Digital Commons Network^™

“Leave Me And My Facebook Alone!” Understanding College Students’ Relationship With Facebook And Its Use For Academic Purposes, Hilary J. Gettman, Virginia Cortijo

International Journal for the Scholarship of Teaching & Learning

Facebook is by far the most ubiquitous social network in the world. While it has been studied extensively in its native social context, only recently has its use for academic purposes begun to be examined in earnest. In this study we utilize both qualitative and quantitative methodologies in multiple sections of required freshmen and senior courses at a liberal arts college (n = 245). To help delineate factors that cause students to accept (or resist) the use of Facebook by their professors, we draw from the well-established technology acceptance literature, adapting constructs known to predict acceptance and use of technology. …

Exploring How Social Media Can Be Used To Promote Space Awareness: A Case Study Of The Yuri's Night Web 2.0, Alan Steinberg, Jeffrey Alles, Ryan L. Kobrick

Publications

Despite the importance of social media as an inexpensive and efficient means of communication, it is not clear to what degree space advocacy groups are making a strong organized effort to use the resources available to them. Moreover, there is no previous literature that specifically examines the use of social media tools by space organizations. This study seeks to start a larger dialog regarding how the space advocacy community can make use of these tools to promote their mission. Using a case study approach, this article focuses specifically on the organization of Yuri’s Night to explore how this group is …

How Spokesperson Rank And Selected Media Channels Impact Perceptions In Crisis Communication, Jieun Lee, Sora Kim, Emma K. Wertz

Faculty Articles

This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

Incorporating New Areas Of Business Into Business Language Studies: Social Media Marketing, Annie Abbott

Global Business Languages

Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dynamic, constantly changing environment that can seem intimidating to BLS educators who are unfamiliar with its platforms and uses. This article serves as an …

#Notyourcostume, #Notyourmascot And #Nothappy: New Generation Of Native American Activists Use Social Media To Protest Cultural Misappropriation, Jaclyn Anglis

Capstones

My project profiles Simon Moya-Smith, a Brooklyn-based activist for Native American rights. He, alongside other young Native Americans, protests against the ubiquitous cultural misappropriation of Native American culture by people who are not Native by using social media like Twitter and Instagram to send his message to a broader audience now than Native Americans were ever able to reach before to speak out against misappropriation. This misappropriation includes offenses such as wearing a headdress as a fashion statement, using a Native American based mascot and dressing up like a Native American for Halloween. While activists like Moya-Smith are certainly not …

Media Sosial Dan Demokrasi Di Era Informasi, Devie Rahmawati

Jurnal Vokasi Indonesia

No abstract provided.

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …

Effects Of Training Datasets On Both The Extreme Learning Machine And Support Vector Machine For Target Audience Identification On Twitter, Siaw Ling Lo, David Cornforth, Raymond Chiong

Research Collection School Of Computing and Information Systems

The ability to identify or predict a target audience from the increasingly crowded social space will provide a company some competitive advantage over other companies. In this paper, we analyze various training datasets, which include Twitter contents of an account owner and its list of followers, using features generated in different ways for two machine learning approaches - the Extreme Learning Machine (ELM) and Support Vector Machine (SVM). Various configurations of the ELM and SVM have been evaluated. The results indicate that training datasets using features generated from the owner tweets achieve the best performance, relative to other feature sets. …

Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff

Mahurin Honors College Capstone Experience/Thesis Projects

There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …

Social Media’S Magnetism Towards Researchers: Implications For Libraries, Rubina Bhatti

Library Philosophy and Practice (e-journal)

The study explored the spell of social media among M.Phil and PhD scholars of the Islamia University of Bahawalpur and Bahauddin Zakariya University, Multan. Researchers’ usage purposes of five social media were asked. Responses were analyzed quantitatively. Maximum (58%) respondents were highly familiar with social media. Facebook was at the top. Researchers strongly agreed that they use Facebook for interaction with friends, Twitter for enhancing social presence, Google + for identifying the popular topics, Linked In for getting job opportunities, and Blogger for getting fame. Libraries may step forward to attract researchers by providing services through social media. Libraries may …

Perception, Megan Rand

Architecture Thesis Prep

In today’s age of technology, online media allows wider access

to architectural photos and information. Through images provided

by architectural firms, magazines, amateur photographers, official

websites, and social media, one can experience a building to

an extent, without ever visiting that physical place. This greatly

impacts the discipline of architecture, as the general public is

able to view, interpret, and criticize works without the consent

or the input of the architect. Before the rise of social media,

architects had great control over what information and images

were released for a project, controlling the perception of the

general public.

