Digital Commons Network^™

Lazy Days Of Summer: Time To Relax And Contemplate, Mark Routhier

UCF Forum

It’s summertime! The solstice just went by and as the days now become shorter, summer has officially begun. It’s a time to relax and reboot. It’s a time to find some water to splash around in. And it’s a time for contemplation...

Exploring And Evaluating E-Business Models: A Preliminary Study Of A Community-Based Website, Minnie Yen, Dennis Drinka, Yoshito Kanamori

Communications of the IIMA

Social media is the use of the Internet and mobile technologies to share user-generated content. At a broader level, social media has been providing an increasing amount of the information that is presented to very wide audiences. However, hyper-local media is a form of such social media that tries to target a comparably narrow but focused group of audience with timely and related content. OpenAnchorage presents our vision of a hyper-local information site. It was developed to collect community information created by the local providers and present this information on a local area map where interested users can select the …

The Virtual Learning Commons (Vlc): Enabling Sharing And Innovation For Flexible, Responsive Solutions, Deana D. Pennington, Alida Gándara, Nick Del Rio, Omar Ochoa

International Congress on Environmental Modelling and Software

A key challenge in modeling of complex natural systems is identifying and integrating models and tools that are relevant, but were not developed for the targeted purpose. Modeling resources are proliferating, along with emerging technologies designed to enable discovery and integration of data and models. The goal of the Virtual Learning Commons (VLC) is to improve awareness and understanding of emerging methodologies and technologies, facilitate individual and group evaluation of these for innovative uses, and trace the impact of innovations across research communities. The VLC is funded by the U.S. National Science Foundation, and will be released in 2014. The …

Appreciating The Simple Moments More Than Onslaught Of Technology, Leandra Preston-Sidler

UCF Forum

I admit it. I’m addicted.

Practicing Patienthood Online: Social Media, Chronic Illness, And Lay Expertise, Collette Sosnowy

Publications and Research

The use of digital technologies and social media by people with serious illness to find, share, and create health information is much celebrated but rarely critiqued. Proponents laud “Health 2.0” as transforming health care practice and empowering patients. Critics, however, argue that a discourse of developing lay expertise online masks the disciplinary practices of the neoliberal state’s emphasis on individual responsibility. Notably, the perspectives of people who are engaging with social media related to their health and illness are under-represented in this debate. This research examines the experiences and perspectives of women who blog about their lives with Multiple Sclerosis …

Using Technology To Engage And Improve Millennial Students' Presentation Performance, Michael Rodriguez, Haya Ajjan, Earl Honeycutt

Atlantic Marketing Journal

No abstract provided.

The Lived Experience Of Young Adult Burn Survivors' Use Of Social Media, Marie S. Giordano

Dissertations, Theses, and Capstone Projects

The purpose of this phenomenological study was to illuminate the meaning of social media use by young adult burn survivors. Five females and four males, aged 20-25, who sustained burns > 25%, were interviewed. Van Manen's (1999) phenomenological methodology provided the framework for this study. The meaning of the context of the lived experience is described in the five essential themes of identity, connectivity, social support, making meaning, and privacy. These young adult burn survivors, having experienced the traumatic effects of a burn during adolescence, use social media as a way of expressing their identity, while being cautious about privacy. Part …

Effectively Sending Messages To Different Target Audiences Through Social Media, Julie Famular

Graphic Communication

The objective of this research was to determine how to effectively send messages to different audiences using social media. More specifically, how can the Cal Poly Graphic Communication Department social media team effectively use social media to send messages to their three target audiences of prospective students, current students, and alumni.

The methods used to conduct this research included interviews, a survey and researching Facebook Insights of the Cal Poly Graphic Communication Facebook page. Interviews were conducted with nine people, three people from each target audience group. The survey was conducted through Survey Monkey and had a sample size of …

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it …

Clinical Implications Of Internet Infidelity: Where Facebook Fits In, Jaclyn D. Cravens, Jason B. Whiting Phd

Faculty Publications

The Internet can enhance existing relationships or facilitate the development of new relationships, including illicit ones. Increased research in this area has predominately been on online sexual addiction and pornography, with few about social networking sites. Facebook, a popular social networking site boasting 1.15 billion active users. This article reviews existing literature on Internet infidelity, comparing online activities and Facebook-specific behaviors. Five areas related to Internet infidelity will be explored, such as definitions and the impact on relationships. Although several similarities exist between general Internet and Facebook-specific infidelity, unique differences exist. Implications for future research and clinical practice are presented.

Maps & Apps: Mobile Media Marketing Education For Food And Farm Entrepreneurs, Julie Fox, Rob Leeds, Eric Barrett

Journal of Extension

With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presence, as well as by educators working with entrepreneurs and community leaders.

Using Twitter To Deliver 4-H Show Announcements, Ann Nordby

Journal of Extension

Twitter, a free social media tool, can be used to help run a large Extension event. In Minnesota, beef and dairy show committees and 4-H participants are using real-time tweets delivered to participants' cell phones to keep state fair livestock shows running smoothly.

Developing A Promotional Video, Hannah K. Epley

Journal of Extension

There is a need for Extension professionals to show clientele the benefits of their program. This article shares how promotional videos are one way of reaching audiences online. An example is given on how a promotional video has been used and developed using iMovie software. Tips are offered for how professionals can create a promotional video and share it with audiences.

To Like Or Not To Like: Social Media As A Marketing Tool, Morgan Doyle, Brian C. Briggeman

Journal of Extension

Social media can be a solid marketing tool for Extension personnel and their stakeholders. It is inexpensive, has the potential to reach many individuals, and can be used to target certain groups. Yet the challenge with using social media is identifying those strategies that work best in the marketing of programs and/or products. To address this challenge for Extension audiences, this article focuses on insights from a rural business' approach to using social media as a marketing tool.

Expanding The Reach Of Extension Through Social Media, Laurie W. Gharis, Robert E. Bardon, Jennifer L. Evans, William G. Hubbard, Eric Taylor

Journal of Extension

With increasing numbers of the public using social media applications, Extension professionals have the ability to apply these same tools to connect with their clients. This article demonstrates how a social media toolset can be employed by Extension professionals by identifying how Extension professionals are currently using social media, illustrating how social media can be integrated into outreach and measured, and describing opportunities and challenges for Extension professionals enhancing their work with social media. With this information, Extension professionals will be better prepared to expand their outreach efforts using social media.

Using Facebook As A Public Relations Tactic: A Look At How Hospitals Are Engaging With Fans, Lauren Alesha Farabough

Theses and Dissertations

Hospitals are recognizing the need to use social media with Facebook specifically being the most popular medium. This research examines how hospitals are using Facebook as a public relation tactic by looking at 12 hospitals' Facebook pages over four weeks. The research looks at the levels of engagement (likes, comments and shares) on Facebook posts and what types of post are getting the best engagement. This study also looks at posts made by others on the hospitals' Facebook timelines to see what people most posted about and how hospitals responded. All 12 hospitals had different approaches to how they used …

Tweeting The Boston Marathon Bombings: A Case Study Of Twitter Content In The Immediate Aftermath Of A Major Event, Rebekah Dawn Giordano

College of Journalism and Mass Communications: Professional Projects

The project explored and analyzed the use of the social media tool Twitter in the immediate aftermath of a major event. Tweets and re-tweets from the first hour following the Boston Marathon Bombings on April 15, 2013 were collected and analyzed. The project used the application SIFTER from the company Textifer to identify the related tweets by inputting sixteen previously documented keywords related to the Boston Marathon Bombing. The tweets were then divided into several categories and subcategories to be analyzed. The company Twitter Counter was used to obtain accurate information, such as followers on, for various individual Twitter accounts. …

The Impacts Of Social Media Deletion On Audience Perception, Tianduo Zhang

Open Access Theses

This study looked into the phenomenon of social media deletion: how it happens, what it looks like and how it is perceived. An experiment was conducted comparing the impacts of four different social media deletion scenarios on perceived transparency, homophily and believability. In the survey part, the researcher also collected participant’s self-report information regarding the awareness and conduct of social media deletion, and the interpretation of social media deletion. The study aimed to find out whether social media deletion matters in organizational public relations effort, and how it influences the opinion of audiences. In addition, the study aimed to find …

College Of Business News, Georgia Southern University

College of Business: News & Publications

• Positive Profits: Five Reasons Modern Business Leaders Must Have Marketing Savvy

A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.

