Digital Commons Network^™

Social Media’S Influence On Anti-Sexual Harassment Policies In Egypt (2014-2024)900, Yasmine Elleithy

Theses and Dissertations

The study examined the role of social media and women’s online activism in the development of anti-sexual harassment policies in Egypt, specifically from 2014 to 2024. Through employing a qualitative research method involving semi-structured, in-depth interviews, the study engaged different actors, including members of the parliament, the National Council for Women, female online activists, and women’s rights specialists. During this time frame, there has been a remarkable shift in the political, social, and legislative landscape, marked by significant restrictions on traditional activism and the enactment of laws addressing sexual harassment. Throughout this period of unprecedented changes, social media has emerged …

Police And The Social Media Battlefield, Larry D. Anthony Mr.

The Journal of Public and Professional Sociology

Social media has proven to be a powerful weapon shaping the opinions and actions of today's society. Police departments are unarmed in the battle of public opinion, and some feeble attempts to engage in social media have been disappointingly unsuccessful. Developing training for a social media team is the first step in positive interaction with the community by including educators, internet technology experts, community leaders, attorneys, experienced officers, and police leadership.

The restrictions in police policies for using social media predestines the effort useless. The police must engage in every area of social media with trained personnel and state of …

Determining The Effects Of Social Media Engagement On Surgery Residents Within The American College Of Osteopathic Surgeons, Vincent S. Alexander, Bebe Eke, Andrew Xu, Ryan Wong, Andrew Greek, Michael Ernst, Hayden Roberts, Ogechukwu Ariwodo, Andrew D. Vogel, Bracken Burns, Kristen Conrad-Schnetz

Student Publications

Context: The widespread adoption of social media has transformed how individuals connect in medicine. This study explores how social media can be utilized as a conduit to connect osteopathic medical students and residents. By examining how these digital connections can support professional development, this study investigates social media's role as a potential foundation for a mentorship program, fostering guidance, support, and career insights for osteopathic medical students within the surgical field.

Objectives: This study aimed to evaluate the effectiveness of "X" (formerly Twitter) in networking between osteopathic medical students and surgical residents, specifically assessing engagement rates and the potential of …

Target(Ed) Advertising, Derek E. Bambauer

UF Law Faculty Publications

Targeted advertising—using data about consumers to customize the ads they receive—is deeply controversial. It also creates a regulatory quandary. Targeted ads generate more money than untargeted ones for apps and online platforms. Apps and platforms depend on this revenue stream to offer free services to users, if not for their financial viability altogether. However, targeted advertising also generates significant privacy risks and consumer resentment. Despite sustained attention to this issue, neither legal scholars nor policymakers have crafted interventions that address both concerns, and existing regulatory regimes for targeted advertising have critical gaps.

This Article makes three key contributions to the …

When Silence Speaks: Understanding The Bystander Effect In The Digital Age, Sandy G. Boles

SPARK Symposium Presentations

The bystander effect has long shaped social movements, influencing whether individuals take action or remain passive in moments of crisis. In the digital age, social media has redefined activism, raising the question: Does online engagement mobilize individuals toward meaningful action, or does it foster a culture of passive participation, creating a culture of 'keyboard warriors' who express support online without taking direct action? This study aimed to explore the intersection of social media and activism, investigating whether digital platforms amplify or diminish the bystander effect. A mixed-methods survey was conducted to examine this relationship by assessing social media engagement, activism …

Understanding Hip Pain Through Social Media: An Initial Overview Of An International Web-Based Survey, John M. Gaddis, Erika Shults, Bretton Laboret, Ryan Bialaszewski, Katerina Wells, Charles South, Joel Wells

School of Medicine Publications

Background: We aimed to understand the adult experience of hip pain through a web-based REDCap platform via social media. The purpose of this study was to assess the possibility of collecting patient-reported data through social media in people with hip pain while outlining the contents of the survey and analyzing the demographics of the sample population.

Methods: The survey link was active from October 1, 2023, to May 1, 2024, and available on social media platforms. Respondents provided consent prior to survey participation. Responses were anonymous, and only unique, fully complete surveys were analyzed. The comprehensive hip survey included demographic …

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …

Comparative Outcomes Following Randomization To A Pilot Facebook-Based Hiv Prevention Intervention Among Appalachian Women Involved In The Criminal Legal System, Megan F. Dickson, Erika Pike, Michele Staton

Journal of Appalachian Health

Introduction: Rural Appalachian women who use drugs and are involved in the criminal legal system are at increased risk for health consequences (such as HIV/Hepatitis C). Service barriers throughout rural communities have prompted a need to examine the effectiveness of novel intervention delivery methods (e.g., social media).