Examine The Role Of Social Media And Volunteered Geographic Information In 2014’S California Drought, Ligang Zhang

Community and Regional Planning Program: Theses

Abstract

Social media encompasses online communication platforms. Presently, it has been involved in the management and mitigation of crises and disasters. The paper discusses the use of social meida and Volunteered Geographic Information (VGI) in the management of the 2014’s California drought. The significance of social media and volunteered geographic information is emphasized in the study. As well as factors that influence the suitability of the two, social media and voluntary geographic information in the whole process of managing the California drought are also explored. The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of one-way info-sharing, two-way info-sharing, rumor control, reconnection, …

Use Of Social Media By Indiana Principals And Superintendents, Robert Stephen Griffin Jr.

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this study was to examine the use of social media by Indiana K-12 principals and superintendents. The use of social media has become prevalent both as a social and professional tool. The social media movement has evolved quickly over the past five years; however, schools and school districts have been slow to effectively utilize this tool out of fear, apprehension, and ignorance. The opportunity to explore social media as a professional tool by educational leaders was opportune and timely as this tool becomes a multi-purpose tool in today’s society. Descriptive statistics, independent sample t test, and one-way …

From A “Crusade Against Ignorance” To A “Crisis Of Authenticity”: Cultivating Information Literacy For A 21st Century Democracy, Andrew Battista

LOEX Conference Proceedings 2012

In this session, I propose ways to present information literacy instruction to students and faculty as an essential component in one’s education, a requirement for life in a civic democracy. I suggest that information literacy instructors should champion the concept of publicly important knowledge. Rather than instruction that privileges task-oriented process information-seeking processes, librarians should cultivate interactions where students develop patterns of curating knowledge that reflect a deep-seated desire to be aware of what matters to educated people. We will discover how social media platforms are the concrete tools we can use to facilitate this paradigm shift in information literacy …

Use Of Social Media In Disaster Relief During The Kuantan (Malaysia) Flood, T. Chong, S.L. Pan, C. Leong, S. Bahri, A.F. Ahmad Khan

Research Publications (2011 to 2015)

Natural disasters, particularly hydro-meteorological (climate-related) disasters such as droughts, tsunamis, hurricanes, typhoons and floods, have increased in prevalence and severity in recent decades. During these disasters, the most pressing relief needs are food, water, sanitation and shelter. While relief organizations are increasingly utilizing the power of social media for informational tools such as disaster response crisis mapping, social media-derived relief efforts initiated by the general public have also increased in popularity. Compared to relief organizations, which have greater access to resources, relief efforts initiated by the general public are typically less organized and more personal and exploratory in nature. This …

Social Media In The Church, Derick Ray Mckinney

Graduate Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …

Issues Of Social Data Analytics With A New Method For Sentiment Analysis Of Social Media Data, Zhaoxia Wang, Victor J. C. Tong, David Chan

Research Collection School of Social Sciences

Social media data consists of feedback, critiques and other comments that are posted online by internet users. Collectively, these comments may reflect sentiments that are sometimes not captured in traditional data collection methods such as administering a survey questionnaire. Thus, social media data offers a rich source of information, which can be adequately analyzed and understood. In this paper, we survey the extant research literature on sentiment analysis and discuss various limitations of the existing analytical methods. A major limitation in the large majority of existing research is the exclusive focus on social media data in the English language. There …

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Blogs, Books, & Breadcrumbs: A Case Study Of Transmedial Fairy Tales, Kristy Gilbert Stewart

Theses and Dissertations

Understanding transmedial storytelling is particularly important to fairy-tale studies. Monomedial views have long been unable to account for all of fairy tale tradition. Although the form originated in oral culture, it has long been a liminal, hybrid form that retains aspects of orality even while its principal mode of transference for some time has been something other than face-to-face communication. Transformations and adaptations across different media and contexts has resulted in a system of fairy-tale tradition that is massively intertextual and transmedial. No one medium can claim primary control over the fairy-tale tradition. Throughout time, oral tellings have inspired literary …

Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu

Theses - ALL

This qualitative textual analysis study focuses on two Chinese women who were previously sexually involved with the corrupted officers and later reported these officers to authorities. As a Chinese version of Twitter, Sina Weibo is a powerful social networking and communication tool for their reports. The study analyzes the posts and comments available on Sina Weibo about the identity of these women and how hegemonic Chinese femininity is performed, maintained, and challenged. These discussions may reflect the potential cultural, ideological, and socioeconomic factors that can influence the construction of contemporary Chinese femininity, providing the picture of how social media and …

Sugar Free With Justin T.: Diabetes Education Through Community Partnerships, Justin B. Thomas, Joseph L. Donaldson

Journal of Extension

This article describes the design, development, and delivery of an Extension community cable television program, Sugar Free with Justin T., in Roane County, Tennessee. The program targets diabetics, pre-diabetics, and those who care for them, with practical information and demonstrations to improve dietary quality. In addition to television, program videos are posted to the county Extension Facebook page for greater exposure. This innovative approach is the result of extensive Extension and community partnerships, and the article highlights the roles of these varied partners, including the local community college that films, edits, and produces Sugar Free with Justin T.

Farming—It's So Citified: An Urban Agriculture Marketing Campaign, Matthew Browning, Stacy Herrick

Journal of Extension

The marketing campaign of the inaugural West Virginia Urban Agriculture Conference, a project between West Virginia State University (WVSU) and West Virginia University Extension Services and partnering agencies, was a tremendous success. The WVSU communications team developed an innovative, character-driven campaign combining urban and rural elements for a unique visual messaging strategy. The cornerstone of the campaign was Chicken Stu, the official "spokes-chicken" of the conference, who shared his journey from the farm to the city via social media. The campaign generated buzz, surpassed goals, and illustrates the impact of innovative social media marketing in promoting Extension initiatives.

Participatory Democracy In The Chinese Cyber World: Case Studies From Weibo, Duyi Li

Master's Theses

This thesis discusses features of citizen communication on Weibo, the Chinese social media platform, and its relationship to participatory democracy in China. Weibo is a complex social space due to the interplay of different forces and social actors. On the one hand, Weibo provides the space for bottom-up political participation: it expands the horizontal discursive space where plural discourses coexist and interact; provides a social sphere where counter-discourses are created; a space where the culture of resistance is formed; and serves as an alternative source for information. On the other hand, the vertical political control of the state, and the …

Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin

Research Collection School Of Computing and Information Systems

Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …

The Tweeting Of The U.S. Senate: Content Analyses Of Usage, Messaging, And Strategies By U.S. Senators On Twitter, Josh Bramlett

Student Theses and Dissertations

This study examined Twitter use in the U.S. Senate. It focused on Twitter activity during the 2014 August recess and was conceptualized by focusing on previous research of political communication in areas such as television advertising and Internet use by politicians. Through two phases of content analysis, research questions about the adoption, usage, and strategies of Twitter accounts representing U.S. senators were examined. In the first phase of content analysis, the researcher found that all 100 senators had at least one Twitter account but the usage varied. In the second phase of content analysis, 1072 tweets from the campaign and …

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We Need To Talk, Neal Deroo

Faculty Work Comprehensive List

Posting about gender issues and Yik Yak from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/we-need-to-talk/

It's Not Unusual: Glee And The Mainstream Acceptance Of Spontaneous Public Performance, Elizabeth M. Downey

UL Publications

When Glee debuted in 2009, the genre of the television musical series had a shaky history. Traditional episodic programs had previously aired musical episodes but these were seen as rare absurdities; the genre was an oddity to exploit on occasion, not something that could sustain an entire series (a belief proven when previous attempts had failed). The flash mob culture that emerged in the mid-2000s alongside the groundswell of social media changed this environment. The absurdity of people “bursting into song” in a public place was no longer a completely unrealistic scenario, and this reopened the door for the musical …