Honors Scholar Theses

This project looks at the social media-selling environment and how a “healthy” digital image can assist a firm in identifying itself to create value for new customers. This project will explore whether the B2B sales lead generation process can be conducted as part of a social media strategy and how a digital image affects its performance. The sales landscape has changed: buyers have more power, relationships are based on two-way communication, and customer-centric technologies have enabled users to create, share, and converse about content over the Internet. A “healthy” digital image is based on the attributes of a LinkedIn company …

Perfect Timing: The Rise Of Women’S Political Leadership During Cultural Shifts, Christie E. Pearce

Oglethorpe Journal of Undergraduate Research

America has fallen behind in women's leadership, especially in politics. In the approaching era, there will be more viable female political candidates than ever in the past, but will the public be prepared to elect a woman to high office? Studies suggest that mentalities toward female leadership have taken a shift in a positive direction. The idea of what an 'ideal' politician must offer is more feminine in the modern era than ever before. In the age of social media, female politicians have opportunities to reach more constituents through social media in a more effective way than has been offered …

Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone

Masters Theses & Specialist Projects

This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …

Communication, Class And Concentric Media Practices: Developing A Contemporary Rubric, Todd Wolfson, Peter N. Funke

Government and International Affairs Faculty Publications

Understanding class as a process of self-making in relation to a particular, historical form of capitalism, in this article we argue that media and communication (from face-to-face and old mediums such as radio to internet-powered tools) must be conceptualized as an emerging structural dimension for class formation. Based on ethnographic fieldwork on the Media Mobilizing Project in Philadelphia, a community-based media and communications infrastructure and a network of organizations across the region, we develop a conceptual approach we call concentric practices, which provides us with a framework of how contemporary class formation is occurring through the use of media and …

Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik

Undergraduate Honors Thesis Collection

By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …

The Mediating Effect Of Team Identification On The Relationship Between Social Media Consumption And Intentions, Jaeahm Park

Graduate Theses and Dissertations

The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.

This study verified seven motives for subscribing to school …

Theoretical Consequence Of Social Media And Retail Marketing, Jessica Wald

Business/Business Administration

Social media has become a focus of marketing within the past few years. Companies have changed their advertising approach to adapt to the new audience utilizing social media. Social media itself is such a vague phrase, but it encompasses Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, Tumblr, and countless more websites. Throughout the course of this thesis, I look at two well-known companies, Starbucks and McDonald’s, and compare them, focusing on their social media usage. My focus is looking at how these two worldwide companies use their Facebook pages, Twitter pages, and Instagram accounts to promote their own brand image and …

The Relationship Between Work Status And Grade Point Average, Lauren Kennington, Verdina Pilipovic

Undergraduate Psychology Research Methods Journal

There is a fine line between wanting to succeed and being able to succeed. There are certain factors that one has imaged when the visions of success come along. These images include the wide range of having a good job, being able to provide for individual wants and needs, as well as continuing to have a social life. Being a student is reflected on these visions of success by how well one’s grade point average is maintained, along with his or her stress level of working and going to school, and even being able to sleep and still find time …

Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen

All Theses

This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …

“Parallel Poleis”: Towards A Theoretical Framework Of The Modern Public Sphere, Civic Engagement And The Structural Advantages Of The Internet To Foster And Maintain Parallel Socio-Political Institutions, Taso Logos, Ted Coopman, Jonathan Tomhave

Faculty Publications

The role of the internet in large-scale demonstrations, as witnessed in the Arab Spring, has been debated and reflects continued interest in the intermingling of social movements and digital technology. Yet behind these large photogenic events stand other less obvious social activities that may be equally profound, particularly in the form of alternative institutional frameworks that better meet the social needs of individuals than current models. We categorize these “dissident” frameworks as “parallel poleis” as developed by Czech philosopher and activist Vaclav Benda and offer two case studies to support this contention. At the heart of parallel poleis lies the …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …