners dealing with personal jurisdiction in intentional tort cases involving social media activity. The takeaway is that the defendant’s targeting of the forum state, …

Analyzing Social Media Trends In Cosmeceuticals: Insights From Google Trends And Tiktok Analytics, E. Correia, Jenna Mandel, Stephanie R. Jackson Cullison

Department of Dermatology and Cutaneous Biology Faculty Papers

OBJECTIVE: Social media usage has surged, particularly since the COVID-19 pandemic. Dermatology invokes intense interest on social media, and cosmeceuticals are among the most trending topics, offering a unique space for dermatologists to share their expertise. By using tools like Google Trends and TikTok viewership, we aim to capture cosmeceutical trends to guide dermatologists' educational efforts.

METHODS: A Google Trends search from January 2004 to December 2023 was performed on retinol, bakuchiol, salicylic acid, glycolic acid, azelaic acid, hydroquinone, niacinamide, vitamin C serum, and hyaluronic acid. Trend lines were created for each term, and yearly percent differences in relative search …

Out Of Many: The Study Of African American Diasporas On Social Media, Brianna M. Savage, Sindy Chapa

AMTP Proceedings 2025

This study uses a one-ad experimental design to test the effect of African American Vernacular English (AAVE) on Black Twitter, employing an online survey with a convenience sample. It examines cultural differences within Black African co-cultures, emphasizing how language variation influences consumer behavior in social media advertising. The findings indicate that Black consumers with positive attitudes toward advertisements featuring AAVE are more likely to engage with the content on Twitter and subsequently purchase the promoted brand. This supports attitude theory (Fishbein & Ajzen, 1975) and social distinctiveness theory (Grier, 2001), demonstrating a significant correlation between ethnic resolution and purchasing behavior.

Gatekeeping Girlhood: Tiktok As An Agent Of Gender And Racial Socialization, Kennedy Elyza Davis

Communication & Theatre Arts Theses

This thesis uses qualitative methods to study and analyze how TikTok users and the platform’s algorithm work together to redefine girlhood. By examining individual posts and the origins of the trends that they belong to, I will show why some users reject this new definition, as others have embraced it, and what this means for the future of girlhood. This research will complicate the question of what it means to be a girl on the Internet and the challenges that accompany this experience. Ultimately, I expand on the study of gender roles and the impact of social media as an …

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter

Atlantic Marketing Journal

Modern developments in social media, video streaming platforms, and user-generated online content from influencers have led to a growth in video game marketing. One of the prominent genres of user-generated content on video platforms is the reaction video. These videos are relied upon for spreading information and marketing in the video game industry. Providing a better understanding of the impact of this video game promotional outlet is beneficial for marketers, social media influencers, and businesses in this industry. We collected data from 623 Southeastern University undergraduate students to address this topic using a Qualtrics survey. The survey consisted of two …

Fratelli Tutti And Social Media: Solidarity And Social Networks Among Locals And Urban Refugees In Kampala, Uganda, Augustine Bahemuka

The Journal of Social Encounters

Fratelli Tutti, Pope Francis’ social encyclical, exhorts all Christians and people of good will to cultivate a spirit of fraternity and solidarity with all people in need, regardless of socio-cultural or creedal or racial differences. He challenges us to broaden our perception of “neighbour” to even include those people whose plight we encounter via social media – our digital neighbours. This paper shows how the Association of Refugee Women in Uganda (AORW- U) has used social media to amplify the voices of urban refugees living in Kampala, thereby raising public awareness; attracting global and local partnerships; and creating healthy social …

Dissemination And Implementation Approach To Increasing Access To Local Pre-Exposure Prophylaxis (Prep) Resources With Black Cisgender Women: Intervention Study With Vlogs Shared On Social Media, Mandy J Hill, Laurenia Mangum, Sandra J Coker, Tristen Sutton, Diane M Santa Maria

Faculty, Staff and Student Publications

Background: Black cisgender women account for only 2% of pre-exposure prophylaxis (PrEP)-eligible people in the United States who use PrEP to prevent HIV. Owing to the low PrEP use, Black cisgender women continue to contract HIV more frequently than women from every other racial group. Intervention efforts that can bridge the link between knowing that PrEP prevents HIV and support with access to PrEP are necessary for Black cisgender women.

