Digital Commons Network^™

“Every Mother A Missionary”?: The Vlogs Of Mormon Mothers, Celia Golden

Departmental Honors & Graduate Capstone Projects

The Church of Jesus Christ of Latter-day Saints (LDS Church) places high expectations on mothers because their role in the church is to rear children into godly adults. When their lives are made public through social media, Mormon mothers online avoid religious expectations by withholding information about their Mormon faith and scarcely showing their husbands on-camera. Mormon husbands are expected to be the providers for the family, but as demonstrated through mothers’ vlogs on Instagram, husbands’ erasure allows for mothers to market their expertise to others as a paid product to earn their own revenue. Through descriptive coding, this study …

Social Program For Adults Living In Group Homes, Kailee Oram, Mary Jan Greer

Spring 2025 OTD Capstone Symposium

Adults with intellectual or developmental disabilities (IDDs) living in group homes have lower quality of life outcomes, particularly for the domain of social inclusion, compared to adults with IDDs who live alone or with family. This capstone experience aimed to develop, implement, and evaluate a social program for this population to promote community engagement and interpersonal relationships. The 8-week social program was planned for participants living in group homes led by Trinity Services in suburban IL. A needs assessment included interviews with clients and staff about supports and barriers to social participation and ideas for community activities. The program was …

The Grizzly, April 24, 2025, Kate Horan, Renee Washart, Nathaniel Nerone, Sidney Belleroche, Erin Ewing, Hadley Whitman

Ursinus College Grizzly Newspaper, 1978 to Present

Experimental Film Event With Jen Proctor • Golf Centennial Conference Championships • Portrayals of Identity • Yik Yak Ban and Online Conduct • Tau Sigma Gamma Talks Events, Friendships and Recruitment • A List of Unserious Reasons Why You Should Join The Grizzly • Bears' Track Roars On • Men's Lacrosse Fights Through Challenging Season

Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila

Journal of Indonesian Tourism and Policy Studies

This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the …

Nature’S Menu: The Science Behind The Raw Dog Food Movement And How To Safely Add Raw Meat To Your Dog’S Diet, Finn Bush, Kate Padilla, Grace Mynatt

The Agora

The raw dog food movement has become increasingly popular among the dog owner community, gaining attention primarily on social media platforms. This article discusses the motivations, ethics, and proper food safety involved in feeding canines raw meat. Despite common belief, dogs have deviating needs from their wolf ancestors, therefore, while feeding a raw meat diet looks more “natural” there are serious unintended consequences of improperly utilizing raw meat. This article takes a comprehensive look into what the benefits and drawbacks of raw feeding may be, how to be responsible if choosing to convert to the raw feed method, and overall …

User-Generated Content: A Systematic Literature Review (Slr) Research, Ni Wayan Suryatini, Puput Tripeni Juniman, Anastasia Winanti Riesardhy, Irwansyah Irwansyah

JURNAL KOMUNIKASI INDONESIA

The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 …

Partnering With Social Media Influencers To Promote Hpv Vaccination In Diverse Communities, Amy Leader, Amelia Burke-Garcia, Dasha Afanaseva, Erin Cutroneo, Preethi Selvan, Kayla Madden, Joshua Banks, Angela Sustaita-Ruiz

Department of Medical Oncology Faculty Papers

BACKGROUND: While human papillomavirus (HPV) vaccination is one of the most effective ways to prevent HPV-related cancers, many children and adolescents remain unvaccinated. Resistance often stems from parental vaccine hesitancy and mistrust of the health care system, both of which may be higher in communities of color. Partnering with social media influencers may be an effective method for disseminating health messages. We tested the impact of HPV social media posts developed by influencers on outcomes of knowledge, attitudes, and intentions to vaccinate.

METHODS: Ten social media influencers who identified as African American or Hispanic created posts about the HPV vaccine. …

Multiple Platform Social Media Engagement Correlation With Perceived Depression, Anxiety, And Stress Among Active Church Members, Penny K. Hampton

Doctoral Dissertations and Projects

Social media has remained an area that each person has related to in their everyday experiences. The growth of social media has continued and expanded to include a wide range of varying platform opportunities for users. Given the variances with social media engagements, everyone differs with their resulting overall mental health characteristics. This study explored the relationship between the user engagement on multiple social media platforms and self-reported depression, stress, and anxiety. The variables included the number of social media platforms and the self-reported responses to the Depression, Anxiety, Stress Scale-21 (DASS21). For this study, the participants included 117 individuals …

The Impact Of Digital Communications And Social Media On Government Officials And The Political Sphere: A Case Study Of The Arab Spring Revolutions, Wurood Shaher

Doctoral Dissertations and Projects

This study investigates the dual role of social media as both a tool for political mobilization and a mechanism for government surveillance during the Arab Spring. Through in-depth qualitative interviews with 22 government officials from various Middle Eastern and North African countries, the research explores how social media influenced internal decision-making processes and external governmental responses during the uprisings. Employing the theory of structuration and the sociocultural tradition as its theoretical frameworks, the study uncovers the profound impact of social media on state power and public activism. Thematic analysis reveals several key themes, including the rapid adaptation of governmental strategies, …

A Hermeneutic Phenomenological Study Of Missouri K-12 Public School Educators' Expression Experiences On Social Media, Jacob Murphy Small

Doctoral Dissertations and Projects

The purpose of this hermeneutic phenomenological study was to understand how Missouri public school educators experience their expression regarding social media, seeking to understand their views and lived experiences with expressing themselves on social media. The theory guiding this study was Bandura’s social cognitive theory as it explains the learned behavior of teachers exercising their agency through social media. The central research question for this study was, what are the lived experiences of Missouri K-12 public school educators regarding their expression on social media? This study examined the lived experiences of Missouri public school teachers, gaining an insight to teachers’ …

Developing An Online Community Advisory Board (Cab) Of Parents From Social Media To Co-Design An Human Papillomavirus Vaccine Intervention: Participatory Research Study, Regan M. Murray, Shawn C. Chiang, Ann C. Klassen, Jennifer A. Manganello, Amy E. Leader, Wen-Juo Lo, Philip M. Massey

Department of Medical Oncology Faculty Papers

BACKGROUND: Social media health interventions have grown significantly in recent years. However, researchers are still developing innovative methods to meaningfully engage online communities to inform research activities. Little has been documented describing this approach of using online community advisory boards (CABs) to co-create health communication interventions on social media.

OBJECTIVE: This study describes the formation, engagement, and maintenance of an online CAB focused on co-creating a health education intervention for parents regarding the human papillomavirus (HPV) vaccine. The study provides guiding principles for public health researchers implementing such CABs in future digital health interventions.

METHODS: In May 2020, Twitter was …

How Politicians Use Public Relations Strategies To Manipulate The Political Opinions Of Young People, Kylie O’Neil

Honors Theses

With the rise of the internet and social media, politicians have begun to utilize evolving public relations (PR) strategies in the online sphere to sway the political opinions of young people who can or will one day vote. This thesis will analyze these public relations strategies and how they are intended to manipulate the people consuming the content and answer the question of how politicians use public relations strategies to manipulate the political opinions of young people. The data will be collected by monitoring the news as well as social media profiles of multiple politicians on both sides of the …

Fitspiration And The Prevalence Of Orthorexia Symptomatology In A Male Population, Avery N. Encalade, Jennifer A. Harriger, Janet P. Trammell

Seaver College Research And Scholarly Achievement Symposium

Orthorexia nervosa (ON) is a condition characterized by an unhealthy obsession with eating healthy food, often leading to psychological impairment (Oberle & Lipschuetz, 2018). Fitspiration is a social media trend that has gained popularity in recent years, showcasing idealized physiques and promoting rigid dietary practices along with intense exercise in pursuit of health. Using Thompson et al.'s (1999) Tripartite Influence Model of the Sociocultural Theory as a framework, the researchers hypothesized that increased viewership of fitspiration content would be associated with higher orthorexia symptomatology and would be moderated by the internalization of sociocultural ideals and physical appearance comparisons. Participants included …

Assessing Social Media Experiences Of Young Adults And Its Impact On Mental Functions And Daily Routine Performances, Dominique E. Barron, Lakeisa Boykin

Spring 2025 OTD Capstone Symposium

This capstone project is a qualitative research study investigating the relationship between social media and the wellbeing of users.

Social Media's Effect On Our Health, Isabel Engelhard

Psychology Student Publications

This paper tells us about the complex relationship between social media use and the mental health of young people. It addresses the negative effects of social media, such as increased suicide rates, addiction, and cyberbullying, while also bringing up the positive aspects, like personal connections. The study emphasizes the need for a healthier online environment to support mental health in young people.

Fertilizer For Independent Terrorism: Social Media's Facilitation Of Radicalization, Mary Moody, Rachel Stark

FHSS Mentored Research Conference

Does social media play a role in the radicalization of independent terrorists? We theorize that, while neither necessary nor sufficient, social media facilitates the radicalization of independent terrorists due to its low barrier of entry, allowing individuals around the world to have access to and create echo chambers around radical ideologies, reinforcing their political identities. To test this theory, we conducted a mixed-methods analysis, running statistical tests on the PIRUS database and executing a most-different qualitative comparative design. We find that social media is more involved in independent rather than traditional terrorist radicalization, establishing the causal pathway in case studies.

