Digital Commons Network^™

Social Media: Children’S Lawyer’S Friend And Foe, Jennifer Baum, Sarah N. Fox

Faculty Publications

(Excerpt)

Social media is taking over the globe. The Pew Research Internet Project states that in the United States, 95 percent of 12- to 17-year-old children are online. Teenagers are also sharing more and more information online: 91 percent of teenagers post a photo of themselves, 92 percent post their real name, and 71 percent post the city or town where they live. “Teens Fact Sheet,” Pew Res. Internet Project (Sept. 2012). This information, in the wrong hands, can be harmful to a child. The Children’s Online Privacy Protection Rule, designed to safeguard children’s information and access online, is a …

Institutionalised Moral Reframing: A Research Based Model On Islamic Radicalisation On Social Media, Robyn Torok

Australian Security and Intelligence Conference

Institutionalised Moral Reframing is a new research model on Islamic radicalisation based on a longitudinal ethnographic research on social media. Prior to introducing the model, an overview of other radicalisation models will be presented with a brief overview of each. Critical to the Institutionalised Moral Reframing model is the concept of socialisation via an online institution of social media where an individual is isolated from competing discourses. The model uses two axis, a moral authority axis and a moral discourses axis. These two axis are mutually reinforcing and enable an individual to progress along stages in a context that includes …

All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau

LSU Doctoral Dissertations

This dissertation examines science blogging practices, including motivations, routines and content decision rules, across a wide range of science bloggers. Previous research has largely failed to investigate science blogging practices from science bloggers’ perspective or to establish a sociological framework for understanding how science bloggers decide what to blog about. I address this gap in previous research by conducting qualitative in-depth interviews with 50 science bloggers and an extensive survey of blogging motivations, approaches, content decisions rules, values and editorial constraints for over 600 active science bloggers. Results reveal that science blog content is shaped heavily by not only individual …

The Veil, Eric Richard Euler

LSU Master's Theses

The Veil is a print media exhibition exploring the politics surrounding internet and internet related technologies and how they shape our identity. All of the works shift within a satirical and enigmatic visual language which accumulates to form a critique of our online habits and rituals. My work is driven by questions surrounding digital identity, privacy, data mining, narcissism, and commodity fetishism. How is the internet changing us as people and consumers? What are the repercussions of frivolously sharing private information online? And how are new government bills affecting our freedom online? Gallery visitors will encounter the hand-pulled print in …

Marketing Finding Aids On Social Media: What Worked And What Didn’T Work, Felicia Williamson, Scott Vieira, James Williamson

Central University Libraries Research

Sam Houston State University’s Special Collections (SHSU) needed a way to expose finding aids to more users. Using social media to promote online awareness, while simultaneously improving search engine result rankings for the finding aids, seemed like a potential solution to this problem. With this goal in mind, SHSU researchers selected ten social media sites to test the assumption that posting information about finding aids to social media would be an effective marketing strategy. Following three months of posting information about finding aids while tracking user traffic to finding aids from social media sites, the research findings indicate that a …

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …

Social Media & Audience Participation In Regard To Television, Jean Marie Mcbride

Williams Honors College, Honors Research Projects

Jean McBride

Major: Communications: Radio/TV Broadcasting & Mass Media Production

Project Sponsor: Dr. Sylvia White

Number of Project Credits: 3

Social Media & Audience Participation in Regard to Television

The purpose of my honors project was seeing if social media had an influence on television show ratings and popularity by incorporating audience participation. Especially in regards to television shows that have been around for years, I was interested to see if television ratings went up when using Twitter compared to when they did not use Twitter to increase viewers and audience participation. I surveyed forty-nine collegiate women between the ages …

Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow

Wayne State University Dissertations

ABSTRACT

PERCEPTIONS OF SOCIAL BONDS, SOCIAL ENGAGEMENT AND SOCIAL CAPITAL BY SOCIAL NETWORK SITE USERS

by

ALISHA M. BECKROW

May 2015

Advisor: Dr. Matthew W. Seeger

Major: Communications

Degree: Doctor of Philosophy

In this study we investigated the perceptions of social bonds, social engagement and social capital by users of the social network site Facebook. A survey questionnaire was distributed to three similar young professional organizations in the Midwest United States. The participants were asked about their use of Facebook as members of the organization. The results indicated that social network sites can be used to compliment other forms of …

