Digital Commons Network^™

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …

Anak Jakarta; A Sketch Of Indonesian Youth Identity, Solita Sarwono

Wacana, Journal of the Humanities of Indonesia

Anak Jakarta refers to the youth of Jakarta, the trend-setters of the Indonesian youth. This paper gives a sketch of the youth in Jakarta as characterized by their appearance, language and lifestyle. Information is derived from discussions and personal contact with different groups of youth and parents (adults with children) in Jakarta; literature review, observations, as well as from flashbacks given by the adults, providing a portrait of anak Jakarta since late 1980's. The youth in Jakarta is Western (American) oriented, copying from the mass- and social media, often times conflicting with local norms and parental advices. Anak Jakarta profile …

Adolescent Social Media Interaction And Authorial Stance In Indonesian Teen Fiction, Dwi Noverini Djenar

Wacana, Journal of the Humanities of Indonesia

This article examines representations of adolescent social media interaction in two Indonesian teen novels to show how adolescent communication styles are typified. It is argued that public discourse on the potential danger of social media interaction is resounded in the novels. The article demonstrates that the authors of both novels take a similar moral stance on the issue of social media but use different rhetorical strategies for indexing that stance. Both draw on the social values of registers to communicate the stance. In Online addicted, standard Indonesian is used in narration to convey an authoritative voice and a stern moral …

The Effectiveness Of Viral Advertising Messaging Techniques On Social Media, David Teeples

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo

Senior Honors Theses

The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find out …

Queer The Tech: Genderfucking And Anti-Consumer Activism In Social Media, Matthew A. Vetter

Harlot: A Revealing Look at the Arts of Persuasion

A companion text to a piece of online activist rhetoric, this essay attempts to explain how social media networks and other digital interfaces intercede and influence users' constructions of gender and consumer identity. Gaining awareness of the influence networks have over our lives, should empower users to appropriate and subvert those networks for alterior agendas. This essay, and the activism it introduces, demonstrates an appropriation of Pinterest, a "pinboard-style" social media network, for the purposes of suberting and exposing its typical hetero-normatie and pro-consumer practices.  Â

Ventures In Social Media, Lisa Burgert, Alejandra Nann, Lorelei Sterling

Articles

Academic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of their efforts. Social media use in the campus classroom continues to grow with more faculty using social media in academic context. Given the widespread adoption of social media on the University of San Diego campus Copley Library formed a Social Media Committee (SMC) to manage the library’s social media presence with a mission to promoting the library’s services and events. …

Adoption Of Social Media Marketing Among Professionals, Liana Moran

Honors College Theses

Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …

Social Media Days At Umass Boston, Werner Kunz, Heidi Burgess, Andrea Reardon

Office of Community Partnerships Posters

Hosted by Professor Werner Kunz, Social Media Days is envisioned to be a meeting place and networking hub for Boston businesses and organizations interested in Social Media. This daylong event combines presentations from high profile speakers with breakout discussions/small group workshops. Attendees can expect high quality and knowledgeable speakers and an increased amount of face to face interaction. Social Media Days strengthens the connection between UMass Boston and the local business community through an engaging day long event.

The Fort Wayne Vine, Fort Wayne Alumni Center Heritage Association

TUFW Alumni Publications (All)

The Spring 2014 edition of The Fort Wayne Alumnus, published by Taylor University Fort Wayne in Fort Wayne, Indiana.

The Fort Wayne Alumni and Friends Resource Center issued two different versions of the Spring 2014 edition of the Fort Wayne Vine. Each featured a customized “Where Are They Now?” section. This issue was for the 1995-2011 alumni.

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.

Communicative Action Via Internet Technologies, Jonathan Kaye

ESSAI

No abstract provided.

Methodology For Creating Digital Scholarship Projects, Charles W. Kann

Computer Science Faculty Publications

Colloquium talk describing a methodology for creating Digital Scholarship projects.

Social Media In Sports: A Phenomenological Study Of Athletes And Online Communication, Garrett Bireline

Masters Theses

This study investigates the intersection where the shared experience of sports meets the shared experience of social media. Empirically quantitative literature and data regarding social media has been well-documented from the perspective of understanding macro-level trends (Duggan & Brenner, 2012; Lenhart, et al., 2010). However, few to no studies have sought to learn the views, feelings, and experiences of unique populations from the micro, individual level. This method of research threatens to silence the voice of the individuals of select populations, and offers no hope of their ever being heard. Specifically, this study seeks to understand how collegiate athletes at …

Understanding Blogging And Copyright Infringement Within A Pinterest Generation, Ashley Mcalpin

Masters Theses

Copyright infringement within a Pinterest generation is growing at an alarming rate. This study sought to explain the phenomenon of stealing on Pinterest through a study of social interaction and perception thereof. The author found that the overall concept of interaction was widely misunderstood, along with the current copyright laws, leading to a broken sense of ethicality among the Pinterest generation. Through this study the impact of peer interaction, in compliance with the standards of Bandura's Social Learning theory (1977), was reviewed and found applicable to the Pinterest generation today. This study proved it relevant to further research the ethical …

Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury

Management Science and Information Systems Faculty Publication Series

Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …

Perceptions And Expectations About The Use Of Social Media To Raise Situational Awareness In Emergency Events, Israa Bukhari

Open Access Theses

Social media transformed the process of crisis communication. This technology enables the user to communicate with emergency officials as well as the whole virtual world in a click of a button. The emergence of social media in emergency management and its role in raising situational awareness is growing tremendously, making it important for emergency officials to better understand the users' needs and perceptions.

This study's goal is to gain a better understanding of the expectations and perceptions that Purdue associates have regarding the use of social media as it relates to emergencies. The set of interviews conducted in this study …

Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred

Theses and Dissertations

This study gauges the level of awareness, attitudes towards, and perceptions of online privacy policies for Internet users in Egypt. It examines how demographics as in age, gender, and education may affect the level of Internet users’awareness, attitudes, and perceptions of online privacy issues. Further, it surveys what personal information Internet users in Egypt perceive as private and accept to share with web providers, search engines or third parties. The theory of Communication Privacy Management (CPM), which was developed by Sandra Petronio, poised that Internet users choose and manage the usage of privacy policies and rules based on their cultural …

Honors Research Symposium Program [Spring 2014], University Honors Program Students And Staff

Honors College: News & Publications (2008-2020)

No abstract provided.

Using A Food-Themed Calendar To Engage The Public And Promote Extension From Field To Fork, Kayla Colgrove, Alice Henneman, Lisa Franzen-Castle

Journal of Extension

A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.

"Connecting" With Your Clients [On Facebook], Paul Hill

Journal of Extension

Connecting with your Extension clients through Facebook can have a very positive effect in spreading programs throughout your county. This article analyzes the advantages, disadvantages, and important considerations to contemplate before you begin using Facebook as a tool to advance your Extension programs. I urge all Extension agents to grow fluent in social media and capitalize on this widespread technology.

Surge <3s Yik Yak, Chelsea E. Broe

SURGE

It was recently brought to the Surge team’s attention that a post was made on the social media hub, Yik Yak, claiming that “Surge must hate Yik Yak.”

As a Surge editor and author, I want to clarify – nothing could be further from the truth. [excerpt]

Effect Of Facebook On Mood, Caroline Roemer

Seaver College Research And Scholarly Achievement Symposium

This study investigated the effect of exposure to Facebook relationships on mood through passive encounters with three different Facebook profiles. Undergraduate students were administered a Positive and Negative Affect Scale and then completed three conditions in a random order: looking at their own Facebook profile, the Facebook profile of a close friend, and the Facebook profile of a distant acquaintance. They took a PANAS mood scale after each condition to find the influence of each relationship on mood. Personality trait scores (as measured by the International Personality Item Pool) were examined in relationship to changes in mood.

Privacy In Social Media: To Tweet Or Not To Tweet?, Tara M. Breslawski

Touro Law Review

No abstract provided.

Death Stares, Tamara Kneese

Media Studies

Reports of a general “death taboo” have been greatly exaggerated. But there remains a disconnect between the shiny and seemingly disembodied memorials on social media platforms and the presence of the corpse.

Online Course Management System For Wic Nutrition Education And Study Of Its Effectiveness In Behavioral And Attitude Changes, Ryan A. Amy

Theses and Dissertations

Social media has been used in a variety of contexts to connect people of varying backgrounds and as a method of teaching. This thesis collaborated with the Utah County Women, Infants, and Children (WIC) department to develop an online course management system that facilitated research to evaluate the effectiveness of social media on nutrition behavior and attitude changes among WIC clients. We created a toddler themed Facebook page in conjunction with the online nutrition classes and provided the opportunity for clients to use them. Previous social media research used individuals that had agreed to participate in the social media experiment …

Inferences & Connections, Tamara Kneese

Media Studies

Data-oriented systems are inferring relationships between people based on genetic material, behavioral patterns (e.g., shared geography imputed by phone carriers), and performed associations (e.g., "friends" online or shared photographs). What responsibilities do entities who collect data that imputes connections have to those who are implicated by association? For example, as DNA and other biological materials are collected outside of medicine (e.g., at point of arrest, by informatics services like 23andme, for scientific inquiry), what rights do relatives (living, dead, and not-yet-born) have? In what contexts is it acceptable to act based on inferred associations and in which contexts is it …

Adolescents And The Social Media: The Coming Storm, Daniel Houlihan, Meghan Houlihan

Psychology Department Publications

In her book Failure to Connect: How computers affect our Children’s Minds, sounded the alarm to the educational community that computers would not impact the intellectual growth of children in the ways that had been anticipated by the Clinton Administration when they started the push to have the world-wide web integrated into American classrooms by passing the Classroom 2000 education initiative. In a speech in April of 2013, Clinton would follow-up by saying that the modern internet has forced a change in what we consider to be forms of good citizenship. The future will redefine how we should act and …

What You Sign Up For: Public University Restrictions On “Professional” Student Speech After Tatro V. University Of Minnesota, William Bush

Washington and Lee Journal of Civil Rights and Social Justice

No abstract provided.

Creating Consistency: The Strengthening Of Cal Poly Football’S Brand To Improve Its Fan Base, Katie Ryan

Journalism

Collegiate football is the preeminent sport at most universities and is closely observed by a very dedicated and consistent fan base. At California Polytechnic State University San Luis Obispo, the football program has a very minimal following compared to other Division 1 (both BCS and FCS) schools. Since a strong and passionate fan base is absolutely crucial to maintaining consistently high game day attendance rates, Cal Poly immediately needs to explore avenues to reach out to its publics. This study observes how Cal Poly’s football program could increase attendance and build consistency in their fan base by implementing a proactive …