Purpose: This study aims to determine if enhancing an existing HIV prevention intervention with additional modules delivered via Facebook improves service access by examining short-term outcomes among Appalachian women returning to the community following jail release.

Methods: Between 2019 and 2022, consenting women from two rural Appalachian jails were randomly selected, screened, interviewed, …

Cross-Platform Analysis Of Mammography Narratives: A Comparative Study On Social Media Engagement, Thomas Stirrat, Jonathan Garner, Parth Tailor, Daniel Weitz, Muhammad Umair, Yusuf T. Akpolat

Journal of Patient-Centered Research and Reviews

Purpose: This study examines the representation of mammography on social media platforms, specifically, X (Twitter), Facebook, TikTok, and Instagram, from 2006 to 2023. X (Twitter) went public in 2006, Facebook in 2004, Instagram in 2012, and TikTok in 2018 (after merging with Musical.ly). The analysis starts from after the public launch years to analyze personal experiences shared online.

Methods: A retrospective content analysis was conducted on 1,771 posts using specific hashtags related to mammography. Posts were categorized into themes including emotional and psychological impacts, clinical and procedural details, and social and supportive interactions. The analysis involved summarizing the distribution of …

Identifying Cyberbullying Roles In Social Media, Manuel Sandoval, Mohammed Abuhamad, Patrick Furman, Mujtaba Nazari, Deborah Hall, Yasin N. Silva

Computer Science: Faculty Publications and Other Works

Social media has revolutionized communication, allowing people worldwide to connect and interact instantly. However, it has also led to increases in cyberbullying, which poses a significant threat to children and adolescents globally, affecting their mental health and well-being. It is critical to accurately detect the roles of individuals involved in cyberbullying incidents to effectively address the issue on a large scale. This study explores the use of machine learning models to detect the roles involved in cyberbullying interactions. After examining the AMiCA dataset and addressing class imbalance issues, we evaluate the performance of various models built with four underlying LLMs …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

Fake News Detection On X (Twitter), Sultan Mayoof Almutaiwei

Theses

The most important innovation globally is the internet, which is used by a huge number of people all around the world. People use the internet for different purposes. By using different social media platforms people share content and news. Thus, some people use these internet platforms to share false news or fake news among people. Propaganda against a person, group, organization, or political party may be present in this news. For an individual, it is difficult to distinguish between false and true news over the internet. Therefore, machine learning is the smart solution that can identify fake news on the …

What Factors Influenced Covid-19 Vaccine Hesitancy? Evidence From Social Media, Huseyin Zeyd Koytak

Population Health Research Brief Series

Vaccine hesitancy is one of the most significant threats to global public health efforts. Despite the rapid development and deployment of effective vaccines, resistance to vaccination has persisted in many communities, undermining collective immunity and prolonging health crises, including most recently the COVID-19 pandemic. This brief summarizes findings from a study that used data from over 50 million tweets (later rebranded as X) from 2020 to 2022 to investigate the patterns, justifications, and socioeconomic roots of vaccine hesitancy in the United States. The authors find that Twitter users in states with lower levels of education, higher poverty and unemployment rates, …

Education - Protecting Georgia’S Children On Social Media Act Of 2024, Gabrielle H. Kimche, Veronica M. Skelton

Georgia State University Law Review

The Act primarily functions to require age verification and parental consent for social media usage by minors under the age of sixteen and to terminate the use of social medias in schools. The Act further empowers the Department of Education to create model programs in schools to teach digital citizenship and curtail cyberbullying. In addition, the Act allows parents to request information about their child’s social media use.

Evaluating The Effect Of Students' Behavioural Intention To Use Social Media For Collaborative Learning, Nur Shamsiah Abdul Rahman, Noor Azida Sahabudin

Iraqi Journal for Computer Science and Mathematics

With the rise of social media technologies, investigating the use of social media for learning has become all the more important. However, far too little research has been conducted to investigate factors that contribute towards students’ attitude and behavioural intention to use social media for collaborative learning in Malaysian higher education. This study aims to examine the determinants that influence students’ attitude and behaviour intention to use social media for collaborative learning by applying the Theory Acceptance Model (TAM) and Unified Theory of Acceptance and Usage of Technology (UTAUT). 243 respondents participated in this study. The Structural Equation modelling (SEM) …

The Online Jealousy Scale: An Adaptation, Extension, And Psychometric Analysis Of The Facebook Jealousy Scale, Kieran T. Sullivan, Kathryn Bruchmann

Psychology

Objective: To test the reliability and validity of the Online Jealousy Scale.

Background: Romantic jealousy is often examined in online and social media settings and a validated measure of online jealousy is needed.

Method: Across two studies, the present research tests the psychometric properties of the Online Jealousy Scale (adapted from the Facebook Jealousy Scale) on an undergraduate (Study 1, N = 111) and two broader community (Study 2, N = 200; Study 3, N = 143) samples.

Results: Data across all studies provide evidence of strong inter-item and test–retest reliability; and construct, convergent and discriminant validity. Consistent with other …

Digital Platform Safety And The Problem Of Variable Costs, Margaret E. O'Grady, Fiona Scott Morton

Law Faculty Scholarship

Because the United States has no digital regulator to set minimum quality or safety standards for digital products, dominant platforms have both the ability and permission to harm consumers, a trend which will accelerate. Digital platforms with market power have no incentive to shoulder the expense of providing safe, high-quality services, because the marginal costs of providing increased quality and safety—often human beings engaged in content moderation or fact-checking—are so high. If providing better quality would increase profits, digital platforms would have done so already. Instead, digital platforms act like automobile manufacturers before regulators required seatbelts: they will insist that …

Promoting Mu, Christina A. Reilley

Entry Level Occupational Therapy Doctoral Capstone Projects Class of 2025

Despite the broad scope of occupational therapy and its significant impact on patients' lives, the profession requires a strategic marketing plan to raise awareness. To address the lack of understanding on a micro level, a comprehensive marketing plan was developed for Misericordia University’s Occupational Therapy Department to align with the current wants and needs of prospective students. Designed as a 14-week doctoral capstone project, PromOTing MU aims to advocate for the profession by showcasing the experiences of current MUOT students. The cliff of OT programs expanding while application numbers decline is a prevalent issue addressed in PromOTing MU, which targets …

Social Media Semantics: Enhancing Manipulated Media Detection Through An Artificial Intelligence Weakness, Regina Luttrell, Jason Davis, Carrie Welch

Media Studies - Open-Access Faculty Scholarship

As fake news and disinformation continue to proliferate in digital journalism, the development of artificial intelligence (AI) analytics to identify synthetic content inconsistencies is increasingly important. This study explores trained AI analytics’ struggle to detect semantic gaps within AI-generated media. Findings reinforce human semantic capabilities and a direction for detection tools. AI analytics designed for semantic detection-related tasks are evaluated through the application of the Theory of Content Consistency, with insights for combatting social media news truth erosion.

Shaping Strategy In The Digital Age: The Impact Of Consumer Electronic Word Of Mouth On Firm Strategic Emphasis, Brandon Holle, Hang T. Nguyen, Hieu V. Phan

Faculty Scholarship

This research explores how consumer electronic word of mouth (eWOM) influences a firm’s strategic emphasis, focusing on the distinct effects of positive and negative eWOM on value appropriation (e.g., advertising) versus value creation (e.g., R&D). Analyzing over 33 million social media posts covering 39 corporate brands from 2010 to 2020, the authors find that positive consumer eWOM influences firms to prioritize a strategic emphasis on value appropriation, while negative consumer eWOM is associated with a strategic emphasis on value creation. These effects are moderated by product category, market competition, and industry instability. Firms in hedonic categories have attenuated responses to …

Netchoice, Regulatory Competition, And The Real Battle Behind Social Media Regulations, Tao Huang, Assistant Professor Of Law

Vanderbilt Journal of Entertainment & Technology Law

Regulating online social media platforms has been a fiercely debated issue for years. The NetChoice case decided by the US Supreme Court 2023 Term arises from a circuit split regarding Florida and Texas laws that regulate social media content moderation. Most discussions on regulation of social media content moderation have focused on whether social media platforms are speakers (editors) or carriers (conduits), and whether their moderation practice constitutes editorial judgment (i.e., protected speech). This Article argues that this framing of the debate ignores another more important role of social media platforms—as regulators. Platforms, when they enact and enforce their content …

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech

Executive Masters in Media Leadership and Innovation

The proliferation of computers, smartphones, the Internet, social media, and streaming platforms has led to a surge in digital media consumption. Young audiences, especially those aged between 18 and 34, are increasingly turning to digital platforms for entertainment, information, and social interaction, much to the disadvantage of traditional media platforms such as the newspaper, radio and television. As a result, many media players are concerned about what young people consume, especially if they follow any news. Consequently, the desire to understand their news consumption habits on these digital platforms is paramount. Using a quantitative approach, this study got responses from …

An Evaluation Of Promotional Tools: Trends And Practices, Eve M. Umberger

Honors Projects

It is generally acknowledged that marketers achieve promotion objectives through the optimal use of Advertising, Sales Promotion, Direct Marketing, Personal Selling, the Internet, and Social Media. Nevertheless, there is a widespread misconception when it comes to comprehending what promotion entails. Moreover, the distinction between various promotional tools, including their individual merits and demerits, remains largely underappreciated. Thus, to address this knowledge gap, the current study employed secondary data along with qualitative interviews to examine the application and effectiveness of various promotional tools across different communication contexts. The findings present a rich analysis and description of specific promotional tools, including Advertising, …

A Deep Learning Framework For Last-Mile Delivery Enhancement Using Social Media, Valeria Laynes Fiascunari

Graduate Thesis and Dissertation post-2024

Over the past decade, people have been spending more time online. Almost anything can be done from a laptop or cellphone. This is one of the reasons why e-commerce has been in a constant boom, as it is easier to buy something online and have it delivered to the front door than to go to the store. As more people engage in this activity, e-commerce platforms' challenges are more complicated and need to be addressed faster. However, these challenges escape the company's scope when external factors influence the objective of optimized deliveries, for example, traffic issues or bad weather during …

Survivors Speak: Social Media's Influence On The Troubled Teen Industry, Jessica Hoffman

Graduate Thesis and Dissertation post-2024

This study focused on a three-year span of Twitter/X public tweets and discussions shared on the topic, The Troubled Teen Industry (TTI). Using the social listening tool Sprinklr, 7,743 public tweets were gathered on the matter and dissected to understand the influence the online conversation had on real-world changes in the industry. Narrowing down the initial 7,743 tweets to 2,447 applicable messages, this research analyzed the conversation surrounding the Troubled Teen Industry from the point of view of industry survivors and the role Paris Hilton and other influencers had on bringing the conversation to the digital space. The tweets meeting …

Social Media Influences On Youth Substance Use, Sexual Health, And Mental Health In Paterson, New Jersey: A Rapid Qualitative Analysis, Nimisha Srikanth

Public Health Theses

Introduction: Social media use among youth has become a topic of concern among public health professionals and policymakers. Youth have grown to rely on social media for communication and entertainment, but are exposed to negative health behaviors with the potential to model them in their lives. In this study, we investigated youth’s perspectives on social media content and the impact it has on their health and lives.Methods: We conducted a rapid qualitative analysis of individual interviews of youth from Paterson, New Jersey. Among the sample (n=20), the mean age was 16 years, 80% identified as male, and 30% were justice-involved. …

Beyond Filters: Exploring Social Media Effects On Social Physique Anxiety And Physical Activity, Morgan T. Rios

Psychology Theses - Archive

With obesity rates reaching new heights, there has been a pressing demand for research focused on sedentary lifestyles, specifically investigating the consequences of increased screentime and social media use on mental health and physical activity levels. This study explored the impact of both screentime and social media use on physical activity engagement and social physique anxiety among college students. Additionally, it examined complex interrelationships among these variables and identified key psychosocial factors contributing to social physique anxiety. Ultimately, this research provided insights into the predictive power of social media content, social physique anxiety, and relevant psychosocial variables (e.g., perceived health, …

Your Attention Is For Sale, Sam Nova

Emerging Writers

There has been an undeniable trend of shortening attention span length within the last decade. The shift has made many people anxious to point fingers at potential factors which may be partial causes. Despite the common claims that the change is inadvertently caused by technology, shorter content online, or any other unintentional factor; the change is engineered and intentional. There is profit to be made for big social media companies from the purposeful shortening of attention spans amongst the public. Through harmful design philosophy which puts profit over public health, social media companies have designed their platforms to be addictive …

What Relationship Does Social Media Have To Political Participation And Voting Behavior In Adults Aged 18-25 In The State Of Kansas?, Nicholas E. Ladish

West Chester University Doctoral Projects

During the past two decades, the rise of social media has a significantly impacted the lives many individuals in the United States. This is particularly true of young adults between the ages of 18-25 years old. The rapid growth of various social media platforms has given rise to the sharing and exchange of information and ideas in a way that has not previously existed.

This qualitative research study used survey questionnaires, as well as semi-structured interviews to explore both the positive and negative impact, as well as the role of social media when it comes to influencing political affiliation, behavior, …