Statistical Literacy Social Media Project For The Masses, Ellen Gundlach, Clarence Maybee, Kevin O'Shea

IMPACT Publications

This article examines a social media assignment used to teach and practice statistical literacy with over 400 students each semester in large-lecture traditional, fully online, and flipped sections of an introductory-level statistics course. Following the social media assignment, students completed a survey on how they approached the assignment. Drawing from the authors’ experiences with the project and the survey results, this article offers recommendations for developing social media assignments in large courses that focus on the interplay between the social media tool and the implications of assignment prompts.

Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit

Walden Dissertations and Doctoral Studies

The mainstream quantitative models in the finance literature have been ineffective in detecting possible bankruptcies during the 2007 to 2009 financial crisis. Coinciding with the same period, various researchers suggested that sentiments in social media can predict future events. The purpose of the study was to examine the relationship between investor sentiment within the social media and the financial distress of firms Grounded on the social amplification of risk framework that shows the media as an amplified channel for risk events, the central hypothesis of the study was that investor sentiments in the social media could predict t he level …

Mining User Viewpoints In Online Discussions, Minghui Qiu

Dissertations and Theses Collection (Open Access)

Online discussion forums are a type of social media which contains rich usercontributed facts, opinions, and user interactions on diverse topics. The large volume of opinionated data generated in online discussions provides an ideal testbed for user opinion mining. In particular, mining user opinions on social and political issues from online discussions is useful not only to government organizations and companies but also to social and political scientists. In this dissertation, we propose to study the task of mining user viewpoints or stances from online discussions on social and political issues. Specifically, we will talk about our proposed approaches for …

Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich

Walden Dissertations and Doctoral Studies

Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business …

Managing Negative Comments Posted On Social Media, Darci Wagner

Walden Dissertations and Doctoral Studies

Consumers use social media to share their service experiences, positive and negative. Some organizations lack strategies to respond to the negative comments, which can inhibit service recovery and harm the success of the organization. The purpose of this case study was to explore strategies used by social media managers to manage negative comments posted on social media sites. The study's conceptual framework was social exchange theory. Participants in Central Ohio were recruited through e-mail. Data were gathered by observing 2 social media marketers manage social media and by interviewing social media managers. Secondary data from the organization displayed the engagement …

An Analysis Of The Utilization Of Social Media In Gridiron Football With Direct Comparison To Australian Rules Football In Addition To Respective College And Minor Leagues, Adele Schultz

Senior Honors Theses and Projects

The purpose of this study was to analyze the use of social media in the National Football League (NFL), the Australian Football League (AFL), NCAA - Football, and the Australian minor leagues of: the Western Australian Football League, the South Australian National Football League, and the Victorian Football League. Each league had a three-month analysis, in which the results were broken up into four categories of: (l) team sponsor/partner promotional Tweets, (2) team promotion, (3) negative behavior, and (4) other. Findings illustrated that the the NFL utilized Twitter more frequently than the AFL. The NFL also Tweeted more frequently than …

The Great Data Breach, De'andre M. Brown

Senior Honors Theses and Projects

This paper examines how Target Corporation dealt with their data breach when their network was infiltrated by hackers compromising the debit and credit card information of millions of customer's personal information including customer names, mailing addresses, phone numbers and e-mail addresses. Crisis communication models that are used to evaluate the effectiveness of corporations' handling crisis situations in a world where social media and speed dominate the news cycle.

Relationship Management On Facebook: Male College Students, Kathleen M. Aikin

Communication & Leadership Dissertations and Theses

Facebook as a social media technology is prominent in a variety of scenarios, including interpersonal relationship management. There have been numerous studies on how social dynamics are informed by social media, especially in regards to young adults. Within this group, female social dynamics have garnered much attention; however, there is a dearth of research, which explicitly examines how males utilize the technology. Thus, this study collected data via an online survey of college students that examined various aspects of online interpersonal relationship dynamics. The theoretical framework of this study was based on Petronio’s (1991) communication privacy management theory, Baxter and …

The Use Of Social Media By Student Activists In Immigration Reform, Adrian Reyes

Communication & Leadership Dissertations and Theses

This thesis examined the use of social media by student activists wanting to enact change in our society and specifically around the topic of immigration reform. Coordinated Management of Meaning Theory (CMM) was utilized to interpret the results of online interactions with those that are considered activists in the immigration reform movement. Research has shown that collectively we create our reality based on events and objects of our social world (Pearce & Cronen, 2006). Further, we also can see that humans create reality through interaction (Allen, 2005). The research conducted consisted of seven one-on-one interviews with current under-grad and graduate …

The Use Of Social Media Within Organizations To Foster Connections, Collaboration, And Knowledge Sharing Among Geographically Dispersed Teams, Carmen Ramson-Herzing

College of Communication Theses and Dissertations

The study explores how internal social media platforms can help geographically dispersed colleagues become more connected, more collaborative, and more willing to share information. The study findings are based on the analysis of three social media/social networking community “teamsites” available online to three different groups within a global law firm: a Real Estate practice, a women’s affinity group, and a marketing department, in addition to interviews with six participants of such teamsites. Following an interpretive paradigm defined by Sarah Tracy (2013), this study considers Electronic Propinquity Theory, Media Richness Theory, and Social Information Processing Theory by evaluating social media as …

Social Media Strategies Used In Marketing Custom Bicycle Framebuilding Companies, Angela Au

Walden Dissertations and Doctoral Studies

Social media is a cost-effective marketing tool, and in a 2014 survey, 75% of small business owners reported that they used social media to market. However, many of these businesses merely set up social media profiles and do not use social media to its full potential. Microenterprise owners face barriers such as lack of time, financial resources, and marketing knowledge, preventing them from adopting social media as a marketing tool. This multiple case study explored what strategies microenterprise owners in the artisan economy need to market using social media. Data were collected from 5 custom bicycle framebuilders in a Southwestern …

Technology And Social Media In Motivating At-Risk High School Students To Complete High School, Rebecca Mix Yard

Walden Dissertations and Doctoral Studies

Overall, 11% of high school students leave school without a diploma, and the percentage is higher for at-risk populations. High school graduates earn higher salaries and are healthier and more law abiding than dropouts. Research is limited on the motivation of at-risk students to graduate from high school related to their technological identity to include technology and social media in their learning schema. This qualitative case study explored at-risk students' perceptions of social media, personal learning networks, and informal learning in facilitating their graduation. Pink's concept of motivation, Siemens's connectivism theory, and Bingham and Conner's theory of engagement and social …

Screens And Stereotypes: The Transmission Of Images Of Women Of Color On Twitter And Television, Sherri Marie Williams

Dissertations - ALL

For decades African-American women and Latinas have lamented the abundance of negative and unrealistic images of them reflected on television. Such images appear to be pervasive today on reality television shows, the most popular television show genre, where many historic negative stereotypes of women of color are conveyed. Social television, the practice of watching television and simultaneously commenting on social media, is now common among viewers. The aim of this research is to determine if the same old stereotypes of women of color on television are finding their way to the new medium of Twitter. This study is a textual …

Social Media Best Practices In Academic Libraries 2015, Sue Robinson, Bettina Peacemaker, Emily Hurst

VCU Libraries Faculty and Staff Data

While academic libraries worldwide have embraced social media as tools to inform and connect with users, behaviors and expectations are evolving and platforms are growing. In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 21 …

Missing Photos, Suffering Withdrawal, Or Finding Freedom? How Experiences Of Social Media Non-Use Influence The Likelihood Of Reversion, Eric P.S. Baumer, Shion Guha Phd, Emily Quan, David Mimno, Geri K. Gay

Health Services and Informatics Research

This article examines social media reversion, when a user intentionally ceases using a social media site but then later resumes use of the site. We analyze a convenience sample of survey data from people who volunteered to stay off Facebook for 99 days but, in some cases, returned before that time. We conduct three separate analyses to triangulate on the phenomenon of reversion: simple quantitative predictors of reversion, factor analysis of adjectives used by respondents to describe their experiences of not using Facebook, and statistical topic analysis of free-text responses. Significant factors predicting either increased or decreased likelihood of reversion …

Community Discovery From Social Media By Low-Rank Matrix Recovery, Jinfeng Zhuang, Mei Tao, Steven C. H. Hoi, Xian-Sheng Hua, Yongdong Zhang

Research Collection School Of Computing and Information Systems

The pervasive usage and reach of social media have attracted a surge of attention in the multimedia research community. Community discovery from social media has therefore become an important yet challenging issue. However, due to the subjective generating process, the explicitly observed communities (e.g., group-user and user-user relationship) are often noisy and incomplete in nature. This paper presents a novel approach to discovering communities from social media, including the group membership and user friend structure, by exploring a low-rank matrix recovery technique. In particular, we take Flickr as one exemplary social media platform. We first model the observed indicator matrix …

Instructional Guidance In Microblogging-Supported Learning: Insights From A Multiple Case Study, Tian Luo

STEMPS Faculty Publications

Microblogging tools such as Twitter show potential to enrich classroom experience and benefit student learning. Research shows that instructional guidance is particularly necessary in computer-assisted learning environments, but no research has been done to study the effects of instructional guidance in microblogging-based learning. Using a multiple-case study design, the researcher examined student learning in terms of the amount of participation, ability to focus on task, and depth of thinking in guided, semi-guided, and unguided modes. The findings suggest that in guided environments, students achieved higher levels of learning, especially with respect to focusing on task and depth of thinking. Variations …

Characteristics Of Social Media Stories, Yasmin Ainoamany, Michele C. Weigle, Michael L. Nelson

Computer Science Faculty Publications

An emerging trend in social media is for users to create and publish "stories", or curated lists of web resources with the purpose of creating a particular narrative of interest to the user. While some stories on the web are automatically generated, such as Facebook’s "Year in Review", one of the most popular storytelling services is "Storify", which provides users with curation tools to select, arrange, and annotate stories with content from social media and the web at large. We would like to use tools like Storify to present automatically created summaries of archival collections. To support automatic story creation, …

Investigating The Value Of Workplace-Endorsed Social Media For Improving Deskbound Employee Physical Activity Program Engagement And Reducing Sedentary Behaviour Health Risks, Darren Leigh Webb

Theses: Doctorates and Masters

Sedentary (prolonged sitting) behaviour is now recognised as an independent health risk factor contributing to a number of preventable lifestyle related diseases (Katzmarzyk, Church, Craig, & Bouchard, 2009). The widespread integration of computers into the office environment has seen an increase in employee work time participating in technology facilitated desk-based tasks requiring them to remain physically inactive (Philipson & Posner, 2003). According to recent research, workplace sedentary behavioural practices have objectively been measured as accounting for 81.8% of employee time, with a further 15.3% categorised as light activity within office based populations (Parry & Straker, 2013). With a recorded national …

Book Review. Balancing Privacy And Free Speech: Unwanted Attention In The Age Of Social Media By Mark Tunick, Kimberly Mattioli

Articles by Maurer Faculty

No abstract provided.

Exploring How Social Media Can Be Used To Promote Space Awareness: A Case Study Of The Yuri's Night Web 2.0, Alan Steinberg, Jeffrey Alles, Ryan L. Kobrick

Publications

Despite the importance of social media as an inexpensive and efficient means of communication, it is not clear to what degree space advocacy groups are making a strong organized effort to use the resources available to them. Moreover, there is no previous literature that specifically examines the use of social media tools by space organizations. This study seeks to start a larger dialog regarding how the space advocacy community can make use of these tools to promote their mission. Using a case study approach, this article focuses specifically on the organization of Yuri’s Night to explore how this group is …

“Leave Me And My Facebook Alone!” Understanding College Students’ Relationship With Facebook And Its Use For Academic Purposes, Hilary J. Gettman, Virginia Cortijo

International Journal for the Scholarship of Teaching & Learning

Facebook is by far the most ubiquitous social network in the world. While it has been studied extensively in its native social context, only recently has its use for academic purposes begun to be examined in earnest. In this study we utilize both qualitative and quantitative methodologies in multiple sections of required freshmen and senior courses at a liberal arts college (n = 245). To help delineate factors that cause students to accept (or resist) the use of Facebook by their professors, we draw from the well-established technology acceptance literature, adapting constructs known to predict acceptance and use of technology. …