Objective: The purposes of the vlogs through the campaign were to share information about ways to prevent HIV using PrEP and fact-based education and provide access to PrEP resources with …

Evaluating The Role Of Traditional And Nontraditional Educational Resources In Point-Of-Care Ultrasound Training: A Cross-Sectional Survey Of Educator Preferences And Practices, Arthur Broadstock, Annahieta Kalantari, Almaz S. Dessie, Al'ai Alvarez, Resa E. Lewiss, Josie Acuna, Anthony Weekes, Kaylah Maloney, Uwe Stolz, Lori Stolz, Aalap Shah

Department of Emergency Medicine Faculty Papers

BACKGROUND: Recently, nontraditional educational resources like podcasts, blogs, and online media have gained prominence in medical education and are abundant within the field of point-of-care ultrasound (POCUS). However, the extent to which POCUS educators utilize online resources compared to traditional resources, like textbooks, journal articles, and in-person workshops, is unknown. We aim to define which types of educational resources are used and preferred by POCUS educators to teach trainees.

METHODS: An expert working group developed a survey aimed to characterize the types of materials used by POCUS educators and their perceived importance on a 6-point forced ranking scale. We administered …

The Unsuspecting Effects Of Social Media On Mental Health, Sapphire Boehm

Psychology Student Publications

This paper explores how social media affects mental health and how individuals can combat its negative impacts. We reviewed multiple studies on the effects of social media on different demographics, including children, college students, and adults in the UK. Key findings show that gender, social media usage, and support systems play significant roles in mental health outcomes.

Mal-Information, The Anatomy Of An “Information Disorder”, Susan Maret

Secrecy and Society

Mal-information is a fairly recent addition to federal policy and the lexicon of political communication with implications for understanding censorship and secrecy during the COVID-19 pandemic. This paper reviews documents authored by IGOs, NGOs, and the US government that mark the evolution of mal-information as true information intended to cause harm. The term, as it is currently employed, is now associated with misinformation and disinformation to create a complex of “information disorders” known as the acronym MDM. In this paper, the creep of the term mal-information and its use by federal agencies such as the Cybersecurity and Infrastructure Security Agency …

Let The Sunshine In: Crafting Constitutional Transparency Regulations For Content Moderation, Caitlin Ring Carlson

Seattle University Law Review

In response to public concern about the impact of social media, legislators in some U.S. states have developed laws to regulate the process of content moderation. Many include mandatory transparency and disclosure requirements, some of which courts have already deemed an unconstitutional infringement on social media platforms’ right to free expression. This article explores the parameters for crafting constitutional social media transparency regulations using existing U.S. media policy and insights from recent legal challenges. The resulting analysis identifies content neutral transparency requirements that mandate the disclosure of purely factual, non-controversial information as those most likely to withstand judicial scrutiny. Specifically, …

Bringing Parental Consent Out Of The Shadows: An Evaluation Of Texas H.B. 18'S Effect On A Child's Best Interest, Ainsley Mcnally

Texas A&M Law Review

Beyond constitutional assertions about broad parental rights lies the nuance of state laws affecting child autonomy. State laws take a variety of approaches to address the broad rights of parents to raise their children while acknowledging that these broad rights must give way in limited circumstances to promote the best interests of children. These differences under state law can be categorized into three approaches, including a bright-line, middle-ground, and extended autonomy approach. Naming and analyzing these approaches illuminates a new form of a bright-line approach—shadow parental consent—that Texas law has adopted. At first glance, the recently enacted Texas law, H.B. …

Youtube User Traffic To Paired Epilepsy Education Videos In English And Spanish: Comparative Study., Luna Kimahri Varela, Stephanie Horton, Ahmed Abdelmoity, Jean-Baptist Lepichon, Mark A. Hoffman

Manuscripts, Articles, Book Chapters and Other Papers

BACKGROUND: Effectively managing epilepsy in children necessitates the active engagement of parents, a factor that is reliant on their understanding of this neurological disorder. Widely available, high-quality, patient-focused, bilingual videos describing topics important for managing epilepsy are limited. YouTube Analytics is a helpful resource for gaining insights into how users of differing backgrounds consume video content.

OBJECTIVE: This study analyzes traffic to paired educational videos of English and Spanish versions of the same content. By examining the use patterns and preferences of individuals seeking information in different languages, we gained valuable insights into how language influences the use of clinical …

#Rookieparty: The Intersections Of Social Media, Hazing, And Canadian Varsity Sport, Jay Johnson Dr., Geneva Gudmundson, Jessica W. Chin, Margery Holman

Journal of Athlete Development and Experience

Prior to the start of the pandemic in 2020, almost two-thirds of all varsity athletes across gender and sport in Canada had engaged in a sport hazing ritual (Johnson et al., 2018). While hazing in sport has been researched from a variety of perspectives, few studies have examined hazing in the context of varsity athletes' social media use. This is a potential space where Johnson (2017) suggested that technological tools such as cellphones, that provide instant access to social media, have enabled users to more easily capture and post online, potentially exacerbating the trauma inflicted on rookies during team hazing …

The Biggest Night In Music: A Case Study Of The Grammy Awards Digital Marketing Strategies, Samantha Canik

Experience Industry Management

Music has the power to bring people together and create connections. Every year, music fans and artists eagerly anticipate celebrating their love for music at the Grammy Awards through performances, receiving awards, or simply attending. The Grammys serves as the ultimate celebration, uniting people to honor and celebrate all things music. The purpose of this study was to examine the digital marketing strategies of the Recording Academy’s Grammy Awards. Data on digital marketing was collected through a case study and an instrument developed by the researcher. The results of this study highlights the effectiveness of the Grammys’ digital marketing strategies, …

Only Skin Deep Ai Lifestyle Accounts Influencing Political Discourse, Leland Fecher, Patrick Warren, Kylie Gilbert, Ella Murray, Miles Rockow, Jonathan Joon-Hyung Yoo

Media Forensics Hub Creative Inquiry Reports

Inauthentic political influence in American politics has been a prominent topic since the 2016 presidential election, and its features have shifted over time in response to platform countermeasures, feature adoption, and technological change. In this report we explore a small network of AI-empowered accounts posing as models, jewelry sellers, and artists that are espousing a particular partisan view, likely in an effort to engage specific online communities. This report includes a detailed description of the network and the topics in which the network regularly engages. We then discuss the possible effects this has on the American zeitgeist in the moments …

Emoji Marketing: Toward A Theory Of Brand Paralinguistics, Jacob Almaguer, Reto Felix, Colleen M. Harmeling

Marketing Faculty Publications

Emojis, or pictographs that supplement or replace written language, have become ubiquitous in contemporary communication, including emoji marketing. Drawing on insights from linguistics and sign theory, the current research proposes an emoji marketing framework in which emoji symbolism (symbolic vs. iconic emoji use) affects consumers’ message appraisals (perceived message intimacy and clarity), which in turn influence brand cultural relevance (propositions P1 and P2). Emoji syntax (i.e., whether emojis are supplemented with text or not) and marketer-consumer group relatedness (shared vs. unshared group membership) moderate the relationship between emoji symbolism and consumers’ message appraisals. The framework suggests that messages that use …

Why Jack Daniel's Can't Stop #Westelmcaleb, And What Now?, Irina D. Manta, Kavita D. Balchand

William & Mary Bill of Rights Journal

This Article proceeds in four Parts. Part I provides a basic overview of trademark law and brand protection. It explains the key components of the Lanham Act, the central federal legislation in this area—including the two federal causes of action, trademark infringement and trademark dilution—and explores the law’s role in brand protection. Next, Part II discusses the area of social media and brand promotion. It begins with examining the rise of social media and the emergence of hashtags, in addition to trademarks used within hashtags and the registration of hashtags by the United States Patent Trademark Office (USPTO) as well …

Protecting The Presumption Of Innocence: Tiktok Detectives, Misinformation And Private Content Moderation, Paige Sanders

Utah Law Review

The presumption of innocence is a fundamental component of the American legal system, but modern media platforms undermine its effectiveness. Platforms like TikTok have become popular sites for true crime content, allowing online detectives to spin their own narratives about high-profile crimes, often with little regard for the truth. This trend undermines the integrity of the legal system and causes irreversible harm to those being baselessly accused on social media. While TikTok and other social media platforms employ guidelines to moderate users’ content, they consistently fall short in preventing the spread of unverified true crime content. This Note explores TikTok’s …

Examining Consumer Adoption Of Social Commerce: An Extended Meta-Utaut Model, Prianka Sarker, Laurie Hughes, Tegwen Malik, Yogesh K. Dwivedi

Research outputs 2022 to 2026

Social commerce has evolved into a mainstream channel for marketers and businesses for selling products online. However, consumers in many developing economies have yet to fully adopt social commerce technology. This research, therefore, aims to develop and empirically validate a conceptual model for understanding the factors influencing consumer adoption of social commerce in Bangladesh using an adapted and extended version of the Meta-UTAUT model. Analysis was undertaken to determine the appropriateness of external constructs such as trust, social support, anxiety, grievance redressal, innovativeness, and continuous participation intention. This research collected data from 402 social commerce users from Bangladesh to test …

Adolescent Reproductive Health Promotion For Senior High School Students, Niken Meilani, Sunarru Samsi Hariadi, Fransiskus Trisakti Haryadi

Kesmas

Adolescence is a vulnerable period to reproductive health problems, especially regarding issues of sexuality. Healthy adolescent behavior is needed to achieve the SDGs targets by 2030. This study aimed to analyze personal factors such as attitudes, perceptions, and self-efficacy, as well as environmental factors like family, school, friends, community, and social media's role in adolescent reproductive health behavior and health promotion models. This quantitative analysis was conducted using the survey method with 326 respondents at 32 senior high schools, involving 159 male and 167 female adolescents, as samples taken through a multistage random sampling technique. This study used a questionnaire …

The Effects Of Fact-Checking Misinformation About U.S. Politics On Tiktok Through The Lens Of Two-Step Flow Theory: A Quantitative Content Analysis, Toi Travis Thornton

Doctoral Dissertations and Projects

The social media platform, TikTok, has grown tremendously over the past few years. With the freedom that users have to communicate in the way they desire to and with any information they want to communicate, the spread of misinformation has continued to spread on the application. This has called for a need for reputable fact-checking organizations to correct the misinformation with truth. This research paper examines the effects of fact-checking on TikTok videos containing misinformation about American politics. It addresses the research problem which is that misinformation spread on TikTok has confused users about American politics, which in turn could …

Social Media Influencers' Impact On Purchasing Decisions, Kennedi Kutz, Erin Flynn, Kiara Espinal, Julia Cheney

Proceedings of the New York State Communication Association

The study conducted entails how the usage of social media and the parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on these platforms, and how often they click and engage with advertisements and influencers. It also covered questions that collected the demographics of the participants to give a better understanding of which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases …

“Feels Good Man”: How One Amphibian Became A Weapon Of Mass Disinformation, Samuel Stiller

Binghamton University Undergraduate Journal

This paper investigates the “Pepe the Frog” meme to explore the significance of memes as a medium of disinformation with particular emphasis on how the psychology of anonymity affects how disinformation is disseminated.

Twitter Politics: The Effect Of Language Style And Source Type On Credibility Judgments, Grace M. Wasinger, Haley Moon, Brooke Mann

Academic Leadership Journal in Student Research

Politicians can harness social media to influence public perception and shape narratives about current events. Twitter is a social media site that many users engage with for information-seeking purposes. This study investigates how language style and source type influences media viewers’ perceptions on Twitter. In an experiment, participants were presented with tweets that varied by the formality of language used and the type of account used varied by political or personal accounts. Findings suggest a difference in source credibility judgments on the account type and language style used. Specifically, participants viewed formal language and professional accounts as more competent, while …