Effective Social Media Strategies For Leaders Of Temporary Staffing Agencies, Latoya Laymon

Walden Dissertations and Doctoral Studies

Ineffective social media use strategies can negatively impact business recruitment capabilities. Temporary staffing agency (TSA) recruitment leaders who struggle to use social media for recruitment are at risk of business instability. Grounded in the Technology Acceptance Model, the purpose of this qualitative pragmatic inquiry was to explore social media strategies TSA leaders use for recruitment. The participants were seven TSA leaders who effectively implemented strategies to use social media for recruitment. Data were collected using semistructured interviews and publicly available industry documents. Using thematic analysis, four themes were identified: (a) social media platforms, (b) social media communications, (c) social media …

The Impact Of Social Media On Political Polarization, Emaad Khan

Harriet L Wilkes Honors College Theses 2020 - Present

Inspired by the events observed in the media pertaining to the Israel-Palestine conflict, my thesis examines whether social media contributes to political polarization through algorithms that create echo chambers, misinformation, and emotionally charged content. I argue that selective social media exposure fosters political polarization as social media users often encounter content that reinforces their pre-existing beliefs, leading to a reluctance in considering alternative viewpoints. Furthermore, the passionate nature of discussions on social media about the Israel-Palestine conflict contributes to polarization, aligning with negative contact theory, which suggests that social and ideological differences can hinder productive conversation and understanding of one …

Findings From A Qualitative Analysis: Social Media Influencers Of Color As Trusted Messengers Of Hpv Vaccination Messages, Amelia Burke-Garcia, Erin Cutroneo, Dasha Afanaseva, Kayla Madden, Angela Sustaita-Ruiz, Preethi Selvan, Estefany Rivera Sanchez, Amy Leader

Department of Medical Oncology Faculty Papers

BACKGROUND: Despite HPV vaccination reducing the prevalence of cervical cancer by 90%, vaccination rates remain lower among communities of color due to vaccine hesitancy and mistrust in traditional public health messengers. The emergence of social media influencers, a newer kind of messenger, presents a unique opportunity to share immunization messages in new ways with a variety of communities. This paper reviews the qualitative findings from a study aimed at assessing influencers' perceptions of and approaches to sharing messaging about the HPV vaccine.

METHODS: Guided by several theories (Theory of Planned Behavior, Narrative Theory, and Opinion Leader Theory), the study team …

Exploring The Impact Of Social Media And Social Networks On Juvenile Sexual Behavior Problems: A Scoping Review, Shaleen Clay

LSU Master's Theses

The issue of juvenile problematic sexual behavior has become a pervasive problem, and little research exists on the topic. How social media and social networks impact problematic sexual behaviors in juveniles is even less known and understood. The objective of this scoping review was to determine what is known about the impact of social media and social networks on juvenile sexual behavior problems. Four key themes appeared in the literature including the use of adult terminology, rather than juvenile, to describe juvenile relationships; the normalization of abusive behaviors within adolescent relationship; the influence of social networks/peer groups on aggression and …

Cyber Offending Among Adolescents: The Role Of Thoughtfully Reflective Decision-Making And Victimization, Revital Sela-Shayovitz, Tamar Berenblum, Sharon Toys

International Journal of Cybersecurity Intelligence & Cybercrime

There has been growing attention to the role of the decision-making process in crime involvement in recent years. However, less is known about the association between the decision-making process and adolescents’ online offending. The present study examined whether thoughtfully reflective decision-making (TRDM) and cyber victimization are related to adolescents’ cybercrime. Data were obtained from self-report questionnaires administered to 510 Israeli adolescents aged 13-20. The results indicate that TRDM is negatively associated with engagement in online offending. Furthermore, cyber victimization is significantly associated with online offending. In addition, a significant predictor of online offending is intense activity on social media. We …

Preserving First Amendment Values: Social Media And The Harmful Content Test, Liam Watts

Undergraduate Honors Theses

We live in a world in which the internet is unavoidable. It is used for our everyday tasks (such as sending business emails) and is even used to communicate with other individuals around the world (through messaging services, for example). Another unavoidable aspect of the internet is social media; it is used for communication, news gathering, and engaging in discussion, inter alia. Sometimes, the way individuals use social media is quite aversive. Thus, social media companies have rightfully tried to govern their platforms in a way that attempts to reduce the harm that comes from aversive content. However, social media …

Social Media Spaces Catered To Generation Z African American Women, Ja’Nia Monroe, Kalynda C. Smith Ph.D.

2025 Honors College Research Symposium

Social media and internet usage are engrained within Generation Z communication, trends and norms. This study seeks to understand the specific niche African American Generation Z women exist in and the content and spaces catered to them. With this knowledge, social norms and expectations perceived from internet posts by Generation Z African American women can be better understood. The study utilizes qualitative data from a sample of 35 Generation Z African American college students who provided insights about their social media usage and the types of content they see. The findings demonstrated that students felt that intentionally created spaces for …

Ocd Online: Strategies To Build Engagement For Mental Health Content On Social Media, Casey Matthews

Senior Theses

Social media is a tool with the potential to shape health communication. This study seeks to apply models of social media engagement from brand communication studies to explore how social media practitioners can effectively build engagement for mental health messaging. The study takes root in the concepts of social media engagement behavior (SMEB) and active vs. passive engagement outlined in the work of Dolan et al. (2019) and Shahbaznezhad et al. (2022). The application of these concepts to health communication provides new insight into the effectiveness of various messaging strategies—with a focus on OCD, a disorder that faces high levels …

Tracking Social Media Platform Shifts In Academic Libraries, 2019-2025 [Dataset], Holly M. Surbaugh

University Libraries & Learning Sciences Faculty and Staff Publications

The author created this supplementary data file during a research study completed in January 2025. For a sample of 233 university libraries located in the United States, the author examined current and archived versions of the organizations’ websites and noted changes in links to library-specific accounts on popular social media platforms. The goal of this research was to explore how academic libraries have responded to a period of significant change and disruption in the social media landscape. The Excel file contains the final version of the compiled data, including URLs for the reviewed websites and Internet Archive Wayback Machine captures …

Delulu Is The Solulu: The Role Of Social Media In The Spread Of Misinformation About Autism Spectrum Disorder, Shelby L. Collett

Honors Theses

Social media has become a platform many use to connect with others and to learn and spread new information. However, concerns have been raised regarding the general population’s media literacy skills. These concerns have only grown as more and more people use social media to share information about mental and neurodevelopmental disorders that may not be entirely true. As misinformation regarding mental disorders has grown, as has self-diagnosis rates, particularly for Autism Spectrum Disorder (ASD). Little research exists on how adept college students are at discerning between accurate and inaccurate information, especially when it comes to ASD. The purpose of …

Health Social Media’S Influence On Gen Z African American Women, Aniyah Hamlin, Kalynda C. Smith Ph.D.

2025 Honors College Research Symposium

Social media platforms often serve as sources of community and culturally relevant health information, providing accessibility to healthy lifestyle choices. This study explored the health and fitness messages that Generation Z (Gen Z), African American female college students encounter on social media, aiming to understand how these messages influence health behaviors and can inform culturally tailored health interventions. Data collection occurred in two phases, the first involved interviews with 35 participants about their perceptions of health messages on social media, while phase 2 investigated 19 participants' eating and fitness habits. All participants attended a large historically Black university. Qualitative analysis …

Unveiling The Nexus Between Digital Monitoring And Experiences Of Intimate Partner Violence In Romantic Relationships, Caley Hewitt, Fanny A. Ramirez, Anna Gjika

Faculty Publications

Using survey data from a sample of 378 women who live in the United States and self-identify as either Black or Latinx, this study explores predictors of women’s digital monitoring practices in intimate relationships in the context of intimate partner violence (IPV). We use literature about surveillance, monitoring, and IPV to frame our study. Our results show three significant instances that influence the odds of monitoring a romantic partner: (1) past experiences with digital abuse, (2) past experiences with offline psychological abuse, and (3) age, with younger women having increased odds of engaging in digital monitoring compared to older women. …

The New Antebellum: A Sociological Interpretation Of Christian Nationalism And Its Danger To Both Christianity And American Democracy, Paige R. Dickerman

Richard T. Schellhase Essay Prize in Ethics

Hate and fear have become the new American identity, plaguing social media platforms and legislation as it drips from the mouths of the citizenry. The nation has been torn apart by polarization in a continuation of the division and extremist ideology that has tormented generations of Americans since its founding. Today, Christian nationalism is at the forefront of division and extremism in its idea of a new America, defined by traditionalism, biblical law, and an end to our taken-for-granted democratic processes. Its proponents insist that America’s survival depends on Christian laws and national observance, a claim that hides the truth …

Smart Strategies: The Impact Of Social Media And Ai In Modern Marketing, Waverly O. Smith

Student Publications

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality …